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World’s first computer-themed playground to open in Helsinki – children learn about technology through play

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HELSINKI, Sept. 30, 2024 /PRNewswire/ — What is thought to be the world’s first computer-themed playground will be inaugurated on 1 October 2024 in the Ruoholahti district of Helsinki. The playground is designed by children’s author Linda Liukas together with the landscape architecture office Näkymä Oy. In the new playground, children can get to know the world of computers and programming through play, and without digital devices. Helsinki is investing in the wellbeing of children, and the city was recently recognised by UNICEF as a Child Friendly City.

“It’s exciting to design a playground for children, for whom play often means a computer game instead of a sandbox. The new playground offers something new for this generation. In the digital world, children are users, but in the playground, they are creators. I hope that Ruoholahti Playground will become an attractive place for children of many ages, where they can also learn about technology while playing,” says Linda Liukas, the head designer of the playground. Linda Liukas is known for her Hello Ruby story books, which teach coding to children.

The new bespoke playground equipment includes, for example, a computer tower, keyboard stairs and a sandbox in the shape of a game console controller. In the playground, children can create their own TikTok dances or learn to write their name using binary numbers – without phones. Educational material for visiting groups has been created for the playground that combines colouring pictures, tasks, technology games and audio contents. The material can be downloaded free of charge from the playground’s website. The playground’s unique equipment has been made by award-winning Danish playground equipment manufacturer Monstrum.

Designer Linda Liukas is happy for the new playground. Photo: Leena Karppinen, Helsinki Partners

Wishes of users taken into account in the design of the playground

The new playground has been designed in close collaboration with pedagogical experts. Users of the playground in the neighbourhood, local children, and educators were also consulted.

For the playground’s lighting, special attention was paid to the changing seasons, as Helsinki’s playgrounds are heavily used even in the dark winter and rainy autumn. In Finland, playgrounds are used in all weathers and all year round. The green areas in the new playground include a diversity and pollinator-themed educational planting area with information boards.

Computer-theme suites especially well to Ruoholahti, as it is home to many international ICT companies. Photo: Sakari Röyskö, City of Helsinki

Recognised by UNICEF as a Child Friendly City, Helsinki Celebrates 110 Years of Playgrounds

Helsinki is the first Nordic capital to be recognised by UNICEF as a Child Friendly City. The recognition is awarded to cities whose activities and development work promote the implementation of the UN Convention on the Rights of the Child.

“As recently outlined in our new architecture programme, we are committed to recognising the important role of architecture and landscape design in creating good urban life. Fostering child-friendly design is a key part of this work, and the Ruoholahti playground is a great example of what can be done,” says Chief Design Officer Hanna Harris.

The history of playgrounds in Helsinki stretches back 110 years. The decision to locate the new computer-themed playground in Ruoholahti was made because the area is home to many international ICT companies and an old Nokia factory that today functions as a cultural centre. In this way, children get to know the world that surrounds them in a new way.

When selecting the location of future theme playgrounds, the character of the neighbourhood is taken into account along with convenient public transport connections. Helsinki’s playgrounds offer a variety of activities, from family activities in the morning to club activities for school children in the afternoon, as well as free meals offered to everyone under the age of 16 in summertime. Helsinki’s playgrounds are open to everyone, and both locals and visitors, children and adults, are welcome to play there.

More information: 
Leena Karppinen 
Senior Manager, PR & Communications 
Helsinki Partners 
leena.karppinen@helsinkipartners.com 

Linda Liukas

Linda Liukas is an author, illustrator and educator from Helsinki, Finland. With her Hello Ruby children’s picture book series and philosophy, she brings a Nordic playful perspective to the sometimes serious world of computer science. Translated into nearly 40 languages, Hello Ruby books ask: what else is there to technology education than “Learn to code”? If computer code is the Lego block of our time – a tool of creation – how do we teach curiosity, joy, and wonder to our kids? http://lindaliukas.com/

Playgrounds

Helsinki has a city-wide network of around 60 year-round playgrounds that offer a wide range of services to residents of different ages in their local neighbourhoods. Playgrounds that are open to all, free of charge and professionally managed are, to this extent, a uniquely Helsinki phenomenon, the result of 110 years of ambitious development work. Read more: https://www.hel.fi/en/childhood-and-education/playgrounds-and-family-houses

This information was brought to you by Cision http://news.cision.com.

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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