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TikTok x Amazon: A Game-Changing Strategy to Turn Trend Traffic into Sales

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SEATTLE, Sept. 30, 2024 /PRNewswire/ — BeautyMatter, a leading source of beauty industry insights with a global audience of over 500,000, is teaming up with Market Defense, experts in helping beauty brands scale profitably on Amazon and other global marketplaces, to present an essential webinar: “TikTok x Amazon: Converting Trend Traffic Into Sales.” Featuring special guest Spate, a trend analysis company that uses TikTok and online search data to uncover consumer behavior, this webinar will show brands how to turn TikTok’s viral moments into meaningful sales on Amazon. Spate experts will provide in-depth insights into the top TikTok trends, supporting the discovery of powerful connections between consumer attention and sales growth.

Learn how to turn TikTok’s viral moments into real sales on Amazon—unlocking a powerful opportunity for beauty brands.

Why This Matters
In today’s fast-paced digital world, TikTok has emerged as a powerhouse platform, especially for beauty brands seeking to capture attention quickly. But getting viral views is only the first step—many brands struggle to turn that attention into tangible sales. That’s where Amazon, with its massive 37% share of the U.S. e-commerce market, comes in. By combining the viral power of TikTok with Amazon’s unmatched ability to convert traffic into sales, beauty brands can unlock an enormous growth opportunity.

This webinar will connect the dots between TikTok’s trending moments and how they can directly impact sales on Amazon. With Spate offering insights into emerging TikTok trends and Market Defense bringing deep expertise in Amazon strategy, attendees will leave with practical guidance on how to leverage both platforms for long-term success.

What You’ll Learn
This one-hour session will provide clear, valuable insights, including:

How TikTok Trends Impact Amazon Sales: Learn how viral moments can directly lead to revenue spikes on Amazon.Maximizing TikTok for Amazon Success: Simple methods to link your TikTok content with your Amazon listings to boost visibility and sales.Case Studies and Insights: Real-world examples of brands that have successfully harnessed TikTok’s influence for Amazon growth.

This webinar is essential for beauty brands seeking to capitalize on the combined power of TikTok and Amazon.

Featured Speakers

Kelly Kovack, Founder & CEO, BeautyMatter: Kelly, a recognized industry expert who has built groundbreaking and award-winning beauty brands and products, will facilitate the webinar. BeautyMatter is a leading source of industry insights, with a global audience of over 500,000. Kelly’s extensive background and influence in beauty and wellness media have shaped BeautyMatter into a vital resource for beauty professionals worldwide.

John Cafarelli, Co-Founder and President, BeautyMatter: John brings a strategic, entrepreneurial mindset to BeautyMatter, where he focuses on creating content and experiences that give beauty professionals a competitive edge. With expertise in market opportunities, strategic planning, and operational excellence, John has been instrumental in helping brands navigate the evolving beauty and wellness landscape. He is also the founder and CEO of Ernest Supplies and previously served as COO/CFO of Paper Magazine, where he was part of the team that “Broke the Internet” in 2014.

Dave Karlsven, SVP, Client Marketing & Data Science, Market Defense: Dave brings over two decades of experience in driving sales and marketing strategies for businesses ranging from startups to Fortune 500 companies. At Market Defense, he focuses on data-driven traffic and conversion strategies that have helped brands achieve substantial growth on Amazon. Dave’s innovative off-Amazon marketing tactics have driven better organic rankings and sales on Amazon, with several of his clients seeing revenue grow from zero to over $40 million in just three years.

Vanessa Kuykendall, Chief Engagement Officer, Market Defense: Vanessa is a beauty industry veteran with 29 years of experience across sales, training, and merchandising leadership. Her tenure at esteemed companies like MAC Cosmetics, Estee Lauder, and Tiffany & Co. has equipped her with deep industry knowledge, which she now applies at Market Defense. As co-founder and Chief Engagement Officer, Vanessa leads engagement strategies that have driven Amazon success for numerous beauty brands. Before Market Defense, she also spearheaded the Beauty.com business for Walgreens, adding further depth to her expertise in e-commerce and brand growth.

Yarden Horwitz, Co-Founder, Spate: Yarden is a pioneer in trend analysis through data and AI. At Spate, she’s helped over 150 beauty brands, including Estée Lauder, L’Oréal, and P&G, make key decisions in marketing and product development. Previously, she co-founded Google’s Trendspotting division, launching influential reports like The Google Fashion Trends Report and The Google Skin Care Trends Report. Her expertise in consumer behavior and data-driven insights makes her a leading authority in using TikTok and search data for business growth.

About Market Defense
Market Defense grows the world’s best beauty brands on Amazon and other marketplaces, globally. Specializing in marketplace management and brand protection, we represent award-winning brands such as Dr. Dennis Gross Skincare (recently acquired by Shiseido), Skinfix, BeautyStat, Alpyn Beauty, and rapidly scaling indie brand DIME Beauty. In 2023, like-for-like brands in our portfolio achieved 68% YoY growth on Amazon, thriving in a very competitive market.

For more information, visit marketdefense.com.

Register for the webinar here: https://www.bigmarker.com/beautymatter/TikTok-x-Amazon-Converting-Trend-Traffic-Into-Sales

Media Contact:

Vanessa Kuykendall
Chief Engagement Officer
Market Defense
Vanessa@marketdefense.com

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SOURCE Market Defense LLC

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2026 Canton Fair Design Award Winners Showcase China’s Innovation Strength

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GUANGZHOU, China, Oct. 19, 2026 /PRNewswire/ — As the 140th Canton Fair opens, the winners of the 2026 Canton Fair Design Award (CF Award) have also been announced. Winning products are now on display in Area D of the Canton Fair Complex, offering visitors a closer look at some of the latest advances in Chinese manufacturing and industrial design.

Among this year’s top honorees, a domestically developed high-performance sport motorcycle and an intelligent navigation capsule robot gastric endoscopy system received the Best of the Best Award, the competition’s highest recognition.

The Canton Fair also enhanced the visitor experience with a themed showcase area within the award exhibition. Built around four application-oriented concepts, namely Outdoor Pleasure, Smart Living, Cozy Home and Kitchen Elegance, the immersive displays demonstrate how innovative designs can be integrated into everyday life, helping visitors better understand the practical value behind these award-winning products.

This year, 4,218 products from 2,112 companies competed for the award. Following multiple rounds of evaluation, 222 products from 174 companies were selected.

The award-winning products reflect several key trends shaping the next stage of Chinese manufacturing. Innovation remains a defining theme, with breakthrough technologies ranging from upper limb motor function assistance and enhancement system to exoskeleton robots, underscoring the growing momentum of high-end manufacturing.

Meanwhile, intelligent technologies continue to gain traction across industries. Smart products account for more than 30% of this year’s winners, with AI-powered glasses, intelligent conference terminals and smart healthcare devices extending AI applications across home, office, medical and outdoor environments.

Sustainability is also becoming increasingly embedded throughout the product lifecycle. Green products represent over 40% of the winning entries, while innovations such as integrated energy-saving panels and sugarcane paper demonstrate how environmentally conscious practices are being incorporated into product design, materials selection and manufacturing processes.

Established in 2013, the Canton Fair Design Award is widely regarded as a benchmark for design innovation in China’s foreign trade sector. The award recognizes products that combine design excellence with commercial value, promoting the transformation and upgrading of Chinese manufacturing and supporting high-quality trade development. Entries are evaluated across five dimensions: innovation, quality, functionality, aesthetics and sustainability.

For more convenient attendance, please click here for pre-registration:
https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/2026-canton-fair-design-award-winners-showcase-chinas-innovation-strength-302911954.html

SOURCE Canton Fair

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InstaMall Launches Same-Day Fashion Delivery Experience, Bringing 80+ Brands to Shoppers’ Doors in Miami

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First-of-its-kind shopping app pairs artificial intelligence with same-day delivery, bringing luxury
and contemporary brands directly to customers’ doorsteps 

Featured luxury and contemporary brands include AllSaints, John Varvatos and Aritzia

MIAMI, Oct. 19, 2026 /PRNewswire/ — InstaMall, a first-of-its-kind shopping app offering same-day delivery and access to real-time inventory across luxury and contemporary fashion, launches today in Miami, Florida. Now available via iOS and Android, InstaMall provides access to more than 80 contemporary and luxury fashion brands across Miami’s five premier retail clusters, including Balmain, Louis Vuitton, Bottega Veneta, Ganni, Coach, Diesel, Reformation, Aritzia, Cult Gaia, Prada and more. InstaMall will add more brands within the app in the coming weeks and seasons. 

Sitting at the intersection of fashion, technology and commerce, InstaMall brings inspiration and purchase together through a more dynamic way to discover and shop for fashion. The experience combines access to luxury and contemporary brands with the convenience of same-day delivery, bringing the speed customers have come to expect across categories like food and groceries to fashion while maintaining the brand experience retailers and shoppers expect.

Within the app, customers will have access to InstaMall’s AI-powered stylist and virtual try-on features, making it easier to browse, discover and shop styles online. InstaMall’s AI Stylist serves as an intelligent shopping assistant that responds to customers’ preferences in real time. Customers can use the AI Stylist to receive product recommendations, build outfits, ask questions and discover new styles, while its virtual try-on feature allows them to visualize select items on themselves before making a purchase.

“InstaMall was founded on the belief that the convenience customers have come to expect from same-day delivery should extend to the way they shop for fashion,” said Elliot Aboud, Founder and CEO of InstaMall. “As fashion and technology continue to evolve together, we saw an opportunity to create a more seamless shopping experience that brings customers closer to the brands they love, combining a curated assortment, AI-powered styling and virtual try-on with the ease and convenience of same-day delivery.”

Prior to founding InstaMall, Elliot Aboud helped build the Aroma360 and Hotel Collection brands, overseeing the launch of the first retail store and expanding the retail footprint to more than 30 stores across the United States and two in Dubai. InstaMall is bringing fashion and luxury to the next generation with its seamless shopping experience and wide selection of brands.

Customers can download InstaMall through the Apple App Store or Google Play, or by going to instamall.co.

About InstaMall 

InstaMall is a same-day fashion shopping and discovery app reimagining how consumers shop for luxury and contemporary brands. Sitting at the intersection of fashion, technology and commerce, InstaMall brings inspiration and purchase together in an experience that gives consumers a more dynamic way to discover and shop. Where on-demand delivery has long existed for categories like food and groceries, InstaMall brings that same convenience to luxury fashion for the first time, delivering the same day without compromising the brand experience fashion retailers and their customers expect. The company launched publicly in Miami on October 16, 2026, and plans to expand nationally. For more information, please visit instamall.co.

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SOURCE InstaMall

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PTC to Announce Fourth Fiscal Quarter and Full Year 2026 Results on Wednesday, November 4, 2026

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BOSTON, Oct. 19, 2026 /PRNewswire/ — PTC (NASDAQ: PTC) will release its fiscal 2026 fourth quarter and full year results on Wednesday, November 4th after the stock market closes. As previously announced on October 5th, 2026, PTC entered into a definitive agreement to be acquired by Schneider Electric. In light of the pending transaction, PTC is suspending quarterly earnings conference calls and is no longer providing quarterly or annual guidance.

The earnings press release and accompanying financial data tables will be accessible on the Investor Relations section of the company’s website at PTC Investor Relations.

About

PTC (NASDAQ: PTC) is a global software company that enables manufacturers and product companies to digitally transform how they design, manufacture, and service the physical products the world relies on. Headquartered in Boston, Massachusetts, PTC employs over 7,000 people and supports more than 30,000 customers globally. For more information, please visit www.ptc.com.

Investors

Michael Maguire
mmaguire@ptc.com
investor@ptc.com

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SOURCE PTC Inc.

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