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The Future of Inheritance: How Millennials Are Rewriting the Rules on Estate Planning – Presented by RockpointProbate.com

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EL SEGUNDO, Calif., Sept. 30, 2024 /PRNewswire/ — Rockpoint Probate announces a shift in estate planning as millennials prioritize digital assets, social causes, and flexibility, fundamentally changing the landscape of inheritance. Millennials. You’ve heard the gripes. They’re killing everything from plastic straws to homeownership. But here’s one thing they’re saving, or at least seriously shaking up—estate planning. Yeah, that’s right. While older generations may have tucked away their wealth and handed it over in a neat little package after they passed, millennials are looking at the whole deal differently. They’re less interested in the traditional ways of passing down wealth and more focused on new priorities—like digital assets, environmental responsibility, and making sure their lives reflect the kind of values they’ve lived by.

And it’s not just about doing things differently; it’s about making sure estate planning, that often dusty process for lawyers and accountants, catches up with the times. So how are they doing it? Let’s take a closer look at how millennials are shaping the future of inheritance and what that means for all of us.

Digital Assets: A New Kind of Inheritance

You probably wouldn’t have caught your grandfather worrying about his social media accounts when writing a will, right? But for millennials, who grew up with the internet humming away in the background, digital assets are just as important as the physical stuff. We’re talking everything from Bitcoin wallets to Instagram accounts with tens of thousands of followers, to online businesses they’ve built from scratch.

The real kicker? They’re not waiting until they’re gray and stooped to worry about it. They’re making plans now, drafting instructions for what happens to their digital lives when they’re gone. Some are appointing “digital executors”—yes, that’s a thing now—to take care of their online presence after they’re not around to tweet anymore.

As a result, the legal world is playing catch-up. Unlike grandpa, who knows a guy who knows a guy, Millennials search for well reviewed attorney online. Estate planning documents are starting to explicitly call out digital assets, and lawmakers are scrambling to write guidelines for an online afterlife. For millennials, this isn’t just about keeping up appearances. It’s about recognizing that digital stuff is real stuff, and it matters.

Money with Meaning: Social and Environmental Causes Matter

And then there’s the social stuff. Millennials aren’t exactly known for being shy about their passion for causes—social justice, environmental sustainability, and charitable giving. Their estate planning reflects those values, too. It’s not just about leaving a nest egg for the kids or passing on a family home. More and more, millennials are setting up their wills and trusts to ensure that their wealth continues making a difference long after they’ve checked out.

Charitable remainder trusts and donor-advised funds? You bet. For this generation, giving back is part of the package. And they’re smart about it, too, making sure their money goes where they want it—whether that’s protecting the planet, funding social causes, or ensuring their investments line up with sustainable values.

It’s a pretty sharp contrast to their predecessors, who often viewed wealth transfer as a way to secure the family name and fortune for generations to come. Millennials, though, want to make sure their wealth, however modest or grand, contributes to something bigger than themselves. That’s where their hearts are—giving back to the world while they’re still here and after they’re gone.

Flexibility and Control: Keeping the Reins Tight

Here’s another thing: Millennials like to keep their options open. Whether it’s switching jobs, changing cities, or rethinking life plans, they’re all about flexibility. Like Legal Loans, Inheritance Loans have become popular among Millennials. So when it comes to estate planning, they don’t want something set in stone at 35, only to be dragged along for the rest of their lives. They want to tweak, update, and control their future even when they’re not around.

This is where revocable living trusts come in—giving them control over their assets now and the ability to update plans as life inevitably changes. Millennials, unlike their grandparents, don’t view estate planning as a one-and-done deal. They see it as a living, breathing document that can be adjusted as they grow older, wealthier (hopefully), or have new ideas about where their money should go. Many Millennials are opting to secure Inheritance Funding to pay off their debts, start businesses, and manage their own estate rather than wait for Probate.

That flexibility is a key difference between them and the generations before. Sure, older folks used trusts and estate plans, but the idea of continuous control—even beyond the grave? That’s where millennials shine.

Estate Planning in the Age of Technology

But perhaps the biggest shift in millennial estate planning comes down to their comfort with technology. This generation lives and breathes digital tools, so it’s no surprise that they’re not waiting for some stuffy meeting in a wood-paneled office to get their affairs in order. They’re using online platforms, creating estate plans digitally, and signing off with e-signatures. In fact, some are even using blockchain to track assets for added security.

Estate planning services have noticed the trend, with more and more offering digital-first solutions that let users craft their wills, trusts, and other legal documents with just a few clicks. It’s estate planning for the click-and-swipe generation, offering convenience and ease at a fraction of the traditional cost.

And as the demand for digital estate planning grows, companies are getting smarter about ensuring privacy, safety, and security in ways that haven’t been seen before. No more filing important papers in a fireproof box under the bed—everything’s going to the cloud.

Financial Independence Over Inheritance

Here’s the thing: If you talk to a millennial about inheritance, don’t be surprised if they look at you a little sideways. Unlike previous generations who often banked on receiving a hefty check or a house in the will, millennials aren’t waiting around for an inheritance to secure their futures. They’re planning for financial independence—and that’s the real game changer.

Many of them are creating estate plans that focus more on funding their personal growth and financial independence than passing down wealth to the next generation. They’re thinking about student loans, home ownership (when they can afford it), and entrepreneurship. They’re not looking for a windfall; they’re looking to build something solid on their own.

What’s fascinating here is the mindset shift: Millennials see inheritance as a possible bonus, not the foundation of their financial plans. And they’re setting up their own estate plans with that same thought—thinking less about a windfall for future generations and more about teaching financial literacy, creating opportunities for growth, and making sure the people they leave behind have the tools to build their own financial futures.

A Whole New Approach to Legacy

In short, millennials are rewriting the playbook on estate planning. They’re thinking beyond the traditional boxes—rethinking wealth, inheritance, and what it means to leave a legacy. They’re more interested in living a meaningful life that reflects their values—whether that’s managing digital assets, contributing to causes they care about, or maintaining flexibility over their wealth distribution.

It’s a brave new world for estate planning professionals, who are learning quickly that to stay relevant, they need to offer services that meet the millennial generation where they are: online, on-the-go, and with an eye on the future. Inheritance isn’t dead—far from it. But it’s evolving, and the millennials are the ones leading the charge.

So, the next time someone tells you millennials are killing tradition, remind them—when it comes to estate planning, they’re not just breaking the mold. They’re creating a new one. And, like so many other things, they’re doing it their own way.

For more information about Rockpoint Probate Funding and its services, please visit www.rockpointprobate.com 

Media Contact:
Rockpoint Probate Funding
Dan Burks-Goodman
Marketing Director
424-502-4645 x 894
dbg@rockpointprobate.com
www.rockpointprobate.com 

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SOURCE Rockpoint Probate Funding

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

View original content to download multimedia:https://www.prnewswire.com/news-releases/as-ai-speeds-up-marketing-louisvilles-redtag-bets-on-strategy-302911869.html

SOURCE RED TAG LLC

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The National Association of Mortgage Brokers Announces its Launch of MORE, New Mortgage Education and Professional Development Platform

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NAMB MORE brings training, credentials, professional development and daily mortgage market information together in one place

LAS VEGAS, Oct. 17, 2026 /PRNewswire-PRWeb/ — The National Association of Mortgage Brokers (NAMB) the first and only national volunteer-led and membership-driven organization representing the interests of mortgage brokers and home buyers since 1973, today announced the launch of NAMB MORE(Mortgage Originator Resources and Education), a new learning and professional development platform designed to give mortgage professionals the education, resources and information they need to grow throughout their careers.

MORE officially launches today during NAMB National 2026, being held October 16–19 at Caesars Palace in Las Vegas. The platform is designed as a long-term resource for mortgage professionals at every career stage, bringing training, credentials, professional development and timely industry information together in one place.

Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.

“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”

The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.

The MORE course library includes content across core categories such as:

Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral

Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.

A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.

The Daily Dashboard currently features:

Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.

“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”

About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org

Media Contact

Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com

View original content:https://www.prweb.com/releases/the-national-association-of-mortgage-brokers-announces-its-launch-of-more-new-mortgage-education-and-professional-development-platform-302910967.html

SOURCE The National Association of Mortgage Brokers

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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

View original content:https://www.prweb.com/releases/the-united-states-golf-association-selects-gupta-media-as-paid-media-agency-of-record-302911621.html

SOURCE Gupta Media

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