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AI and Open Commerce: RedCloud Unlocks the Door for SMBs to Enter the Global Marketplace

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Small businesses account for more than 90% of all U.S. businesses and contribute 43.5% of the nation’s GDP, playing a vital role in consumer purchases and services. (1) Justin Floyd, Founder and CEO of RedCloud®, explains how the democratization of data, new AI tools and Open Commerce allow SMBs to trade freely, inventively, innovatively, and instantly across global supply chains and scale their businesses in the most efficient way possible.

LONDON, Oct. 7, 2024 /PRNewswire-PRWeb/ — McKinsey reports that 65% of organizations in 2024 have made generative AI a part of their daily operations, nearly twice the percentage reported in 2023. (2) Large enterprises have been in the AI game for a while, taking advantage of the massive amounts of data available to better understand their customers and dominate the eCommerce industry. Meanwhile, small and medium-sized businesses (SMBs) struggle with disorganized data and a lack of resources. Justin Floyd, Founder and CEO of RedCloud’s Intelligent Open Commerce Platform™, explains, “The Open Commerce initiative is about breaking down barriers and enabling companies to trade efficiently across the internet. The vast data infrastructure built over the last 20 years is finally becoming accessible to everyone. And AI is the first natural way in which all of that data can now serve small businesses.”

“Open Commerce enables small businesses to trade on the same terms as big players through the power of AI and Machine Learning, providing valuable insights into product opportunities and vulnerabilities.” – Justin Floyd, CEO of RedCloud®

Customer Retention and Fraud Prevention
The Global Artificial Intelligence in the eCommerce market is projected to reach $25.1 billion by 2032, with a compound annual growth rate (CAGR) of 15.1%, according to a report from Dimension Market Research. Businesses are gaining deeper insights into customer behavior, enabling personalized advertising, and enhancing content production with generative AI technology. (3) Omnichannel retargeting, predictive analytics for inventory management, and the personalization of marketing strategies decidedly improve customer retention and help reach and exceed sales objectives. (4)

Machine Learning (ML) is playing a more prominent role in financial fraud detection. Traditional systems are less effective at identifying new fraud patterns and often result in false positives. ML models learn from past data, adapt to new fraud techniques, and analyze vast datasets to detect subtle behavioral changes. (5) AI is proving to be invaluable in reducing non-scan incidents, which cost retailers $45 billion annually. By utilizing computer vision and AI algorithms, retailers can monitor video feeds to catch unscanned items, notify checkout staff in real time, and help detect fraud and errors during checkout. (6)

The Democratization of Data
When the internet first started, it was an open system that gradually became closed, building up barriers nearly impossible to scale. Global supply chain businesses can’t afford those kinds of walls between them. Open Commerce, the second generation of eCommerce, changes everything.

The amount of consumer data collected from Meta and Google over the last 25 years is now publicly available in business environments. Generative AI is transforming eCommerce by supercharging the customer experience. It supports hyper-personalized shopping, emotional intelligence integration, and enhanced interactions, increasing sales and consumer satisfaction.
Generative AI enables smart inventory management by forecasting demand and automating restocking. Dynamic pricing adjusts product price tags based on market conditions. AI tools like 24/7 chatbots, virtual try-ons, and virtual assistants upgrade customer service while advanced analytical intelligence forecasts sales and segments customers for more effective marketing optimization. (7)

AI and Machine Learning Promote Open Commerce
AI is revolutionizing Open Commerce for small and medium-sized businesses (SMBs), providing cutting-edge technology to optimize operations and decision-making. With AI-driven data analytics, businesses can identify market opportunities based on real-time transaction data.

AI-powered insights enhance competitiveness by enabling SMBs to make informed decisions about product offerings and marketing strategies. AI tools also coordinate targeted promotions, helping businesses increase visibility and engage customers effectively.
As Floyd states, “Small businesses are the backbone of the global economy. Open Commerce enables them to trade in exactly the same way and on the same terms as the big players through the power of Artificial Intelligence and Machine Learning. Together, they provide valuable insights into product vulnerabilities and opportunities.”

About RedCloud
Based in London, UK, RedCloud Technology was founded in 2012 and stands as a “Rebel Alliance,” leading a bold, second-generation e-commerce transformation. Rejecting the high fees of tech giants, RedCloud leverages AI-enabled supply chain solutions to empower smaller businesses to compete with major corporations. Their democratized, platform provides financial visibility, offering a level playing field that breaks free from the dominance of conventional marketplaces. RedCloud embodies a fairer, more inclusive digital commerce future where Davids can stand tall against Goliaths. Visit https://redcloudtechnology.com/.

References:
1. Ferguson, Stephanie , et al. “Small Business Data Center.” http://www.uschamber.com, 25 May 2023, http://www.uschamber.com/small-business/small-business-data-center. Accessed 27 Sept. 2024.
2. Mamnani, Parag. “Council Post: Get Your Edge with AI: Three Tips for e-Commerce Smbs.” Forbes, Forbes Magazine, 15 Aug. 2024, forbes.com/councils/forbestechcouncil/2024/08/15/get-your-edge-with-ai-three-tips-for-e-commerce-smbs/.
3. “Artificial Intelligence in E-Commerce Market Size, Share, Trends and Forecast 2032.” Dimensionmarketresearch.com, 2023, dimensionmarketresearch.com/report/artificial-intelligence-in-e-commerce-market/. Accessed 27 Sept. 2024.
4. “Artificial Intelligence Influence on Global E-Commerce Market Expected to Skyrocket to $25 Billion by 2032 .” GlobeNewswire News Room, FN Media Group LLC, 22 Aug. 2024, globenewswire.com/news-release/2024/08/22/2934218/0/en/Artificial-Intelligence-Influence-on-Global-E-Commerce-Market-Expected-to-Skyrocket-to-25-Billion-By-2032.html.
5. Srivastava, Sudeep. “An Analysis on Financial Fraud Detection Using Machine Learning.” Appinventiv, Appinventiv, 5 Sept. 2024, appinventiv.com/blog/role-of-machine-learning-in-financial-fraud-detection/.
6. Srivastava, Sudeep. “How AI in Retail Is Revolutionizing the Shopping Experiences.” Appinventiv, 10 Sept. 2024, appinventiv.com/blog/impact-of-ai-in-retail/.
7. Timonera, Kathryn. “Ai in E-Commerce: Navigating Benefits, Challenges, and Future Trends.” eWEEK, 1 Aug. 2024, eweek.com/artificial-intelligence/ai-in-ecommerce/.

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com, jotopr.com

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ST Engineering iDirect and MBSat Partner to Build Next-Generation Sovereign Connectivity Services Across Oman and the Middle East

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1 hour ago

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October 25, 2026

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Intuition ground system selected to support MBSat’s planned 2027 service launch, enabling accelerated deployment, dynamic resource management and scalable service growth

HERNDON, Va., Oct. 25, 2026 /PRNewswire/ — ST Engineering iDirect today announced a strategic partnership with Mohammed Al Barwani Satellite Company (MBSat), part of Mohammed Al Barwani Group, to provide the ground system technology foundation for MBSat’s next-generation satellite gateway and network operations across Oman and the wider Middle East region. Intuition will provide a flexible, software-defined foundation to support sovereign connectivity services, enabling efficient service deployment, dynamic resource management and scalable network operations.

Intuition will deliver a turnkey ground segment solution that accelerates deployment, simplifies operations and gives MBSat the flexibility to scale services as demand grows. The software-defined platform enables dynamic resource management, service automation and seamless integration with existing and future operational systems. The solution also includes Ka-band gateway infrastructure, service provisioning and management capabilities, open API integration frameworks, training and full-lifecycle support. Together, these capabilities will help MBSat launch and operate services efficiently while adapting to evolving market requirements.

The network will leverage capacity from MB Sat-1, a sovereign MicroGEO satellite, with planned service launch in 2027, to support flexible, scalable connectivity services across the region.

The partnership reflects growing investment in sovereign communications infrastructure across the Middle East as operators seek greater control over service delivery, network expansion and long-term technology evolution.

“This partnership represents an important milestone in our efforts to build an advanced satellite communications platform in Oman and the region,” said Ammar Al Rawahi, General Manager, MBSat. “Through our collaboration with ST Engineering iDirect, we are establishing the technical infrastructure required to launch services efficiently, respond to evolving customer needs and expand into new markets, supporting the sustainable long-term growth of our business.”

“We are providing MBSat with a flexible, software-defined ground platform that integrates with its existing operational environment,” said Sridhar Kuppanna, Chief Executive Officer, ST Engineering iDirect. “This enables more efficient service deployment and operations today, with the flexibility to scale, introduce new capabilities and evolve as requirements change.”

About ST Engineering iDirect

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications, providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their networks. Through its portfolio of ground infrastructure, intelligent networking and advanced satellite communications solutions, the company supports operators, service providers, governments and enterprises worldwide.

View original content to download multimedia:https://www.prnewswire.com/news-releases/st-engineering-idirect-and-mbsat-partner-to-build-next-generation-sovereign-connectivity-services-across-oman-and-the-middle-east-302918467.html

SOURCE ST Engineering iDirect

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ST Engineering iDirect and MBSat Partner to Build Next-Generation Sovereign Connectivity Services Across Oman and the Middle East

Published

1 hour ago

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October 25, 2026

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Intuition ground system selected to support MBSat’s planned 2027 service launch, enabling accelerated deployment, dynamic resource management and scalable service growth

HERNDON, Va., Oct. 25, 2026 /PRNewswire/ — ST Engineering iDirect today announced a strategic partnership with Mohammed Al Barwani Satellite Company (MBSat), part of Mohammed Al Barwani Group, to provide the ground system technology foundation for MBSat’s next-generation satellite gateway and network operations across Oman and the wider Middle East region. Intuition will provide a flexible, software-defined foundation to support sovereign connectivity services, enabling efficient service deployment, dynamic resource management and scalable network operations.

Intuition will deliver a turnkey ground segment solution that accelerates deployment, simplifies operations and gives MBSat the flexibility to scale services as demand grows. The software-defined platform enables dynamic resource management, service automation and seamless integration with existing and future operational systems. The solution also includes Ka-band gateway infrastructure, service provisioning and management capabilities, open API integration frameworks, training and full-lifecycle support. Together, these capabilities will help MBSat launch and operate services efficiently while adapting to evolving market requirements.

The network will leverage capacity from MB Sat-1, a sovereign MicroGEO satellite, with planned service launch in 2027, to support flexible, scalable connectivity services across the region.

The partnership reflects growing investment in sovereign communications infrastructure across the Middle East as operators seek greater control over service delivery, network expansion and long-term technology evolution.

“This partnership represents an important milestone in our efforts to build an advanced satellite communications platform in Oman and the region,” said Ammar Al Rawahi, General Manager, MBSat. “Through our collaboration with ST Engineering iDirect, we are establishing the technical infrastructure required to launch services efficiently, respond to evolving customer needs and expand into new markets, supporting the sustainable long-term growth of our business.”

“We are providing MBSat with a flexible, software-defined ground platform that integrates with its existing operational environment,” said Sridhar Kuppanna, Chief Executive Officer, ST Engineering iDirect. “This enables more efficient service deployment and operations today, with the flexibility to scale, introduce new capabilities and evolve as requirements change.”

About ST Engineering iDirect

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications, providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their networks. Through its portfolio of ground infrastructure, intelligent networking and advanced satellite communications solutions, the company supports operators, service providers, governments and enterprises worldwide.

View original content to download multimedia:https://www.prnewswire.com/news-releases/st-engineering-idirect-and-mbsat-partner-to-build-next-generation-sovereign-connectivity-services-across-oman-and-the-middle-east-302918467.html

SOURCE ST Engineering iDirect

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Global Security & Technology Summit Unveils Month-Long Program of Activities Ahead of December Event

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8 hours ago

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October 24, 2026

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RIYADH, Saudi Arabia, Oct. 24, 2026 /PRNewswire/ — The Organizing Committee of the Global Security & Technology Summit (GSTS) held an introductory session today at the Ministry of Interior’s headquarters in Riyadh, bringing together representatives from the government, private, and nonprofit sectors to introduce the program of activities leading up to the summit. The upcoming summit will be held in Riyadh under the patronage of HRH Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, under the supervision of HRH Prince Abdulaziz bin Saud bin Naif bin Abdulaziz Al Saud, Minister of Interior, and organized by the Ministry of Interior in cooperation with Tuwaiq Academy.

During the session, the Organizing Committee presented the comprehensive GSTS program, comprising three key components: GSTS Month, running from November 1 to 30, 2026; the Global Security & Innovation Fair (SAIF), taking place from November 24 to 26, 2026; and the main Summit, scheduled for December 18 to 20, 2026, in Riyadh. Together, these events form an integrated program designed to advance security and technology innovation, strengthen national capabilities, and foster international cooperation.

GSTS Month will feature working groups, boot camps, training programs, knowledge-sharing sessions, and technical workshops across Saudi Arabia’s 13 administrative regions, delivered both in person and remotely in collaboration with specialized entities. The month-long program aims to develop national capabilities, identify emerging talent, enrich knowledge-sharing opportunities, and equip professionals with the knowledge and skills needed to develop innovative solutions to future security and technology challenges.

The main Summit will bring together global leaders, decision-makers, experts, and innovators to explore the future of security and technology, promote the integration of advanced technologies within the security sector, strengthen national capabilities, support innovation, and foster international cooperation, further positioning the Kingdom as a global hub for security and technology.

Showcasing the latest technological breakthroughs and security solutions, the summit will bring together government entities, private sector organizations, academic institutions, and research centers to facilitate knowledge exchange and collaboration across key fields, including cybersecurity, artificial intelligence (AI), the Internet of Things (IoT), smart security solutions, emerging technologies, and crisis management. The program will also feature main sessions, specialized discussions, and interactive exhibitions. Registration is available at gsts.sa.

Advisor to HRH the Minister of Interior and Chairman of the GSTS Organizing Committee, Ahmed Altowayan, stated that the summit builds on Saudi Arabia’s efforts to establish an advanced security and technology ecosystem focused on knowledge and innovation, keeping pace with rapid developments and future challenges.

Mr. Altowayan noted that the summit is a global platform for strengthening cooperation and exchanging expertise, anticipating future developments in security and technology, and developing strategic partnerships and innovative solutions that enhance the efficiency and readiness of security systems.

Vice Chairman of the GSTS Organizing Committee, Eng. Abdulaziz Alhammadi, said that the summit will offer a range of integrated programs and activities focused on enhancing national skills, encouraging innovation, and supporting international cooperation.

He added that GSTS Month will help build national capabilities, discover talent, and develop skills, with SAIF providing a platform for innovators and researchers from around the world to showcase leading technological solutions, while the main Summit will bring together leaders and experts to discuss the future of security and technology and explore new strategic partnership opportunities.

SAIF will take place at the Riyadh International Convention & Exhibition Center, bringing together innovators, researchers, technology talents, and industry experts from around the world to showcase promising innovations and projects across 14 fields of technology and innovation. The fair will provide opportunities to engage with project owners, including students, graduates, and entrepreneurs, and explore the different stages of innovation development through interactive zones, panel discussions on emerging security and innovation trends, and knowledge-sharing workshops led by specialists. Visitor registration is open to participants from within and outside the Kingdom through saifair.sa.

The introductory session also featured contributions from representatives of government, private, and nonprofit sector entities, alongside members of the media. Discussions focused on developing national capabilities in security and technology, strengthening students’ technical expertise, translating scientific research into practical solutions, and supporting Saudi companies in developing security and technology solutions and advancing digital transformation.

Organized by the Ministry of Interior in cooperation with Tuwaiq Academy, GSTS is produced by Tahaluf, with the Ministry of Education serving as Strategic Scientific Partner, Tahakom as Founding Partner, and Elm as Principal Partner.

Registration for participants from within and outside the Kingdom is available at gsts.sa.

Click here to view the media kit. 

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