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Certis and Singapore University of Technology and Design Forge Strategic Partnership to Accelerate AI Literacy & Professional Growth

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Three-tier AI literacy programme aims to upskill 5,000 professionals by end 2027, including 2,000 Certis managers and security supervisors over the next year

SINGAPORE, Oct. 11, 2024 /PRNewswire/ — In a pivotal move for Singapore’s security industry, Certis and the Singapore University of Technology and Design (SUTD) have joined forces to enhance AI literacy and digital mastery, equipping security professionals and frontline personnel with the latest digital skills required to excel in today’s fast-evolving work environment.

The joint Certis-SUTD AI Literacy Programme was officially launched by Minister of State (MOS) for Education and Manpower, Ms Gan Siow Huang – alongside Mr Paul Chong, President and Group CEO of Certis; Dr Jaclyn Lee, Certis’ Chief Human Resources Officer and Chief Executive of Certis Corporate University; Prof Lim Seh Chun, Acting Provost of SUTD; and Mr John Leong, Director of SUTD Academy – at a launch ceremony held at Certis today.

In line with the most recent launch of Smart Nation 2.0, this collaboration sets the stage for empowering professionals in the security sector, by co-developing an AI literacy roadmap catered towards enhancing the skillset of the entire workforce, from entry-level roles to senior management. With AI rapidly transforming workplaces, this initiative will ensure that all executives, managers, and operational supervisors are not only prepared for, but can also thrive in, today’s digital-first environment.

Officiating the launch of the programme as Guest-of-Honour, MOS Gan commended Certis and SUTD for embarking on the partnership: “Through this partnership, Certis and SUTD are leveraging each other’s strengths to co-design and deliver AI literacy courses for security professionals, beginning with Certis employees. This initiative complements our broader efforts to prepare Singaporeans for the changing nature of work, and I commend Certis and SUTD for pioneering this collaboration. I look forward to seeing its positive impact on levelling up the AI literacy and digital competency of the security sector.”

Unlocking Employee Potential through AI

At the heart of this partnership is the belief that AI is not just a tool, but a key enabler of employee growth and development. For Certis staff, the integration of AI into their daily roles will bring a significant shift from performing repetitive, manual tasks to focusing on higher-level problem-solving, decision-making, and innovation. By leveraging AI tools, employees will enhance their productivity and unlock new opportunities for career development.

The partnership will roll out a three-tiered digital literacy framework, comprising Digital Discovery, Digital Mastery, and Digital Expertise. These programmes will ensure a wide spectrum of learning, from basic AI understanding to advanced applications, allowing employees to upskill and reskill according to their career needs.

In the first wave of training, Certis targets to train 2,000 Certis professionals, including security supervisors, in the first course of the series, “AI Basics for Work Productivity” by 2025.

Real-World Benefits for Employees

Since 2018, Certis has been integrating AI into its enterprise technology solutions. With the rapid growth in AI adoption over the past year, Certis has expanded its use into daily operations, enabling staff to benefit from streamlined workflows in various areas, including:

Incident Reporting: AI automatically corrects and refines incident reports, reducing time spent on administrative tasks and allowing Certis staff to focus on critical decision-making.Knowledge/Information Distribution: AI-enabled chatbots provide timely responses to user inquiries on various topics – tasks previously handled by administrative staff. This reduces the administrative workload while enhancing the overall employee experience.

In the coming year, Certis plans to extend the use of AI into additional areas:

Operational Learning: AI-enabled digital assistants to empower frontline staff in performing tasks with accuracy and confidence, while also supporting continuous learning through gamification.Resource Allocation: AI ensures optimal deployment of personnel, improving efficiency in managing ground operations.Smart Command Centre: Multi-modal AI enhances event detection and categorisation, reducing manpower resource in command centres while improving detection accuracy.

With these applications, Certis aims to prepare its workforce for the AI era, enabling employees to boost productivity and engage in reskilling.

Empowering a Future-Ready Workforce

As part of the Ministry of Home Affairs’ Security Industry Transformation Map 2025, the partnership with SUTD underscores Certis’ commitment to a future-ready workforce. Employees will gain proficiency with Certis’ proprietary AI-enabled systems like Mozart and Argus and learn how to harness AI for operational efficiency and innovation.

Moreover, Certis aims to cultivate a pool of citizen developers within its workforce, empowering staff to build simple apps and platforms through low-code tech and AI. This democratisation of digital tools will encourage employees to innovate and contribute to the company’s growth while improving their job satisfaction.

A Long-Term Vision for Growth

Dr Jaclyn Lee, Certis’ Chief Human Resources Officer and Chief Executive Officer of Certis Corporate University added: “We are thrilled to join forces with SUTD to empower our workforce with AI skills, the first such collaboration in Singapore. This partnership cements our commitment to fostering a culture of continuous learning and innovation not just within Certis, but across the industry. By equipping our professionals with the latest AI and digital literacy skills, we are not only enhancing their career prospects but also driving the digital transformation of Certis.”

Mr John Leong, Director of SUTD Academy, added: “AI is no longer a futuristic concept as it is influencing and reshaping every industry, from healthcare to finance and even security. Its prevalence will only grow in strength and stature. As such, SUTD is excited to partner Certis in empowering individuals with essential AI and digital literacy skills by harnessing SUTD’s expertise in design x AI x technology. The launch of this comprehensive AI literacy programme signifies a major leap towards cultivating a digitally skilled workforce.”

The first phase of the programme commenced in September 2024, with subsequent phases rolling out over the next year. Both institutions are committed to ensuring the highest quality of education and training, paving the way for a digitally empowered workforce. 

–End–

Note to editors: See more details on the AI Literacy Programme in the Annex 

About Certis

Backed by more than 65 years of experience in security, Certis is today a leader in smart integrated technology, leveraging technology to power transformations in security, manpower and IFM solutions. Guided by our Operational Design First philosophy, our service offerings capitalise on our strong security heritage and deep operational expertise, enhanced by data solutions for better decision making and effective outcomes. Central to our approach is our unique Business Process Re-engineering and Operations (BPRO®) framework, where we help customers manage change and enhance efficiencies through design thinking and a problem-solving approach.

Incorporated in 2004, Certis is headquartered in Singapore, with an international presence extending to Australia, Qatar, Hong Kong region and Macau region. We are a trusted partner dedicated to our clients’ success, supported by our 27,000-strong global team, always striving to make our world safer, smarter, better. For more information, please visit www.certisgroup.com.

About Singapore University of Technology and Design

Fifteen years ago, the Singapore University of Technology and Design (SUTD) became one of the first universities in the world to incorporate the art and science of design and technology into a holistic interdisciplinary education and research experience. Since then, SUTD undergraduate and postgraduate students have thrived in a design-steeped environment, constantly encouraged to think creatively and innovatively to find human-centric solutions for real-world problems.

On 11 March 2024, SUTD unveiled a new growth strategy called SUTD Leap. By redesigning higher education with an even greater focus on design, AI and technology, SUTD Leap aims to propel the university to the forefront of the design x tech space whilst nurturing the next generation of design x tech innovators and innovator leaders.

ANNEX

Certis and Singapore University of Technology and Design (SUTD)
AI Literacy Programme

The collaboration will unfold in three phases over three years: Digital Discovery, Digital Mastery, and Digital Expertise. Here’s a glimpse of what each phase involves:

Phase 1: Digital Discovery

By mastering the fundamental principles, concepts, and benefits of AI, individuals can leverage their transformative potential in their daily work. This knowledge empowers them to seamlessly integrate low-code AI tools into their workflows, significantly boosting their productivity and efficiency.

Certis and SUTD have developed a two-day course titled ‘AI Basics for Work Productivity’ that will bring participants on this journey. Here’s an overview of the learning outcomes from the course:

Overview of AI

Covering the history of AI, recent advancements, general AI and data science processes, and the vital role of data.

Types of AI and Applications

Exploring AI types like search and planning, and reinforcement learning, focusing on their practical applications from a non-technical perspective.

Introduction to Gen AI and Copilot

It starts with an introduction to deep learning, which is a sub-field of AI that utilises brain-inspired techniques called neural networks, followed by generative AI, which are built upon various advancements in technology.

Project Work and Presentation

The aim of the project is to allow participants to make use of AI in the planning and execution of a corporate event and sharing their strategies with their colleagues in deriving productivity in the workplace.

Introduction to AI Technologies

It provides a high-level understanding of the various models and algorithms used in AI, with a particular emphasis on deep learning, which serves as the foundation behind many generative AI technologies.

Sharing of Case Studies

Examining multiple case studies that involve the practical use of AI including those from Certis business functions, such as Human Resources, Training, Project Management, Finance, and Security.

Understanding limitations of AI / Societal and Ethical Issues

Discussing and raising awareness of the limitations and impacts when applying AI, as part of a holistic design innovation process.

Online Quiz

Assessing participants’ understanding of the two-day programme.

The Future of Work

This talk is shared by Certis Corporate University and Certis Group Human Resources team to explore how the workplace of the future will be like.

Phase 2: Digital Mastery

The next phase which is scheduled for launch in 2025 will allow individuals to gain comprehensive skills that cover a variety of advanced topics. They will gain skillsets on how to develop advanced low-code AI solutions, learn the most popular language used in AI called Python, and understand how to import open-source large language models (LLMs). They will also learn to build a Generative AI chatbot with an on-premise LLM tailored for application in their area of work, ensuring a hands-on, practical learning experience that aligns with their professional needs.

Phase 3: Digital Expertise

The last phase is also scheduled for launch in 2025. The aim is for individuals to be able to develop in-house solutions and proof of concept experiments, fine-tune AI models, and create advanced RAG and deep learning solutions such as speech-to-text models and complex image recognition systems. These skills will enable them to be at the forefront of technology in the industry through a range of innovative initiatives.

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SOURCE Certis

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KuCoin Marks Ninth Anniversary at Tomorrowland Belgium, Honoring Nine Years of Industry Progress Beyond the Signal

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PROVIDENCIALES, Turks and Caicos Islands, July 26, 2026 /PRNewswire/ — On the day of its ninth anniversary, KuCoin welcomed global partners, institutional clients, ecosystem builders and media representatives to the “On Cloud 9 Skybox Experience,” an exclusive celebration at the Tomorrowland Belgium Skybox. Overlooking Tomorrowland’s iconic Mainstage, guests gathered throughout an unforgettable evening as world-renowned artists including Nicky Romero, Alok, Steve Angello and Hardwell delivered performances that brought together people from around the world. Against this backdrop of music, culture and global connection, KuCoin celebrated not only its own nine-year journey, but also the remarkable progress the digital asset industry has achieved together.

The experience formed part of KuCoin’s broader ninth-anniversary campaign, “Beyond the Signal,” reflecting the company’s belief that the industry’s future will be shaped not by short-term market movements alone, but by the trust, innovation and infrastructure that enable lasting progress. Bringing this vision to life in an elevated festival setting, the evening offered guests an opportunity to reflect on nine years of shared growth, collaboration and resilience, while looking ahead together to the next chapter of digital assets.

Against the backdrop of Tomorrowland’s iconic Mainstage, the exclusive Skybox experience with signature champagne rituals brought KuCoin and its guests together to reflect on and celebrate the milestones that have shaped its nine-year journey. From expanding access to digital assets and navigating multiple market cycles to strengthening security and compliance, supporting institutional participation, and advancing innovation across payments, AI and Web3, these milestones also reflected the broader evolution of the digital asset industry toward greater maturity.

The moment celebrated not only how far KuCoin has come, but also the progress the industry has made together. Over the past nine years, markets have risen and fallen, and technologies have continued to evolve. Yet lasting progress has always been driven by the builders, developers, partners and communities working together to create enduring value. That is the idea behind Beyond the Signal.

“Ninth anniversaries are often measured in years. We prefer to measure ours in trust,” said BC Wong, CEO of KuCoin. “The greatest achievement of the past nine years has not been our growth alone, but the confidence our users, partners and community have continued to place in us. Trust is the infrastructure that enables innovation, adoption and long-term progress. As we enter our next decade, we remain committed to building secure, compliant and trusted digital asset infrastructure together with our partners worldwide.”

The celebration also highlighted KuCoin’s expanding partnership with Tomorrowland as the festival’s Exclusive Crypto Exchange and Payments Partner for Tomorrowland Winter and Tomorrowland Belgium 2026–2028. Bringing together one of the world’s most influential cultural events with trusted digital infrastructure, the partnership reflects a shared vision of connecting people across borders and creating meaningful real-world experiences through technology, payments and community. For KuCoin, Tomorrowland is more than a global music festival—it represents the openness, diversity and global community that have always been at the heart of crypto.

Nine years ago, KuCoin set out to make digital assets accessible to more people around the world. Today, its mission has evolved beyond access to helping build the trusted infrastructure that will support the future of digital finance. Beyond music, beyond the celebration and beyond the signal, KuCoin’s ninth anniversary was not only a milestone for the company, but a celebration of how far the industry has come together—and a commitment to building what comes next.

About KuCoin

Founded in 2017, KuCoin is a leading global crypto platform built on trust and security, serving over 45 million users across 200+ countries and regions. Known for its reliability and user-first approach, the platform combines advanced technology, deep liquidity, and strong security safeguards to deliver a seamless trading experience. KuCoin provides access to 1,500+ digital assets through a broad product suite and remains committed to building transparent, compliant, and user-centric digital asset infrastructure for the future of finance, backed by SOC 2 Type II, ISO/IEC 27001:2022, and ISO/IEC 27701:2019 Certifications. In recent years, we have built a strong global compliance foundation, marked by key milestones including AUSTRAC registration in Australia, a MiCA license in Europe, and regulatory progress in other markets.

Learn more at www.kucoin.com.

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SOURCE KuCoin

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2026 World Internet Conference Digital Silk Road Development Forum Opens in Xi’an, Shaanxi Province

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XI’AN, China, July 26, 2026 /PRNewswire/ — A news report from CRI Online:

On July 22, the 2026 World Internet Conference (WIC) Digital Silk Road Development Forum officially opened in Xi’an, Shaanxi Province. Hosted by the WIC and organized by the Shaanxi Provincial Government, the forum was held under the theme “Pooling Intelligence on the Silk Road, Embarking on a Digital Future — Jointly Building a Community with a Shared Future in Cyberspace”. Approximately 800 participants from more than 50 countries and regions, as well as seven international organizations, attended the event.

Mayra Arevich Marín, Minister of Communications of Cuba; Faqir Mahbub Anam, Minister of Posts, Telecommunication & Information Technology and Minister of Science and Technology of Bangladesh; Samba Diouf, Minister of Telecommunications and Digital Affairs of Senegal; Wang Binying, Deputy Director General of the World Intellectual Property Organization (WIPO); John Higgins, President of the International AI Governance Association (IAGA); and Wang Xingxing, Founder and CEO of Unitree Robotics, attended the opening ceremony and delivered speeches.

Following the opening ceremony, a ministerial meeting was held. Thematic forums were convened focusing on Silk Road e-commerce cooperation and development, collaborative innovation and development of AI agents, digital and intelligent health, and the preservation and transmission of cultural heritage in the digital intelligence era. These discussions aimed to help Belt and Road partner countries strengthen consensus, deepen cooperation, and seize new opportunities brought by digital and intelligent development. During the forum, the World Internet Conference Cultural Heritage Digitalization Case Collection (2026) was released. A series of capacity-building activities under the WIC Digital & AI Academy were also held, including a capacity building program on AI-driven digital trade, a salon on “Copyright Empowerment in Cultural Heritage Digitalization”, and a field study at a digital port.

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SOURCE CRI Online

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Tesla Owns Nearly 1 in 5 AI Answers About EVs. New 5W Index Ranks the Top 25 EV Brands by AI Citation Share.

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EV charging networks — Electrify America, EVgo, ChargePoint — are nearly invisible inside AI answers despite operating the infrastructure the entire category depends on.

MIAMI, July 25, 2026 /PRNewswire/ — 5W AI Communications, the AI Communications Firm, today released the 5W AI Visibility Index — EV, ranking the top 25 EV brands by modeled AI citation share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Tesla anchors the category at 18.4% — more than the next three brands combined. Rivian is second at 8.2%. Ford is third at 6.4%.

The Index is Volume 07 in 5W’s 2026 Consumer AI Visibility Index series. The full report is available at https://www.5wpr.com/research/ev-ai-visibility-index/.

More than a third of U.S. consumers now begin product research with an AI engine — not Google. For the EV category — where purchase consideration windows stretch six to twelve months and buyers cross-reference range, charging, ownership cost, and long-term reliability across dozens of sources — the answers the engines return are shaping the shortlist before a buyer walks into a dealership.

The Findings

Tesla dominates at 18.4% citation share — cited on virtually every consumer EV query across all five engines. Brand, product, and CEO overlap produce a citation profile no peer can match.Rivian (8.2%) is the dominant adventure-EV authority. The R1T and R1S anchor truck and SUV electric citation.Ford (6.4%) leads legacy automakers. The F-150 Lightning owns EV-truck queries; the Mach-E anchors EV-SUV comparisons.Lucid (4.8%) and Hyundai Ioniq (4.4%) complete the Tier 1 leaders. The Ioniq 5 and Ioniq 6 over-index against U.S. brand recognition.GM sits at #6 with 3.8% — despite scale — because Bolt, Lyriq, and Hummer EV are cited separately rather than as one GM-EV narrative. Ford consolidated its story. GM did not.Toyota (#17) and Honda (#18) are the two largest legacy automakers furthest behind in EV citation. The bZ4X, Solterra, and Prologue cite at rates far below what brand recognition would predict.EV charging networks are absent from the top 25. Electrify America, EVgo, and ChargePoint operate the infrastructure the entire category depends on — and have not built consumer-facing brand citation to match. The category is open.

“Every EV buyer starts inside a chatbox now. Tesla owns nearly one in five answers. The next three brands combined don’t match it. That’s a citation moat measured in AI — not TV budgets, not showroom count,” said Ronn Torossian, Founder and Chairman, 5W AI Communications. “GM is bigger than Rivian by every commercial metric and half its size in the answer. That gap costs sales. The charging networks are the biggest miss in the category — whoever builds the dominant ‘where should I charge’ answer anchors a multi-decade growth curve. Right now, none of them own it.”

The Five Engines Do Not Return Identical Answers

ChatGPT: Tesla, Rivian, Lucid, Ford, Hyundai dominate. Conservative and brand-anchored.Claude: Recurrent and CleanTechnica over-index. Data-source preference. Lighter on enthusiast brands.Perplexity: Reddit EV subreddits dominant. Out of Spec YouTube data heavily cited. Freshness-favored.Google AI Overviews: Tesla, InsideEVs, Edmunds, Kelley Blue Book dominate. Closest to a SERP-mirror.Gemini: YouTube EV creators dominate — Out of Spec, Munro Live, MKBHD at the highest rates.

Engine-aware strategy matters. A brand absent from one engine but present in another needs a different program than a brand absent across the board.

Methodology
Modeled directional estimates derived from publicly available data, observed retrieval patterns, structural signals, and the corresponding Everything-PR Citation Share Study — EV (Issue No. 07). Twenty-five brands, five engines, sixty-plus consumer-prompt query patterns. Not the output of logged query runs across millions of prompts. Intended as a strategic framework — not a definitive search-engine measurement.

The dominant outlets shaping EV citation are InsideEVs, Electrek, Recurrent, Edmunds EV, Car and Driver EV, CleanTechnica, and the Reddit-and-YouTube creator layer. Brand citation share is built primarily through presence inside that specific outlet set — and through Recurrent battery-data partnership for used-EV citation.

About 5W AI Communications
5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research. Founded in 2003, 5W is recognized as a Top U.S. PR Agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday’s WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO. Learn more at 5wpr.com.

Media Contact
press@5wpr.com

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SOURCE 5W Public Relations

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