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Certis and Singapore University of Technology and Design Forge Strategic Partnership to Accelerate AI Literacy & Professional Growth

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Three-tier AI literacy programme aims to upskill 5,000 professionals by end 2027, including 2,000 Certis managers and security supervisors over the next year

SINGAPORE, Oct. 11, 2024 /PRNewswire/ — In a pivotal move for Singapore’s security industry, Certis and the Singapore University of Technology and Design (SUTD) have joined forces to enhance AI literacy and digital mastery, equipping security professionals and frontline personnel with the latest digital skills required to excel in today’s fast-evolving work environment.

The joint Certis-SUTD AI Literacy Programme was officially launched by Minister of State (MOS) for Education and Manpower, Ms Gan Siow Huang – alongside Mr Paul Chong, President and Group CEO of Certis; Dr Jaclyn Lee, Certis’ Chief Human Resources Officer and Chief Executive of Certis Corporate University; Prof Lim Seh Chun, Acting Provost of SUTD; and Mr John Leong, Director of SUTD Academy – at a launch ceremony held at Certis today.

In line with the most recent launch of Smart Nation 2.0, this collaboration sets the stage for empowering professionals in the security sector, by co-developing an AI literacy roadmap catered towards enhancing the skillset of the entire workforce, from entry-level roles to senior management. With AI rapidly transforming workplaces, this initiative will ensure that all executives, managers, and operational supervisors are not only prepared for, but can also thrive in, today’s digital-first environment.

Officiating the launch of the programme as Guest-of-Honour, MOS Gan commended Certis and SUTD for embarking on the partnership: “Through this partnership, Certis and SUTD are leveraging each other’s strengths to co-design and deliver AI literacy courses for security professionals, beginning with Certis employees. This initiative complements our broader efforts to prepare Singaporeans for the changing nature of work, and I commend Certis and SUTD for pioneering this collaboration. I look forward to seeing its positive impact on levelling up the AI literacy and digital competency of the security sector.”

Unlocking Employee Potential through AI

At the heart of this partnership is the belief that AI is not just a tool, but a key enabler of employee growth and development. For Certis staff, the integration of AI into their daily roles will bring a significant shift from performing repetitive, manual tasks to focusing on higher-level problem-solving, decision-making, and innovation. By leveraging AI tools, employees will enhance their productivity and unlock new opportunities for career development.

The partnership will roll out a three-tiered digital literacy framework, comprising Digital Discovery, Digital Mastery, and Digital Expertise. These programmes will ensure a wide spectrum of learning, from basic AI understanding to advanced applications, allowing employees to upskill and reskill according to their career needs.

In the first wave of training, Certis targets to train 2,000 Certis professionals, including security supervisors, in the first course of the series, “AI Basics for Work Productivity” by 2025.

Real-World Benefits for Employees

Since 2018, Certis has been integrating AI into its enterprise technology solutions. With the rapid growth in AI adoption over the past year, Certis has expanded its use into daily operations, enabling staff to benefit from streamlined workflows in various areas, including:

Incident Reporting: AI automatically corrects and refines incident reports, reducing time spent on administrative tasks and allowing Certis staff to focus on critical decision-making.Knowledge/Information Distribution: AI-enabled chatbots provide timely responses to user inquiries on various topics – tasks previously handled by administrative staff. This reduces the administrative workload while enhancing the overall employee experience.

In the coming year, Certis plans to extend the use of AI into additional areas:

Operational Learning: AI-enabled digital assistants to empower frontline staff in performing tasks with accuracy and confidence, while also supporting continuous learning through gamification.Resource Allocation: AI ensures optimal deployment of personnel, improving efficiency in managing ground operations.Smart Command Centre: Multi-modal AI enhances event detection and categorisation, reducing manpower resource in command centres while improving detection accuracy.

With these applications, Certis aims to prepare its workforce for the AI era, enabling employees to boost productivity and engage in reskilling.

Empowering a Future-Ready Workforce

As part of the Ministry of Home Affairs’ Security Industry Transformation Map 2025, the partnership with SUTD underscores Certis’ commitment to a future-ready workforce. Employees will gain proficiency with Certis’ proprietary AI-enabled systems like Mozart and Argus and learn how to harness AI for operational efficiency and innovation.

Moreover, Certis aims to cultivate a pool of citizen developers within its workforce, empowering staff to build simple apps and platforms through low-code tech and AI. This democratisation of digital tools will encourage employees to innovate and contribute to the company’s growth while improving their job satisfaction.

A Long-Term Vision for Growth

Dr Jaclyn Lee, Certis’ Chief Human Resources Officer and Chief Executive Officer of Certis Corporate University added: “We are thrilled to join forces with SUTD to empower our workforce with AI skills, the first such collaboration in Singapore. This partnership cements our commitment to fostering a culture of continuous learning and innovation not just within Certis, but across the industry. By equipping our professionals with the latest AI and digital literacy skills, we are not only enhancing their career prospects but also driving the digital transformation of Certis.”

Mr John Leong, Director of SUTD Academy, added: “AI is no longer a futuristic concept as it is influencing and reshaping every industry, from healthcare to finance and even security. Its prevalence will only grow in strength and stature. As such, SUTD is excited to partner Certis in empowering individuals with essential AI and digital literacy skills by harnessing SUTD’s expertise in design x AI x technology. The launch of this comprehensive AI literacy programme signifies a major leap towards cultivating a digitally skilled workforce.”

The first phase of the programme commenced in September 2024, with subsequent phases rolling out over the next year. Both institutions are committed to ensuring the highest quality of education and training, paving the way for a digitally empowered workforce. 

–End–

Note to editors: See more details on the AI Literacy Programme in the Annex 

About Certis

Backed by more than 65 years of experience in security, Certis is today a leader in smart integrated technology, leveraging technology to power transformations in security, manpower and IFM solutions. Guided by our Operational Design First philosophy, our service offerings capitalise on our strong security heritage and deep operational expertise, enhanced by data solutions for better decision making and effective outcomes. Central to our approach is our unique Business Process Re-engineering and Operations (BPRO®) framework, where we help customers manage change and enhance efficiencies through design thinking and a problem-solving approach.

Incorporated in 2004, Certis is headquartered in Singapore, with an international presence extending to Australia, Qatar, Hong Kong region and Macau region. We are a trusted partner dedicated to our clients’ success, supported by our 27,000-strong global team, always striving to make our world safer, smarter, better. For more information, please visit www.certisgroup.com.

About Singapore University of Technology and Design

Fifteen years ago, the Singapore University of Technology and Design (SUTD) became one of the first universities in the world to incorporate the art and science of design and technology into a holistic interdisciplinary education and research experience. Since then, SUTD undergraduate and postgraduate students have thrived in a design-steeped environment, constantly encouraged to think creatively and innovatively to find human-centric solutions for real-world problems.

On 11 March 2024, SUTD unveiled a new growth strategy called SUTD Leap. By redesigning higher education with an even greater focus on design, AI and technology, SUTD Leap aims to propel the university to the forefront of the design x tech space whilst nurturing the next generation of design x tech innovators and innovator leaders.

ANNEX

Certis and Singapore University of Technology and Design (SUTD)
AI Literacy Programme

The collaboration will unfold in three phases over three years: Digital Discovery, Digital Mastery, and Digital Expertise. Here’s a glimpse of what each phase involves:

Phase 1: Digital Discovery

By mastering the fundamental principles, concepts, and benefits of AI, individuals can leverage their transformative potential in their daily work. This knowledge empowers them to seamlessly integrate low-code AI tools into their workflows, significantly boosting their productivity and efficiency.

Certis and SUTD have developed a two-day course titled ‘AI Basics for Work Productivity’ that will bring participants on this journey. Here’s an overview of the learning outcomes from the course:

Overview of AI

Covering the history of AI, recent advancements, general AI and data science processes, and the vital role of data.

Types of AI and Applications

Exploring AI types like search and planning, and reinforcement learning, focusing on their practical applications from a non-technical perspective.

Introduction to Gen AI and Copilot

It starts with an introduction to deep learning, which is a sub-field of AI that utilises brain-inspired techniques called neural networks, followed by generative AI, which are built upon various advancements in technology.

Project Work and Presentation

The aim of the project is to allow participants to make use of AI in the planning and execution of a corporate event and sharing their strategies with their colleagues in deriving productivity in the workplace.

Introduction to AI Technologies

It provides a high-level understanding of the various models and algorithms used in AI, with a particular emphasis on deep learning, which serves as the foundation behind many generative AI technologies.

Sharing of Case Studies

Examining multiple case studies that involve the practical use of AI including those from Certis business functions, such as Human Resources, Training, Project Management, Finance, and Security.

Understanding limitations of AI / Societal and Ethical Issues

Discussing and raising awareness of the limitations and impacts when applying AI, as part of a holistic design innovation process.

Online Quiz

Assessing participants’ understanding of the two-day programme.

The Future of Work

This talk is shared by Certis Corporate University and Certis Group Human Resources team to explore how the workplace of the future will be like.

Phase 2: Digital Mastery

The next phase which is scheduled for launch in 2025 will allow individuals to gain comprehensive skills that cover a variety of advanced topics. They will gain skillsets on how to develop advanced low-code AI solutions, learn the most popular language used in AI called Python, and understand how to import open-source large language models (LLMs). They will also learn to build a Generative AI chatbot with an on-premise LLM tailored for application in their area of work, ensuring a hands-on, practical learning experience that aligns with their professional needs.

Phase 3: Digital Expertise

The last phase is also scheduled for launch in 2025. The aim is for individuals to be able to develop in-house solutions and proof of concept experiments, fine-tune AI models, and create advanced RAG and deep learning solutions such as speech-to-text models and complex image recognition systems. These skills will enable them to be at the forefront of technology in the industry through a range of innovative initiatives.

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SOURCE Certis

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BitradeX BXC First Two Subscription Rounds Sell Out, Total Subscriptions Exceed 14M USDT

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May 9, 2026

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LONDON, May 9, 2026 /PRNewswire/ — BitradeX Capital’s ecosystem equity token, BXC, has completed its first and second subscription rounds, selling a total of 50 million BXC with subscriptions exceeding 14 million USDT. The first round sold out in 90 seconds, while the second closed within 48 hours.

While the fundraising size is not unusually large by crypto standards, the structure of the sale has attracted market attention. The first two rounds were not open to the public, but limited to high-tier BitradeX users. The first round was available only to V5 users and above, while the second round expanded access to V3 users and above.

According to BitradeX’s tier system, V3+ users typically have higher recurring investment activity through AiBot, longer platform usage history, and stronger ecosystem participation. This means the early BXC allocation was absorbed mainly by the platform’s internal high-value user base, rather than short-term speculative participants.

This approach differs from many token fundraising campaigns that prioritize broad public participation and market hype. BitradeX instead adopted a more selective, staged model, gradually lowering the participation threshold while keeping the sale within its active ecosystem community.

BXC is positioned as more than a standard platform token. Its value framework is linked to BitradeX Capital’s broader ecosystem, including its exchange business, AiBot quantitative strategies, BTX Card payments, and Labs incubation platform. Public information indicates that BXC holders may receive staking rewards, benefit from ecosystem buybacks and burns, and gain priority access to Launchpad projects and governance participation.

The third subscription round is launched on April 30 at $0.35 USDT per BXC, with a total supply of 100 million BXC. It is now open to users participating in AiBot recurring investment. The fourth round price is expected to rise to $0.45 USDT.

The long-term value of BXC will ultimately depend on the growth of BitradeX’s underlying businesses, including exchange profitability, AiBot user expansion, and BTX Card adoption. However, the rapid sellout of the first two rounds suggests that BitradeX’s core user base has already shown strong confidence in the ecosystem’s future.

View original content:https://www.prnewswire.com/news-releases/bitradex-bxc-first-two-subscription-rounds-sell-out-total-subscriptions-exceed-14m-usdt-302767467.html

SOURCE BitradeX Capital

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South and East Asia identified as hotspots of global warming related impacts on male fertility

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May 9, 2026

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BEIJING, May 9, 2026 /PRNewswire/ — A major new study has shown that South and East Asia dominate patterns of global warming related decline in male fertility with the strongest and most consistent evidence coming from India, Pakistan and the southern parts of China.

The effects of increased environmental temperatures on male reproductive health include declining sperm concentration and motility and increased sperm DNA fragmentation, or genetic damage that can hinder fertilisation and embryo development.

Male related factors account for around 50 per cent of infertility cases around the world and the impact of rising ambient heat on semen parameters raises serious implications across wide areas of Asia where total fertility rates are in serious decline.

Outcomes of the study undertaken by the Taiwan IVF Group and Ton Yen General Hospital, Taiwan (China) in collaboration with Stanford University (USA) are being presented at the 2026 Congress of the Asia Pacific Initiative on Reproduction (ASPIRE) in Beijing.

Research principal and Adjunct Clinical Assistant Professor at Stanford University, Dr Jack Yu Jen Huang, MD, PhD, FACOG said: “Given the temperature sensitivity of spermatogenesis, even modest increases in ambient temperature could have cumulative, population-level effects over time.

“As global warming accelerates, male reproductive health may represent an emerging climate sensitive public health concern.”

The testes function optimally at temperatures lower than the internal body heat level, and previous studies have shown elevated scrotal or ambient temperatures can impair sperm production.

The latest research explored global patterns to reveal comparative data across regions. It is based on a systematic review of international studies on temperature exposure and semen parameter trends between 2000 and 2024. Artificial intelligence algorithms and machine learning tools were applied to extract key variables including geographic regions and semen outcomes.

Dr Huang said studies examining occupational heat exposure alone were excluded from the analysis as they reflected localised, job-specific conditions rather than broader climatic trends.

“Our findings therefore represent population level climate associated temperature effects including consistent seasonal variations showing poor semen quality parameters in warmer periods.”

The global patterns on temperature associated lower sperm concentration and motility show South and East Asia as major hot spots of concern followed by the Middle East, Europe and North America.

“South and East Asia are likely more affected due to a combination of factors including higher baseline ambient temperatures and rapid urbanisation that contribute to greater cumulative heat stress on spermatogenesis,” Dr Huang explained.

“With ongoing global warming, chronic heat exposure may increasingly impact male reproductive health.”

Dr Huang said potential approaches to address the issue include:

increasing public awareness of heat exposure and reproductive health;encouraging protective behaviours;expanding research integrating climate and reproductive health data; andexploring clinical and lifestyle interventions to mitigate heat-related effects.

The research team was assisted by research intern Jeffrey Zi Kang Huang from Taipei American School, particularly in the application of artificial intelligence in biomedical research including AI-assisted data analysis and pattern recognition across global datasets.

“Further longitudinal and mechanistic studies will be important to better define causality and guide interventions,” he added.

The ASPIRE Congress is being held at the China National Convention Centre in Beijing. More than 3,000 scientists, clinicians, nurses and counsellors in assisted reproduction from around the world are attending the Congress.

For further information, go to https://www.aspire2026.com

 

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SOURCE ASPIRE

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eclicktech Attends Amazon Ads unBoxed 2026, Highlighting Four Key Trends Shaping AI-Driven Global Marketing

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May 9, 2026

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SHENZHEN, China, May 9, 2026 /PRNewswire/ — Amazon Ads recently hosted its annual flagship event, Amazon Ads unBoxed 2026, in Shenzhen, bringing together advertisers, agencies, and technology partners to explore the next phase of AI-powered marketing innovation. This year’s event focused on how AI is reshaping the advertising ecosystem through advancements in audience targeting, creative production, campaign management, and measurement capabilities.

Yeahmobi, the global marketing brand under eclicktech and an Amazon DSP validated partner, attended the event alongside industry leaders and ecosystem partners to discuss emerging opportunities for international brand growth in an increasingly AI-driven media environment.

During the conference, Amazon Ads introduced a series of product and solution updates across four major areas:

Advanced audience targeting powered by Amazon’s first-party data infrastructure to help brands reach high-intent consumers more effectively;AI-assisted creative production designed to improve content efficiency and support personalized advertising at scale;Intelligent campaign management tools aimed at simplifying cross-channel advertising workflows;Enhanced measurement and attribution capabilities to provide advertisers with clearer visibility into campaign performance and return on investment.

According to Yeahmobi, Amazon DSP is evolving beyond a standalone programmatic buying platform into a broader marketing infrastructure supporting the full customer journey, from brand awareness to conversion.

Since becoming an Amazon Ads partner, Yeahmobi has developed integrated advertising solutions spanning awareness, audience engagement, and conversion optimization. The company stated that it has supported brands across sectors including cross-border e-commerce, consumer electronics, AI applications, and financial services in scaling their global advertising efforts through Amazon DSP.

At the event, Yeahmobi also showcased its proprietary advertising management platform, Yeahgrowth, which integrates campaign management, data analytics, and performance optimization capabilities to support centralized multi-platform operations and improved campaign visibility.

“AI is fundamentally reshaping how brands approach global growth,” said William Liu, General Manager of Yeahmobi. “We see Amazon Ads as a strategically important part of the global marketing ecosystem. Our focus is not only on media execution, but also on building scalable growth infrastructure through deeper API integration, AI-driven optimization, and data collaboration.”

Yeahmobi stated that it will continue expanding its collaboration with Amazon Ads to support brands navigating increasingly complex global media environments.

About Yeahmobi
Yeahmobi is a global marketing brand focused on helping businesses achieve international growth through digital advertising, data-driven operations, and AI-powered marketing solutions.

Forward-Looking Statements
This press release contains forward-looking statements. Actual results may differ materially due to various risks and uncertainties. The company undertakes no obligation to update any forward-looking statements.

 

View original content:https://www.prnewswire.com/news-releases/eclicktech-attends-amazon-ads-unboxed-2026-highlighting-four-key-trends-shaping-ai-driven-global-marketing-302767470.html

SOURCE Yeahmobi

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