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Bridging the Action-Awareness Gap: Trip.com Group’s 2024 Sustainable Travel Consumer Report Insights

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Gap between awareness and action among travellers for sustainable travelAround 54.7% of respondents seek access to sustainable options when booking onlineGen Z’s attitudes toward sustainability highlight greater need for motivation and targeted engagement

SHANGHAI, Oct. 13, 2024 /CNW/ — Trip.com Group, a leading global travel service provider, reveals that while sustainability awareness is rising among travellers, there remains a gap between awareness and action. This is one of the key insights from the Sustainable Travel Consumer Report 2024 that the Group released today.

The report draws from 9,867 survey samples from 109 countries and territories, including the Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), North America (NORAM) and Latin America (LATAM). It also looks at Gen Z’s travel preferences and regional variations in motivations and perceptions.

Gap between Awareness and Action

An overwhelming 92% of travellers may consider sustainable travel, yet only 56.9% say they have actually practised it. Of those who did not consider this option, some cited confusion around what sustainable travel entails. Others doubt the authenticity of sustainable products or initiatives. This highlights the need for better consumer education and more straightforward communication from travel providers.

A series of other factors also contribute to the gap between awareness and action. Primary barriers include the perception of sustainable travel as a collective endeavour or the view that it does not bring added benefits to trips.

These considerations diminish travellers’ appetite for usually more expensive sustainable options. The report reveals a divide when it comes to paying extra for sustainable travel options. While some travellers are open to paying a premium, many have clear limits on how much more they are willing to spend. Findings show that 38.8% of travellers are unwilling to pay more, while 42.5% are open to paying a premium, but only within certain limits. For example:

1 in 5 travellers (21%) are willing to pay up to 5% more for sustainable travel.Willingness drops as costs rise: only 4.7% will pay 10-20% more, and 1.7% will exceed 20%.

The report also underscores contrasting attitudes toward cost: APAC travellers are generally more likely to pay a premium for sustainable travel. About a third of them (32.3%) opt out of paying any additional cost at all.

Price sensitivity is noticeably higher among travellers in NORAM, EMEA, and LATAM, where 53.0%, 49.4%, and 47.3%, respectively, are unwilling to pay extra for sustainable options.

Demand for Sustainable Travel Information

Travellers may not always practise sustainable travel. But an increasing number of them now seek sustainable options when booking trips online. Over half of those surveyed (54.7%) now routinely look for these options. This is in line with the report’s findings about their expectations for online travel agents (OTA). Further findings include:

Three in four (75.83%) travellers anticipate clearly labelled sustainable options when booking from OTAsMore than half (53.07%) prefer to see sustainable travel tips online

According to the report, a significant 72.4% of travellers are attracted to OTAs and providers that highlight sustainable travel offerings. These choices act as a feel-good factor, as people express increased interest or positive sentiments when informed about them.

Four out of five travellers from APAC and LATAM expect OTAs to clearly label sustainable options, coming in at 80% and 83.6%, respectively. This reflects a growing demand for transparency and more sustainable choices. Access to sustainability-related information has steadily become a basic consumer right in the eyes of travellers.

Diverse Motivations for Sustainable Travel

While sustainable travel is gaining momentum worldwide, the report shows that priorities differ across regions, with travellers focusing on distinct motivations depending on their location:

Globally, environmental and cultural concerns lead the way, with 47.3% of travellers prioritising environmental protection.APAC and LATAM travellers are driven primarily by environmental factors.EMEA and NORAM travellers adopt a broader perspective, considering wildlife protection, cultural heritage, and economic impact.

As sustainability awareness grows, environmental concerns are no longer the sole driver of sustainable travel. Travellers are now motivated by a broader range of factors, signalling a shift toward viewing sustainability more holistically.

Opinions differ on who should lead efforts to reduce tourism’s carbon footprint. APAC travellers see it more as an individual responsibility than a shared commitment. In contrast, their counterparts in EMEA, LATAM, and NORAM place a bigger emphasis on collective action from governments, communities, and the travel industry.

Engaging Gen Z in Shared Responsibility

The travel industry can strategically engage Gen Z travellers by understanding and addressing their views on sustainable travel.

Despite greater exposure to sustainability-related information, Gen Z is just as hesitant as other age groups to pay extra for sustainable options. Gen Z exhibits several distinct characteristics:

Three in four (73.0%) Gen Zs consider buying from OTAs with sustainable offeringsMore than half (53.6%) say the environment is a key motivator for travelling sustainably48.3% are unsure of what qualifies as a sustainable trip31.5% fail to see any added benefit from sustainable travel

These insights indicate that stronger understanding or motivation is needed to get Gen Z onboard in the quest to advance sustainable travel.

To align themselves with this goal, OTAs can guide this generation with clear labelling and incentives for sustainable choices. By closing the gap between awareness and action, they support travellers in making sustainable decisions.

Trip.com Group’s Commitment to Advancing Sustainable Travel

As sustainable travel awareness grows, OTAs have a key opportunity to bridge the gap between awareness and action. For its part, Trip.com Group continues promoting sustainability within the travel industry. The Group has introduced a range of ‘lower-carbon travel products’ and partnered with organisations like GSTC, Travalyst and WWF to advocate for sustainable tourism.

Trip.com Group is committed to reducing its environmental impact across its operations and supporting the global fight against climate change. It joined the Science Based Target initiative (SBTi) and aims to achieve carbon neutrality by 2050. Additionally, the Group also aims to introduce over 10,000 lower-carbon travel products, targeting 100 million travellers to consider adopting lower-carbon travel practices.

“As we enjoy the planet’s natural wonders, it is our duty and responsibility to protect and preserve these treasures for future generations,” said Trip.com Group CEO Jane Sun. “We are encouraged by the growing awareness of sustainable travel, and will continue to collaborate with, and empower, our stakeholders in building a sustainable future.”

To read the full report, please click here Trip.com Group Sustainable Travel Consumer Report 2024

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

Follow us on: X, Facebook, LinkedIn, and YouTube.

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SOURCE Trip.com Group

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2026 World Internet Conference Digital Silk Road Development Forum Opens in Xi’an, Shaanxi Province

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July 26, 2026

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XI’AN, China, July 26, 2026 /PRNewswire/ — A news report from CRI Online:

On July 22, the 2026 World Internet Conference (WIC) Digital Silk Road Development Forum officially opened in Xi’an, Shaanxi Province. Hosted by the WIC and organized by the Shaanxi Provincial Government, the forum was held under the theme “Pooling Intelligence on the Silk Road, Embarking on a Digital Future — Jointly Building a Community with a Shared Future in Cyberspace”. Approximately 800 participants from more than 50 countries and regions, as well as seven international organizations, attended the event.

Mayra Arevich Marín, Minister of Communications of Cuba; Faqir Mahbub Anam, Minister of Posts, Telecommunication & Information Technology and Minister of Science and Technology of Bangladesh; Samba Diouf, Minister of Telecommunications and Digital Affairs of Senegal; Wang Binying, Deputy Director General of the World Intellectual Property Organization (WIPO); John Higgins, President of the International AI Governance Association (IAGA); and Wang Xingxing, Founder and CEO of Unitree Robotics, attended the opening ceremony and delivered speeches.

Following the opening ceremony, a ministerial meeting was held. Thematic forums were convened focusing on Silk Road e-commerce cooperation and development, collaborative innovation and development of AI agents, digital and intelligent health, and the preservation and transmission of cultural heritage in the digital intelligence era. These discussions aimed to help Belt and Road partner countries strengthen consensus, deepen cooperation, and seize new opportunities brought by digital and intelligent development. During the forum, the World Internet Conference Cultural Heritage Digitalization Case Collection (2026) was released. A series of capacity-building activities under the WIC Digital & AI Academy were also held, including a capacity building program on AI-driven digital trade, a salon on “Copyright Empowerment in Cultural Heritage Digitalization”, and a field study at a digital port.

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SOURCE CRI Online

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Tesla Owns Nearly 1 in 5 AI Answers About EVs. New 5W Index Ranks the Top 25 EV Brands by AI Citation Share.

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9 hours ago

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July 25, 2026

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EV charging networks — Electrify America, EVgo, ChargePoint — are nearly invisible inside AI answers despite operating the infrastructure the entire category depends on.

MIAMI, July 25, 2026 /PRNewswire/ — 5W AI Communications, the AI Communications Firm, today released the 5W AI Visibility Index — EV, ranking the top 25 EV brands by modeled AI citation share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Tesla anchors the category at 18.4% — more than the next three brands combined. Rivian is second at 8.2%. Ford is third at 6.4%.

The Index is Volume 07 in 5W’s 2026 Consumer AI Visibility Index series. The full report is available at https://www.5wpr.com/research/ev-ai-visibility-index/.

More than a third of U.S. consumers now begin product research with an AI engine — not Google. For the EV category — where purchase consideration windows stretch six to twelve months and buyers cross-reference range, charging, ownership cost, and long-term reliability across dozens of sources — the answers the engines return are shaping the shortlist before a buyer walks into a dealership.

The Findings

Tesla dominates at 18.4% citation share — cited on virtually every consumer EV query across all five engines. Brand, product, and CEO overlap produce a citation profile no peer can match.Rivian (8.2%) is the dominant adventure-EV authority. The R1T and R1S anchor truck and SUV electric citation.Ford (6.4%) leads legacy automakers. The F-150 Lightning owns EV-truck queries; the Mach-E anchors EV-SUV comparisons.Lucid (4.8%) and Hyundai Ioniq (4.4%) complete the Tier 1 leaders. The Ioniq 5 and Ioniq 6 over-index against U.S. brand recognition.GM sits at #6 with 3.8% — despite scale — because Bolt, Lyriq, and Hummer EV are cited separately rather than as one GM-EV narrative. Ford consolidated its story. GM did not.Toyota (#17) and Honda (#18) are the two largest legacy automakers furthest behind in EV citation. The bZ4X, Solterra, and Prologue cite at rates far below what brand recognition would predict.EV charging networks are absent from the top 25. Electrify America, EVgo, and ChargePoint operate the infrastructure the entire category depends on — and have not built consumer-facing brand citation to match. The category is open.

“Every EV buyer starts inside a chatbox now. Tesla owns nearly one in five answers. The next three brands combined don’t match it. That’s a citation moat measured in AI — not TV budgets, not showroom count,” said Ronn Torossian, Founder and Chairman, 5W AI Communications. “GM is bigger than Rivian by every commercial metric and half its size in the answer. That gap costs sales. The charging networks are the biggest miss in the category — whoever builds the dominant ‘where should I charge’ answer anchors a multi-decade growth curve. Right now, none of them own it.”

The Five Engines Do Not Return Identical Answers

ChatGPT: Tesla, Rivian, Lucid, Ford, Hyundai dominate. Conservative and brand-anchored.Claude: Recurrent and CleanTechnica over-index. Data-source preference. Lighter on enthusiast brands.Perplexity: Reddit EV subreddits dominant. Out of Spec YouTube data heavily cited. Freshness-favored.Google AI Overviews: Tesla, InsideEVs, Edmunds, Kelley Blue Book dominate. Closest to a SERP-mirror.Gemini: YouTube EV creators dominate — Out of Spec, Munro Live, MKBHD at the highest rates.

Engine-aware strategy matters. A brand absent from one engine but present in another needs a different program than a brand absent across the board.

Methodology
Modeled directional estimates derived from publicly available data, observed retrieval patterns, structural signals, and the corresponding Everything-PR Citation Share Study — EV (Issue No. 07). Twenty-five brands, five engines, sixty-plus consumer-prompt query patterns. Not the output of logged query runs across millions of prompts. Intended as a strategic framework — not a definitive search-engine measurement.

The dominant outlets shaping EV citation are InsideEVs, Electrek, Recurrent, Edmunds EV, Car and Driver EV, CleanTechnica, and the Reddit-and-YouTube creator layer. Brand citation share is built primarily through presence inside that specific outlet set — and through Recurrent battery-data partnership for used-EV citation.

About 5W AI Communications
5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research. Founded in 2003, 5W is recognized as a Top U.S. PR Agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday’s WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO. Learn more at 5wpr.com.

Media Contact
press@5wpr.com

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SOURCE 5W Public Relations

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TECNO Unveiled as Title Sponsor of The SAFF Championship Bangladesh 2026, Bringing AI Innovation to South Asian Football

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13 hours ago

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July 25, 2026

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As Official Title Sponsor, TECNO joins hands with SAFF to inspire the next generation through football, innovation, and meaningful fan experiences.

DHAKA, Bangladesh, July 25, 2026 /PRNewswire/ — TECNO, an AI-driven innovative technology brand, officially announced its title sponsorship of the SAFF Championship Bangladesh 2026, South Asia’s premier international football tournament, during the tournament’s official launch ceremony in Dhaka.

Scheduled to take place from 4–17 November 2026, the championship will bring together South Asia’s leading national teams, celebrating the region’s passion for football while strengthening friendship, sporting excellence, and regional unity.

The partnership marks another milestone in TECNO’s global football journey while reinforcing the brand’s long-term commitment to South Asia—one of its most important strategic markets. Guided by its brand spirit, “Stop At Nothing,” TECNO believes football embodies the same values that define the brand: ambition, resilience, innovation, and the courage to pursue every dream.

A New Chapter for South Asian Football

The title sponsorship was officially announced during the SAFF Championship Bangladesh 2026 Official Launch Press Conference held in Dhaka. The event brought together representatives from the South Asian Football Federation (SAFF), the Bangladesh Football Federation (BFF), TECNO’s global and Bangladesh leadership teams, SAFF Member Associations, national team representatives, members of the diplomatic community, media, and digital creators to celebrate the official launch of the championship and TECNO’s role as its Title Sponsor.

Mr. Purushottam Kattel, General Secretary of SAFF, said: “The SAFF Championship represents the highest stage of football in South Asia, bringing together our Member Associations through competition, friendship, and a shared passion for the game. Today, as we unveil the identity of the SAFF Championship Bangladesh 2026, we are delighted to welcome TECNO as our Title Sponsor. This partnership reflects a shared commitment to elevating football across the region, and together we look forward to delivering a championship that inspires millions of supporters and creates lasting memories for South Asian football.”

Following the official logo unveiling ceremony, SAFF and TECNO exchanged the Title Sponsorship Agreement, formally launching their collaboration for the SAFF Championship Bangladesh 2026 and reaffirming their shared commitment to delivering an outstanding football experience for fans across South Asia.

A Shared Vision for Football

Delivering a recorded message during the ceremony, Guo Lei, General Manager of TECNO, reaffirmed the brand’s belief that football is a powerful platform for inspiring young people, connecting communities, and bringing innovation closer to fans.

“South Asia is home to one of the world’s youngest and most passionate football communities. Football has the unique power to bring people together beyond borders and cultures. We are proud to continue TECNO’s football journey through the SAFF Championship Bangladesh 2026 and look forward to working with SAFF to create unforgettable experiences for millions of football fans across the region.”

Speaking on behalf of TECNO Bangladesh, Rezwanul Hoque, CEO of Ismartu Technology BD Limited, said: “Football has become an important part of TECNO’s global journey because it reflects the values we believe in: passion, resilience, and the courage to dream bigger. Following our partnership with the Bangladesh Football Federation during the AFC Asian Cup Qualifiers, we are honoured to continue that journey as the Title Sponsor of the SAFF Championship Bangladesh 2026. Guided by our brand spirit, ‘Stop At Nothing,’ we look forward to working with SAFF and BFF to create a championship that inspires players, unites communities, and leaves a lasting legacy for football across South Asia.”

Welcoming the championship to Bangladesh, Mr. Fahad Karim, Vice President of the Bangladesh Football Federation (BFF), highlighted Bangladesh’s role as the host nation and officially marked the beginning of the journey toward the championship this November.

“Hosting the SAFF Championship 2026 is a proud moment for Bangladesh and an important milestone for football in our country. Today marks the beginning of our journey toward November, and we look forward to welcoming our fellow South Asian nations to Bangladesh for a championship that celebrates football, friendship, and regional unity. We are delighted to welcome TECNO as the Title Sponsor, and together with SAFF, our Member Associations, and our partners, we look forward to making this a memorable tournament for players, supporters, and the entire South Asian football community.”

TECNO’s Global Football Journey Continues

Football has been at the heart of TECNO’s global brand journey for nearly a decade. Through partnerships with Manchester City Football Club, the CAF Africa Cup of Nations, and the AFC Club Competitions, TECNO has consistently used football as a platform to inspire young people, connect communities, and celebrate the power of sport.

In Bangladesh, TECNO strengthened that commitment through its title sponsorship of the AFC Asian Cup Qualifiers in partnership with the Bangladesh Football Federation. The overwhelming passion shown by Bangladeshi supporters reaffirmed the country’s vibrant football culture and inspired TECNO to deepen its engagement with the sport.

The SAFF Championship Bangladesh 2026 represents the next chapter in TECNO’s football journey, reinforcing the brand’s commitment to South Asia and its rapidly growing community of young football fans.

Growing Together with Bangladesh

Bangladesh continues to be one of TECNO’s most important strategic markets. Alongside its growing smartphone business, the brand is expanding its AI ecosystem and strengthening long-term investments in retail, innovation, and local partnerships—reflecting its confidence in the country’s digital future and youthful consumer base.

Beyond technology, TECNO remains committed to empowering the next generation by supporting platforms that encourage ambition, creativity, and meaningful human connection.

Football Meets AI Innovation

Throughout the championship, TECNO plans to showcase AI-powered experiences designed to bring fans closer to the game. Powered by Ella, TECNO’s AI assistant, these experiences are intended to demonstrate how intelligent technology can enrich football engagement through interactive match information, smarter fan interactions, and immersive digital experiences.

By combining the emotional power of football with accessible AI innovation, TECNO and SAFF share a common vision of inspiring young people, strengthening communities, and creating richer experiences for football fans across South Asia.

As the countdown to November 2026 begins, TECNO, SAFF, and the Bangladesh Football Federation share a common ambition—to deliver a championship that celebrates the passion of South Asian football while inspiring the next generation through innovation, partnership, and the enduring spirit of “Stop At Nothing.”

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