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Home and Garden Products B2C E-Commerce Market to Grow by USD 44.99 Billion from 2024-2028, Driven by Online Spending and Smartphone Adoption, with AI Impacting Market Trends – Technavio

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NEW YORK, Oct. 17, 2024 /PRNewswire/ — Report on how AI is redefining market landscape – The Global Home and Garden Products B2C E-commerce Market size is estimated to grow by USD 44.99 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  13.5%  during the forecast period. Rise in online spending and smartphone penetration is driving market growth, with a trend towards emergence of omnichannel retailing. However, criticality of logistics management leading to high overhead cost  poses a challenge – Key market players include Amazon.com Inc., BAUHAUS E Business Gesellschaft fur Bau und Hausbedarf mbH and Co, Bed Bath and Beyond Inc., Costco Wholesale Corp., Godrej and Boyce Manufacturing Co. Ltd., Golden Acre Garden Sentre, Hennes and Mauritz AB, Home Depot Inc., Inter IKEA Holding B.V., Lowes Co. Inc., Lulu and Georgia Inc., Penney OpCo LLC, Reliance Industries Ltd., Target Corp., Tesco Plc, Ugaoo Agritech Pvt. Ltd., Walmart Inc., Wayfair Inc., and Williams Sonoma Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

Home And Garden Products B2C E-Commerce Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 13.5%

Market growth 2024-2028

USD 44989.9 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

10.9

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 57%

Key countries

China, US, Japan, UK, and France

Key companies profiled

Amazon.com Inc., BAUHAUS E Business Gesellschaft fur Bau und Hausbedarf mbH and Co, Bed Bath and Beyond Inc., Costco Wholesale Corp., Godrej and Boyce Manufacturing Co. Ltd., Golden Acre Garden Sentre, Hennes and Mauritz AB, Home Depot Inc., Inter IKEA Holding B.V., Lowes Co. Inc., Lulu and Georgia Inc., Penney OpCo LLC, Reliance Industries Ltd., Target Corp., Tesco Plc, Ugaoo Agritech Pvt. Ltd., Walmart Inc., Wayfair Inc., and Williams Sonoma Inc.

Market Driver

Omnichannel retailing is a modern business strategy that enables manufacturers to sell their home and garden products through both physical stores and online platforms. The online channel includes company websites and popular e-commerce sites. Consumers seek product information and new releases online, making it essential for companies to maintain a strong online presence. While physical stores remain important, online sales channels broaden market reach and brand awareness. This strategy allows vendors to sell to a larger customer base beyond geographical limitations. Factors such as evolving shopping habits, changing online purchasing behavior, and the increasing number of digital customers, particularly millennials, fuel the adoption of online retailing. Retailers like Lowes and Bed Bath and Beyond have embraced this trend, leading to a substantial increase in online sales for home and garden products. This shift to omnichannel retailing is expected to significantly boost the growth of the home and garden products B2C e-commerce market during the forecast period. 

The Home and Garden Products B2C E-Commerce market is thriving with trends like Smart Home and Smart Wearables leading the way. E-commerce expansion continues as more consumers prefer Online Shopping. E-commerce platforms are expanding their offerings with Online Sales in Niche Markets. Social media marketing is key for reaching customers, and Subscription Services are popular for Beauty, Fashion, Food, and more. Direct-to-Consumer Brands are growing, offering Return Policies for customer satisfaction. Home Decor, Home Improvement Products, and Garden Products are in demand, with Plant-based Products, Gluten-free Foods, Organic Cosmetics, and Household Essentials also popular. 5G technology enhances the shopping experience, and Easy Payment Options and Cash on Delivery cater to various customer preferences. Overall, Ecommerce is a significant part of Online Spending, driven by Smartphone Penetration. 

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 Market Challenges

•         Inefficiencies in logistics management, including inadequate postal addresses and complex delivery issues, pose significant challenges for the Home and Garden Products B2C E-Commerce Market. These complications increase overhead costs and erode profit margins. The absence of standardized delivery services can also harm a company’s brand image, leading to a shrinking customer base. International retailers from the US and Western European countries experience substantial losses due to these problems. To mitigate these issues, e-retailers can collaborate with reputable third-party logistics providers. This partnership streamlines product distribution, reducing labor costs and preserving profit margins. In the event of complications, the logistics providers assume responsibility for resolution. These factors may hinder the market’s growth during the forecast period.

•         In the Home and Garden Products B2C e-commerce market, smart home and wearables are growing trends. E-commerce expansion continues, with more people shopping online. E-commerce platforms offer various sales methods, including online and subscription services. Beauty, fashion, food, and household essentials dominate the market. Customer experience is key, with niche markets catering to specific needs. Social media marketing drives sales, while return policies ensure customer loyalty. Direct-to-Consumer brands thrive, offering unique products and easy payment options. Home decor, improvement products, and garden products are popular categories. Plant-based products, gluten-free foods, and organic cosmetics are on the rise. With 5G technology, online spending is expected to increase. Cash on delivery and easy payment options cater to diverse customer preferences. Smartphone penetration fuels e-commerce growth.

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Segment Overview 

This home and garden products b2c e-commerce market report extensively covers market segmentation by  

Product 1.1 Home decor1.2 Home improvement products1.3 OthersEnd-user 2.1 Commercial2.2 HouseholdGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Home decor-  The Home and Garden Products B2C e-commerce market is thriving, with consumers increasingly preferring the convenience of shopping online for their home improvement needs. This market segment experiences consistent growth due to the wide range of offerings, competitive pricing, and ease of access. Retailers focus on providing excellent customer service and user-friendly websites to attract and retain customers. Homeowners and renters alike turn to e-commerce platforms for their furniture, appliances, and decor purchases, making this a lucrative business opportunity.

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Research Analysis

The Home and Garden Products B2C E-Commerce market is experiencing significant growth due to the increasing trend of online spending and high smartphone penetration. Consumers now prefer the convenience of shopping for home decor, home improvement products, household essentials, and garden products online. E-commerce expansion has led to easy payment options, return policies, and cash on delivery, making online shopping more accessible. The consumer goods industry is witnessing a shift towards plant-based products, gluten-free foods, and organic cosmetics. Technology is also playing a crucial role with the integration of 5G technology, smart home devices, and smart wearables. Niche markets are being catered to through direct-to-consumer brands, subscription services, and social media marketing. The focus is on enhancing the customer experience, making online sales a preferred choice for home and garden products.

Market Research Overview

The Home and Garden Products B2C E-Commerce market is experiencing rapid growth due to the increasing trend of online spending and the high smartphone penetration rate. Consumers now prefer the convenience of shopping for home decor, home improvement products, and garden supplies online. Cash on delivery and easy payment options cater to the diverse needs of both commercial and household customers. The market encompasses a wide range of products, from home décor and household essentials to garden products, plant-based goods, gluten-free foods, and organic cosmetics. The integration of 5G technology and the rise of smart home and wearable devices are expected to revolutionize the shopping experience. E-commerce expansion continues to drive sales, with e-commerce platforms offering a seamless online shopping experience, customer-centric policies, and niche market targeting. Social media marketing and subscription services are also key strategies for reaching and retaining customers. Beauty, fashion, food, and direct-to-consumer brands are popular categories in the home and garden products market. A strong return policy and excellent customer service are essential for building customer loyalty. Overall, the market is poised for continued growth and innovation.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductHome DecorHome Improvement ProductsOthersEnd-userCommercialHouseholdGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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From China Mobile’s Call Upgrade to the Commercial Launch of “Calling + AI” by Leading Operators: AI Is Reshaping the Value of Native Calling

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BEIJING, July 25, 2026 /PRNewswire/ — On June 15, 2026, China Mobile announced a comprehensive upgrade to its traditional calling services, ushering in a next-generation calling experience defined by HD, intelligence, and security. This milestone not only marks a major leap in telecommunication innovation but also reflects a global, inevitable shift: the transformation of basic communication into intelligent, inclusive services.

Breaking Experience Barriers and Redefining the Paradigm of Basic Calling

Overcoming the limitations of traditional, voice-only interactions, China Mobile has leveraged its mature VoLTE/VoNR network foundation to deeply integrate AI models with HD audio and video capabilities. Without requiring users to change their phones or SIM cards, seven core AI functions are now seamlessly embedded into the native dialer interface.

These upgrades include Live Captions bridge communication gaps for the elderly and hearing-impaired; HD video calls and AI noise reduction create a crystal-clear, immersive calling experience; AI anti-fraud intercepts high-risk calls in real time to safeguard users’ assets. Furthermore, the introduction of Data Channel (DC) technology and visual call menus transforms standard calls into agile, interactive service windows, enabling multi-party collaboration and seamless business transactions directly within the call. Through this initiative, China Mobile has successfully evolved traditional calls from a mere voice pipeline into a secure, integrated information hub.

“Calling + AI” Becomes a Strategic Consensus Among Global Leading Operators

From a global perspective, China Mobile’s call upgrade is not an isolated milestone, but a microcosm of the global telecommunications industry’s broader transformation. Throughout 2026, major operators worldwide are accelerating the commercial deployment of “Calling + AI” solutions:

Deutsche Telekom launched Magenta AI, leveraging artificial intelligence to enhance calling across all scenarios;T-Mobile US introduced a network-side, real-time translation service covering over 80 languages, effectively breaking down cross-border communication barriers;Saudi stc rolled out English-Arabic bilingual simultaneous interpretation, which has now entered large-scale commercial trials;South Korea’s LG U+ launched its ixi-O intelligent calling assistant, shifting the user experience from passive responses to proactive smart interactions and earning three prestigious GLOMO industry awards.

The synchronized efforts of these global leaders confirm that basic calling services have officially entered a new era of AI integration. Deeply empowered by artificial intelligence, “Calling + AI” has become the definitive blueprint for the intelligent transformation of the global telecommunications industry. As operators continue to refine these native capabilities, the traditional voice network is poised to reclaim its position as the most secure, ubiquitous, and valuable entry point in the AI era.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/from-china-mobiles-call-upgrade-to-the-commercial-launch-of-calling–ai-by-leading-operators-ai-is-reshaping-the-value-of-native-calling-302834622.html

SOURCE China Mobile

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Trip.com Group Sincerely Accepts Administrative Penalty Decision Issued by the State Administration for Market Regulation of the People’s Republic of China

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SINGAPORE, July 25, 2026 /PRNewswire/ — Trip.com Group Limited (Nasdaq: TCOM; HKEX: 9961) today announced that it has received the administrative penalty decision issued by the State Administration for Market Regulation of the People’s Republic of China.

Trip.com Group sincerely accepts the decision and will adopt rectification measures in accordance with applicable laws and regulations to implement the decision’s requirements. The Company will strengthen its long-term governance mechanisms and strive to contribute to the sustainable development of the travel industry.

Trip.com Group’s management team will host a conference call at 8:00 AM U.S. Eastern Time on July 27, 2026 (or 8:00 PM Hong Kong Time on July 27, 2026).

The conference call will be available on Webcast live at: http://investors.trip.com.

All participants must pre-register to join this conference call using the participant registration link below:
https://register-conf.media-server.com/register/BIb78e08d8f18340c4882a7e4ab961906b.

Upon registration, each participant will receive details for this conference call, including dial-in numbers and a unique access PIN. To join the conference, please dial the number provided, enter your PIN, and you will join the conference instantly.

For further information, please contact:
Investor Relations
Trip.com Group Limited
Email: iremail@trip.com

View original content:https://www.prnewswire.com/news-releases/tripcom-group-sincerely-accepts-administrative-penalty-decision-issued-by-the-state-administration-for-market-regulation-of-the-peoples-republic-of-china-302834599.html

SOURCE Trip.com Group Limited

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NAVER Partners with Brookfield and NVIDIA to Expand Korea’s National AI Factory Infrastructure Buildout

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SAN FRANCISCO, July 25, 2026 /PRNewswire/ — NAVER, Brookfield and NVIDIA announced an expansion of Korea’s sovereign AI factory infrastructure. New investments will increase the initial NVIDIA DSX™ AI factory deployment from 55 megawatts to 200 megawatts.

Announced during Korea President Jae Myung Lee’s AI Summit visit to San Francisco, the planned 200-megawatt expansion will be built with the NVIDIA DSX platform at NAVER’s GAK Sejong hyperscale data center in Sejong, South Korea. The expanded infrastructure will provide Korea- and U.S.- based AI innovators with access to production-scale AI compute for building next-generation models, agents and AI-powered services.

Under the terms of the agreements, Brookfield will fund up to $9 billion as the exclusive capital partner, NVIDIA will invest $1 billion and NAVER will fund the remaining amount to finance the $10 billion project.

This builds on NAVER’s June announcement to extend its GAK Sejong data center with NVIDIA DSX, with a long-term path to gigawatt-scale sovereign AI infrastructure serving Korea’s enterprises, industries, government organizations and global AI cloud customers. Combining Brookfield’s capital with NVIDIA’s computing platform, the investment supports NAVER’s AI factory deployment.

“NVIDIA’s strategic investment and our infrastructure supply agreement with Brookfield have propelled NAVER’s vision for the AI Factory business into a robust execution phase,” said Haejin Lee, Founder and Chairman of NAVER. “Leveraging the solid partnerships with our global partners, we will drive technological innovation, foster a sovereign AI ecosystem, and spearhead efforts to strengthen South Korea’s AI competitiveness.” 

AI Factory Expansion and Open Model Collaboration to Fuel AI Innovators

NAVER, as an NVIDIA Cloud Partner, provides deep expertise in operating hyperscale infrastructure powered by the full-stack NVIDIA AI platform. The 200-megawatt AI factory, featuring NVIDIA Vera Rubin and Blackwell platforms, will establish a dedicated resource pool for emerging AI companies, providing the compute, software and support needed to develop and deploy competitive AI models and applications at scale.

This expanded infrastructure also builds on NAVER and NVIDIA’s collaboration on open model development for agentic and physical AI. NAVER is advancing its HyperCLOVA X models to be based on NVIDIA Nemotron™ 3 Ultra open models with its proprietary data and training expertise. NAVER is also the first Korean company to join the NVIDIA Nemotron Coalition, contributing to open model development across pretraining, post-training and reinforcement learning.

NAVER plans to launch an AI agent platform in Korea in the second half of the year, powered by NVIDIA Agent Toolkit software including NVIDIA NemoClaw™ blueprints. NAVER is also developing a Seoul World Model using proprietary urban street-view and spatial modeling data, built on NVIDIA Cosmos™ world foundation models.

About NAVER

Founded in 1999, NAVER is Korea’s largest Internet company and one of the world’s top tech companies. Leading cutting-edge technologies, NAVER operates the No.1 search engine in Korea and holds various business portfolios encompassing commerce, fintech, cloud, AI and robotics.

NAVER recorded sales of KRW 12.04 trillion (USD 8.18 billion) in 2025. TEAM NAVER continues to enhance its business portfolio and expand its global presence across Japan, North America, and Europe, while pursuing innovation through continuous research and development in future technologies.

View original content:https://www.prnewswire.com/news-releases/naver-partners-with-brookfield-and-nvidia-to-expand-koreas-national-ai-factory-infrastructure-buildout-302834577.html

SOURCE NAVER

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