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JU Davis College of Business and Technology Marketing Professors’ Novel Research Discovers Food Ordering Apps Influence Brand Loyalty

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JACKSONVILLE, Fla., Oct. 23, 2024 /PRNewswire/ — We’ve all had days where we don’t feel like going out for dinner, so we whip out our cell phones and place an order on DoorDash or some other third-party food app, an online food delivery industry projected at $1.02 trillion last year alone.

Two Jacksonville University Davis College of Business and Technology marketing professors, Drs. Irina Toteva and Selen Savas-Hall, uncovered in their new research that consumers will feel a stronger connection to a company or a brand if they put effort into creating something with that company or brand through a third-party app.

The marketing duo recently had their research, “Perceived Effort in the Co-Creation of Electronic Services and Influence on Brand Loyalty: The Case of Food Ordering Apps” published in Services Marketing Quarterly.

“This is the first research to investigate the role of perceived effort in electronic services and the influence on brand loyalty,” said Toteva, a JU assistant professor of marketing. “Our research explains about the mechanism of brand loyalty, which is in part due to the labor-to-love effect, where effort translates into attachment to the item.”

Another interesting finding of this study is that the risk that is involved in using a technology may also be seen as effort. The Davis College professors showed that when consumers perceive higher risk using a third-party app, they show higher brand loyalty to the service provider.

Perceived risk refers to the uncertainty or potential negative outcomes associated with buying and using a product or service. In the case of food-ordering apps, consumers may view the use of technology as risky, fearing issues like privacy breaches or service failures.

“Our study finds that perceived risk can actually enhance brand loyalty,” shared Toteva. “When consumers take on this risk and it turns out positively (e.g., the food is delivered successfully), they feel more loyal to the brand as a result of overcoming that uncertainty. This risk mitigation further solidifies their attachment to the brand.”

Toteva got the idea for the research when she was scrolling through Instagram on her phone.

“I clicked on a promoted post that took me to the sales page of a clothing brand. I started adding some items to my shopping cart, and it occurred to me that this was an effort on my part—I was using my time and energy to evaluate the items and decide if I wanted to add any of them to my cart,” she recalled. “I became curious if this labor-to-love effect could be applicable to consumers who use apps for the ordering of products or services like food.”

The study explores how consumers who order food on an app (such as Uber Eats or Door Dash) perceive the level of effort they contribute to the order and how that perceived effort influences their attachment to the restaurant provider.

“We show that those consumers who perceive they have made an effort into ordering their food are more likely to feel they are continuing to build a relationship with the restaurant provider, and as a result they are more brand loyal to that service provider, compared to consumers who perceive less of an effort,” said Savas-Hall, a JU associate professor of marketing and international business.

While the use of technology (such as food-ordering apps) in the service ordering process can be perceived as automatic and effortless, some consumers perceive the process as effortful, and consequently, they are more aware that they are co-creating the service with the restaurant provider.

“When consumers feel like they are co-creating the service with the food service provider, this shows their willingness to invest resources into their relationship with the food service provider,” explained Toteva. “At the same time, by using the app and putting effort into the order, consumers feel improved self-efficacy (i.e., their confidence in their ability to perform tasks) as they are able to reach their goals through effort, compared to consumers who do not perceive effort in the ordering process.”

The findings of this research are important to consumers and to service industries, such as food, groceries and fashion, where companies co-create various offerings with their customers.

“This study is applicable to any company that provides technology tools to its customers to assist them in the service ordering process. For example, scheduling a service through an app such as a haircut appointment or a fitness class, or using a food-ordering app to order products or using a rideshare app for transportation are all efforts on the side of consumers,” said Savas-Hall.

This study shows that if consumers are made aware that they contribute to the service, then this perceived effort can turn into a ‘love’ and later into brand loyalty to the service provider. As a result, emphasizing the effort made by consumers may be well-received as a positive reinforcement and may create a special connection to the service provider. The co-researchers say this study also shows that the effort does not need to be entirely physical, and that mental effort also counts.

The JU Davis College of Business and Technology is the only triple-accredited private college in all of North Florida and South Georgia, with AACSB, ABET and AABI accredited programs. Its mission is to empower students to achieve sustainable career success with a high quality, relevant and applied educational experience that is delivered by faculty committed to advancing the individual development of each student.

Media Contact:
Joanna Norris, PR/Marketing Director
(904) 534-6926
Jnorris11@ju.edu

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SOURCE Jacksonville University

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212NYC New York’s Digital Advertising Club Celebrates Industry Trailblazers at 12th Annual Gala on Nov. 5, 2026

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November 6, 2026

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212NYC 2026 Gala Awards Spotlight “Humanity in Action: Staying Human in the Age of AI” 

NEW YORK, Nov. 6, 2026 /PRNewswire/ — Nearly 300 of the advertising industry’s most influential leaders, innovators, and changemakers gathered at Tribeca Rooftop on November 5 for 212NYC’s 12th Annual Gala & Excellence Awards.

212NYC, New York’s Digital Advertising Club, hosted the evening under the theme “Humanity in Action: Staying Human in the Age of AI,” reflecting a pivotal moment for the industry as leaders navigate the opportunities and challenges of artificial intelligence while keeping human creativity, connection, and impact at the center. Each year, the 212NYC Gala brings together the brightest talent and most influential voices in advertising to celebrate the trailblazers, visionaries, and innovators driving the industry forward and making a lasting impact.

“The 212NYC Gala gives us an opportunity to celebrate the people moving our industry forward,” said Jay Wolff, President of 212NYC. “As AI transforms how we work, connect, and create, this year’s theme is a powerful reminder that our greatest asset remains our humanity. The leaders we’re honoring exemplify the vision, innovation, and human impact that will define the next chapter of advertising.”

The 212NYC Annual Gala is a signature gathering for the New York advertising community, bringing together leaders across media, marketing, and advertising to celebrate achievement, strengthen connections, and explore the forces shaping the industry’s future.

“Since 2002, 212NYC has grown alongside the digital advertising industry, bringing people together to learn, exchange ideas, and build meaningful relationships,” said Ritu Trivedi, Vice President of 212NYC. “Our community has always been driven by a willingness to embrace change while recognizing the value of human connection. This year’s Gala celebrates that spirit and the people who are helping our industry innovate with purpose.”

The 2026 Gala recognized five distinguished leaders whose work exemplifies this year’s commitment to humanity, innovation, and impact.

The 2026 Honorees:

Chrissie Hanson, CEO, dentsu North America Media Practice & Global Brand President, Carat (Human-Centered Leadership Award)Todd Kaplan, CMO North America, The Kraft Heinz Company (Industry Luminary Award)Jeff Lucas, Chief Revenue Officer, Tubi (Breakthrough Leader Award)Kory Marchisotto, President, e.l.f. Brands (Human Impact Award)Nick Tran, President & CMO, First Round Collective (Innovation with Impact Award)

The evening featured keynote remarks and hosting by Rishad Tobaccowala, 212NYC’s 2025 Industry Luminary Award honoree. A respected industry thinker and leader, Tobaccowala returned to this year’s event to share his perspective on the evolving advertising landscape and the importance of keeping people at the heart of progress.

“We are living through a period of extraordinary technological change, but technology alone cannot determine the future we create,” said Rishad Tobaccowala, keynote speaker and host of the 2026 212NYC Gala. “The real opportunity is to use AI to amplify human imagination, judgment, and connection, not replace them. I’m delighted to return to the 212NYC Gala, where this year’s theme invites our industry to think deeply about what it means to innovate while staying human.”

The evening was made possible through the generous support of its sponsors, including Acast, Amazon Ads, Channel Factory x Omnicom Media, CÎROC Vodka, dentsu, DoubleVerify, e.l.f. Beauty, Fanatics Advertising, Fetch, Fox, Google, iHeartMedia, Instacart Ads, Integral Ad Science, Kraft Heinz, LoopMe, Media.net, The New York Times, Peer39, Raptive, Roku, Skydance Advertising, Tubi, Vevo, Walmart Connect, WPP Media, and Zynga Ads.

 About 212NYC, New York’s Digital Advertising Club

212NYC is New York’s leading organization for the digital advertising industry, reaching more than 5,000 professionals across media, marketing, and advertising. 212NYC connects and educates community members through a year-round slate of compelling panels with industry leaders, signature events, and programs that advance learning and drive impact. A nonprofit, volunteer-run organization, 212NYC welcomes advertising professionals throughout the New York area. Learn more at www.212NYC.org.

Press Contact:

Diana Horowitz,
212NYC Marketing Chair
Phone: 646-709-1420
Email: diana.horowitz@gmail.com / Marketing@212nyc.org

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SOURCE 212NYC New York’s Digital Advertising Club

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ORACLE’S ANNUAL MEETING OF STOCKHOLDERS TO BE HELD NOVEMBER 18, 2026

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November 6, 2026

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AUSTIN, Texas, Nov. 6, 2026 /PRNewswire/ — Oracle (NYSE: ORCL) will hold its 2026 Annual Meeting of Stockholders on Wednesday, November 18, 2026, at 9:00 a.m., Central Time. This year’s meeting will be conducted virtually via a live audio webcast at www.virtualshareholdermeeting.com/ORCL2026. Stockholders as of the close of business on September 21, 2026, the record date, are entitled to participate in the Annual Meeting. Guests may also view the Annual Meeting but may not vote or ask questions.

The proxy materials and website www.virtualshareholdermeeting.com/ORCL2026 include instructions on how to participate in the meeting and how stockholders may vote their shares of Oracle stock. A recording of the meeting will be available at www.virtualshareholdermeeting.com/ORCL2026 and on our Investor Relations website at www.oracle.com/investor following the Annual Meeting through November 25, 2026.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

Trademarks
Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

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SOURCE Oracle

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Flex to Host Innovation Day on November 10, 2026

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November 6, 2026

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AUSTIN, Texas, Nov. 6, 2026 /PRNewswire/ — Flex (NASDAQ: FLEX) today announced that it will host its 2026 Innovation Day on Tuesday, November 10, 2026, at the company’s headquarters in Austin, Texas.

The event will feature presentations from members of the senior leadership teams of Flex and Axiom, the planned independent, publicly-traded company comprising Flex’s Cloud and Power Infrastructure segment following the expected spin-off. Presentations will focus on each company’s strategy, market opportunities, and financial priorities.

Innovation Day will be held in-person for invited institutional investors and financial analysts. The presentation portions for both companies will also be available to the public through separate webcasts, beginning at:

Flex: 8:00 AM CT / 9:00 AM ET

Axiom: 12:00 PM CT / 1:00 PM ET

The live webcasts and accompanying presentation materials will be available on the Flex Investor Relations website at investors.flex.com. A replay will be available on the Investor Relations website following the conclusion of the event.

About Flex

Flex (Reg. No. 199002645H) is the manufacturing partner of choice that helps leading brands design, build and manage products that improve the world. With a global footprint spanning 30 countries, Flex delivers advanced manufacturing and supply chain solutions, innovative products and technology, and lifecycle services that support customers from concept to scale. In the AI era, Flex is helping customers accelerate data center deployment by solving power, heat and scale challenges through cutting-edge power and cooling technology and scalable IT infrastructure solutions.

Media, Investors & Analysts

Michelle Simmons
Senior Vice President, Global Investor Relations and Public Relations
(669) 242-6332
Michelle.Simmons@flex.com

 

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SOURCE Flex

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