Connect with us

Technology

Costa Rica: First country in the world to use artificial intelligence to create its Nation Brand strategy

Published

on

SAN JOSÉ, Costa Rica, Oct. 29, 2024 /PRNewswire/ — Ten years after the launch of essential COSTA RICA, this Nation Brand took the initiative to define its strategy for the next decade, by applying one of its values, innovation, becoming the first nation brand in the world to use artificial intelligence to define its 2035 vision.

Together with Bloom Consulting, an international firm specializing in Nation Branding, essential COSTA RICA used four blocks of information to develop the 2035 Strategy: a) previous studies on the perception of Nation Brand as a digital identity and rankings; b) strategic documents about Costa Rica, such as decarbonization plans; c) global reports on future trends, e.g. Sitra Megatrends 2023, OECD Economic Outlook, Global Trends 2030 and more than 10 additional reports; d) as well as interviews with national  stakeholders from various public and private sectors to get to know their perception of the country today and how they perceive Costa Rica in 10 years.

In order to become the first country globally to use AI in the development of a strategy, essential COSTA RICA and Bloom Consulting entered the three first blocks of information into an artificial intelligence platform to be processed and analyzed in depth. This technology not only made it possible to identify and evaluate the current perceptions about Costa Rica, but it also provided key insights about emerging trends and the general sentiment associated with the country in international media.

The system also generated projections about possible future media coverage, helping to anticipate areas of opportunity to enhance the image and presence of Costa Rica in strategic global markets, as well as to make more informed decisions, enabling communication strategies to be adjusted to maximize the positive impact on the international audience.

This was followed by a working session with stakeholders and the institutions that make up the governance of the Nation Brand, which defined the priority projects that would receive the most media coverage according to the elements of the Taxonomy Model of perceptions of the Nation Brand and the AI analysis, and which resulted in this theme as the focus of Costa Rica’s strategy: climate change and environmental preservation.

“One of the five values of essential COSTA RICA is innovation; we are therefore looking to use it for creating the 2035 Strategy by applying AI and we are very satisfied with the results. This roadmap will lead us to establish the positioning of Costa Rica as the world leader in sustainability and the fight against climate change,” affirmed Adriana Acosta, Director of essential COSTA RICA.

The application of AI represented advantages in the development of this Strategy, some of which were:

Efficiency: by allowing large amounts of data to be processed from various sources, which ensured a complete analysis.Depth of perspective: AI enabled the detection of subtle patterns and correlations within the data, providing deeper insights into the dynamics of perceptions.Forward-looking analysis: through AI, future trends were analyzed, making it possible to model scenarios based on multiple variables, with an informed and complete vision.Predictive models: which made it possible to model future behavior based on global trends, obtaining more accurate predictions about future media trends.

“The fact that Costa Rica is the first country to develop the Nation Brand Strategy using artificial intelligence demonstrates how advanced it is and how it is leading the way in nation branding,” added José Felipe Torres, Nation and Place Branding Global Director at Bloom Consulting.

The 2035 Strategy of essential COSTA RICA was launched at the end of 2023 with the objective of creating powerful messages focused on climate change and sustainability through the Natural Intelligence concept. To date, the Costa Rican Nation Brand has been implementing actions to strengthen Costa Rica’s image as an articulator of innovation and knowledge on climate change and environmental preservation in various national and international forums.

It also works together with the Costa Rican private sector in a series of workshops to introduce sustainability and the fight against climate change in companies, while aligning the Nation Brand licensing program to this new narrative. In addition, digital campaigns and various training sessions are being carried out for local talent, especially young people, on the topics of the Strategy.

Costa Rica is already well positioned in climate change and environmental preservation, which is why with Strategy 2035 – and thanks to the future scenarios analyzed with the help of AI – we are working to capitalize on what the country has built over decades with specific actions that help enhance its international image and promote the implementation of tactics that reinforce Costa Rica’s leadership in these topics,” ended Adriana Acosta.

Photo – https://mma.prnewswire.com/media/2542261/Essential_COSTA_RICA.jpg

View original content:https://www.prnewswire.co.uk/news-releases/costa-rica-first-country-in-the-world-to-use-artificial-intelligence-to-create-its-nation-brand-strategy-302290648.html

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

One Country, Countless Journeys: Wego and the German National Tourist Office GCC (GNTO GCC) Inspire MENA Travellers to Discover Germany

Published

on

By

DUBAI, UAE, July 22, 2026 /PRNewswire/ — Wego, the number 1 travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has announced a strategic partnership with the German National Tourist Office GCC (GNTO GCC) to bring Germany’s distinctive character closer to travelers across the region, presenting a country where historic landmarks, regional traditions, creative cities, and striking natural scenery form part of the same journey.

Germany’s appeal lies in the contrasts travelers encounter from one destination to the next. A visit may begin among Berlin’s museums, contemporary neighborhoods, and architectural landmarks before continuing to Bavaria’s traditional towns and Alpine scenery. Elsewhere, Hamburg’s waterfront atmosphere, Cologne’s historic character, and Heidelberg’s picturesque setting reveal entirely different sides of the country.

The campaign which runs under the slogan ‘Germany – Simply inspiring’ will invite travelers to experience Germany through routes and journeys rather than individual attractions. Visitors can follow the Rhine past vineyards, riverside communities, and hilltop castles, travel through the wooded landscapes of the Black Forest, or explore historic towns where local traditions remain part of everyday life. Museums, design, music, architecture, and regional cuisine add further depth to each itinerary, connecting Germany’s past with its evolving cultural identity.

Speaking about the collaboration, Mamoun Hmidan, Chief Business Officer at Wego, said: “Travellers from the MENA region are increasingly looking for destinations that offer depth, variety, and the opportunity to enjoy different experiences within a single trip. Germany stands out by bringing together vibrant cities, rich cultural heritage, scenic landscapes, and distinctive regional experiences, making it an ideal destination for every type of traveller. Through our partnership with the German National Tourist Office GCC (GNTO GCC), we look forward to inspiring more travellers to discover Germany beyond its iconic landmarks and experience the diversity that makes every journey unique.”

Outdoor experiences will also play an important role in the campaign. From hiking and cycling to lake retreats, mountain escapes, and countryside journeys, Germany gives travelers the opportunity to move easily between urban exploration and nature. Its connected cities and regions allow visitors to create varied itineraries that may combine culture, relaxation, family experiences, shopping, and scenic discovery within one trip.

Yamina Sofo, Director of sales and marketing at the German National Tourist Office GCC (GNTO GCC), said: “Germany’s identity is shaped by the connection between heritage and modern life. Visitors can encounter centuries of history, vibrant cultural scenes, distinctive regional traditions, and varied natural landscapes as they travel across the country. Working with Wego gives us an opportunity to share these stories with more travelers from the GCC region and encourage them to experience Germany from different perspectives.”

The partnership will bring Germany’s regions and travel experiences to GCC audiences through editorial content, destination features, and practical trip-planning inspiration. By highlighting the country through its contrasts, local stories, and connected journeys, Wego and the German National Tourist Office GCC (GNTO GCC) aim to encourage travelers to see Germany not as a single experience, but as a destination that reveals something different at every stop.

About Wego

Wego is the number one travel app and the largest online travel marketplace in the Middle East and North Africa (MENA). Combining a dynamic travel marketplace with on-platform bookings, Wego enables travelers to easily search, compare, and book flights and hotels across hundreds of airlines, hotels, and online travel agencies. Beyond its B2C marketplace, Wego also operates WegoPro, a next-generation business travel platform, and WegoBeds, a MENA-focused bedbank. The company is dual-headquartered in Singapore and Dubai with offices in Bangalore and Mumbai.

For more information, visit www.wego.com

About the GNTB

The German National Tourist Board (GNTB) works on behalf of the Federal Ministry for Economic Affairs and Energy to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. As the central organisation for promoting inbound tourism to Germany, the GNTB works closely with the German travel industry and private-sector partners and trade associations to develop strategies and marketing campaigns that promote Germany’s positive image abroad as a travel destination and encourage tourists to visit the country. The aim is to unlock future commercial potential and thus add value to the German economy by attracting international visitors to Germany.

The GNTB’s primary strategic areas of action are:

Targeted market research and detailed analysis of global travel trends and market-specific customer demandSupporting the German travel industry, which is dominated by small and medium-sized businesses, by sharing expertise and connecting German providers with the international travel trade.Raising awareness of the Destination Germany brand and enhancing the brand profile with a focus on digital transformation.

The ‘Germany. Simply inspiring’ brand profile represents a high-quality and service-oriented, travel destination in the market.

From its head office in Frankfurt, the GNTB manages 22 foreign representative offices in established and in high-potential source markets.

Follow GNTO’s accounts on social media:
https://www.instagram.com/germanytourismar/
https://www.facebook.com/germanytourismar/

 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/one-country-countless-journeys-wego-and-the-german-national-tourist-office-gcc-gnto-gcc-inspire-mena-travellers-to-discover-germany-302830664.html

Continue Reading

Technology

Jonah Launches its New Blog Builder Product Designed to Amplify GEO Strategies in Multifamily.

Published

on

By

WESTLAKE, Texas, July 22, 2026 /PRNewswire/ — Jonah, the leading provider of premium, fully integrated websites for the multifamily industry, launches its new Blog Builder product, a comprehensive blogging environment designed to amplify GEO strategies in multifamily.

Jonah, in response to the evolving AI generative results landscape and through their observation of the success of blog content for GEO enhancements, developed its Blog Builder product.

AI-generated results often surface highly specific content that directly answers the user’s search query. Because of their unique ability to present relevant and timely content that users are searching for, blogs are an ideal format for this content and are sourced more often in these generated results.

Jonah’s Blog Builder product was created to turn their client’s custom content into a GEO strategy. It is intended to be best understood by AI search engines, simple for clients to operate, and engaging for the prospective renter.

Blog Builder by Jonah is structured with standard Schema.org blog architecture in its backend to ensure the client’s content has the best opportunities to be read, understood, and surfaced by AI search engines. This gives clients the assurance that AI can understand their specific content automatically.

The blogging environment in itself is a highly tailored solution featuring categories and unlimited tagging with dedicated subpages for each, delivering additional searchable sources from one piece of content. These features, in addition to the schema, were developed to create a deeper environment for hosting this blog content, driving more surfacing power with less effort for the client.

The pagination, publishing details, and search features give the end user an engaging experience and the client full control over their content. The Blog Builder pulls from the property website’s distinct branding, bringing cohesion to the entire environment.

Multifamily clients can create unlimited posts with tailored tags, categories, and details in this comprehensive blogging environment, turning their custom content into GEO strategy, all with the power of Jonah’s Blog Builder.

About Jonah
Jonah builds beautiful, powerful, fully integrated websites exclusively for multifamily. Our industry-leading technology is designed to make your job easier and your properties more profitable. With the best shopping experience in multifamily, Jonah helps your portfolio generate more leads and drive more leases. Learn more about our property websites.

View original content to download multimedia:https://www.prnewswire.com/news-releases/jonah-launches-its-new-blog-builder-product-designed-to-amplify-geo-strategies-in-multifamily-302831284.html

SOURCE Jonah®

Continue Reading

Technology

China Southern Power Grid Showcases AI Innovations at World AI Conference

Published

on

By

SHANGHAI, July 22, 2026 /PRNewswire/ — China Southern Power Grid (CSG) showcased its latest AI-powered power systems and technologies integrating electricity, carbon and computing at the 2026 World AI Conference (WAIC) and the High-Level Meeting on Global AI Governance in Shanghai.

Among the highlights was MegaWatt Yunrui, an AI-native distribution network planning agent developed by CSG. In a live demonstration, the system automatically generated a comprehensive distribution network planning report — including risk assessment and grid topology recommendations — in just 10 minutes. The solution was named one of the conference’s Top 10 Signature Exhibits, becoming the only project from a central state-owned enterprise to receive the distinction.

This year, coordination between computing infrastructure and power systems was included in China’s Government Work Report for the first time. As CSG works toward becoming a global leader in electricity, carbon and computing coordination, the company has focused on building a fully proprietary end-to-end technology stack encompassing power-sector foundation models, intelligent robots and digital infrastructure. Among the exhibits were several technologies that the company described as domestic firsts and internationally advanced.

“We have integrated three systems that traditionally operated independently — electricity, carbon and computing — to establish China’s first industry-level electricity-carbon-computing coordination platform,” the company said. Built on the digital power grid, CSG has created a technology architecture spanning computing infrastructure, power-sector foundation models, AI agents and field devices. This end-to-end ecosystem supports the digital transformation of next-generation power grids through intelligent operations and coordinated capabilities across every layer.

At the core of the platform is MegaWatt Multimodal 2.0, a foundation model purpose-built for the power sector. At the application layer, MegaWatt Yunrui serves as an AI-native distribution network planning agent developed to support national energy security and the buildout of next-generation power systems. The company also introduced a range of digital infrastructure innovations, including PowerAtomOS, a proprietary unified operating system for power-sector IoT devices. Designed to provide centralized connectivity and management for hundreds of millions of connected devices, PowerAtomOS supports critical power equipment across virtually every operational scenario within CSG’s service area.

CSG said its strategy extends beyond deploying AI applications to building the technological foundation for the next generation of intelligent power systems.

View original content to download multimedia:https://www.prnewswire.com/news-releases/china-southern-power-grid-showcases-ai-innovations-at-world-ai-conference-302831636.html

SOURCE China Southern Power Grid

Continue Reading

Trending