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NFC Market worth $30.55 billion by 2029 – Exclusive Report by MarketsandMarkets™

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DELRAY BEACH, Fla., Oct. 30, 2024 /PRNewswire/ — The global NFC market will USD 30.55 billion by 2029 from USD 21.69 billion by 2024, at a CAGR of 7.1% during the forecast period according to a new report by MarketsandMarkets™. Rapid industrialization and urbanization prevail largely in the emerging economies of China and India, particularly through the development of smart cities. Gradual concentration in industrial development has increased demand for the infrastructure required in cities. This would eventually lead to the development of educational & healthcare institutions, public administration offices, shopping malls, stores, and warehouses. This, in turn, will boost the demand for advanced NFC solutions and smartcard, particularly in technologically advancing countries such as India, China, and Brazil.

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Browse in-depth TOC on “NFC Market” 
170 – Tables
90 – Figures
250 – Pages

NFC Market Report Scope:

Report Coverage

Details

Market Revenue in 2024

$ 21.69 billion

Estimated Value by 2029

$ 30.55 billion

Growth Rate

Poised to grow at a CAGR of 7.1%

Market Size Available for

2020–2029

Forecast Period

2024–2029

Forecast Units

Value (USD Million/Billion)

Report Coverage

Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

Segments Covered

By Offering, Operating Mode, Use Cases and Region

Geographies Covered

North America, Europe, Asia Pacific, and Rest of World

Key Market Challenge

Lack of awareness about the benefits associated with NFC

Key Market Opportunities

Rising need for connectivity between different devices

Key Market Drivers

Rising interest towards the adoption of mobile commerce

The market for NFC Hardware segment is expected to gain a significant market share during the forecast period.

NFC hardware products are internal NFC-enabled accessories that are built into the device to facilitate NFC communication. These include NFC IC/Chips designed for smartphones to make contactless payments, access control, and secure paring with other NFC devices for data sharing. NFC tags are similar to RFID tags that are used to store small but essential data used as readers and access control devices. NFC tags are similar to RFID tags and are used to store essential data in a compact format. This data can be read and accessed by NFC readers or NFC-enabled smartphones. NFC tags are commonly utilized for proximity and vicinity identification. Some of their applications include transit systems, ticketing, access control, and offline authentication through digital signatures.

The transportation segment is to grow at an impressive CAGR during the forecast period.

In the transportation industry, the NFC-enabled phone transactions can be used with existing contactless infrastructure, which requires no additional investment. NFC enables two-way communications such as redeeming a ticket and sensing a receipt. NFC forum tags placed behind posters and other printed media (smart posters) allow travelers to touch and read schedules, get special offers, and learn about destination highlights. The major applications of NFC in the transportation industry are ticketing and access control. NFC-enabled smartphones and travel cards allow passengers to simply use their personal devices/cards on designated readers to validate their tickets or access rail, metro, and airport stations. NFC adds several benefits in all stages of ticketing such as convenience, security, and flexibility. Proof of ticket registration, special travel discount coupons and entitlements can be stored on the phone or travel cards.

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North America is expected to grow at significant CAGR during the forecast period.

North America is one of the leading markets for NFC in terms of R&D, network design/deployment, and the presence of key market players such as Broadcom (US), Qualcomm Technologies, Inc. (US), Texas Instruments Incorporated (US), and Flomio, Inc. (US). In North America, the US is considered to have the most engaged mobile user base, and this is expected to grow with the addition of new subscribers. Full-fledged NFC implementation in North America is expected to boost retail services. In the current scenario, the NFC industry for such services is growing continuously. The US is a leading adopter of advanced technologies committed to implementing automation solutions across various sectors. It ranks among the top three countries for spending on smart city initiatives and is also one of the top five nations in industrial automation investments. Additionally, smartphone penetration rate is high in the country, which has facilitated the widespread adoption of wired and wireless technologies.

The key companies in the NFC companies include NXP Semiconductors (Netherlands), Broadcom (US), Qualcomm Technologies, Inc. (US), Texas Instruments Incorporated (US), STMicroelectronics (Switzerland), Renesas Electronics Corporation (Japan), ams-OSRAM AG (Austria), Thales (France), and Infineon Technologies AG (Germany).

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Browse Adjacent Market: Semiconductor and Electronics Market Research Reports &Consulting

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RFID Market Size, Share and Industry Growth by Offering (Tags, Readers, Software & Services), Tag Type (Active, Passive), Wafer Size, Frequency (Low Frequency, High Frequency, Ultra-high Frequency), Form Factor, Material, Application and Region – Global Forecast to 2032

Wireless Connectivity Market Size, Share, Statistics and Industry Growth Analysis by Connectivity (Wi-Fi, Bluetooth Classic, Bluetooth 4X, Bluetooth 5X, ZigBee, Z-Wave, UWB, NFC, Thread, GNSS, Cellular, EnOcean, Sigfox, LoRa, LTE Cat-M1, NB-IoT), End-use and Region – Global Forecast to 2027

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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