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PeakSpan Capital and Ibbaka Unveil 2nd Annual Net Revenue Retention Survey Results

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SAN MATEO, Calif. and NEW YORK and VANCOUVER, BC, Oct. 30, 2024 /PRNewswire-PRWeb/ — PeakSpan Capital, a leading growth equity firm with $1.5 billion in assets under management (“AUM”) investing exclusively in high-growth business-to-business (or “B2B”) software companies, and Ibbaka Performance Inc. (“Ibbaka”), a provider of pricing optimization and value management solutions, today announced the release of their 2nd Annual Net Revenue Retention (NDR) Survey Results.

For any B2B SaaS company, understanding these trends is essential to driving sustainable growth and staying competitive. – Karen Chiang, Co-founder and COO, Ibbaka

This comprehensive report offers valuable insights for SaaS professionals seeking to improve customer retention and reduce churn in an increasingly competitive landscape. This year’s findings underscore significant shifts in NRR performance across various SaaS verticals, driven by the integration of AI technologies, based on the responses from 503 SaaS companies.

Key Findings:

Emerging NRR Patterns: The survey identifies a growing cluster of companies exhibiting high churn yet achieving strong NRR through substantial expansion revenue. This trend is attributed to the disruptive nature of generative AI.AI-Driven Growth: Companies leveraging AI-related pricing metrics reported an average NRR of 118%, significantly outperforming the overall average. The General AI vertical leads with an impressive NRR of 130.6%.Organizational Design Impact: Dedicated teams focused on revenue expansion are outperforming other organizational models, achieving an average NRR of nearly 125%.Sector Performance: General AI, Healthcare, and Energy sectors are leading in NRR performance, while Communication, MarTech, and CRM sectors are struggling amid post-COVID adjustments and AI-driven market shifts.

Vertical-Specific Insights:

AI and Machine Learning: Companies in this sector maintain their position as top performers, with 35% achieving NDR rates above 130%Data Analytics and Management: Close behind AI, with strong growth potential and high retention ratesHR Tech and EdTech: While still facing challenges, these sectors show signs of improvement, with several companies implementing successful retention strategies

Sanket Merchant, Partner at PeakSpan Capital, noted: “We couldn’t be more thrilled to partner with the Ibbaka team on our 2nd Annual NRR Survey! The preceding year has been challenging for most scale-ups who sought to drive the best absolute view of efficient growth. Like most, we believe retention is one of THE most powerful measures of utility, and expanding customer relationships is a powerful lever to drive (efficient) growth and reinforce the ongoing value being delivered. We’re excited to see how these insights help software or SaaS businesses build a robust relative view of performance against their relevant peer set and identify best practices to maximize performance. The wealth of insights from this year’s survey will help scale-ups better understand what more can be done to drive best-in-class performance and sustainable growth acceleration, which will undoubtedly be a boon for our scale-up community and well beyond.”

Karen Chiang, Co-founder and COO of Ibbaka, added, “We are thrilled to unveil the results of the 2nd Annual Net Revenue Retention Survey, which provides crucial insights for B2B SaaS companies navigating today’s dynamic market. For any B2B SaaS company, understanding these trends is essential to driving sustainable growth and staying competitive. The findings highlight emerging patterns in net revenue retention and offer strategic recommendations that can empower companies to optimize their pricing models and enhance customer value. We believe this report will be an invaluable resource for SaaS professionals aiming to refine their retention strategies and achieve long-term success.”

Strategic Recommendations:

Embrace Expansion Revenue: Companies should prioritize expansion revenue to counterbalance increased churn during this transitional period.Adopt Hybrid Pricing Models: Transition to hybrid metrics or outcome-based pricing to optimize value capture from AI-driven solutions.Leverage Generative AI for Growth: Explore new growth motions, such as AI-led growth, to complement existing strategies and maximize potential expansion revenue (PER).Design for Flexibility: Offer diverse configurations and packaging options to enhance customer value and retention.Monitor Industry Shifts: Stay informed about industry changes, particularly in packaging and pricing strategies influenced by major players like Salesforce and Adobe.

Accessing the Full Report

The complete 2nd Annual Net Dollar Retention Survey Results report is now available on the Ibbaka website. Access the report here. SaaS professionals are encouraged to leverage these insights to refine retention strategies and drive long-term success in their respective markets.

About PeakSpan Capital

Based in New York City and Silicon Valley, PeakSpan Capital is a $1.5 billion AUM growth equity firm with a singular mission to be the partner of choice for growth-stage entrepreneurial teams building amazing business software companies. PeakSpan combines deep domain expertise within a select number of themes with an active partnering approach to help entrepreneurs drive excellent risk-adjusted growth and value creation. PeakSpan Capital prides itself on a collaborative approach to working with entrepreneurs and other stakeholders.

To learn more about PeakSpan Capital and its portfolio, please visit www.peakspancapital.com

About Ibbaka

Ibbaka empowers SaaS businesses to optimize their packaging and pricing strategies through its cutting-edge Valio platform and expert consulting services. The Valio platform enables companies to create sophisticated value models that quantify the economic benefits their solutions provide, considering various value drivers and use cases. By leveraging AI and data-driven insights, Ibbaka helps develop pricing models that align with the value delivered, including usage-based, tiered, or hybrid structures tailored to maximize revenue while remaining competitive. Additionally, Ibbaka assists in designing optimal product packages that resonate with different customer segments, facilitating effective communication of the value proposition to prospects and customers.

To learn more about Ibbaka, please visit www.ibbaka.com

Media Contact
Liam Hannaford, Ibbaka, 1 7788981483, lhannaford@ibbaka.com, www.ibbaka.com
Sanket Merchant, PeakSpan Capital, 1 650-337-6000, sanket@peakspancapital.com, www.peakspancapital.com

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SOURCE Ibbaka

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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