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Agrivoltaics Market to Grow by USD 1.99 Billion (2024-2028) as Agrivoltaic Benefits Drive Growth; AI-Redefined Market Landscape Report – Technavio

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NEW YORK, Oct. 30, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global agrivoltaics market size is estimated to grow by USD 1.99 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 10.7% during the forecast period. Benefits of agrivoltaics is driving market growth, with a trend towards rising opportunities for agrivoltaics energy projects. However, limited commercial reach of agrivoltaics poses a challenge. Key market players include BayWa r.e. AG, Enel SPA, Insolight, Jacks Solar Garden, JinkoSolar Holding Co. Ltd., Mackin Energy Japan Co. Ltd., Mirai Solar, Next2Sun, Ombrea SAS, REM TEC srl, sandbox solar llc, SunAgri, Svea Solar, Tse Energy Ltd, and ZIMMERMANN PV-Agri.

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

Agrivoltaics Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 10.7%

Market growth 2024-2028

USD 1994.5 million

Market structure

Concentrated

YoY growth 2022-2023 (%)

8.3

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 36%

Key countries

US, Germany, China, France, and Japan

Key companies profiled

BayWa r.e. AG, Enel SPA, Insolight, Jacks Solar Garden, JinkoSolar Holding Co. Ltd., Mackin Energy Japan Co. Ltd., Mirai Solar, Next2Sun, Ombrea SAS, REM TEC srl, sandbox solar llc, SunAgri, Svea Solar, Tse Energy Ltd, and ZIMMERMANN PV-Agri

Market Driver

The agrivoltaics market is experiencing significant growth due to progressive policies and substantial investments in various countries. France leads the way, implementing the Act APER in March 2023, which supports solar power projects on farmlands while maintaining agricultural production. By 2050, France aims to reach 100 gigawatts of solar energy, with agrivoltaics playing a crucial role. The legal framework has already generated a market turnover of USD121 million and is instrumental in France’s goal of 40% renewable energy by 2030. Turkey is also advancing in agrivoltaics, with a new project under the ODTU-GUNAM Center for Solar Energy Research and Applications. This initiative focuses on developing crop-specific tracker systems, enhancing efficiency and productivity. The first agrivoltaics research project in Turkey was inaugurated in December 2023. These developments underscore the expanding opportunities in the global agrivoltaics market, driven by innovative policies, investments, and the dual benefits of solar energy and agriculture production. As more countries adopt similar frameworks, the agrivoltaics sector is set for substantial growth, contributing to sustainable energy and agricultural practices worldwide. This trend is expected to positively impact the market during the forecast period. 

Agrivoltaics, the fusion of agriculture and photovoltaics, is gaining momentum in the global market. This innovative approach allows for the co-location of solar panels and crop production, maximizing land use efficiency. Dual-use solar, also known as agrophotovoltaics, benefits various crop types, including vegetables, fruits, and even livestock grazing. Data analytics plays a crucial role in optimizing crop production and solar energy output. Soil moisture and water retention are enhanced through rainwater harvesting and the use of organic and chemical fertilizers. Agrivoltaics addresses soil degradation, food crisis, and power crisis concerns. Fixed solar panels and dynamic agrivoltaics, featuring microcrystalline, polycrystalline, and monocrystalline PVs, are utilized in diverse agricultural landscapes. Translucent photovoltaic technology supports grassland farming and horticulture. The energy transition towards sustainable farming practices increases crop efficiency, food demand satisfaction, and biodiversity preservation. Utility-scale solar farms and ground-mounted PV plants employ array configurations like fixed and single-axis tracking, monofacial and bifacial solar panels. Agrivoltaics: a sustainable solution for the future of agriculture and solar energy. 

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 Market Challenges

The global agrivoltaics market is currently facing challenges in achieving widespread commercial adoption due to the limited variety of crops and agricultural settings tested in pilot projects. In India, for instance, agrivoltaics pilots primarily focus on a narrow range of crops and specific farming conditions. A major concern among farmers is the potential reduction in crop yield due to shading from solar panels. While some pilot projects have reported increased yields for certain crops like medicinal crops and leafy vegetables, the overall acceptance of agrivoltaics remains cautious. Crops such as pepper, coffee, cardamom, brinjal, cabbage, tomato, potato, beans, lentils, geranium, spices, medicinal plants like chili, cumin, aloe vera, lemon grass, and coriander have been tested in India. However, the commercial scalability of these projects is constrained by the specific requirements of different crops. To overcome these challenges, it is essential to expand the scope of agrivoltaics research to include a broader range of crops and diverse agricultural settings. This will help in identifying optimal conditions for various crops and enhance the commercial viability of agrivoltaics systems. Addressing these limitations is crucial for the global agrivoltaics market to achieve its full potential and contribute to sustainable agricultural and energy solutions. The limited commercial reach of agrivoltaics will negatively impact the market during the forecast period.Agrivoltaics, the fusion of solar energy and agricultural practices, presents exciting opportunities for renewable energy production and agricultural output. However, implementing this innovative solution comes with challenges. Utility-scale solar farms and ground-mounted PV plants require careful array configuration, with options between fixed and single-axis tracking systems. Monofacial solar panels versus bifacial or translucent photovoltaic technology impact crop yields and land efficiency. For farmers, integrating Agrivoltaics into grassland farming, horticulture, and indoor farming can provide dual-revenue streams. Yet, challenges include pollinator habitat, carbon sequestration, and greenhouse gas emissions. Solar panels can influence microclimate, affecting crop types like root crops. Dynamic panels versus fixed panels impact solar energy generation and agricultural productivity. Irrigation solutions, energy demand, transmission losses, cold storage, and market challenges related to renewable capacity and agricultural output also need consideration. Tracking equipment and soil sensors are essential for optimizing Agrivoltaics, addressing climate change, and ensuring sustainable farming practices. By overcoming these challenges, Agrivoltaics can contribute to a more sustainable future, balancing energy production and agricultural productivity while minimizing environmental impact.

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Segment Overview

This agrivoltaics market report extensively covers market segmentation by

Type 1.1 Fixed panel1.2 Dynamic panelApplication 2.1 Outdoor farming2.2 Indoor farming2.3 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Fixed panel- Fixed panel agrivoltaics is a growing segment in the agrivoltaics market, where solar panels are installed at a fixed angle above agricultural land to optimize solar energy capture. These systems are elevated above the ground, enabling farmers to continue their agricultural activities below. Fixed panel installations are common in large-scale projects exceeding 5 MW due to their simplicity in design and installation, as well as their cost-effectiveness. The integration of solar panels with agriculture provides shade, improving animal welfare and supporting the growth of permanent flora and grassland, which can be used for grazing. Fixed panel systems also offer economic benefits by providing farmers with an additional revenue stream from energy production. Their ability to protect crops from harsh weather conditions and maximize land use efficiency makes them a popular choice for regions with limited arable land. The ongoing development and optimization of fixed panel agrivoltaics systems are expected to drive further adoption, contributing to sustainable energy production and agricultural resilience. In summary, fixed panel agrivoltaics systems offer practical and efficient solutions for integrating solar energy production with agriculture, enhancing land use efficiency, supporting agricultural productivity, and providing economic benefits. These factors will continue to drive the growth of the fixed panel agrivoltaics segment and the agrivoltaics market as a whole.

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Research Analysis

Agrivoltaics, also known as agricultural photovoltaics, is an innovative approach that combines solar energy production with agricultural practices. This system allows the co-location of ground-mounted PV plants and crops, maximizing land efficiency. The array configuration can be fixed or use single-axis tracking to optimize solar energy production. Monofacial solar panels are commonly used in agrivoltaics. Crop yields can benefit from the shade provided by solar panels, particularly for root crops and other temperature-sensitive plants. Agrivoltaics also offers advantages in water management, with potential for rainwater harvesting and soil moisture retention. Organic fertilizers can replace chemical fertilizers, reducing greenhouse gas emissions and mitigating soil degradation. In agro-based economies, agrivoltaics can contribute to climate change mitigation and renewable energy production. The microclimate created by the solar panels can help protect crops from extreme temperatures and droughts. Overall, agrivoltaics is a promising solution for increasing energy production while maintaining crop production and addressing food security concerns.

Market Research Overview

Agrivoltaics, the integration of solar energy production and agricultural practices, is revolutionizing the renewable energy landscape. By installing solar panels on agricultural land, farmers can generate electricity while maintaining crop yields and even enhancing land efficiency. Utility-scale solar farms and ground-mounted PV plants are common configurations for agrivoltaics, with array configurations including fixed and single-axis tracking. Monofacial and bifacial solar panels, translucent photovoltaic technology, and dynamic panels are used. Agrivoltaics benefits various agricultural practices such as grassland farming, horticulture, and indoor farming, while providing pollinator habitats and contributing to carbon sequestration and environmental conservation. Dual-revenue streams from energy production and agricultural output make agrivoltaics an attractive option for agro-based economies facing climate change. Agrivoltaics also addresses challenges like droughts, irrigation solutions, and energy demand, while reducing greenhouse gas emissions and transmission losses. Crop types and agricultural landscapes vary, with photovoltaics (PVs) used for dual-use solar, crop production, and soil moisture management. Organic and chemical fertilizers, soil sensors, data analytics, and crop types are all important considerations in agrivoltaics. The market faces challenges like renewable capacity expansion, agricultural output, tracking equipment, and soil degradation, but the potential benefits for food and power crises make it a promising solution for the energy transition and sustainable farming.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeFixed PanelDynamic PanelApplicationOutdoor FarmingIndoor FarmingOthersGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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