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Drowsiness Monitoring System Market to Grow by USD 0.51 Million (2024-2028) as Road Safety Concerns Rise, AI-Redefined Market Landscape Report – Technavio

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NEW YORK, Oct. 30, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global drowsiness monitoring system market size is estimated to grow by USD 0.51 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  10.4%  during the forecast period. Escalating concerns about road safety is driving market growth, with a trend towards increasing emphasis by vendors on launching new products. However, high likelihood of generating false alarms  poses a challenge.Key market players include AISIN CORP., Aptiv Plc, Continental Engineering Services, DENSO Corp., Faststream Technologies, Harman International Industries Inc., HELLA GmbH and Co. KGaA, Infineon Technologies AG, Magna International Inc., Mitsubishi Electric Corp., NVIDIA Corp., OMRON Corp., Optalert Australia Pty Ltd, Panasonic Holdings Corp., Robert Bosch GmbH, Seeing Machines Ltd, Smart Eye AB, Tobii AB, Valeo SA, and Visteon Corp..

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Drowsiness Monitoring System Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 10.4%

Market growth 2024-2028

USD 519.07 th

Market structure

Fragmented

YoY growth 2022-2023 (%)

10.2

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 35%

Key countries

US, Germany, China, France, and Japan

Key companies profiled

AISIN CORP., Aptiv Plc, Continental Engineering Services, DENSO Corp., Faststream Technologies, Harman International Industries Inc., HELLA GmbH and Co. KGaA, Infineon Technologies AG, Magna International Inc., Mitsubishi Electric Corp., NVIDIA Corp., OMRON Corp., Optalert Australia Pty Ltd, Panasonic Holdings Corp., Robert Bosch GmbH, Seeing Machines Ltd, Smart Eye AB, Tobii AB, Valeo SA, and Visteon Corp.

Market Driver

The drowsiness monitoring system market is experiencing a notable trend with key vendors introducing advanced products to comply with safety regulations and enhance driver monitoring systems. In January 2024, Seeing Machines launched the Guardian Generation 3, an upgraded aftermarket Driver Monitoring System (DMS) verified to meet the European Commission’s General Safety Regulation for Drowsiness Detection. This system boasts improved microsleep detection and eye-gaze tracking capabilities. In June 2023, Smart Eye showcased its innovative DMS metric, integrating vital sign detection for remote monitoring of drivers’ heart and respiration rates. This feature enhances road safety and driver well-being by detecting sudden illnesses or unresponsive behavior. Both companies utilize AI and non-contact, camera-based methods for accurate detection under various lighting conditions. Vendors’ focus on new product launches continues to drive market growth, ensuring technological advancements and compliance with evolving safety standards. 

The Drowsiness Monitoring System market is experiencing significant growth due to increasing road safety concerns and the integration of advanced driver monitoring technologies in electric and autonomous vehicles. These systems use sophisticated sensors like infrared, steering angle, and vehicle speed sensors, along with algorithms and machine learning, to detect driver distraction and tiredness. False alarms are minimized through multi-modal detection systems, including facial recognition and eye-tracking. Real-time monitoring and alerts help prevent accidents, making vehicle safety systems a priority for fleet management solutions. Road safety awareness is crucial, and traffic accidents caused by tiredness or distraction can be reduced through these advanced technologies. The future of automotive technology lies in driver assistance systems, artificial intelligence, and machine learning, all working together to ensure safer journeys for all. 

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 Market Challenges

The drowsiness monitoring system market encounters substantial challenges, primarily due to the high occurrence of false alarms. These false alerts can be disruptive and distracting for drivers, potentially compromising road safety instead of enhancing it. Accurately detecting driver drowsiness is intricate and can be influenced by various factors, including environmental conditions and individual differences. Technical challenges include reliably capturing facial and eye features, which can be affected by external factors like bright lights, sudden movements, or changes in posture. These conditions can trigger false alarms, making it difficult for the system to accurately assess the driver’s state. Moreover, the limitations of current systems can lead to malfunctions or failures. For instance, bumpy roads or traffic congestion can inadvertently increase driver alertness, while smooth, low-traffic environments may increase driver comfort and the likelihood of drowsiness. This variability poses a significant risk, as the system may either fail to detect drowsiness or generate unnecessary alerts, leading to driver frustration and potential disengagement from the system. Individual differences also impact the effectiveness of drowsiness monitoring systems. Variations in facial features, eye movements, and behavioral patterns can affect the system’s ability to accurately detect drowsiness across different drivers. This reliance on technology can sometimes give drivers a false sense of security, leading them to overly depend on system alerts without remaining adequately vigilant. To overcome these challenges, ongoing technological advancements and refinements are necessary to improve the accuracy and reliability of these systems. Ensuring that they effectively enhance road safety without causing undue distraction or annoyance to drivers is crucial. By addressing these issues, the drowsiness monitoring system market can provide a valuable solution to combat driver fatigue and improve overall road safety.The Drowsiness Monitoring System market is gaining significant traction due to the increasing road safety awareness and the rising number of traffic accidents caused by drowsiness. Safety measures such as public awareness campaigns, automotive technology, and driver assistance systems are being employed to combat this issue. Advanced technologies like Artificial Intelligence (AI) and Machine Learning (ML) are being integrated into sensor technologies and real-time monitoring systems to detect drowsiness in drivers. Electric and autonomous vehicles, fleet management solutions, and passenger cars are all adopting Drowsiness Monitoring Systems (DMS) to prevent drowsiness-related accidents. These systems use image processing and driver monitoring technologies to detect physiological indicators such as eye movements and steering patterns. However, challenges such as false alarms and the integration of hardware and software components remain. Great Wall Motor and other automotive production companies are investing in DMS to improve automotive safety technology and reduce accidents. The transportation and logistics industries also stand to benefit from these systems, ensuring the health and safety of their corporate fleet and commercial vehicle operations.

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Segment Overview 

This drowsiness monitoring system market report extensively covers market segmentation by  

Type 1.1 Hardware devices1.2 Software systemsApplication 2.1 Passenger vehicles2.2 Commercial vehiclesGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Hardware devices-  The Drowsiness Monitoring System market is growing due to increasing road accidents caused by driver fatigue. These systems use sensors to detect signs of drowsiness and alert drivers, preventing potential accidents. Companies like Bosch, Honeywell, and Texas Instruments lead the market with innovative solutions. Growing demand from automotive and transportation industries drives market growth. Government regulations and consumer awareness further boost the market.

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Research Analysis

The Drowsiness Monitoring System market is gaining significant traction due to the increasing road safety awareness and the alarming number of traffic accidents caused by drowsiness-related drivers. To mitigate this issue, automotive technology companies are developing advanced driver assistance systems (ADAS) that utilize artificial intelligence (AI) and machine learning algorithms to monitor driver behavior and detect signs of drowsiness. These systems use sophisticated sensors, including cameras and eye movement sensors, to track driver eye movements, steering patterns, and vehicle position. In real-time, the system analyzes this data to determine if the driver is showing signs of drowsiness and issues timely warnings to prevent potential accidents. Corporate fleet management and commercial vehicle operations are also adopting these technologies to ensure the safety of their drivers and reduce the risk of accidents. The integration of facial recognition technology further enhances the system’s ability to detect driver fatigue accurately. Electric and autonomous vehicles are also expected to incorporate drowsiness monitoring systems as part of their safety features. Overall, the market for drowsiness monitoring systems is poised for growth as the importance of vehicle safety continues to be a top priority.

Market Research Overview

The Drowsiness Monitoring System market is gaining significant traction due to the increasing road safety awareness and the rising number of traffic accidents caused by drowsiness. These systems use advanced technologies like Artificial Intelligence (AI) and Machine Learning (ML) to detect drowsiness in real-time. Sensor technologies such as infrared sensors, steering angle sensors, and vehicle speed sensors are integrated into these systems to monitor driver behavior and vehicle conditions. DMS or Driver Monitoring Systems are becoming essential components of Automotive Technology, particularly in the context of Driver Assistance Systems (ADAS) and Autonomous Vehicles. These systems use sophisticated sensors and algorithms to detect physiological indicators like eye movements, steering patterns, and vehicle position to issue timely warnings to prevent drowsiness-related accidents. The market for Drowsiness Monitoring Systems is expanding to include Electric Vehicles (EVs) and Commercial Vehicles, with fleet management solutions being a significant application area. The integration of Multi-Modal Detection Systems and Real-Time Monitoring Alerts is expected to further enhance the market’s growth. Road safety, corporate fleet management, and commercial vehicle operations are some of the key areas where these systems can make a significant impact on public health and preventive measures. However, the challenge of minimizing false alarms remains a significant concern for the market’s growth. The automotive industry, transportation, logistics, and Great Wall Motor are some of the sectors investing in Drowsiness Monitoring Systems to ensure vehicle safety and reduce accidents.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeHardware DevicesSoftware SystemsApplicationPassenger VehiclesCommercial VehiclesGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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