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Ericsson targets high-performing programmable networks with new 5G Advanced software

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High-performing programmable networks empower communications service providers (CSPs) to steer network behavior, aligning it with diverse business goals for optimal outcomesSeven new 5G Advanced software products for high-performing programmable networks will substantially increase revenue, elevate user experience, and improve operational efficiency5G Advanced strengthens radio access network (RAN) software portfolio with transformative technologies such as AI-powered RAN, intent-driven networks and Service-aware RAN

STOCKHOLM, Oct. 31, 2024 /PRNewswire/ — After building out 5G networks, communications service providers (CSPs) are ready to further harness the benefits of this technology. Today, Ericsson (NASDAQ: ERIC) unveils seven 5G Advanced software products designed to empower CSPs with high-performing programmable networks. These innovations will elevate performance, enhance user experience, and drive revenue growth and operational efficiency, opening up new possibilities for the industry.

Ericsson 5G Advanced brings new radio access network (RAN) software capabilities that significantly boost performance and develop programmable networks that add value to connectivity. These capabilities are based on open network architectures, AI and automation, and intent-driven networks. They make it easier for CSPs to steer the network to meet business and sustainability goals by measuring and matching different performance levels to service-level agreements (SLAs).

Ericsson’s suite of 5G Advanced software includes transformative technologies such as:

AI-powered RAN – uses artificial intelligence and automation for real-time data processing and intelligent decision-making.Intent-driven networks – allow CSPs to simply state their objectives while the RAN handles complex processes and actions.Service-aware RAN – adapts to various connectivity needs, ensuring real-time adjustments and observability to meet service requirements and proof of delivery.

Mårten Lerner, Head of Product Area Networks at Ericsson, says: “Our customers have invested significantly in building 5G networks across the globe, and now around 50 percent of the world’s mobile 5G traffic outside China is carried over Ericsson-powered networks. With our 5G Advanced software, we are empowering service providers to move more rapidly towards high-performing programmable networks and achieve their business objectives. By leveraging these new software products, we are not only raising the bar on connectivity but also paving the way for innovative applications and services that will transform industries and improve lives around the world.”

The seven new 5G Advanced products or subscriptions are:

Real-time AI-powered automation – enables CSP to scale network automation even in complex scenarios, with maximum network performance and efficiency thanks to AI and real-time coordination with RAN features.Outdoor Positioning – allows CSPs and enterprises to introduce location-based services with or without GPS support on the 5G Standalone architecture. Mission Critical Services – enables CSPs to support new sectors requiring high resilience under heavy load and have specific needs for service continuity in public safety, defense, first responders, and railways. RAN Differentiated Connectivity – enables CSPs to take advantage of the network’s ability to ensure SLA compliance for various and multiple services simultaneously.Energy Efficiency and Management – Ericsson innovation and intent-driven approach that optimizes energy performance and lowers operational expenses. This helps scale energy management via automation.Premium Network Performance – Ericsson innovations and advanced performance features that enable more coverage and capacity in the most traffic-loaded scenarios. Improves customer loyalty by ensuring an exceptional experience for flagship devices.Device Battery Performance – allows CSPs to enhance the battery performance of any 5G device, including smartphones, wearables and AR/VR glasses with intelligent network features that save battery power.  

The new software products will be commercially available between the third quarter of 2024 and first quarter of 2025 as software subscriptions. This software suite is compatible with Open RAN, Cloud RAN and purpose-built RAN. It also builds on earlier launches of 5G Advanced capabilities such as Critical IoT and Ericsson Reduced Capability (RedCap).

Rob Soni, VP, RAN Technology, AT&T, says: “AT&T is at the forefront of exploring new business opportunities and taking another step in laying the foundation for monetizing new services through enhanced capabilities with Ericsson 5G Advanced. By integrating these cutting-edge solutions, we can enhance our network performance and achieve operational efficiencies, all with the goal of better serving our customers.”

Kent Wu, Optus Vice President Access Network Strategy, Planning and Quality, says: “Optus is committed to providing our customers with an excellent network experience at a great value. One of the keys to delivering this is working with partners who are equally as committed to driving innovation and the customer experience as Optus is. As we continue to invest in and elevate our network for our customers, Ericsson’s advanced and innovative 5G technology will play an important role in that going forward. We are excited to work with Ericsson as they continue to advance the capabilities of 5G.”

Sri Amirthalingam, Wireless Engineering Executive, Telstra, says: “Telstra has already started down the path toward autonomous networks and we aim to introduce AI and autonomous mechanics across many of our network functions to better anticipate customer requirements, optimize network resources, and uplift customer experience. The new 5G Advanced software announced here by our key partner Ericsson, with its promised benefits to elevate performance, enhance user experience, and drive revenue growth and operational efficiency, is both timely and welcome for our ambitions and the industry overall.”

John Saw, EVP and Chief Technology Officer, T-Mobile, says: “The next wave of 5G innovation is here, and we are expanding T-Mobile’s nationwide 5G SA network to support 5G Advanced as soon as the end of this year. Together with Ericsson, we’re spearheading the development and adoption of 5G Advanced with capabilities like L4S, 5G RedCap, and up to six-carrier aggregation. These enhancements create new opportunities for businesses and customers by improving uplink speeds, lowering energy use and delivering a faster, more reliable experience.”

Rémy Pascal, Senior Research Manager Mobile Infrastructure, Omdia, says: “Communications service providers are keen to monetize their 5G investments. However, new revenues will stem from new services which, in turn, require more advanced network capabilities. Ericsson’s 5G Advanced software products such as Outdoor Positioning and Mission Critical services provide these revenue-generating capabilities. Additionally, the software offers solutions that enhance user experience and reduce costs through Premium Network Performance and Real-time AI-powered automation. Given their focus on optimizing resources, service providers must prioritize network features that support their business objectives.”

Watch the related video
Find out more about Ericsson 5G Advanced
Ericsson Reduced Capability (RedCap)

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ABOUT ERICSSON:

Ericsson’s high-performing networks provide connectivity for billions of people every day. For nearly 150 years, we’ve been pioneers in creating technology for communication. We offer mobile communication and connectivity solutions for service providers and enterprises. Together with our customers and partners, we make the digital world of tomorrow a reality. www.ericsson.com

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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