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Ericsson targets high-performing programmable networks with new 5G Advanced software

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High-performing programmable networks empower communications service providers (CSPs) to steer network behavior, aligning it with diverse business goals for optimal outcomesSeven new 5G Advanced software products for high-performing programmable networks will substantially increase revenue, elevate user experience, and improve operational efficiency5G Advanced strengthens radio access network (RAN) software portfolio with transformative technologies such as AI-powered RAN, intent-driven networks and Service-aware RAN

STOCKHOLM, Oct. 31, 2024 /PRNewswire/ — After building out 5G networks, communications service providers (CSPs) are ready to further harness the benefits of this technology. Today, Ericsson (NASDAQ: ERIC) unveils seven 5G Advanced software products designed to empower CSPs with high-performing programmable networks. These innovations will elevate performance, enhance user experience, and drive revenue growth and operational efficiency, opening up new possibilities for the industry.

Ericsson 5G Advanced brings new radio access network (RAN) software capabilities that significantly boost performance and develop programmable networks that add value to connectivity. These capabilities are based on open network architectures, AI and automation, and intent-driven networks. They make it easier for CSPs to steer the network to meet business and sustainability goals by measuring and matching different performance levels to service-level agreements (SLAs).

Ericsson’s suite of 5G Advanced software includes transformative technologies such as:

AI-powered RAN – uses artificial intelligence and automation for real-time data processing and intelligent decision-making.Intent-driven networks – allow CSPs to simply state their objectives while the RAN handles complex processes and actions.Service-aware RAN – adapts to various connectivity needs, ensuring real-time adjustments and observability to meet service requirements and proof of delivery.

Mårten Lerner, Head of Product Area Networks at Ericsson, says: “Our customers have invested significantly in building 5G networks across the globe, and now around 50 percent of the world’s mobile 5G traffic outside China is carried over Ericsson-powered networks. With our 5G Advanced software, we are empowering service providers to move more rapidly towards high-performing programmable networks and achieve their business objectives. By leveraging these new software products, we are not only raising the bar on connectivity but also paving the way for innovative applications and services that will transform industries and improve lives around the world.”

The seven new 5G Advanced products or subscriptions are:

Real-time AI-powered automation – enables CSP to scale network automation even in complex scenarios, with maximum network performance and efficiency thanks to AI and real-time coordination with RAN features.Outdoor Positioning – allows CSPs and enterprises to introduce location-based services with or without GPS support on the 5G Standalone architecture. Mission Critical Services – enables CSPs to support new sectors requiring high resilience under heavy load and have specific needs for service continuity in public safety, defense, first responders, and railways. RAN Differentiated Connectivity – enables CSPs to take advantage of the network’s ability to ensure SLA compliance for various and multiple services simultaneously.Energy Efficiency and Management – Ericsson innovation and intent-driven approach that optimizes energy performance and lowers operational expenses. This helps scale energy management via automation.Premium Network Performance – Ericsson innovations and advanced performance features that enable more coverage and capacity in the most traffic-loaded scenarios. Improves customer loyalty by ensuring an exceptional experience for flagship devices.Device Battery Performance – allows CSPs to enhance the battery performance of any 5G device, including smartphones, wearables and AR/VR glasses with intelligent network features that save battery power.  

The new software products will be commercially available between the third quarter of 2024 and first quarter of 2025 as software subscriptions. This software suite is compatible with Open RAN, Cloud RAN and purpose-built RAN. It also builds on earlier launches of 5G Advanced capabilities such as Critical IoT and Ericsson Reduced Capability (RedCap).

Rob Soni, VP, RAN Technology, AT&T, says: “AT&T is at the forefront of exploring new business opportunities and taking another step in laying the foundation for monetizing new services through enhanced capabilities with Ericsson 5G Advanced. By integrating these cutting-edge solutions, we can enhance our network performance and achieve operational efficiencies, all with the goal of better serving our customers.”

Kent Wu, Optus Vice President Access Network Strategy, Planning and Quality, says: “Optus is committed to providing our customers with an excellent network experience at a great value. One of the keys to delivering this is working with partners who are equally as committed to driving innovation and the customer experience as Optus is. As we continue to invest in and elevate our network for our customers, Ericsson’s advanced and innovative 5G technology will play an important role in that going forward. We are excited to work with Ericsson as they continue to advance the capabilities of 5G.”

Sri Amirthalingam, Wireless Engineering Executive, Telstra, says: “Telstra has already started down the path toward autonomous networks and we aim to introduce AI and autonomous mechanics across many of our network functions to better anticipate customer requirements, optimize network resources, and uplift customer experience. The new 5G Advanced software announced here by our key partner Ericsson, with its promised benefits to elevate performance, enhance user experience, and drive revenue growth and operational efficiency, is both timely and welcome for our ambitions and the industry overall.”

John Saw, EVP and Chief Technology Officer, T-Mobile, says: “The next wave of 5G innovation is here, and we are expanding T-Mobile’s nationwide 5G SA network to support 5G Advanced as soon as the end of this year. Together with Ericsson, we’re spearheading the development and adoption of 5G Advanced with capabilities like L4S, 5G RedCap, and up to six-carrier aggregation. These enhancements create new opportunities for businesses and customers by improving uplink speeds, lowering energy use and delivering a faster, more reliable experience.”

Rémy Pascal, Senior Research Manager Mobile Infrastructure, Omdia, says: “Communications service providers are keen to monetize their 5G investments. However, new revenues will stem from new services which, in turn, require more advanced network capabilities. Ericsson’s 5G Advanced software products such as Outdoor Positioning and Mission Critical services provide these revenue-generating capabilities. Additionally, the software offers solutions that enhance user experience and reduce costs through Premium Network Performance and Real-time AI-powered automation. Given their focus on optimizing resources, service providers must prioritize network features that support their business objectives.”

Watch the related video
Find out more about Ericsson 5G Advanced
Ericsson Reduced Capability (RedCap)

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ABOUT ERICSSON:

Ericsson’s high-performing networks provide connectivity for billions of people every day. For nearly 150 years, we’ve been pioneers in creating technology for communication. We offer mobile communication and connectivity solutions for service providers and enterprises. Together with our customers and partners, we make the digital world of tomorrow a reality. www.ericsson.com

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HKAGE Showcases Gifted Students’ Learning Journeys at InnoCarnival 2026

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Promoting “Technology for Good” Through Innovation and Creativity 

HONG KONG, Oct. 24, 2026 /PRNewswire/ — The Hong Kong Academy for Gifted Education (HKAGE) has been invited to participate in InnoCarnival 2026, organised by the Innovation and Technology Commission. Under the theme “Technology for Good, Innovation for All”, HKAGE will showcase the learning journeys of gifted students who have completed programmes on AI robotic arms, underwater archaeology, etc., demonstrating how technology can be harnessed to address societal needs.

Having proactively aligned its work with the education development strategies of the Education Bureau (EDB), HKAGE fully supports the EDB’s Blueprint for Digital Education in Primary and Secondary Schools, which seeks to advance the digital transformation of school education in Hong Kong. Building on its Talent Development Model, HKAGE systematically develops programmes, provides diversified learning experiences and engages in cross-sector collaborations to nurture gifted talents equipped with innovative capabilities, technological literacy, and a strong sense of social responsibility. At the exhibition this year, HKAGE will present how students applied knowledge gained through gifted education programmes and learning experiences in areas such as artificial intelligence, quantum computing, environmental science, underwater archaeology and sustainable development to design socially conscious solutions. These experiences reflect the students’ ability to serve society with knowledge and respond creatively to diverse challenges.

Among the highlights is the learning journey of students in the “Artificial Intelligence Course: Creative AI Robotic Arm for Inclusion”. After acquiring foundational knowledge in artificial intelligence, robotics and sensor applications, students designed, tested and refined intelligent robotic arm prototypes through real-time data analysis and algorithms. With the aim of improving the quality of life for the elderly and caregivers, students explored various application scenarios for intelligent robotic arms. Another showcase features the “Environmental Science Course: Bat Echoes – Voices of the Night”. Through acoustic monitoring, the exhibition demonstrates how students recorded bat voices and analysed related activity data and characteristics. The programme enabled students to gain a deeper understanding of local biodiversity and explore practical approaches to ecological conservation.

The HKAGE exhibition booth also features an interactive photo-taking device, allowing visitors to take photos with different gifted programme themes and share the joy of learning.

On the first day of the exhibition, a “Build Your Own Glider Parent-Child Workshop” is specially organised by HKAGE for the visitors. Under the guidance of instructors and assisted by HKAGE students, participants will learn the basic principles of aerodynamics, including lift, gravity, thrust and drag. They will also learn to design, assemble and decorate their own gliders by using lightweight and durable materials, experiencing the joy of science and engineering.

Mr WONG Chung Po, Acting Executive Director of HKAGE, said: “The Academy is committed to providing gifted students with diversified learning platforms and encouraging them to transform knowledge into innovative practices that generate positive social impact. Participation in this exhibition not only provides students with a valuable learning experience that helps consolidate the knowledge acquired in gifted programmes, but also enables the public to better understand how gifted education nurtures a new generation of creative and socially responsible talents to jointly advance the philosophy of ‘Technology for Good’.”

InnoCarnival 2026 – The Hong Kong Academy for Gifted Education

Date:

24 Oct – 1 Nov

Venue:

The Hong Kong Science Park

Booth:

C08-09

Time:

10:00 – 17:00 (Mon to Fri)

10:00 – 18:00 (Sat & Sun)

 

About the HKAGE

Established in 2008 and subvented by the Education Bureau, the HKAGE offers gifted education services actively to local primary and secondary school students to unleash their potential. It also provides gifted education-related information and support for teachers, parents, and other relevant stakeholders.

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SOURCE Hong Kong Academy for Gifted Education

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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