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OXMAN Unveils the O° Shoe – a 100% Biodegradable Shoe made without Petrochemicals, producing Zero Microplastics

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The O° collection is made using patent pending OXMAN technology that integrates digital, material, biological, and robotic innovations and uses a single organic material to create 100% biobased consumer products

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NEW YORK, Oct. 31, 2024 /PRNewswire/ — OXMAN, a design lab whose mission is to create and deliver nature-centric products and environments to its clients and the natural world, has unveiled O°, a biomaterial, digital, and robotic technology platform that powers the production of biobased textiles and wearables that are 100% biodegradable when disposed of, made entirely with organic material and without petrochemicals or glues, and producing no microplastics. O° (pronounced “O-Zero”) removes the complexity inherent in conventional fabrication processes, enabling the creation of consumer products from one material, under one roof, with minimal human intervention — through a nearly zero-waste process. The first product to be created using O° platform is a collection of shoes made entirely of polyhydroxyalkanoates (PHAs), a class of organic material known for its versatility and biodegradability. 

 

“PHAs have long been recognized as a promising alternative to petroleum-based plastics,” noted Neri Oxman, CEO and Founder of OXMAN. “We have successfully elevated the potential of PHA through the development of O°, a new technology for the design and fabrication of products that seeks to minimize harm in its conception and nourish the environment in its afterlife. We are thrilled to unveil our first product using this new technology: the O° shoe, which is made using 100% PHA, is 100% biodegradable, and has no petrochemicals or microplastics.”

0% petrochemicals, 0% forever chemicals, 0% microplastics, and 100% biodegradable
PHAs can be produced by bacteria which consume atmospheric carbon dioxide, methane, and/or food waste, reducing carbon in the environment as they grow. They are biologically recyclable, and 100% biodegradable in ambient conditions. As a result, O° textiles and shoes do not leave behind microplastics when they decompose. O° textiles and shoes are made entirely of PHAs, so when they decompose they become one with the environment, returning to the bacteria from which they originated. However, just like traditional biodegradable materials used for apparel such as cotton, wool, and silk, PHA will not biodegrade while being worn, washed, or stored.

A high-efficiency design process
O° shoes embody the versatility of PHAs by incorporating precise designs informed by the kinetics of human motion. Whether they take final form as a walking or running shoe, or ballet slipper, each shoe has a base layer of a knitted upper and outer layers that are printed on the textile to provide specific functionality including reinforcement, cushioning, strength, and pliability. The versatility and automation built into the O° platform enable rapid iterations and  an accelerated development process from design to production.

A near zero-waste production process
A compact robotic system is central to the O° platform: the O° robotic system 3D prints custom PHA blends onto a textile that is 3D knitted on an industrial flatbed machine from a 100% PHA yarn produced through a process of extrusion and melt spinning. By using this knitting and printing technology to create shape and movement, OXMAN has eliminated the cut-and-sew and adhesion processes associated with traditional shoe assembly. The O° technology offers a near zero-waste production process and requires minimal human involvement and intervention, enabling local, low-cost production, minimizing the transport cost and environmental impact of the distant supply chains typical of the shoe industry.

Bio-engineered colorways, free of petrochemicals
Many industrial pigments and dyes are sourced from raw materials derived from petro-chemicals which release environmentally damaging chemicals during their production and usage. These dyes and pigments are dependent on a resource-intensive and complex global supply chain for synthesis, processing, and transport. In contrast, bacteria can produce pigments from simple and abundant natural resources. O° uses bacteria not just as a source of material, but also to encode other functional properties such as pigment production to simplify and centralize the manufacturing process.

OXMAN’s O° platform builds on the promise of PHAs by tuning the fabrication process and offering an alternative design and production process that holistically considers a product’s entire lifecycle, from conception to decomposition. 

OXMAN is now initiating discussions with potential partners, investors, and brand collaborators to bring the production of O° shoes and textiles to scale and to market.  We look forward to hearing from you. You can reach us here.

About OXMAN
OXMAN is a design lab whose mission is to create and deliver nature-centric products and environments to its clients and the natural world. Bringing together computational design, robotics, materials science, green chemistry, biology, and eco-system engineering, OXMAN’s work reinvents the industrial systems that dictate how we design and produce everyday things—from the foods we eat and the clothes we wear to the buildings we inhabit. https://oxman.com

O° CONTACT
https://oxman.com/contact

MEDIA CONTACT
Alex Klimoski
oxman@resnicow.com
+1 (212) 671-5184 

BACKGROUND
The Problem: Endless Assemblies, Forever Chemicals
The footwear design and manufacturing industry faces significant environmental challenges that include hazardous chemical formulations polluting our air, water and soil, greenhouse gas emissions, human exploitation, lack of supply chain traceability, as well as lack of sustainable end-of-life scenarios for materials that cannot be recycled or biodegraded.

Facts & Figures:

24+ billion shoes are manufactured worldwide each year1,2,3300+ million pairs of shoes are discarded annually, 95% of which wind up in landfill2,3Shoes do not break down easily or quickly: shock-absorbent soles can remain in a landfill for 1,000 years4On average, 40 distinct materials are used to create a traditional shoe (e.g., foams, fabrics, rubbers, coatings, adhesives)5″Forever chemicals” are found in almost all mass-produced shoes today (33-4200 parts per billion can be found in a traditional shoe)6Shoes made from petroleum-derived plastics account for 1.4% of global greenhouse emissions7,8

The Solution: One Material, One System
O° is a design platform that starts and ends with biology. It embodies an automated, vertically integrated, bio-digital fabrication system for lifecycle design of multi-functional mono-material products. 

Made entirely of polyhydroxyalkanoates (PHAs), a bacterially-produced thermo-plastic polymer, the mono-material O° enables the design and digital fabrication of apparel items, such as shoes and textiles, that exhibit a range of physical properties, functions, and end-of-life trajectories. By cultivating our materials from bacteria—as opposed to extracting them from resources like oil or sourcing them from farmed materials such as wool and cellulose—we unlock the potential for a radically new production paradigm—one that bears more resemblance to growing than to the conventional manufacturing processes. This approach envisions centralizing all components of production into a single material, a single site, and a single process. O° aims to remove the complexity involved in the fabrication of objects by staying within one material class for all technical requirements. Streamlining manufacturing allows us to remove externalities that would incur environmental damage; if we only need one material to make a shoe, we have no need to import specialized components from around the globe. Reducing microplastics, reducing atmospheric greenhouse gasses, and promoting biological growth through targeted biodegra-dation follow as further vectors of possible positive environmental impact. 

Unmatched Versatility: Efficiency in Design, in Tune with Nature
The versatility and automation built into the O° platform enable rapid iterations and an accelerated development process from design to production, enabling a wide array of mechanical, thermal, chemical, and manufacturing properties that meet a broad range of processing needs and applications. Such high levels of versatility, achieved through design tunability across design stages and media—production, processability, and programmable decomposition— are at the core of O°’s designs and platform technology.

Key Features:

Origins: PHAs are derived from naturally-occurring “feedstocks” which include carbon dioxide, methane, sugars, and waste streams. There is a broadening scientific consensus that PHAs can be produced in bulk from atmospheric carbon and other sources that provide it with a very small or even negative carbon footprint.Processability: Considered the most versatile bacterially-derived thermo-polymer class, PHAs are easily integrated into most industrial manufacturing processes, including melt extrusion, injection molding, melt blowing, fiber spinning, and casting.Functionality: With over 13 formulations designed to provide a range of mechan-ical properties for specific uses, our PHA yarn is 6x as flexible as polyester and as soft as lyocell. In place of assembling independently produced parts, each with its homogeneous material properties, we harvest biological mono-materials with highly tunable properties to create gradients of functionality.Product features (pigmentation, scents, branding): The bacterial production of PHAs enable genetically and chemically-encoded pigmentation, scents, and labeling. The genetic label of O° is synthesized in DNA. Once embedded, this label can be used to detect and read the genetic code following polymer biodegradation. This can enable a future where precise identification of disposal and biodegradation products is an everyday reality.

1 https://www.worldfootwear.com/news/10-countries-were-responsible-for-88-of-total-footwear-production-/9148.html
2 https://www.washingtonpost.com/climate-solutions/2024/04/01/plant-based-sole-sneaker/
3 Bodoga, A., Nistorac, A., Loghin, M.C. and Isopescu, D.N., 2024. Environmental Impact of Footwear Using Life Cycle Assessment—Case Study of Professional Footwear. Sustainability, 16(14), p.6094.
4 Lippa, N.M., Krzeminski, D.E., Piland, S.G., Rawlins, J.W. and Gould, T.E., 2017. Biofidelic mechanical ageing of ethylene vinyl acetate running footwear midsole foam. Proceedings of the Institution of Mechanical Engineers, Part P: Journal of Sports Engineering and Technology, 231(4), pp.287-297.
5 Cheah, L., Ciceri, N.D., Olivetti, E., Matsumura, S., Forterre, D., Roth, R. and Kirchain, R., 2013. Manufacturing-focused emissions reductions in footwear production. Journal of cleaner production, 44, pp.18-29.
https://www.ecocenter.org/our-work/healthy-stuff-lab/reports/wolverine-worldwide-shoes-pfas-results/toxic-pfas-chemicals
https://ourworldindata.org/ghg-emissions-by-sector
8 Bodoga, A., Nistorac, A., Loghin, M.C. and Isopescu, D.N., 2024. Environmental Impact of Footwear Using Life Cycle Assessment—Case Study of Professional Footwear. Sustainability, 16(14), p.6094.

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SOURCE OXMAN

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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SOURCE Laifen

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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From Remote Racing to Embodied AI: Fibocom and Intedigo Bring 5G Bidirectional Data Transmission into Real-World Applications

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SHANGHAI, July 18, 2026 /PRNewswire/ — From July 17 to 20, Fibocom and Intedigo will jointly present a cross-regional, beyond-visual-line-of-sight (BVLOS) teleoperation demonstration at Booth H3-C408 during the World Artificial Intelligence Conference (WAIC) 2026. Visitors will be able to enter a remote driving cockpit and control a real race car located at HURA PARK in Jiading, Shanghai, steering, accelerating, and braking in real time while experiencing how 5G connectivity enables remote operation.

More than an immersive driving experience, the demonstration provides a live validation of 5G bidirectional data transmission for embodied AI teleoperation. The vehicle continuously sends live track video, vehicle status, and operating data to the remote cockpit, while control commands are transmitted back to the vehicle, creating a closed-loop teleoperation system. Stable, low-latency, and highly reliable connectivity is essential for high-dynamic maneuvers such as high-speed cornering, precision braking, and continuous lane changes.

Developed by Intedigo, the remote driving system connects a real race car with an immersive remote driving cockpit. It supports 1080p@60Hz video transmission, glass-to-glass (G2G) video latency of less than 80 ms, and control latency of less than 10 ms. The demanding racing environment magnifies differences in video continuity and control responsiveness, making communications performance directly perceptible, measurable, and verifiable.

At the joint demonstration, Fibocom’s FM160 5G module provides cellular connectivity for the system. Powered by the Qualcomm Snapdragon™ X62 5G Modem-RF System, the FM160 supports SA and NSA network architectures as well as 3GPP Release 16. On the downlink, it supports NR Carrier Aggregation (NR CA) with bandwidth of up to 120 MHz, delivering peak speeds of up to 3.5 Gbps in NSA mode and 2.5 Gbps in SA mode. On the uplink, it supports UL MIMO and delivers peak speeds of up to 900 Mbps in SA mode. These capabilities support the continuous transmission of HD video and vehicle status data, along with reliable delivery of control commands.

As embodied AI moves into factories, data centers, logistics operations, and industrial parks, robots are becoming increasingly capable of performing tasks autonomously. Yet complex environments, unexpected events, and edge cases still require Human-in-the-Loop (HITL) remote intervention to help ensure safe and reliable operation.

Daniel Liu, CEO of Intedigo, said:

“5G represents the pinnacle of human communications and the starting point of machine communications. In the past, communications connected people to people; in the future, they will connect people to robots and robots to robots. Remote racing is simply the easiest entry point for people to understand this concept. What we are truly validating is a communications system capable of supporting remote collaboration for embodied AI. HURA makes low-latency remote driving a tangible experience, while RoBOX extends this capability to robots and a broader range of intelligent terminals. Together with Fibocom, we hope to enable more machines to receive remote assistance whenever needed while remaining continuously connected and operating reliably.”

Simon Tao, VP of Wireless Solutions Business Group and General Manager of MBB BU at Fibocom, said:

“As embodied AI enters real-world industrial environments, reliable connectivity will become the foundation for telemetry feedback, remote control and operational management. Fibocom’s 5G solutions, represented by FM160, provide the cellular connectivity required for continuous on-site data transmission and reliable control command delivery. Fibocom will continue collaborating with ecosystem partners such as Intedigo to bring cellular connectivity to more robots, autonomous machines and mobile intelligent terminals, enabling embodied AI systems to stay continuously connected and respond reliably in real-world applications.”

From remote race cars to robots, unmanned equipment, and mobile intelligent terminals, 5G is evolving from connecting people to connecting machines. This joint demonstration makes the capabilities of 5G bidirectional data transmission directly perceptible, experiential, and verifiable, helping pave the way for embodied AI to scale across real-world applications.
 

About Fibocom

Fibocom, founded in 1999, is China’s first wireless communication module company listed on both the A-share and H-share markets (300638.SZ, 0638.HK). As a global leading provider of wireless communication modules and AI solutions, Fibocom leverages wireless communication and artificial intelligence as its core technologies to provide integrated hardware and software solutions that empower industry applications. These solutions accelerate the transformation from “Connect Everything” to “Intelligent Connectivity” across diverse industries.

Fibocom’s one-stop solutions encompass cellular communication, AI, automotive, and GNSS modules, as well as AI toolchains, supporting industry-side and mainstream large model integration, and providing AI Agent, global connectivity, and cloud services, driving the digital intelligence upgrades in industries such as robotics, consumer electronics, low-altitude economy, intelligent transportation, smart retail, and smart energy.

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SOURCE Fibocom Wireless Inc.

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