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OXMAN Unveils the O° Shoe – a 100% Biodegradable Shoe made without Petrochemicals, producing Zero Microplastics

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The O° collection is made using patent pending OXMAN technology that integrates digital, material, biological, and robotic innovations and uses a single organic material to create 100% biobased consumer products

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NEW YORK, Oct. 31, 2024 /PRNewswire/ — OXMAN, a design lab whose mission is to create and deliver nature-centric products and environments to its clients and the natural world, has unveiled O°, a biomaterial, digital, and robotic technology platform that powers the production of biobased textiles and wearables that are 100% biodegradable when disposed of, made entirely with organic material and without petrochemicals or glues, and producing no microplastics. O° (pronounced “O-Zero”) removes the complexity inherent in conventional fabrication processes, enabling the creation of consumer products from one material, under one roof, with minimal human intervention — through a nearly zero-waste process. The first product to be created using O° platform is a collection of shoes made entirely of polyhydroxyalkanoates (PHAs), a class of organic material known for its versatility and biodegradability. 

 

“PHAs have long been recognized as a promising alternative to petroleum-based plastics,” noted Neri Oxman, CEO and Founder of OXMAN. “We have successfully elevated the potential of PHA through the development of O°, a new technology for the design and fabrication of products that seeks to minimize harm in its conception and nourish the environment in its afterlife. We are thrilled to unveil our first product using this new technology: the O° shoe, which is made using 100% PHA, is 100% biodegradable, and has no petrochemicals or microplastics.”

0% petrochemicals, 0% forever chemicals, 0% microplastics, and 100% biodegradable
PHAs can be produced by bacteria which consume atmospheric carbon dioxide, methane, and/or food waste, reducing carbon in the environment as they grow. They are biologically recyclable, and 100% biodegradable in ambient conditions. As a result, O° textiles and shoes do not leave behind microplastics when they decompose. O° textiles and shoes are made entirely of PHAs, so when they decompose they become one with the environment, returning to the bacteria from which they originated. However, just like traditional biodegradable materials used for apparel such as cotton, wool, and silk, PHA will not biodegrade while being worn, washed, or stored.

A high-efficiency design process
O° shoes embody the versatility of PHAs by incorporating precise designs informed by the kinetics of human motion. Whether they take final form as a walking or running shoe, or ballet slipper, each shoe has a base layer of a knitted upper and outer layers that are printed on the textile to provide specific functionality including reinforcement, cushioning, strength, and pliability. The versatility and automation built into the O° platform enable rapid iterations and  an accelerated development process from design to production.

A near zero-waste production process
A compact robotic system is central to the O° platform: the O° robotic system 3D prints custom PHA blends onto a textile that is 3D knitted on an industrial flatbed machine from a 100% PHA yarn produced through a process of extrusion and melt spinning. By using this knitting and printing technology to create shape and movement, OXMAN has eliminated the cut-and-sew and adhesion processes associated with traditional shoe assembly. The O° technology offers a near zero-waste production process and requires minimal human involvement and intervention, enabling local, low-cost production, minimizing the transport cost and environmental impact of the distant supply chains typical of the shoe industry.

Bio-engineered colorways, free of petrochemicals
Many industrial pigments and dyes are sourced from raw materials derived from petro-chemicals which release environmentally damaging chemicals during their production and usage. These dyes and pigments are dependent on a resource-intensive and complex global supply chain for synthesis, processing, and transport. In contrast, bacteria can produce pigments from simple and abundant natural resources. O° uses bacteria not just as a source of material, but also to encode other functional properties such as pigment production to simplify and centralize the manufacturing process.

OXMAN’s O° platform builds on the promise of PHAs by tuning the fabrication process and offering an alternative design and production process that holistically considers a product’s entire lifecycle, from conception to decomposition. 

OXMAN is now initiating discussions with potential partners, investors, and brand collaborators to bring the production of O° shoes and textiles to scale and to market.  We look forward to hearing from you. You can reach us here.

About OXMAN
OXMAN is a design lab whose mission is to create and deliver nature-centric products and environments to its clients and the natural world. Bringing together computational design, robotics, materials science, green chemistry, biology, and eco-system engineering, OXMAN’s work reinvents the industrial systems that dictate how we design and produce everyday things—from the foods we eat and the clothes we wear to the buildings we inhabit. https://oxman.com

O° CONTACT
https://oxman.com/contact

MEDIA CONTACT
Alex Klimoski
oxman@resnicow.com
+1 (212) 671-5184 

BACKGROUND
The Problem: Endless Assemblies, Forever Chemicals
The footwear design and manufacturing industry faces significant environmental challenges that include hazardous chemical formulations polluting our air, water and soil, greenhouse gas emissions, human exploitation, lack of supply chain traceability, as well as lack of sustainable end-of-life scenarios for materials that cannot be recycled or biodegraded.

Facts & Figures:

24+ billion shoes are manufactured worldwide each year1,2,3300+ million pairs of shoes are discarded annually, 95% of which wind up in landfill2,3Shoes do not break down easily or quickly: shock-absorbent soles can remain in a landfill for 1,000 years4On average, 40 distinct materials are used to create a traditional shoe (e.g., foams, fabrics, rubbers, coatings, adhesives)5″Forever chemicals” are found in almost all mass-produced shoes today (33-4200 parts per billion can be found in a traditional shoe)6Shoes made from petroleum-derived plastics account for 1.4% of global greenhouse emissions7,8

The Solution: One Material, One System
O° is a design platform that starts and ends with biology. It embodies an automated, vertically integrated, bio-digital fabrication system for lifecycle design of multi-functional mono-material products. 

Made entirely of polyhydroxyalkanoates (PHAs), a bacterially-produced thermo-plastic polymer, the mono-material O° enables the design and digital fabrication of apparel items, such as shoes and textiles, that exhibit a range of physical properties, functions, and end-of-life trajectories. By cultivating our materials from bacteria—as opposed to extracting them from resources like oil or sourcing them from farmed materials such as wool and cellulose—we unlock the potential for a radically new production paradigm—one that bears more resemblance to growing than to the conventional manufacturing processes. This approach envisions centralizing all components of production into a single material, a single site, and a single process. O° aims to remove the complexity involved in the fabrication of objects by staying within one material class for all technical requirements. Streamlining manufacturing allows us to remove externalities that would incur environmental damage; if we only need one material to make a shoe, we have no need to import specialized components from around the globe. Reducing microplastics, reducing atmospheric greenhouse gasses, and promoting biological growth through targeted biodegra-dation follow as further vectors of possible positive environmental impact. 

Unmatched Versatility: Efficiency in Design, in Tune with Nature
The versatility and automation built into the O° platform enable rapid iterations and an accelerated development process from design to production, enabling a wide array of mechanical, thermal, chemical, and manufacturing properties that meet a broad range of processing needs and applications. Such high levels of versatility, achieved through design tunability across design stages and media—production, processability, and programmable decomposition— are at the core of O°’s designs and platform technology.

Key Features:

Origins: PHAs are derived from naturally-occurring “feedstocks” which include carbon dioxide, methane, sugars, and waste streams. There is a broadening scientific consensus that PHAs can be produced in bulk from atmospheric carbon and other sources that provide it with a very small or even negative carbon footprint.Processability: Considered the most versatile bacterially-derived thermo-polymer class, PHAs are easily integrated into most industrial manufacturing processes, including melt extrusion, injection molding, melt blowing, fiber spinning, and casting.Functionality: With over 13 formulations designed to provide a range of mechan-ical properties for specific uses, our PHA yarn is 6x as flexible as polyester and as soft as lyocell. In place of assembling independently produced parts, each with its homogeneous material properties, we harvest biological mono-materials with highly tunable properties to create gradients of functionality.Product features (pigmentation, scents, branding): The bacterial production of PHAs enable genetically and chemically-encoded pigmentation, scents, and labeling. The genetic label of O° is synthesized in DNA. Once embedded, this label can be used to detect and read the genetic code following polymer biodegradation. This can enable a future where precise identification of disposal and biodegradation products is an everyday reality.

1 https://www.worldfootwear.com/news/10-countries-were-responsible-for-88-of-total-footwear-production-/9148.html
2 https://www.washingtonpost.com/climate-solutions/2024/04/01/plant-based-sole-sneaker/
3 Bodoga, A., Nistorac, A., Loghin, M.C. and Isopescu, D.N., 2024. Environmental Impact of Footwear Using Life Cycle Assessment—Case Study of Professional Footwear. Sustainability, 16(14), p.6094.
4 Lippa, N.M., Krzeminski, D.E., Piland, S.G., Rawlins, J.W. and Gould, T.E., 2017. Biofidelic mechanical ageing of ethylene vinyl acetate running footwear midsole foam. Proceedings of the Institution of Mechanical Engineers, Part P: Journal of Sports Engineering and Technology, 231(4), pp.287-297.
5 Cheah, L., Ciceri, N.D., Olivetti, E., Matsumura, S., Forterre, D., Roth, R. and Kirchain, R., 2013. Manufacturing-focused emissions reductions in footwear production. Journal of cleaner production, 44, pp.18-29.
https://www.ecocenter.org/our-work/healthy-stuff-lab/reports/wolverine-worldwide-shoes-pfas-results/toxic-pfas-chemicals
https://ourworldindata.org/ghg-emissions-by-sector
8 Bodoga, A., Nistorac, A., Loghin, M.C. and Isopescu, D.N., 2024. Environmental Impact of Footwear Using Life Cycle Assessment—Case Study of Professional Footwear. Sustainability, 16(14), p.6094.

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EcoFlow Reveals OCEAN 2 at Solar & Storage Live London 2026 as Demand Grows for Smarter, Scalable Home Energy

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Next-generation EcoFlow OCEAN 2 Plus Single-Phase system unveiled, designed for a new era of scalable, whole-home energy, supporting up to 12kw AC outputStorage capacity expandable up to 300 kWh, with 10,000 cell-cycle battery lifespanEngineered for faster installation and lower ongoing energy lossAdvanced solar optimisation with triple MPPT architecture for complex UK rooftopsExclusive preview of upcoming OCEAN 2 products and EcoFlow STREAM technology at the event

BIRMINGHAM, United Kingdom, April 28, 2026 /PRNewswire/ — EcoFlow is set to unveil OCEAN 2 Plus, its next-generation home battery system, at Solar & Storage Live London 2026, taking place at ExCeL London from 29–30 April.

Positioned at the intersection of performance, scalability and intelligent energy management, OCEAN 2 represents a significant step forward for residential energy systems in the UK – designed not just to meet today’s demand, but to evolve alongside it. As the market shifts towards more flexible, decentralised energy models, EcoFlow is delivering systems that scale from everyday households through to high-demand, fully electrified homes.

At the event, EcoFlow will also offer attendees an exclusive first look at upcoming additions to the OCEAN 2 series, alongside a showcase of its STREAM technology, reflecting growing momentum behind small-scale and emerging solar solutions in the UK.

EcoFlow OCEAN 2 Plus Single-Phase has been designed with long-term flexibility at its core. A single system can start small and expand over time, supporting up to 300 kWh of storage capacity when configured in parallel. This enables the system to move beyond traditional residential use cases, supporting larger homes with electric vehicles, heat pumps, and increasing electrification demands. With a 10,000-cycle battery lifespan, the system is built to deliver consistent performance and savings over many years of operation.

Performance has also been optimised for real-world UK conditions. With three independent MPPTs, OCEAN 2 is able to maximise solar generation across rooftops with multiple orientations or partial shading, ensuring more consistent energy capture throughout the day. Each string supports high input capacity, enabling installers to design more efficient, higher-yield systems without compromise.

Efficiency extends beyond generation. OCEAN 2 has been engineered to minimise its own energy consumption, operating at just 50W during light-load discharge. While often overlooked, this reduction in baseline energy use contributes to meaningful long-term savings, with estimated lifetime energy savings reaching up to 6,000 kWh over a 15-year period.

Installation has been streamlined throughout. With a compact form factor, integrated components and reduced on-site complexity, OCEAN 2 is designed to save time at every stage, from handling and positioning through to commissioning. At 46kg per battery pack, and with support for both indoor and outdoor installation, the system provides practical flexibility for installers working across a wide range of property types.

Whole-home backup functionality is built in as standard, with seamless switching designed to maintain power continuity across essential systems. This is complemented by a multi-layered safety architecture, combining both passive and active protection mechanisms across the battery system, alongside a 15-year warranty designed to support long-term peace of mind.

At the system level, OCEAN 2 integrates into EcoFlow’s wider Home Energy Ecosystem, connecting solar generation, storage, and smart home technologies into a single intelligent platform. Through its Home Energy Management System, the system can automatically optimise when to store and use energy based on demand and dynamic electricity tariffs, helping households reduce reliance on the grid while improving overall energy efficiency.

Craig Bilboe, Head of Residential UK&ANZ for EcoFlow said:

“UK homes are changing quickly. We’re seeing more electric vehicles, more heat pumps, and more people wanting to use their own solar more effectively. OCEAN 2 Plus Single-Phase has been built for that reality. It gives installers a system that’s quicker to work with, and gives households the ability to store more, use more, and expand over time without replacing what they already have. Alongside that, technologies like STREAM are opening the door for people who want to start smaller, making solar more accessible in a way we haven’t really seen in the UK before.”

Visitors to the EcoFlow stand will be able to experience live demonstrations of OCEAN 2 Plus Single-Phase, explore upcoming product developments, and speak directly with EcoFlow’s technical and commercial teams.

To register or learn more, visit: https://lnkd.in/g6RxBPmB

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XTM International Appoints New CMO and VP of Engineering to Accelerate AI-Driven Growth

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Niki Sotiropoulou joins as Chief Marketing Officer and Sean Mooney as Vice President of Engineering, reinforcing XTM’s commitment to AI-driven product innovation and global enterprise growth.

LONDON, April 28, 2026 /PRNewswire/ — XTM International, a global leader in AI-driven localisation technology, today announced two strategic additions to its executive leadership team. Niki Sotiropoulou has been appointed Chief Marketing Officer (CMO), and Sean Mooney joins as Vice President of Engineering, leading engineering execution across XTM’s expanded product portfolio.

“Adding leaders of Niki’s and Sean’s calibre is a clear signal of XTM’s ambitions for the next phase of growth,” said Lorcan Malone, Chief Executive Officer of XTM International. “Niki brings the strategic marketing leadership to amplify the value our platform delivers to enterprise customers, while Sean brings the engineering depth to accelerate how quickly we ship that innovation. Together, they will help us extend our lead in AI-driven localisation.”

Niki Sotiropoulou — Chief Marketing Officer

Niki Sotiropoulou is a marketing leader focused on the intersection of AI, data and enterprise growth. Across more than two decades in both B2B and B2C, including pivotal roles at market-leading companies such as viva.com and eSHARE, she has built a reputation for aligning marketing strategy with overarching business objectives, and for using data and modern marketing technology to deliver measurable commercial impact. Her contribution to the field has been recognised through her inclusion among the industry’s top marketing influencers.

As CMO, Niki will lead XTM’s global marketing organisation, embedding AI and data across brand strategy, demand generation and customer-facing communications as the company delivers on its composable, AI platform mission.

“Marketing is most effective when it is grounded in data and amplified by AI,” said Sotiropoulou. “XTM is doing genuinely category-defining work in AI-driven globalisation platform, and my focus is on bringing the same rigour to how we tell that story, by building a marketing organisation that is data-driven, AI-augmented, and clearly tied to the outcomes our customers care about.”

Sean Mooney — Vice President of Engineering

Sean Mooney is a highly experienced technology leader specialising in cloud, connected services, technical architecture, systems integration and product modernisation. He brings 25 years of industry experience and a proven track record of delivering complex, concurrent strategic programmes on time, on budget and to specification. Sean will lead engineering execution across XTM’s R&D function, including development, QA, support and architecture teams in Ireland and across XTM’s global hubs.

“Great products are built by great teams,” said Mooney. “XTM has a clear AI-driven product vision, an exceptional engineering culture, and a customer base that depends on us to deliver. My role is to make sure our R&D organisation operates at the standard our customers expect : combining engineering excellence, modern architecture and a culture of continuous improvement so we can ship innovation at the pace this market demands.”

About XTM International

XTM International is your AI globalisation platform that transforms language from a barrier into an opportunity. We bring translation management, business management, software localisation, and video creation together into a composable system, giving enterprises the flexibility to adopt the solutions they need, when they need them. Trusted by over 1,300 global companies, supporting more than 880 languages and over 80 ready-to-go integrations, XTM enables teams to scale global content with accuracy, speed, and absolute trust.

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Loftie Launches Loftie+ Habit System to Help People Put Their Phones Down

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LONDON, April 28, 2026 /PRNewswire/ — Loftie, maker of the award-winning alarm clock that replaces the smartphone on the nightstand, today launches Loftie+ — a behaviour-change system built to change habits, not track data.

Over half of UK and Irish adults stay up later than planned because of their phones — rising to 73% of 18- to 24-year-olds in the UK (Deloitte, 2024). The sleep industry’s answer: sell people a tracker and a score.

“The sleep industry is obsessed with measurement,” said Matt Hassett, founder and CEO of Loftie. “People are staring at a dozen numbers every morning trying to figure out why they feel terrible — while the phone that’s wrecking their sleep is the same device giving them the score. We’re not interested in adding more data. We’re interested in helping you put the phone down.”

Loftie+ is a mobile app (£9.99/€9.99 monthly or £59.99/€59.99 yearly) that works on its own — no Loftie hardware required. It combines nightly app blocking, daytime focus tools, and screen-time challenges, plus a credit card-sized Loftie Card for your wallet and a free browser extension.

At night: the app schedules blocking around sleep in three phases — Relax, Sleep, and Rise — guiding users from wind-down to wake-up with minimal phone interference.

During the day: the Loftie Card triggers Focus mode with a single tap — at your desk, before a meeting, when the kids get home. Unlike screen-time apps that stay on a shelf at home, the Card lives in your wallet, with you wherever you need to focus.

A free home screen widget, Flip, replaces your phone’s app grid with just the apps you choose — no icons, no distractions.

Loftie+ builds on a platform serving over 15,000 members across curated audio, personalised bedtime stories, and wind-down routines. For Loftie hardware owners, an optional feature called Loftie Drift blocks selected apps automatically when you enter the bedroom, using Bluetooth from your Clock or Lamp.

Loftie+ is available now on iOS and Android across the UK and EU. The browser extension and Flip are free.

About Loftie

Loftie is a sleep wellness brand designing products that help people put their phones down — for deeper sleep at night and better focus by day. The line includes the Loftie Clock, Loftie Lamp, and Loftie+. The Loftie Clock has been named a TIME Best Invention, recommended by Wirecutter five years running, and is carried at MoMA Design Store, Goop, and URBN.

Website: loftie.com

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