Connect with us

Technology

Global Times: Dam benefits communities in Xinjiang, paving way for a secure ecological future for region

Published

on

BEIJING, Oct. 31, 2024 /PRNewswire/ — In the past, the Yarkand River in Xinjiang would flood annually during the rainy season, causing destruction to infrastructure, submerging farmland, and engulfing homes and villages. Bubishare, a Uygur resident who grew up in a village upstream of the river, still vividly recalls the cries of helplessness from those affected by the devastating floods before the construction of the Aratax water conservation project. Thanks to the project, these nightmares are now a thing of the past for local residents.

Located in the Karakorum Mountain Valley, the Aratax water conservation project, known as the “Xinjiang’s Three Gorges” project for its grandeur and construction challenges, was constructed to control the Yarkant River. The 1,289-km-long Yarkant River in the Tarim Basin is Xinjiang’s most flood-prone river, and the towering dam can withstand the turbulent floodwaters in a reservoir with a storage capacity of 2.2 billion cubic meters. 

Today, this dam is gushing with clean water sources, stable power, and also gushing with hope for the minority groups on the desert.

In August 2023, President Xi Jinping urged firmly grasping the strategic positioning of Xinjiang in the overall national situation and better building a beautiful Xinjiang in the process of pursuing Chinese modernization, the Xinhua News Agency reported. 

Xi, also general secretary of the Communist Party of China (CPC) Central Committee and chairman of the Central Military Commission, demanded thorough, meticulous, concrete and sustained efforts to develop a beautiful Xinjiang that is united, harmonious, prosperous, and culturally advanced, with healthy ecosystems and people living and working in contentment, in the process of pursuing Chinese modernization.

The building of a beautiful Xinjiang extends from a dam to a relocated ethnic minority community. The relocation of villagers to new homes with improved living conditions, as a result of the dam project, has brought green energy, green fields, and a green dream of prosperity to the villagers.

Path to build new hope

After a challenging 6-hour journey along the rugged Tasha Ancient Road, the Global Times reporter finally laid eyes on the Aratax dam nestled in the mountainside deep within the Karakorum Mountain. Without firsthand experience of this journey, it is difficult to fathom the obstacles encountered during the entire process of researching, designing, and constructing the dam – no roads on the ground, barren mountains devoid of trees, transportation primarily by feet, and communication mainly through shouting. Accidents like overturning were frequent due to the rugged environment.

The Xinhua Hydropower Generation Co, Ltd, a subsidiary of the China National Nuclear Corporation, began construction on the water conservation project in 2011, with a total investment of 10.98 billion yuan ($1.5 billion). The Aratax project has played a crucial role in flood control, irrigation, and power generation. The river plain, with a population of 4 million and an irrigated area of over 6.5 million mu (433,333 hectares), is the largest irrigated area in Xinjiang and the fourth-largest in China, benefiting 2.4 million people in the region.

Zhang Yibo, a frontline employee at the developer, told the media, “Over a decade ago, this place was even more desolate and rarely visited, and our water conservancy experts achieved a remarkable feat here.” Confronted by the harsh natural surroundings, the builders traversed mountains, camped under the open sky, drank from rivers when thirsty, and rested in tents outdoor, with a firm passion for building a sustainable dam for locals.

From July 18 to August 17, 2021, the Aratax water conservancy project successfully connected four units to the grid in just one month, a rare accomplishment in the history of global hydropower development. This hydropower station significantly alleviated the power shortage in the four southern prefectures in Xinjiang. The project’s designed annual power generation is 21.86 billion kilowatt-hours, saving 883,100 tons of standard coal annually while reducing smoke and dust emissions by 175,300 tons, and enabling the residents of southern Xinjiang to access cleaner energy.

The dam’s incorporation of advanced technology, such as unmanned compaction technology using the Beidou satellite, improved digital visualization of the construction progress, and magnetic induction devices to assist in fish migration, have been notable features of its intelligent design. 

“Following the completion of this project, it has greatly supported our irrigation efforts. Economic crops like sea buckthorn and apples are now extensively cultivated in the desert, leading to significant improvements in both economic and ecological benefits,” Fan Kexing, Party secretary of Tong’an township, Kashi, Xinjiang, told the Global Times. “Previously, the area was plagued by strong winds and sandstorms, with sand and gravel striking house windows with a loud thud, but this phenomenon has now been alleviated,” Fan noted.

Path to enjoy better life

Over the last six years, the residents of the remote Karakorum Mountains in Xinjiang have experienced incredible changes. Having previously lived in the vast desert with only three mu of arable land per person a decade ago, they had to trek seven kilometers to the mountains for drinking water, which needed to be purified before consumption. Power outages lasting for days at a time were a common occurrence. However, these challenges are now a thing of the past. 

Today, the residents have an average annual income exceeding 10,000 yuan, live in beautifully decorated homes with their ethnicity characteristics, and enjoy access to closer schools, more job opportunities, and reliable water and electricity services. 

Thanks to the construction of the dam, in August 2018, 4,243 individuals from over 1,000 households in Kusilafu township, Aketao county were resettled in Tong’an township, over 100 kilometers away. This diverse community, made up of Uygurs, Kyrgyz, Tajiks, and other ethnic groups, have embraced their new beginning. 

Zhou Jingfang, an expert at the Xinhua Hydropower Generation Co who led the relocation work, still remembers the days of tirelessly conducting site surveys, clearing land, mobilizing villagers to relocate, planning and designing new sites, building resettlement houses, greening rural areas, reclaiming farmland, introducing livestock, and setting up factories, schools, clinics, and markets. 

He told the Global Times that the dedicated team members worked long hours in harsh conditions, and navigated countless checkpoints and roads in the vast desert and rugged mountains without complaint. Nowadays, the villagers are no longer facing the endless desert of despair as they did in the past.

When discussing stories of relocation, 25-year-old Bubishare said, “Our village now has schools, factories, and employment opportunities. The village has supported us to find more diverse ways to make a living.” 

“We have 20,000 acres of farmland, where we not only grow food but also operate cash crops cooperatives. This area is a seabuckthorn forest, and our village recently constructed a seabuckthorn fruit processing plant. Our seabuckthorn beer will soon hit the market. With ample water supply, we are confident in our farming endeavors.” Fan shared proudly while standing amid the seabuckthorn forest. 

In a local farmer’s backyard sheep pen, the Global Times reporter observed over 20 Dolan sheep, known as “living banks.” Zhou explained that by raising two Dolan sheep, a farmer can become prosperous within two years due to their high reproductive rate. In Tong’an, many villagers raise Dolan sheep in this manner and enjoy prosperity. 

Tong’an township has also collaborated with local businesses to establish factories, providing employment for local women to produce items made from Xinjiang cotton, such as down jackets and socks for overseas export, ensuring female workers earn at least 2,000-3,000 yuan per month. “The factory is conveniently located, allowing women to balance family responsibilities while earning an income,” Fan informed the Global Times. 

In one factory, a wall in the workshop reads, “Happiness is achieved through hard work.” These words have accurately described how local women in Xinjiang have embarked on the path to modernization through their own hands.

Along the Yarkand River, beyond the Karakorum Mountain, the villagers of Tong’an are employing their diligence and unwavering efforts to write their own happy stories in the desert. They have left behind isolation and poverty, embracing hope and prosperity within short years. In this vibrant land, a new life of perseverance and success is blossoming with vibrant hues.

https://www.globaltimes.cn/page/202408/1318454.shtml

View original content:https://www.prnewswire.com/news-releases/global-times-dam-benefits-communities-in-xinjiang-paving-way-for-a-secure-ecological-future-for-region-302293647.html

SOURCE Global Times

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States

Published

on

By

YouTube, Home of The World’s Number One Podcast Platform and a Leading Music Service, Chooses Audio Ad Powerhouse SiriusXM Media as Its Exclusive Audio Sales Representative in the U.S.

New Deal Cements SiriusXM’s Leadership In Powering The Largest Ad-Supported Audio Ecosystem And Gives Brands Exclusive Access To YouTube’s Audio-First Inventory

NEW YORK, April 22, 2026 /PRNewswire/ — SiriusXM (NASDAQ: SIRI) today announced a new audio advertising partnership with Google that connects YouTube to one of the largest audio advertising platforms in North America. The agreement makes SiriusXM Media, the advertising group representing SiriusXM, Pandora, and expansive Streaming and Podcast Networks, the exclusive advertising representative of YouTube audio advertising inventory in the U.S. This will provide advertisers access to guaranteed impressions at scale for the first time, backed by similar sophisticated targeting and measurement as YouTube’s ecosystem.

“Audio is one of the most powerful mediums for listeners, creators, and advertisers alike, and at SiriusXM Media, we’re proud to be at the forefront helping brands harness that impact at scale,” said Scott Walker, SiriusXM’s Chief Advertising Revenue Officer. “By partnering with YouTube, a true leader in ad-supported content consumption, we’re uniting our unique skillset with their audience, creating an unparalleled opportunity for marketers and creators to grow their businesses.”

“YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators,” said Romana Pawar, Senior Director of Product, YouTube Ads. “By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments.”

YouTube audio ads reach listeners wherever they are across audio-first content and behaviors: immersed in podcasts, talk shows, and music. By meeting users in environments primed for listening and engagement, such as when YouTube content is playing on smart speakers, brands can tap into high-intent listening experiences across YouTube’s vast creator ecosystem. According to a study from SiriusXM Media and Edison Research, there are more than 212 million monthly listeners in the U.S.1 engaging in audio-first content or environments on YouTube.

Starting this fall, advertisers will be able to buy guaranteed audio ad impressions against YouTube’s high-value audiences at scale for the first time directly through SiriusXM Media—paired with an audio-first activation approach to extend reach and impact. Brands can now reach YouTube’s expansive, next-generation and highly engaged audience in the same place where they buy SiriusXM Media’s leading portfolio of ad-supported audio inventory, ensuring a seamless buying experience powered by AdsWizz Inc.’s ad tech platform. As audio continues to reach consumers as a constant companion throughout the day, from commuting to working hours, this deal gives brands an opportunity to reach a valuable audience that is further leaning into audio-first behaviors and content on YouTube in high-attention moments.

Powered by AdsWizz, SiriusXM Media now offers access to 255 million monthly listeners2—reaching nearly 90% of the U.S. population 13+—delivering expansive scale and incremental reach, best-in-class measurement and targeting capabilities, and premium brand-safe environments across every major audio touchpoint. The landmark partnership with YouTube highlights SiriusXM’s commitment to an open, partner-first audio advertising ecosystem, continuing to connect advertisers to premium audio content wherever audiences choose to listen.

For more information, please visit https://www.siriusxmmedia.com/advertise-on-youtube-audio.

About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.

Media Contacts:
Victoria Chow, victoria.chow@siriusxm.com
Erica Walsh, ericawalsh@google.com

1 Edison Research, Infinite Dial 2026 + SiriusXM Media
2 Edison Research, Infinite Dial 2026 + SiriusXM Media

View original content to download multimedia:https://www.prnewswire.com/news-releases/siriusxm-media-becomes-exclusive-audio-advertising-representative-for-youtube-in-the-united-states-302749723.html

SOURCE Sirius XM Holdings Inc.

Continue Reading

Technology

ServiceForge plants two million trees worldwide

Published

on

By

The company celebrates a meaningful milestone in its ongoing initiative to make a lasting impact within global communities

PORTLAND, Ore., April 22, 2026 /PRNewswire/ — ServiceForge, the 24/7 live answering and customer service platform built for skilled trades and home service businesses, announces a significant achievement in its ongoing sustainability drive: the company has now planted more than two million trees worldwide, a milestone reached in time for Earth Day 2026.

 

Each month, ServiceForge plants one tree for every employee and every customer. What began as a simple commitment to give back has grown into a meaningful, long-term impact effort, now surpassing a major milestone. This accomplishment reflects the company’s continued dedication to environmental stewardship and community-focused values.

For context, two million trees adds up to:

Approximately 4,000 acres of forestRoughly 3,000 football fieldsTrees sufficient to remove an estimated 44,000 metric tons of CO₂ per year (equivalent of taking 9,500 cars off the road)

“This milestone reflects the kind of work we believe in: steady, intentional and rooted in real impact,” said Jane Blanchard, head of brand and marketing for ServiceForge. “In the skilled trades, success isn’t about quick wins; it’s about the slow, human work of strengthening homes, businesses and communities. Planting trees is a natural extension of that mission. It’s a way for us to contribute to something lasting, something that grows alongside the businesses we serve.”

ServiceForge partners with verified reforestation organizations that plant trees in areas affected by deforestation, wildfires and climate change. Partners include Trees for the Future, Save the Redwoods League and Friends of Pando, ensuring that each tree contributes to restoration efforts where it’s needed most.

“We’re in the business of fixing things,” Blanchard said. “What better way to exemplify that commitment than by planting trees, which clean the air, restore habitats and ultimately make the world a better place.”

For more information about ServiceForge and their Giving Back initiative, visit https://www.serviceforge.com/why-serviceforge/givingback

About ServiceForge
ServiceForge helps home service businesses get found, get booked and get paid with 24/7 human answering, scheduling, lead qualification and payments. By combining smart technology with real human connection, ServiceForge helps service businesses stand out in an increasingly disconnected world, ensuring contractors capture more jobs while delivering exceptional customer service. For more information, visit serviceforge.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/serviceforge-plants-two-million-trees-worldwide-302748866.html

SOURCE ServiceForge

Continue Reading

Technology

Contractor Commerce launches AI-powered conversational buying experience

Published

on

By

New technology ushers in new era of e-commerce for home service contracting companies

LEBANON, Ohio , April 22, 2026 /PRNewswire/ — Contractor Commerce, a leading e-commerce and sales enablement platform built specifically for home service contractors, announces the next evolution in its platform: a conversational buying experience that’s powered by AI and designed to improve the way homeowners shop for residential services online.

By empowering home service professionals to establish their own virtual storefronts, Contractor Commerce has long championed a modern buying experience, fully aligned with the way consumers seek information on the web, including through guided buying journeys and seamless purchasing flows. With conversational buying, Contractor Commerce embeds AI directly into the shopping experience, allowing the end consumer to enjoy a more natural, personalized and responsive process.

“This shift from guided to conversational shopping builds on everything we’ve done up to this point,” said Paul Redman, president of Contractor Commerce. “Our goal has always been to help contractors meet homeowners where they are. This advanced and intuitive approach will further that goal, and cement Contractor Commerce as a category leader.”

Contractor Commerce’s expanded capabilities are designed to reflect how homeowners buy today: researching options, comparing pricing and making decisions in a time and place that’s most convenient to them. Features include:

An image upload option, allowing homeowners to submit photos of their home systems to receive specific, real-time recommendations.Robust pricing tools, including quote comparisons and full rebate integration, enabling homeowners to fully assess their options and understand the fine print.An AI agent-guided buying journey, providing homeowners with personalized assistance even when they are not fully sure what types of services they need.

“Our conversational buying platform is made for contractors, not retailers,” Redman said. “The goal is to help businesses establish trust, improve their lead qualification process and capture after-hours demand, all while providing customers with a frictionless shopping experience.”

For more information about Contractor Commerce, visit ContractorCommerce.com.

About Contractor Commerce

Contractor Commerce is the pioneer and industry leader in providing e-commerce services for contractors, offering plug-and-play online stores for home service companies so they can grow their sales and serve customers with convenience and transparent pricing. To learn more about Contractor Commerce and its innovative solutions, visit ContractorCommerce.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/contractor-commerce-launches-ai-powered-conversational-buying-experience-302749472.html

SOURCE Contractor Commerce

Continue Reading

Trending