Connect with us

Technology

Real Star Umbrella: An Umbrella That Opens for the World

Published

2 years ago

on

YIWU, China, Nov. 2, 2024 /PRNewswire/ — Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. According to statistics from Yiwugo, “umbrella” is one of the most popular categories on Yiwu’s market, ranking within the top 20 search keywords on the platform as of October 2024. Real Star Umbrella, a market leader both of this industry and on Yiwugo, has gained renewed vitality with the addition of fresh talent.

With a legacy of three generations and a commitment spanning half a century, Ms Zhang Jiayuan, the inheritor of Real Star Umbrella, is bringing fresh perspectives to the company by assisting her mother with daily business operations, infusing the shop with a unique new energy.

Starting from her grandparents, Real Star rose to prominence from the Umbrella City in Shangyu, Shaoxing, and has long engaged in international trade. Its products are now popular across Spain, Germany, Dubai, South America, and Asia. Ms. Zhang Jiying, Jiayuan’s mother and the previous owner, transformed Real Star into a leading enterprise in Yiwu’s umbrella market and was among the first to embrace e-commerce in the region.

As the daughter stepped into the business, new e-commerce models like livestreaming surged, the domestic market gained momentum, and brand-oriented strategies became essential. She started exploring a branding path by strengthening the company’s unique style, enhancing fashionability of its products, and establishing an ingenious brand image.

To meet the high demands for fast product updates, high design expectations, and strong acceptance of premium products in the Chinese market, Real Star has collaborated with various independent illustrators in the country, in addition to its “RS” (Real Star) brand registered in over 100 countries and regions. It also recruits fresh visual arts graduates annually to maintain an active, original design team that participates in various domestic and international competitions, using these opportunities to showcase its brand to global buyers while learning from other industry experts. Additionally, the company has integrated the personal image of its owner, into product design as a fusion of company and personal branding, which has significantly strengthened its impression among both domestic and international clients, forming a unique and sustainable brand style and company culture.

Real Star umbrellas are not only highly original, with a considerable speed of new product release, but also feature targeted theme designs catering to the preferences of different cultural elements. In the Chinese market, designs reflect a love for national and traditional culture, while in the international market, there is a range of regional styles. The design team’s attention to umbrella cases and packaging helps position their umbrellas as not only a functional item but also a gift and cultural creative product, attracting orders from well-known brands and cultural organizations. In a matter of years, Real Star has transitioned from a purely export-driven enterprise to one with balanced growth, with about 30% of sales now in the domestic market.

Two years ago, influenced by the trend of Dunhuang-inspired art, Real Star’s Dunhuang-themed series became an instant hit. Other distinct original series, such as “Abundance of Prosperity,” saw over 20,000 units sold at the retail level within a month of launch, despite a high price point. Many customers chose these items as gifts for friends.

As Real Star’s creative design capabilities have become more recognized within cultural and creative fields, it has signed partnerships with institutions like the China Umbrella Museum in Hangzhou, Lishui Cultural Tourism Investment Development Co., Ltd, Ningbo Foreign Affairs School, and the Yuwangtai Park Scenic Area in Henan. The company has also maintained a longstanding relationship with China Daily, one of China’s leading media agencies.

Zhang Jiayuan shared that in addition to its strong design capabilities, Real Star’s craftsmanship honed over more than fifty years remains excellent. Take their ultra-light carbon fiber umbrellas as an example: creating a foldable umbrella that is wind-resistant and durable is challenging. While industry standards generally achieve a weight of 300g-500g for umbrella frames, Real Star has managed to create an ultra-light version that weighs around 100g without compromising wind resistance and durability, a series particularly popular with young people.

Real Star also retains a group of skilled artisans dedicated to producing high-quality umbrellas. It takes them more than six times longer to hand-sew an umbrella than with machine processes, yet the intricate craftsmanship and unique ribbing techniques rely on their expertise. Today, these artisans, together with Real Star Umbrella, are experiencing renewed vitality, supported by the e-commerce platform Yiwugo, and embodying the spirit of a flourishing modern enterprise.

View original content to download multimedia:https://www.prnewswire.com/news-releases/real-star-umbrella-an-umbrella-that-opens-for-the-world-302294645.html

SOURCE Yiwugo.com

Related Topics:
Continue Reading

Technology

Kontron Launches Two New KBox F-Series Industrial Computers To Bring Greater Flexibility and Scalability to Industrial Edge Computing

Published

30 minutes ago

on

October 21, 2026

By

TAIPEI, Oct. 21, 2026 /PRNewswire/ — Kontron, a leading global provider of IoT/Embedded Computing Technology (ECT), expands its KBox F-Series with the KBox F-203-RPS and KBox F-204-RPS, two compact industrial computers designed to address diverse requirements in intelligent Industry 4.0, edge computing and industrial IoT applications.

Both systems are powered by 12th, 13th or 14th Gen Intel® Core™ i9/i7/i5/i3 S-Series socket-type processors with a TDP of up to 65 W and support up to 96 GB DDR5 memory, providing a scalable computing foundation for demanding industrial applications requiring flexible performance configuration and long-term deployment.

The KBox F-203-RPS offers two LAN configurations with either two or four GbE ports, allowing customers to select the connectivity level that best fits their applications. The dual-LAN configuration provides an efficient solution for general industrial computing, equipment control and edge applications, while the four-LAN configuration offers additional network connectivity for applications involving multiple devices or network segments, such as machine vision, industrial automation and IoT gateways.

For applications requiring greater system expandability, the KBox F-204-RPS provides one PCIe x16 or two PCIe x8 expansion slots, offering the flexibility to integrate graphics, networking, AI acceleration or other add-on cards according to specific application requirements. With support for up to four 2.5-inch SATA HDDs/SSDs, it also provides extensive storage scalability for data-intensive workloads. These capabilities make the KBox F-204-RPS particularly suitable for industrial edge computing, machine vision, video processing and applications requiring additional functionality or large local data storage.

Together, the KBox F-203-RPS and KBox F-204-RPS enable customers to select the configuration that best matches their requirements, from a slimmer, network-focused industrial computer to a highly expandable edge computing platform.

To learn more about KBox F-203-RPS and KBox F-204-RPS, refer to https://www.kontron.com/en/products/kbox-f-203-rps/p301099 and https://www.kontron.com/en/products/kbox-f-204-rps/p311867.

About Kontron

At Kontron, we champion IoT and Industry 4.0, by creating secure, state-of-the-art solutions that span hardware, software and services. Our approach speeds market entry, reduces the cost of ownership, and offers longevity, ensuring our role as your trusted partner in the integration of smart technologies. For more information, please visit www.kontron.com, dial +886-2-2799-2789 or email SalesAsia@kontron.com.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/kontron-launches-two-new-kbox-f-series-industrial-computers-to-bring-greater-flexibility-and-scalability-to-industrial-edge-computing-302909761.html

SOURCE Kontron

Continue Reading

Technology

Mouser Electronics Brings Smart Sensing Solutions to PSECE 2026

Published

30 minutes ago

on

October 21, 2026

By

MANILA, Philippines, Oct. 21, 2026 /PRNewswire/ — Mouser Electronics, Inc., the authorized global distributor with the newest electronic components and industrial automation products, announces its participation in the 21st Philippine Semiconductor and Electronics Convention and Exhibition (PSECE 2026) from October 26 to 28 at the SMX Convention Center Manila, Philippines. This event underscores Mouser’s commitment to supporting the region’s growing electronics design community with immediate access to cutting-edge technologies.

Visitors are invited to meet the Mouser team at Booth #110-111 to explore new products and practical design resources. The booth features a live demonstration of Würth Elektronik’s smart sensing and visual indication solutions, integrating environmental and motion sensing with programmable visual feedback and wireless connectivity. This interactive display illustrates how modern devices can detect physical conditions and translate them into clear, immediate visual data, addressing the critical need for reliable intelligence in connected systems.

“As we advance into an era of interconnected intelligence, Mouser remains committed to bridging the gap between cutting-edge components and real-world application,” said Daphne Tien, Vice President of Marketing and Business Development at Mouser APAC. “Our presence at PSECE 2026 underscores our dedication to empowering engineers with the tools they need to innovate. We look forward to fostering a vibrant ecosystem where technology translates into tangible progress for the Philippines and beyond.”

Mouser’s participation highlights its strategic objective to strengthen ties with local partners and accelerate the adoption of advanced semiconductor technologies. By providing a platform for knowledge exchange, the company aims to help design communities turn promising prototypes into practical applications.

Attendees will have the opportunity to gather invaluable insights, learn industry best practices, and connect with professionals from across the region. The booth also features interactive activities where visitors can win premium gadgets and engineering tools, making innovative technology more approachable for everyone.

To learn more about Mouser’s presence at PSECE 2026, visit https://www.mouser.ph/psece-seipi/. 

For more Mouser news and our latest new product introductions, visit https://www.mouser.com/newsroom/.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/mouser-electronics-brings-smart-sensing-solutions-to-psece-2026-302914806.html

SOURCE Mouser Electronics

Continue Reading

Technology

Workato Launches Self-Serve Platform in Singapore, Opening Enterprise AI to a Broader Community of Builders

Published

30 minutes ago

on

October 21, 2026

By

New offering gives developers, students, and customers access to the full power of Workato’s enterprise-grade engine to build AI agents and MCP servers

SINGAPORE, Oct. 21, 2026 /PRNewswire/ — Workato®, the leading Control and Execution Platform for Enterprise AI, today announced the launch of a new self-service offering that gives customers, developers, and students across Asia access to the Workato platform to govern and scale their AI initiatives, including building and productionizing AI agents and MCP servers.

Making AI accessible has been at the heart of Workato’s mission the past several years. Through the AI Institute Alliance, unveiled in September 2025, Workato partnered with leading institutes of higher learning across Singapore, including Nanyang Polytechnic, Republic Polytechnic, Temasek Polytechnic, Singapore Polytechnic, Ngee Ann Polytechnic, the Singapore University of Social Sciences, and the National University of Singapore. The initiative equipped students and educators with automation and AI skills.

The AI Lab, which opened a year later, extended that commitment further into the public sector through its partnership with EDB, and into inclusive hiring through SG Enable.

The newly launched self-serve platform will provide users access to:

A free account to start building immediately, with the option to upgrade to a paid plan, no contract required, as projects growThe ability to build recipes, Agents/Genies, and MCP servers directly on the platformThe same governed, enterprise-grade engine that powers Workato’s largest deploymentsA path built for independent developers, students, and small teams, as well as large enterprises

Since launching in 2026 in North America, Workato has seen rapid growth in the builder community. The platform is enterprise grade, but free to get started. As builders solve problems for their business, they can grow by upgrading to a paid plan. With this launch in Singapore, Workato is making an investment in the local builder community.

“The next era of AI won’t be defined by who has access to intelligence, but by who can turn it into action. We’re putting the same enterprise-grade power trusted by the world’s largest companies into the hands of every builder. We want everyone to be able to transform how their business operates,” said Rishi Mallik, Chief Growth Officer, Workato. 

Workato showcased its self-serve platform and broader community initiatives at World of Workato (WOW) 2026 in Singapore.

Builders can sign up now at https://app.trial.workato.com/users/sign_up_trial?utm_content=sg_wow2026.

About Workato

Workato is the leading Control and Execution Platform for Enterprise AI — the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 — including Nasdaq, Cisco, Vodafone, Atlassian, and Lucid Motors — Workato turns over 17,000 enterprise systems AI needs to act on into one governed execution layer. For more information, visit workato.com.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/workato-launches-self-serve-platform-in-singapore-opening-enterprise-ai-to-a-broader-community-of-builders-302914795.html

SOURCE Workato

Continue Reading

Trending