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e& unveils new global brand positioning inviting the world to “Go for More”

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Bringing the brand promise to life with world’s biggest icons Jason Statham, Shah Rukh Khan, Lewis Hamilton, Megan Fox, Amina Khalil, Ismail Mattar

ABU DHABI, UAE, Nov. 4, 2024 /PRNewswire/ — e&, a leading global technology group, today unveiled its latest brand positioning, “Go for More,” inviting audiences worldwide to discover its vast ecosystem of innovative services and solutions. This marks a milestone in e&’s journey to becoming a global technology powerhouse, highlighting its bold commitment to empowering people and businesses with a full suite of digital experiences, platforms, and tools designed to enrich everyday life and inspire ambition.

Hatem Dowidar, Group CEO, e&, articulated e&’s brand positioning and said: “We want everyone to know what we stand for. We’re a brand that champions the quest for more. Our new brand positioning is both our promise to and our overture for everyone to ‘Go for More’—our customers, shareholders, and ourselves. At our core, we believe everyone deserves a future full of possibilities— that’s what spurs our passion and commitment to deliver value, quality, and empowerment through every interaction.”

Bringing the brand promise to life through a global brand positioning

Connecting with global audiences across different cultures and interests is a line-up of internationally acclaimed personalities, including Jason Statham, Shah Rukh Khan, Lewis Hamilton, Megan Fox, Amina Khalil and Ismail Mattar. This culturally rich lineup represents the universality of e&’s message and brand reach across borders. Each celebrity resonates with a specific campaign segment and distinct audience demographics, creating natural virality across diverse cultures.

Celebrating the power of the e& ecosystem

e&’s diverse portfolio today spans connectivity, digital services, entertainment, fintech, and enterprise solutions. With its extensive range of services and capabilities, customers discover more ways to connect and be entertained, enabled by its state-of-the-art connectivity solutions to vibrant entertainment options, financial tools, and innovative mobility solutions, all crafted to simplify life and elevate experiences.

‘Go For More’ provides a closer look at the rich ecosystem that defines e&, introducing a dynamic range of brands under the e& umbrella, each uniquely positioned to enrich people’s lives, enable businesses and empower the communities it serves.

Dowidar added, “We also want to share the story of the ‘&’ in our name so everyone knows who we are, what we do, the quality of what we offer, and the breadth and value of our ecosystem— a reminder of how far we’ve come and how far more we will go for our customers, enriching every moment, every day for everyone we reach, empowering them to pursue their more.”

Delivering an extensive portfolio of services to 38 countries in the Middle East, Asia, Africa, and Central and Eastern Europe, e& brings together emerging brands such as swyp, GoChat, and Onic, focusing on digital-first solutions tailored to digitally savvy audiences seeking flexibility and control in their communication experiences. Through platforms like e& life’s STARZPLAY, STARZ ON, and Arena—an innovative AI-powered social gaming service—e& offers more entertainment with various immersive viewing and gaming experiences, meeting diverse preferences across its footprint.

Understanding the growing need for more mobility with eco-friendly and convenient urban transportation, e& caters to the modern needs of mobile customers, redefining how they move around urban spaces. Solutions like Charge&Go and Careem provide accessible, sustainable, and convenient options for commuting.

e& combines innovation with more convenience through services that simplify and improve daily life. Careem Everything App, Smiles, e& money, and WIO provide people with seamless solutions for shopping, financial transactions, loyalty rewards, and personal finance.

Through a robust portfolio that includes e& enterprise, Help AG, Bespin Global, and WIO, e& continues to deliver more business solutions with advanced services in cybersecurity, cloud computing, digital payments, and AI-driven decision-making, empowering businesses to thrive in the digital economy.

Together, these brands form a powerful ecosystem that is the backbone of e&’s commitment to continuous innovation, empowering customers to do and achieve more in every aspect of life. Through the new positioning of ‘Go for More’, e& demonstrates how this ecosystem adds value while also creating a journey of endless possibilities for everyone it reaches.

Capturing a legacy of innovation

Since its beginnings as the Emirates’ first telecommunications provider in 1976, e& has continuously evolved and consistently prioritised innovation and advancement. The “Go for More” brand positioning captures this legacy of growth that fueled e& transformation into a global technology group, reinforcing the group’s dedication to delivering future-forward solutions that empower customers and enterprises worldwide.

“With this brand positioning, we’re inviting people to explore more, to seek more in life, and to always expect more from us as we continue to build our brand story with every touchpoint and every experience,” Dowidar concluded.

The new campaign rolled out on Friday, 1 November and includes outdoor, digital, and social elements. Link

Contact: Nancy Sudheer (Senior Manager at e& nsudheer@eand.com)

 

Video – https://youtube.com/watch?v=DnrBh7PsQLc 
Photo – https://mma.prnewswire.com/media/2547580/e_and_Go_for_More.jpg
Logo – https://mma.prnewswire.com/media/2458295/4998185/e_and_Logo.jpg

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HR Path Strengthens its Australian Presence with Strategic Acquisition of Payroll Experts Australia

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PARIS, Oct. 21, 2026 /PRNewswire/ — HR Path, a global leader in HR consulting and HRIS solutions, today announces its strategic acquisition of Payroll Experts Australia, a Brisbane-based company specialising in payroll compliance, remediation, workforce management and HR systems consulting.

Founded in 2009, Payroll Experts Australia has delivered more than 530 projects for over 260 organisations across Australia and New Zealand. Independent of any software vendor, the company supports employers across the full payroll, workforce management and HR systems lifecycle, with expertise spanning payroll compliance and audit, remediation, award and agreement interpretation, payroll processing, advisory and end-to-end systems implementation.

The acquisition strengthens HR Path’s ability to provide end-to-end HR transformation services across the ANZ market. Payroll Experts Australia’s specialist capabilities complement HR Path’s existing HRIS technology and SAP SuccessFactors expertise, enabling the combined organisation to support clients with a broader range of locally grounded services, from strategic advisory and systems implementation to payroll compliance and operational support. 

Payroll Experts Australia will continue to operate under the brand “Payroll Experts Australia, an HR Path Company”. Its leadership team and employees will remain in their current roles, ensuring continuity of service for clients while giving the business access to HR Path’s international capabilities and resources. 

The transaction builds on HR Path’s expansion in the region. HR Path has been active in Australia since 2019, following the acquisition of DDG. It opened an Australian office in 2024 and acquired RKM Consulting in 2025, strengthening its HRIS technology and SAP SuccessFactors capabilities across Australia and New Zealand.  

“The acquisition of Payroll Experts Australia, a company renowned for its expertise in payroll compliance, is a strategic move that supports our ambition to be the global reference in HR transformation,” said François Boulet, Co-founding Partner at HR Path. “Their deep knowledge and strong client relationships in Australia complement our global capabilities, enabling us to deliver even more value to our clients. This partnership is about synergy, innovation, and shared commitment to excellence.”

“We are very happy about this new chapter!” said Steve Keenaghan, Chief Executive Officer at Payroll Experts Australia. “This step opens up exciting opportunities for our team and our clients and ensures our continued growth and success. We will maintain our commitment to delivering exceptional, independent payroll expertise while exploring new possibilities within HR Path.”

Contact:

Fabienne LATOUR  Fabienne.latour@hr-path.com

 

 

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Sungrow Powers Up for All Energy Australia 2026 With New Residential Innovation and Full Ecosystem Showcase

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MELBOURNE, Australia, Oct. 21, 2026 /PRNewswire/ — Sungrow, the global leader in PV inverter and energy storage solutions, is set to make a strong return to All Energy Australia 2026, the region’s largest and most influential renewable energy exhibition. It will introduce its next-generation all-in-one residential flagship PowerHarbour, alongside a comprehensive showcase of technologies for residential, C&I, and utility-scale applications.

As Australia accelerates toward a cleaner, more resilient energy future, Sungrow’s presence at All Energy will once again serve as a central meeting point for industry leaders, installers, innovators, and policymakers. The booth will offer visitors a rich blend of product demonstrations, technical insights, interactive experiences, and opportunities to connect with Sungrow’s local engineering and sales teams.

A New Addition to Residential Energy Storage

At the upcoming All-Energy 2026, Sungrow will officially unveil PowerHarbour in Australia for the first time. It is a residential all in one solution designed to simplify energy independence for homeowners. It combines sleek design, intelligent integration, advanced safety features and a modular design that can deliver up to 120kWh of capacity. The enhanced AFCI 3.0 protection makes it one of the most flexible and homeowner‑friendly systems on the market. The result is a clean, integrated solution that empowers households to take control of their energy with confidence and ease.

C&I Solutions for Diverse Applications

The exhibition will also showcase Sungrow’s C&I portfolio, including PowerKeeper, deployed across diverse Australian environments, and the ST255CS liquid-cooled BESS cabinet, designed for applications such as microgrid stability and FCAS. Together, these solutions demonstrate Sungrow’s capabilities in delivering flexible, reliable energy storage for a wide range of commercial and industrial needs.

Utility-Scale Innovation on Display

For utility developers and EPCs, Sungrow will present a full-size PowerTitan 3.0, giving visitors a rare opportunity to see the battery container up close. Together, PowerTitan 3.0 and 1+X modular inverter demonstrate advanced energy storage, grid-forming capabilities, and flexible deployment for complex project environment. Backed by dedicated local project management, comprehensive technical support, and a growing project pipeline across Australia and New Zealand.

Visit Sungrow at Booth KK123

Sungrow invites all attendees to visit Booth KK123 at All Energy Australia 2026 to experience its latest residential, commercial, and utility‑scale innovations firsthand. Attendees can expect a vibrant and engaging atmosphere throughout the day featuring lucky draws with exciting prizes, free premium coffee, photobooth and insightful presentations. The booth promises a full day of discovery, connection, and inspiration. Sungrow looks forward to welcoming partners, customers, and renewable energy enthusiasts as we continue powering Australia’s clean energy future together.

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SOURCE Sungrow

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AglaiaSense and Leopard Imaging to Demonstrate Privacy-First AI Traffic Sensing at Smart City Expo World Congress in Barcelona

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FREMONT, Calif. and BARCELONA, Spain, Oct. 21, 2026 /PRNewswire/ — AglaiaSense and Leopard Imaging will exhibit together at Smart City Expo World Congress, November 3–5, 2026, at Fira Barcelona Gran Vía.

The two companies proposed AI-VIVA (Vision Intelligence for València and Arterials) and is selected as a finalist in the fifth urban challenge of Barcelona Innova Lab Mobility (BILM), on the application of artificial intelligence to traffic-light regulation. AI-VIVA combines AglaiaSense’s edge-AI traffic solutions with Leopard Imaging’s patented privacy architecture. At the show, the team will give a live demonstration of AglaiaSense’s signature MS500 and GS500 cameras, with the AglaiaSense AI Box, powered by NVIDIA, which adds local processing to coordinate groups of neighboring intersections.

The cameras analyze images inside the device, using the Sony IMX500 and IMX501 intelligent vision sensors. They count and classify vehicles, buses, cyclists and pedestrians in real time. Raw video is discarded on the device within 400–800 milliseconds, and only anonymous metadata is transmitted. Cities can feed that data into signal-control software to adapt traffic lights to real demand.

MS500: about 2 W average power, 1080p, powered from a standard NEMA or ZHAGA street-light socket.

GS500: about 6.5 W average, dual 4K cameras, with Ethernet, LTE Cat 4 and GPS; powered by PoE, 12–24 V DC or a NEMA adapter.

Both cameras: IP66-rated, −20 °C to +65 °C, mounted on existing poles, so no trenching or new masts are needed.

Bandwidth: more than 95% lower than CCTV-based monitoring.

“Cities want safer, smoother streets without turning every crossing into a surveillance point,” said Leon Luo, CEO of AglaiaSense. “Being named a finalist in Barcelona tells us the approach resonates.”

“Privacy has to be built into the camera, not added later,” said Bill Pu, CEO of Leopard Imaging.

AglaiaSense’s solutions are deployed across North America and Asia, and the company won first place in the Pedestrian Safety Challenge Hackathon, run by the Edge AI Foundation (formerly the tinyML Foundation) and the City of San José. In field tests, the systems achieved detection and counting accuracy above 95%. The City of Lakewood, Colorado, compared the GS500 with traditional IP cameras and LiDAR on real roads and found it more accurate, more energy-efficient, and less costly to deploy. At a high-risk crossing where pedestrians often crossed outside the crosswalk, the system alerted approaching drivers in real time.

Visit us at Pavilion 3, Level 0, Street D, Stand 71. To book a meeting, email sales@aglaiasense.com.

About AglaiaSense

AglaiaSense, is an edge-AI company specializing in privacy-first, vision-based sensing for smart cities. Its GS500 and MS500 cameras run AI on the image sensor to count and classify road users in real time and send only anonymous metadata.

About Leopard Imaging

Leopard Imaging is a global leader in high-definition embedded cameras and AI-based imaging solutions in industries including automotive, aerospace, drones, IoT, and robotics.

Media contact:

Cathy Zhao

+1 (408) 263-0988

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