Technology
UOB FinLab unveils 15 GreenTech pilots with funding of more than $100,000 to tackle sustainability challenges in ASEAN
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2 years agoon
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SINGAPORE, Nov. 4, 2024 /PRNewswire/ — UOB FinLab, the Bank’s innovation accelerator, awards a total of more than $100,000 to selected Green Technology (GreenTech) firms to pilot 15 sustainability solutions with UOB and its corporate partners across ASEAN. The pilot solutions and partnerships were unveiled today at the GreenTech Accelerator 2024 Showcase Day as part of Singapore FinTech Festival’s Insights Forum.
The GreenTech Accelerator 2024 is the second edition of UOB FinLab’s six-month regional programme that enables ASEAN GreenTech firms to grow and transform, forge partnerships and create pilots to address sustainability challenges across the region. It is designed to fast-track the development of sustainable technology solutions in Singapore and across ASEAN. This year, 33 GreenTech firms were shortlisted from more than 350 applicants to participate in the programme, of which 12 firms are from Singapore, nine from Malaysia and 12 from Thailand.
Shannon Lung, Head of UOB FinLab, said: “The GreenTech Accelerator 2024 demonstrates our ongoing commitment to build a sustainable future, leveraging collective actions and a collaborative professional network that can spur greater GreenTech breakthroughs. UOB FinLab will continue to be a catalyst for GreenTech innovation by bringing individuals, businesses, government agencies and GreenTechs together to tackle real-world sustainability challenges. We believe that with proper support from a strong network and appropriate resources, GreenTechs can make transformative progress towards ASEAN’s sustainability ambitions.”
Real challenges, Impactful solutions
According to UOB’s Business Outlook Study 2024 (SMEs & Large Enterprises), 87 per cent of businesses in ASEAN surveyed view sustainability as important for their businesses, but only 44 per cent have adopted green practices. To implement sustainability practices, about one in three cited the need for support to connect to the right solution partners.
Addressing this need, the GreenTech Accelerator 2024 called for sustainability challenge statements from businesses across ASEAN, which highlighted real-world sustainability pain points. This year, more than 50 statements were contributed by UOB and 26 corporate partners including DKSH Healthcare, Marina Bay Sands and Ngee Ann Polytechnic from Singapore, Great Cosmo from Malaysia and IMPACT from Thailand. The challenge statements covered five key areas, namely circular economy and waste management, energy efficiency, food and agriculture, sustainable cities and urban planning, and sustainability reporting and carbon management.
During the programme, the 33 participating GreenTech firms proposed solutions based on the challenge statements and 15 pilots were selected for funding by UOB FinLab (refer to Annex for the full list of selected pilots). Six of these pilots will be deployed with corporates partners in Singapore, three pilots in Malaysia and another six pilots in Thailand.
UOB will be deploying five pilots within the Bank in Singapore and Thailand. One of the pilots is the development of a white-labelled data platform by GreenFi that enables the Bank and its subsidiaries to manage and analyse the greenhouse gas emissions data of their properties. This allows the Bank to validate emissions reporting more efficiently by eliminating manual collation of data and ensuring consistency and accuracy of the datasets.
DKSH Healthcare, part of the Swiss holding company specialising in market expansion services, will partner GreenTech firm Smart Tradzt to implement its solution that can quantify the carbon footprint and value chain collaboration of its cold chain reusable packaging. The platform will enable DKSH Healthcare to share its product carbon footprint data with clients and customers, facilitating accurate Scope 3 emissions calculations after conducting lifecycle analysis.
Malaysian plastic manufacturing company Great Cosmo will pilot GreenTech firm Co.Efficient Alpha’s voltage optimising technology in their factory. This aims to reduce energy consumption for Great Cosmo’s machineries, potentially resulting in approximately 10 per cent cost savings. In Thailand, leading event and exhibition centre IMPACT will also partner GreenTech firm GEPP Sa-Ard to pilot a holistic waste reduction programme for events held at the exhibition centre. This pilot will enable the centre, organisers and visitors to reduce waste generation, increase recycling rate and reduce overall cost of waste management.
UOB FinLab, together with its corporate partners, shortlisted the GreenTechs and their pilot solutions as they have the potential to set a new industry benchmark for sustainability practices and drive greater green adoption across ASEAN.
More programmes to drive sustainability in ASEAN
GreenTech Accelerator 2024 builds on the success of the inaugural run in 2022 in Singapore that received more than 150 applications and led to the establishment of eight pilot solutions and partnerships. This year’s programme expanded the programme’s reach beyond Singapore to UOB’s key ASEAN markets of Malaysia and Thailand.
The programme provided GreenTechs with access to masterclasses, mentorships by more than 30 regional mentors and networking opportunities. The programme also enabled the GreenTechs to deepen business connections through UOB FinLab’s vast network of 27,000 industry leaders including government agencies, solutions providers, and private and public businesses.
UOB FinLab is committed to accelerating sustainability innovation in ASEAN, with plans to launch more programmes focusing on driving adoption and innovation in sustainability in 2025.
About UOB
UOB is a leading bank in Asia. Operating through its head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, UOB has a global network of around 500 offices in 19 countries and territories in Asia Pacific, Europe and North America. Since its incorporation in 1935, UOB has grown organically and through a series of strategic acquisitions. Today, UOB is rated among the world’s top banks: Aa1 by Moody’s Investors Service and AA- by both S&P Global Ratings and Fitch Ratings.
For nearly nine decades, UOB has adopted a customer-centric approach to create long-term value by staying relevant through its enterprising spirit and doing right by its customers. UOB is focused on building the future of ASEAN – for the people and businesses within, and connecting with, ASEAN.
The Bank connects businesses to opportunities in the region with its unparalleled regional footprint and leverages data and insights to innovate and create personalised banking experiences and solutions catering to each customer’s unique needs and evolving preferences. UOB is also committed to help businesses forge a sustainable future, by fostering social inclusiveness, creating positive environmental impact and pursuing economic progress. UOB believes in being a responsible financial services provider and is steadfast in its support of art, social development of children and education, doing right by its communities and stakeholders.
About UOB FinLab
UOB FinLab is the bank’s innovation accelerator that brings the ecosystem together to catalyse business growth and transformation. With a regional presence in Singapore, Malaysia, Thailand, Vietnam and Indonesia, UOB FinLab provides access to a range of business and technology experts, tools and content through The FinLab Online and in-person programmes.
These programmes range from supporting the GreenTech and start-up community in developing solutions, to assisting the Small and Medium-sized Enterprises (SME) community in innovating for business digitalisation and sustainability transformation. Founded in 2015, UOB FinLab has supported and connected with more than 27,000 businesses globally.
Annex: List of 15 pilots from the GreenTech Accelerator 2024
No
Pilot/partnerships
Country
Description
1
Circular Unite
UOB
Singapore
Circular Unite will deploy their waste audit and profiling blueprint at UOB that allows for detailed measuring of waste generated at the tenant level at UOB Plaza.
This will help create waste data visibility and potentially improve operational efficiency of waste data collection.
2
GreenFi
UOB
Singapore
GreenFi is developing a white-labelled ESG data platform that enables UOB and its subsidiaries to monitor and manage ESG emissions data of their property assets. It also seeks to enhance data analysis.
3
Smart Tradzt
UOB
Singapore
Smart Tradzt will provide training, consultation and develop an RFP evaluation model for procurement within the UOB CRES team. This model aims to help assess and integrate the ESG and emissions performance of vendors into selection criteria in the long run.
This pilot aims to help create cost savings through better decisions in supplier selection.
4
Smart Tradzt
DKSH Healthcare
Singapore
Smart Tradzt will provide training, consultation, and implementation of its digital Product Carbon Footprint (PCF) solution to help quantify the carbon footprint of DKSH Healthcare’s reusable packaging that will replace their styrofoam packaging.
Smart Tradzt’s PCF platform allows DKSH Healthcare to share PCF data with its packaging customers and facilitate accurate Scope 3 emission calculations. DKSH Healthcare also plans to publish these findings in its Sustainability Report to further enhance transparency and accountability.
Smart Tradzt conforms to WBCSD’s PACT (Partnership for Carbon Transparency) framework.
5
Circular Unite
Ngee Ann Polytechnic
Singapore
Circular Unite will deploy a waste-tracking IoT system to enable precise waste and recycling data collection at a tenant level, for one canteen and one office block, training of operational teams and tenant engagement.
This will result in an increase in waste data visibility, 30% increase in recycling efficiency, 20% increase in waste disposal efficiency and 90% increase in manpower efficiency from data collection.
6
Co.Efficient
Alpha
Great Cosmo
Malaysia
Co.Efficient Alpha aims to deploy voltage optimiser across Great Cosmo’s factory to reduce energy. This will result in greater equipment efficiency, equipment lifespan, power factor improvement and reduction of harmonics.
Upon installing of the voltage optimiser, Great Cosmo will see approximately 10% savings and 13 tons of carbon dioxide emissions reduced a month.
7
Intlife
HCK Capital Group
Malaysia
Intlife will deploy their energy efficiency AI system, hardware and IoT devices for HCK Setia Alam Office (2,800 sqf) to enable real-time energy consumption prediction and control for operational efficiency.
The pilot will also serve as a live demonstration for potential customers visiting the showroom to promote the adoption of green technologies across their own properties.
8
IVIS Tech
Great Cosmo
Malaysia
IVIS Tech will deploy a combination of hardware which includes IoT sensors, power meters and digital gateways on site at the production line for Great Cosmos at their manufacturing facility in Rawang City.
IVIS Tech will log data for the operations in the facility over a period of six (6) months to provide real-time visualisation of energy usage to understand better on the current processes that can be optimised.
9
Wimera
GB Industries
Malaysia
GB Industries wants to monitor energy consumption in different areas such as water heater area, dipping area, packaging area and water treatment area. Wimera is proposing their cloud-based energy monitoring solution for 1x water heater with 1x power meter for the pilot.
This will result in reduction in the energy consumption from GB Industries’ water heater area which currently contains 15 water heaters and consumes approximately 80k kWh of energy per month.
10
AltoTech
UOB Thailand
Thailand
AltoTech Global will provide technology to help analyse energy consumption patterns at UOB Plaza Bangkok, find gaps for energy efficiency improvement, and propose automation recommendations to help reduce energy use and cut carbon emissions.
11
UOB Thailand
Thailand
UOB CRES will apply Nano Coating Tech’s solution to 116 solar panels and 1,745 square metres of building glass at UOB Plaza Bangkok, including the 1st floor of the tower and link bridge, to enhance energy efficiency and reduce maintenance cost.
12
Cero
IMPACT
Thailand
IMPACT will leverage on Cero’s Carbon Event Smart Dashboard to track carbon-related data and view sustainability metrics in real-time, for selected events held at IMPACT Arena.
The Cero platform will encourage sustainable behaviours among attendees and aligns with IMPACT’s ongoing sustainability efforts.
13
Cero
Panyapiwat
Institute of
Management
(PIM)
Thailand
PIM wants to gamify sustainability efforts by allowing students to track and reduce their carbon footprint through various activities designed to influence daily behaviours that contribute to carbon reduction.
The pilot will target 200 PIM students who will engage in a variety of sustainability activities over the course of 3 months via the Cero platform. Activities include recycling, reducing waste, opting for low-carbon food options, and energy conservation.
14
GEPP Sa-Ard
IMPACT
Thailand
GEPP Sa-Ard will implement a one-stop data-driven waste management system and service to enable efficient waste data collection by location at events held at the IMPACT exhibition centre.
15
Wongphai
Kingdom Organic
Thailand
Thailand
Wongphai will provide four tonnes of biochar for Kingdom Organic to use in their organic farms, in order to improve farm productivity and align with IFOAM standards (especially in their production of kaffir lime, lemongrass, and lime).
Estimated crop yield improvement and increase in farm productivity due to biochar application: 1) Kaffir Lime: estimated 10-20% increase; 2) Lemongrass: potential 15-25% increase 3) Lime: estimated 10-20% increase
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SOURCE UOB
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Emdoor Launches “Ailyn” AI Hub at WAIC 2026: Unifying Intelligence Across Every Device
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2 minutes agoon
July 19, 2026By
SHANGHAI, July 18, 2026 /PRNewswire/ — Emdoor, a leading provider of intelligent computing devices, unveiled its latest innovation — Ailyn, an integrated software-hardware AI hub — at the World Artificial Intelligence Conference (WAIC) 2026. Under the theme “Intelligence in All Things, Boundless Edge Intelligence”, Emdoor’s Booth X1B-804 showcases four immersive scenarios spanning personal, home, enterprise, and industrial use cases, demonstrating how AI can flow seamlessly across devices.
With decades of experience across cloud, edge, device, and wearable form factors, Emdoor has established one of the industry’s most comprehensive intelligent hardware portfolios. Yet the company recognized a critical gap: while individual devices grow smarter, they often operate in isolation.
Ailyn is Emdoor’s answer to this challenge. Introduced on the WAIC Magic Box stage, Ailyn serves as a unified intelligence layer that orchestrates storage, computing power, AI models, and data across PCs, NAS systems, computing boxes, and IoT devices. The result is a scalable, centrally managed intelligence platform that delivers seamless cross-device collaboration, data privacy, and AI capabilities that improve with use.
At its core, Ailyn follows a device-first, multi-device connected philosophy. By prioritizing on-device model deployment, it reduces costs while preserving privacy, minimizing latency, and enabling offline functionality. Key capabilities include unified data access, uninterrupted task handoff between devices, intelligent multi-model routing, and dynamic compute scaling — plus built-in features for knowledge accumulation, skill expansion, persona customization, and automated task execution.
Four Scenarios, One Intelligent Ecosystem
The enterprise lineup features high-performance AI workstations, AI servers, AI NAS, Mini PCs, and motherboards. Workstations support up to 96-core processors and four double-width GPUs with integrated BMC remote management. AI servers run dual Intel Xeon scalable processors with up to eight mainstream AI accelerators. The single-GPU workstation series offers dual-platform compatibility with both Intel and AMD, featuring a PCIe 5.0 ×16 slot and up to 128GB DDR5 memory. Available in two form factors — a 23.9L tower chassis and a 15.3L compact chassis with tempered glass side panel — it delivers balanced performance for both creative workloads and local AI inference. The AI NAS unifies storage and AI computing power in one device, with192GB of octa-channel LPDDR5X memory to support local large model deployment. Ailyn unifies these resources into a private computing backbone, intelligently offloading heavy workloads so users get instant on-device responsiveness with datacenter-grade power on demand.
For individual users, the showcase includes Mini PCs, AI PCs, AI tablets, and multimodal wearables. The AP16, powered by Intel’s 3rd Generation Core™ Ultra processor, delivers 180 TOPS of AI performance with sustained 54W output — capable of running large models locally. Multimodal wearable solutions built on Qualcomm and BES chips offer faster time-to-market for brand partners. Within the Ailyn ecosystem, PCs handle heavy computing while wearables provide continuous environmental awareness, each device strengthening the whole.
Industrial visitors will find AI BOX units, rugged AI notebooks, handheld terminals, and industrial PCs. AI BOX devices come preloaded with industry-specific models for production line visual inspection. Rugged notebooks deliver reliable performance for mobile field operations. Industrial PCs feature industrial-grade architecture for 24/7 uptime. Through Ailyn, these connected devices break down traditional data silos, enabling intelligent resource orchestration and a closed-loop perception-decision-execution system that accelerates industrial digital transformation.
At the center of the home scenario are AI tablets and home NAS, connected to a full-house AIoT network. The NAS acts as the family’s private data and computing hub, while the tablet serves as the primary interface for senior health reminders and children’s learning support. Ailyn weaves these devices into a cohesive system covering family memories, health care, companionship, and home security — bringing intelligence into daily life without intruding on it.
The launch of Ailyn marks a significant evolution for Emdoor — shifting from a hardware manufacturer to a builder of intelligent infrastructure. It represents the convergence of the company’s deep hardware heritage and its AI innovation roadmap. Moving forward, Emdoor will continue investing in edge AI technology and expanding the Ailyn ecosystem alongside partners, bringing distributed intelligence from the showroom into everyday life.
Company: Emdoor Digital Technology Co.,Ltd.
Contact Person: Yao Zhou
Email: marketing.digi@emdoor.com
Website: http://www.emdoordigi.com/
City: Shenzhen, China
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SOURCE Emdoor Digital
Technology
AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future
Published
9 hours agoon
July 18, 2026By
Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda
BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.
Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.
Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.
VOICES FROM THE SUMMIT
“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei
“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand
“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA
“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF
“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)
“We fixed it before you feel it! AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS
“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia
“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia
“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom
“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei
“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU
“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)
“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA
“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G
“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA
“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International
“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT
“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART
“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei
A CONVERGING VIEW
Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.
WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.
In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.
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SOURCE HUAWEI
Technology
Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer
Published
10 hours agoon
July 18, 2026By
Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.
NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.
The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.
Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”
Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.
The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.
The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.
For more information on Laifen, please visit LaifenTech.com.
About Laifen:
Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.
Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.
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SOURCE Laifen
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