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New Multi-Lingual Budgeting App – ‘Butterfly’ – Empowers Newcomers to Canada to Budget with Confidence

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TORONTO, Nov. 4, 2024 /CNW/ – Credit Canada, the oldest non-profit credit counselling agency in the country, is proud to announce the launch of Butterfly, a multi-lingual budgeting app for newcomers to Canada that helps build their financial confidence.

As a progressive web app, Butterfly works on any device—phone, tablet, laptop, or desktop—and offers a personalized, step-by-step budgeting experience tailored to life in Canada. Available in four languages (Hindi, Spanish, English, and French), it guides users through easy-to-follow prompts, providing practical tips, resource links, and recommendations based on their budget.

Whether you’re moving to Toronto or a small town in New Brunswick, Butterfly can provide location-based insights on typical living expenses and adjust for household size. It also addresses the unique needs of newcomers, like including a budget line for sending money home, and allows users to convert their budget into their home currency—making budgeting easier and more intuitive from the start.

“At Credit Canada, we understand how overwhelming it can be to adjust to a new country. It feels like everything is different—the culture, people, language, work environment, ways of living, and managing finances,” said Bruce Sellery, CEO of Credit Canada. “That’s why we created Butterfly—a simple, supportive tool to help newcomers feel more confident about their finances from day one. Our goal is to make budgeting as stress-free as possible so people can focus on building their new lives in Canada.”
Butterfly was developed by newcomers, for newcomers, and is available for free at budgetbutterfly.ca, thanks to the support of lead sponsor Interac Corp. (Interac).

“It is important to Interac that newcomers have access to resources that will support mindful spending and management of finances as life begins here in Canada,” said Lauren Mostowyk, Head, Integrated Marketing & Communications. “The Butterfly app is a tool every newcomer can use; we are ensuring it is free for all so they build financial confidence.” 

Key Features of Butterfly:

Butterfly has specific features to make budgeting as simple as possible and build your financial confidence. It is:

Conversational: You just answer a series of questions about income and expenses. In about 10 minutes, you have created a budget that shows if you have a surplus or deficit. And there are helpful tips and other resources along the way. Relevant: Includes expenses that are most relevant to newcomers, including sending money back home.Clear: Converts budget results to the currency of your country of origin, whether that’s pesos, yuan, rupees, euros or any of the other 180 currencies in the world.Multi-lingual:  Available in Hindi, Spanish, English and French.Stand-alone: The app doesn’t require you to link to other accounts.Customized: Provides insight on the cost of living based on where you move to in Canada, and your household size. “Based on your family size, your rent is going to be about $2,000“.

Butterfly will be promoted with the support of newcomer community organizations and online influencers like Remsaway, Para.Canada, Amit Bhatia, and Shreyti Garg to connect with newcomers where they are.

You can learn more or set up a Butterfly account at budgetbutterfly.ca.

To book an interview with Credit Canada CEO, Bruce Sellery, or Digital Strategist and Butterfly spokesperson Tanvi Chitnis, please contact Madeleine Jay at mjay@creditcanada.com or (416)716-3744.

About Credit Canada

Credit Canada is Canada’s first and longest-standing non-profit credit counselling agency. For more than 50 years, Credit Canada has been helping Canadians get out of debt and back into life through financial education and debt resolution. As a national, non-profit organization, Credit Canada has helped thousands become debt-free and achieve financial wellness.

Press kit includes speaker bios and images of the Butterfly app.

Website: www.creditcanada.com
Facebook: @creditcanada
Instagram: @creditcanada
X (Twitter): @creditcanada

SOURCE Credit Canada Debt Solutions

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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3 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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