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New survey by Market Logic Software exposes costly underutilization of corporate knowledge and market insights: B2C enterprises losing out on millions in value

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BERLIN, Nov. 5, 2024 /PRNewswire/ — A new global survey of marketing and product management leaders, Hyperscaling Insights Impact reveals that a staggering 40% of key decisions are taken without reference to consumer insights. This oversight, driven by cumbersome information access, is costing businesses millions in lost value annually.

Published today by Market Logic Software, the survey highlights how reversing this trend could deliver top line impact. An overwhelming 90% of marketing leaders surveyed believe easier access to market insights would boost advertising effectiveness while 89% of product leaders surveyed say it would enhance product launch success rates.

Appetite for utilizing market insights and consumer data is strong.  Business leaders across industries want to apply this data to at least 80% of decisions – a 20% increase over current usage. Yet, fragmented data systems and formats remain a major roadblock. Nearly half (49%) of executives report it takes too long to find and access data. To overcome this, respondents identified implementing a centralized insights platform as a top priority.

The negative impact of not using centralized knowledge management systems is visible in the survey data. Almost 59% of respondents who are not regular users of a knowledge management system reported problems finding and accessing data compared with 36% of those who have a system in place today.

“Our survey shows that marketing and product leaders see vast potential for revenue growth and margin improvements by tackling technological barriers to insights access,” said Dirk Wolf, CEO of Market Logic Software. “In the consumer-packaged goods (CPG) industry alone we estimate a $25 billion opportunity. Insights executives and CIOs now have a critical role in enabling their organizations to unlock this advantage rapidly by building a strategic end-to-end insights process utilizing internal and external data sources and consumer insights holistically.”  

The survey was conducted by Insight Platforms, a leading independent voice in the insights industry. Mike Stevens, CEO of Insight Platforms, commented on the results, “Advances in technology, especially AI, make it easier than ever to generate and share market insights at scale. Yet, the survey data shows many businesses are missing out. It’s time for IT and insights teams to collaborate and fully leverage their market intelligence and research investments.”

Download a full copy of the “Hyperscaling Insights Impact’ report here.

About Market Logic Software 

Market Logic is a market-leading SaaS provider of insights management solutions. Our award-winning AI-enabled insights management platform DeepSights™ allows insights teams to equip business decision-makers with trusted insights at scale and speed. Since 2006, we’ve helped hundreds of consumer-focused brands across the globe to transform into insights-driven businesses. Market leaders such as Unilever, Vodafone, and Tesco are driving innovation and making smarter market moves with the support of Market Logic.  

For more information, please visit marketlogicsoftware.com. 

Media contact:
Daniela Zuin,
Chief Marketing and Growth Officer, Market Logic
Email: Daniela.zuin@marketlogicsoftware.com
Tel: +44 7799113040

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Vertiv to Participate in Upcoming Investor Conference

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COLUMBUS, Ohio, Oct. 23, 2026 /PRNewswire/ — Vertiv Holdings Co (NYSE: VRT), a global leader in critical digital infrastructure, today announced its participation in an upcoming investor conference in November.

Giordano Albertazzi, Chief Executive Officer, and Craig Chamberlin, Chief Financial Officer will participate in a fireside chat at the Baird 2026 Global Industrial Conference in Chicago, Illinois on Tuesday, November 10, 2026 at 7:55 a.m. Central time (8:55 a.m. Eastern time).

A live webcast of the event and any related presentation materials will be available in the Investor Relations section of Vertiv’s website at investors.vertiv.com. A recording of the event will also be available for 30 days following the webcast at investors.vertiv.com

About Vertiv Holdings Co
Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers’ vital applications to run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Westerville, Ohio, USA, Vertiv does business in more than 130 countries. For more information, and for the latest news and content from Vertiv, visit vertiv.com.

Category: Financial News

For investor inquiries, please contact:
Lynne Maxeiner
Vice President, Global Treasury & Investor Relations
Vertiv
E: lynne.maxeiner@vertiv.com 

For media inquiries, please contact:
Tom Laughran
FleishmanHillard
E: tom.laughran@omc.com

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SOURCE Vertiv Holdings Co

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Clear Channel Outdoor and OUTFRONT Team Up with Million Mammograms Challenge to Encourage Early Breast Cancer Screening

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National digital billboard campaign promotes early detection during Breast Cancer Awareness Month

NEW YORK, Oct. 23, 2026 /PRNewswire/ — In honor of Breast Cancer Awareness Month, Clear Channel Outdoor and OUTFRONT Media (NYSE: OUT), one of the largest and most-trusted IRL media companies in the U.S., have partnered with the Million Mammograms initiative, benefiting the Cancer Research & Treatment Fund (CR&T). Million Mammograms advocates for women to schedule and share their mammogram dates throughout October. The campaign’s creative is running across digital out-of-home networks with a clear, urgent call to action: encouraging women everywhere to schedule their screenings and take the important next step for their health.

Now in its second year, The Million Mammograms Challenge was created by advertising tech executive Mindie Kaplan with the goal of changing narratives for women around shame, celebrating their femininity and early detection. The campaign shines a light on one of the most common cancers affecting women in the United States, where one in eight will receive a breast cancer diagnosis in their lifetime, featuring the slogan “Cancer Isn’t the Star of My Story.” The campaign stems from the response to Kaplan’s image in the creative, taken by photographer Tom Kubik, which shows her six months after her double mastectomy to commemorate the halfway point of her surgeries. She was emboldened to launch the nationwide Million Mammogram Challenge after receiving an overwhelming number of responses to the photo on her personal Instagram, challenging her followers to post their mammogram dates and seeing how many were encouraged to schedule long-overdue exams.

“Since the launch of the Million Mammograms Challenge, we have worked to reach millions of young women and advocate for them to take the next step in their health journeys by scheduling their mammogram dates,” said Kaplan. “The support of Clear Channel Outdoor and OUTFRONT helps us reach them through billboards they come across in their daily lives and reduce the stigma around breast cancer and early screenings.”

Through the partnership, Clear Channel Outdoor and OUTFRONT are helping to highlight the critical role of early detection through regular mammograms as one of the most powerful tools to save lives, putting their digital networks to work in support of the campaign’s mission.   

“Our joint partnership with the Million Mammograms Challenge reflects the industry’s commitment to leveraging the reach and scale of our networks for good by helping to drive one million mammograms by 2028,” said Dan Levi, EVP & CMO, Clear Channel Outdoor. “The campaign is a reminder of what out-of-home can do when combined with a meaningful cause that inspires real, measurable impact across the communities we serve.”

The campaign’s creative can be seen across thousands of digital billboards nationwide throughout October.

“Mindie started with an idea. Today, it’s a movement with the power to change lives. We’re proud to partner with Million Mammograms and Clear Channel Outdoor to help bring this important message to communities across the country,” said Stacy Minero, Chief Marketing Officer, OUTFRONT. “Together, we’re using the scale of our networks to raise awareness, encourage early detection, and inspire people to take action.”

About Clear Channel Outdoor Holdings, Inc. 
Clear Channel Outdoor is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using the medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.

About OUTFRONT 

OUTFRONT is one of the largest and most trusted out-of-home media companies in the U.S., helping brands connect with audiences in the moments and environments that matter most. As OUTFRONT evolves, it’s defining a new era of in-real-life (IRL) marketing, turning public spaces into platforms for creativity, connection, and cultural relevance. With a nationwide footprint across billboards, digital displays, transit systems, and other out-of-home formats, OUTFRONT turns creative into powerful real-world experiences. Its in-house agency, IRL STUDIOS, delivers standout storytelling, supported by advanced technology and data tools that can drive measurable impact.

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SOURCE Clear Channel Outdoor

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Oracle Announces $1 Billion Investment to Accelerate Partner Growth and AI-Driven Modernization for Customers

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Expanded benefits and incentives provide resources to build offerings, pursue new business, and deliver customer success

LAS VEGAS, Oct. 23, 2026 /PRNewswire/ — Oracle AI World — Oracle today announced a $1 billion commitment to its partner ecosystem to help partners capitalize on customer demand for AI-powered solutions and services.

Spanning the next four years, the investment is intended to expand opportunities for partners to develop innovative solutions, build specialized expertise, and deliver the technology and services customers need to support business transformation and pursue improved outcomes.

It encompasses new and expanded Oracle PartnerNetwork (OPN) benefits and incentives, including planned investments in training and certification, technical enablement, development, testing and demonstration environments, cloud migration funding, go-to-market collaboration, and commercialization through Oracle Marketplace. See related Marketplace announcement.

Oracle’s diverse partner ecosystem includes systems integrators, independent software vendors (ISVs), cloud and managed service providers, value-added distributors, resellers, advisory firms, and other partners. Across Oracle Fusion Applications, Oracle Database, Oracle Cloud Infrastructure (OCI), and related AI services, partners contribute in different ways, from developing complementary solutions to providing advisory, implementation, and managed services.

“Our partners extend our sales reach, expand our delivery capacity, and bring their own innovation and investment to help customers address evolving business needs,” said Mark Hura, president of Oracle Global Field Operations. “Through the Oracle PartnerNetwork, we’re strengthening our ability to reach more customers, deliver solutions at scale, and accelerate innovation and business outcomes.”

Investing in partner growth and customer success
The Oracle PartnerNetwork gives partners the flexibility to select benefits, incentives, and resources that best support their business strategies and growth priorities. Oracle is expanding its OPN investments across four areas:

Build differentiated offerings. Oracle provides dev/test environments, technical guidance, and integration validation to help partners create innovative solutions. Partners can combine their industry expertise and intellectual property with Oracle technology to develop specialized applications, integrations, accelerators, and AI agents that address customer needs.
  Sell and grow with Oracle. Sales and marketing collaboration, demonstration environments, and eligible funding and incentives for eligible opportunities help partners showcase their solutions and pursue new business opportunities. Trainings, certifications, expertise recognition, and Oracle Marketplace help partners differentiate and commercialize their offerings.
  Deliver with confidence. Training and enablement, migration resources, and advisory services help partners plan and execute customer engagements. Tools and methodologies support application implementations, database modernization, integration, and cloud services.
  Drive ongoing customer success. Oracle provides tools and resources, including Oracle AI Success Navigator, for partners to support customers beyond initial deployment. Partners can help drive adoption of new capabilities, optimize existing investments, and deliver ongoing innovation and business value.

“Our partners have different business models, capabilities, and growth ambitions, and our investment is designed to support that diversity,” said Leah Yomtovian, senior vice president, Partner, Sales, and Operations Strategy, Oracle. “By giving partners greater choice and flexibility in how they build, sell, and deliver with Oracle, we’re helping them grow their businesses while bringing more innovation, specialized expertise, and value to our customers.”

Connecting partner innovation with customer opportunity
The impact of partner innovation is evident in solutions that combine specialized industry and business process expertise with Oracle’s applications and AI capabilities. The following examples show how that combination comes to life:

Oracle Extends Fusion Agentic Applications with Introduction of Fusion Claw
  Accenture Edge Helps Combe Unify its Global Operations, Setting the Stage for AI-Powered Growth with Oracle Fusion Applications
  The Centre for Addiction and Mental Health Optimizes Operations and Patient Care with Oracle Fusion Cloud Applications
  Beca Transforms Finance Operations with Oracle Fusion Applications
  Leah Partners with Oracle and PwC to Take Its Agentic Operating System Global

To learn more about benefits, incentives, and resources available to Oracle partners, visit oracle.com/partner. All benefits and incentives are subject to applicable program terms and eligibility requirements.

About Oracle PartnerNetwork
Oracle PartnerNetwork helps Oracle and its partners drive joint customer success and business momentum. The program provides choice and flexibility across training and enablement, go-to-market collaboration, technical accelerators, and success support. To learn more, visit oracle.com/partner.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit oracle.com.

About Oracle AI World
Oracle AI World is where customers and partners discover the latest product and technology innovations, see how AI is being applied across industries, and connect with experts and peers. Attendees will gain practical tips and insights to drive immediate impact within their organizations and explore how Oracle is helping unlock the full potential of AI. Join the event to see new capabilities in action and hear from thought leaders and industry movers. Register now at oracle.com/ai-world or follow the news and conversation at oracle.com/news and linkedin.com/company/oracle. 

Trademarks
Oracle, Java, MySQL, and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

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SOURCE Oracle

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