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ZURU backed BONKERS and Millie Moon brands achieve extraordinary recognition at the US 2024 Target Vendor Summit

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The ZURU-Backed Pet Treat and Nappy Companies Both Continue Record-Breaking Growth in the US Market

AUCKLAND, New Zealand, Nov. 11, 2024 /PRNewswire/ —  ZURU Edge brands, BONKERS and Millie Moon, are proud to announce that they have been recognized for Demand Generation at Target’s 2024 Essentials and Beauty Vendor Summit. The Target Vendor Summit honors a select group of vendors and partners who have demonstrated outstanding performance in driving traffic to Target stores. These brands are recognized for strong brand, content, and media strategies, packaging, and a consumer experience that drives repeat sales through product superiority.

Target is one of the largest retail chains in the United States, boasting over 1,900 stores across the country and generating approximately USD $100 billion in annual revenue. Known for its wide range of affordable products, from groceries and clothing to electronics and home goods, it caters to millions of American shoppers each week. An alternative to Walmart, Target has a distinct brand image, known for its clean stores, trendy merchandise, and iconic red bullseye logo.

This recognition is particularly special as New Zealand’s ZURU Edge brands were represented in 2 out of the 5 categories within consumables, and BONKERS was the only national, non-exclusive-to-Target brand to win across all categories.

Millie Moon Nappies are exclusive to Target in the US, and since launching in 2021, they have sold over 6.7 million packs, quickly becoming Target’s fastest-growing nappy brand. Millie Moon is the #1 most productive nappy brand at Target retailers, in both dollars and unit sales. Parents are passionate about Millie Moon nappies, as reflected in the 16,000+ 5-star reviews on Target.com, and best-in-class repeat purchase rates – In a Numerator study, Millie Moon holds the top spot for trip frequency within nappies, above Target’s other leading nappy brands.

BONKERS launched in October 2022 in response to the growing share of Millennial and Gen Z pet owners. The brand is part of the ZURU owned Rhodes Pet Science portfolio of brands and was built first-and-foremost to foster the bond between pets and their people, based on the insight that new generation pet parents expect more from their petcare brands. In just over 2 years, it has grown from a non-existent brand to one sitting on shelves in 13,500 stores across 3 countries with distribution points growing at 50% year-over-year. Within 1 week, it became the most-liked pet treats brand on TikTok globally, with over 80 million views on the BONKERS page and over 700 community posts under the #betterwhenitsBONKERS hashtag. The BONKERS award-winning marketing campaigns, matched with products that deliver on quality and affordable pricing have driven tremendous growth: 19% of total US industry cat treat growth last year with just 1.6% of shelf space. The momentum continues, with viral product BONKERS Purrpops hitting 8 of the top 25 emerging Google search terms against the topic ‘cat treat’ in the US. 

About Rhodes Pet Science:

Rhodes Pet Science is reimagining the future of pet care by engineering products that completely redefine what is possible. Its mission is to build a new generation of brands to better serve modern consumers: brands loved by pets and their people. Rhodes Pet Science’s portfolio of brands include: BONKERS, NOOD, Goodlands, Smart Box and Business Litter. Right now, Rhodes Pet Science is the fastest-growing pet food company in the world.

Rhodes Pet Science is proudly part of the ZURU Group. One of the fastest-growing consumer goods companies in the world, ZURU has established brands in 120+ markets worldwide, with a team of 5000+ employees based out of 26 global offices.

For more on Rhodes Pet Science, please visit: www.rhodespetscience.com  

About Millie Moon

Millie Moon launched in 2021 exclusively at Target in the US and expanded to Loblaws in Canada in 2023. The brand has made it their mission to provide a range of luxury nappies and sensitive wipes that are expertly crafted, luxuriously soft and designed to perform, all at an affordable price. They are passionate in their belief that every child deserves the best. Their award-winning products are available in over 2,000 stores in the US and Canada. As a company, they are also proud to support Reach Out and Read, an early literacy nonprofit helping children on their reading journey. 

For more on Millie Moon, please visit: https://mymilliemoon.com/

About ZURU

From its origins in toys, ZURU Group has grown to six consumer vertical brands, operating out of 26 offices worldwide, with products sold in 120+ markets.

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyze change through radical innovation and automation advances. This is evident in different pillars of the company: ZURU Toys are reimagining what it means to play; ZURU Tech is reimagining the future of housing by leading the next building revolution; ZURU Edge is reimaging new generation FMCG brands to better serve modern household consumers. 

For more on ZURU, please visit: https://zuru.com/

For More Information:
Nicole Daley / Daley Public Relations
nicole@daleypr.com / 415.408.8664

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SOURCE ZURU Edge

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Elementix and Lightning Docs Announce Reporting Partnership to Deliver Industry-Comprehensive Data on Business-Purpose Lending

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Each company’s monthly report will draw on shared recorded transaction data and loan-level document data, giving lenders, brokers, and investors a more complete view of current bridge, fix-and-flip, construction, and DSCR lending.

IRVINE, Calif., Oct. 27, 2026 /PRNewswire/ — Elementix, a leading provider of aggregated data on business-purpose lending, and Lightning Docs, the premier loan document automation platform for private lenders, Non-QM lenders, credit unions, and law firms, today announced a data-sharing partnership to strengthen reporting on the business-purpose lending market.

The partnership brings together two complementary datasets. Elementix aggregates recorded real estate transactions nationwide, including mortgages, deeds, satisfactions, assignments, and preforeclosure filings, providing a comprehensive picture of lender activity, loan volume, and market share. Lightning Docs captures loan-level terms at the point of document generation, including interest rates, loan amounts, and loan structures, from a document automation platform used by 60% of the nation’s top 50 private lenders. Combined, the two sources produce a level of coverage and detail that has been unprecedented in the private lending space.

“Private lending has long been an opaque industry, with limited data on interest rates, loan amounts, geographic trends, and other metrics that are vital to running a profitable operation,” said Nema Daghbandan, CEO of Lightning Docs. “Lightning Docs set the standard for monthly private lending market reporting, and this partnership raises it. By pairing our loan-level data with Elementix’s transaction data, we are delivering reporting with the scale, precision, and depth the market has been missing, and providing lenders, brokers, and investors a clearer view of the industry than they have ever had before.”

Each report, delivered at a regular monthly cadence, will cover bridge, fix-and-flip, ground-up construction, and DSCR loans, with aggregated data on interest rates, loan amounts, loan volume, lender activity, geographic trends at the state and regional level. All data will be aggregated and anonymized, with no borrower- or lender-specific loan terms disclosed.

“Managing risk in private lending starts with understanding the borrower and the broader market, yet lenders often have to make decisions with incomplete information. Elementix was built to help lenders understand that risk through public record data, and partnering with Lightning Docs adds the loan-level detail that completes the picture. Together, we’re helping lenders better understand market conditions and bring that context into how they assess and manage risk,” said Cameron Kelliher, founder and CEO of Elementix.

The first joint report is scheduled for release in November 2026. Reports will be published on the Lightning Docs and Elementix websites and distributed to subscribers of both companies.

About Elementix
Elementix is the borrower intelligence platform for private lenders. It helps lenders identify active investors, verify experience for better credit decisions, and reach decision-makers with leading contact data accuracy. For more information, visit www.elementix.com.

About Lightning Docs
Initially developed by nationally recognized private lending attorneys, Lightning Docs is the industry’s leading automated loan document software for lenders who make business-purpose loans. The platform instantly produces attorney-grade, compliant loan documents across all 50 states. It covers every business-purpose loan type, including short-term bridge and fix-and-flip loans, 30-year DSCR rental loans, ground-up construction, and complex modifications. Lightning Docs is the official loan document software of the American Association of Private Lenders®. More than 60% of the nation’s top 50 private lenders use it, along with many of the country’s largest Non-QM lenders. Since 2018, lenders have originated more than $100 billion using Lightning Docs. For more information, visit www.lightningdocs.ai.

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SOURCE Lightning Docs LLC

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Therap Services Enhances Therap Connect with Personalized Sleep Insights for Human Services Providers

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TORRINGTON, Conn., Oct. 27, 2026 /PRNewswire/ — Therap Services, the national leader in HIPAA-compliant electronic documentation solutions for Intellectual and Developmental Disabilities (IDD), Home and Community-Based Services (HCBS), and Long-Term Services and Supports (LTSS) industries, has introduced advanced Personalized Sleep Insights to its Therap Connect platform. This enhancement integrates ambient room monitoring with sleep tracking data to help care teams understand and optimize environmental factors affecting the sleep quality of individuals.

Understanding Environmental Factors for Better Rest

Tracking overnight sleep patterns is vital for maintaining physical health, emotional well-being, and individual safety. The updated Therap Connect module introduces a ‘Personalized Sleep Insights’ feature that evaluates three months of historical data from Withings sleep monitors and Watchdog room sensors. By evaluating sleep start times alongside ambient room temperature and humidity, the system highlights optimal environmental conditions to support healthier sleep habits and proactive care planning.

Streamlined Platform Workflows and Daily Tracking

Designed for ease of use, this update helps teams manage daily monitoring more efficiently. Staff can quickly review overnight alerts directly on dashboard views, manage notification settings in one place, and conveniently copy form details with a single click. These practical updates save time on routine administrative tasks, allowing care managers and staff to focus on monitoring health parameters.

Frequently Asked Questions (FAQs)

Does Therap Connect offer sleep tracking capabilities? 

Yes. Therap Services provides integrated sleep and health tracking through Therap Connect, combining continuous sensor data with daily documentation tools.

How do Personalized Sleep Insights in Therap Services help human services providers?

It analyzes sleep schedules, room temperature, and humidity data to identify optimal sleep environments, helping care teams make data-informed adjustments to support health outcomes.

Does Therap Connect require extra software for sleep tracking? 

No. Therap Connect operates through its own dedicated, secure web-based portal, allowing teams to access environmental and sleep tracking insights natively without installing third-party software.

For more information about Therap Connect, please visit: https://www.therapconnect.net/

About Therap Services

Therap Services provides HIPAA-compliant software for documentation, communication, reporting, EVV, and billing.

Learn more: https://www.therapservices.net/

View original content:https://www.prnewswire.com/news-releases/therap-services-enhances-therap-connect-with-personalized-sleep-insights-for-human-services-providers-302921017.html

SOURCE Therap Services

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Meet Providi: One Company Behind Cerbo and OptiMantra

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The new name reflects a long-term commitment to the cash-pay personalized care market, where Cerbo and OptiMantra keep their brands and together serve nearly 7,000 clinics.

ATLANTA, Oct. 27, 2026 /PRNewswire/ — Providi launched today as the corporate brand of the company behind Cerbo and OptiMantra, two long-standing products in the cash-pay personalized care market. The companies combined in 2025, backed by a growth investment from Mainsail Partners. Cerbo and OptiMantra will continue as product brands within Providi.

Together, the two providers of electronic health record (EHR) and practice management products support nearly 7,000 clinics. These include functional, integrative, longevity, wellness, direct primary care, concierge, med spa and behavioral health practices. Both have served the market since 2011.

The name Providi combines “provi,” for the provider at the center of every practice, with “vidi,” Latin for “I saw.” It stands for a company that starts with the provider and can see where personalized care is going.

Providi’s mission is to empower personalized care providers to deliver better patient outcomes and create thriving practices. That mission is already shaping the product roadmap. With the Cerbo and OptiMantra teams building together, new capabilities reach providers faster, and AI Scribe is the first example. Available now, Cerbo AI Scribe captures visit notes automatically, so providers spend less time charting between visits or after hours. OptiMantra AI Scribe, built on lessons from the Cerbo launch, is coming to OptiMantra providers soon.

“Personalized care providers built this market one practice at a time, each one designed around the time, attention and care they believe every patient deserves,” said Jeff Hindman, CEO of Providi. “Cerbo and OptiMantra have each earned the trust of thousands of practices, and Providi exists to amplify that work. Coming together as one company accelerates the innovation we can bring to market and enables us to invest more in both products. Our focus remains giving the providers already running our products and the new providers entering the market the technology they need to succeed.”

Providers can expect to log in to the same Cerbo and OptiMantra products, reach out to the same reps and receive support, onboarding and product updates the same way they do today. They will start to see the Providi name at combined events and in company communications, and they’ll feel it in their products: two teams sharing what they learn, active investment in both products and new capabilities reaching their practices sooner.

About Providi

Providi is the company behind Cerbo and OptiMantra, two electronic health record (EHR) and practice management products serving the cash-pay personalized care market. Together, Cerbo and OptiMantra support nearly 7,000 clinics in functional, integrative, longevity, wellness, direct primary care, concierge, med spa and behavioral health. Providi is committed to meeting the specialty workflow needs of these practices and continues to invest in both products to help providers achieve better patient outcomes, grow their practices and operate more efficiently. For more information, visit providico.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/meet-providi-one-company-behind-cerbo-and-optimantra-302921038.html

SOURCE Providi

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