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Gift Card Market to Reach USD 1,897.46 Billion Globally by 2030, Driven by Digital Adoption and Corporate Gifting | Credence Research Inc.

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PUNE, India, Nov. 20, 2024 /PRNewswire/ — The global gift card market, valued at USD 818.52 billion in 2022, is projected to reach USD 1,897.46 billion by 2030, growing at a CAGR of 10.46%. Key drivers include the rising adoption of digital gift cards and increased corporate gifting initiatives.

Gift Card Market Size and Forecast

Growing Market Demand for Gift Cards

The global gift card market is poised for substantial growth, driven by the increasing shift toward cashless transactions and rising consumer demand for flexible gifting options. According to a report published by Credence Research titled “Gift Cards Market By Material Merchant Type (Restaurants, Department Stores, Grocery Stores, Supermarkets/Hypermarkets, Discount Stores, Coffee Shops, Entertainments, Salons/Spa, Book Stores, Home Décor Stores, Gas Stations, Visa/Master Card/American Express Gift Cards, Others) By Merchant Type (Universal Accepted Open Loop, Restaurant Closed Loop, Retail Closed Loop, Miscellaneous Closed Loop, E-Gifting) By End User – Growth, Future Prospects and Competitive Analysis, 2022 – 2030″  In 2022, the market was valued at approximately USD 818.52 billion and is projected to reach USD 1,897.46 billion by 2030, reflecting a CAGR of 10.46% over the forecast period. The surging popularity of digital gift cards, particularly those integrated with e-commerce platforms, plays a pivotal role in this expansion. Additionally, businesses are leveraging gift cards as effective marketing tools to enhance customer loyalty and retention. Seasonal and holiday purchases, coupled with corporate gifting programs for employee rewards, continue to drive significant revenue growth in this sector.

Regional Insights and Future Opportunities

North America dominates the global gift card market, attributed to its advanced digital payment infrastructure and widespread adoption of e-commerce. However, the Asia-Pacific region is expected to witness the fastest growth due to increasing smartphone penetration, digital payment adoption, and expanding middle-class consumer bases in countries like India and China. Innovations such as customizable and reloadable gift cards, along with blockchain-based solutions ensuring security and transparency, are creating lucrative opportunities for market players. Challenges, such as fraud and lack of awareness in emerging markets, remain but are being addressed through technological advancements and regulatory frameworks.

Dive deeper into market insights, growth drivers, and key trends by browsing the comprehensive report. Click here to access the full report- https://www.credenceresearch.com/report/gift-cards-market 

Gift Card Market Drivers

The Rise of Digital Payment Solutions Driving the Gift Card Market

The increasing adoption of digital payment systems is a key driver for the gift card market. For instance, a study found that the usage of digital payments increased by nearly 30% in 2022, driven by the convenience and speed of cashless transactions. Consumers are gravitating toward cashless transactions due to their convenience, speed, and security, making digital gift cards an attractive choice. According to a survey, 75% of respondents preferred digital gift cards over physical ones because of their ease of use and instant delivery. Their compatibility with e-commerce platforms and mobile wallets has further boosted their popularity, with digital wallets accounting for 45% of all online transactions in 2023

Gift Cards as a Preferred Tool for Corporate Rewards and Loyalty Programs

Corporates are increasingly leveraging gift cards as part of their employee reward programs and customer loyalty initiatives. For instance, a survey revealed that 79% of employees work harder when they feel recognized, and gift card programs offer a simple, impactful way to make that recognition felt. These cards provide flexibility and personalization, making them a cost-effective way to incentivize employees and retain customers. Additionally, companies have reported a 25% increase in employee satisfaction and engagement when using gift cards as rewards. Their ease of distribution and the ability to tailor them to individual preferences make gift cards an effective tool for driving market growth.

The Role of E-Commerce in Boosting Gift Card Demand

The rapid expansion of e-commerce has significantly contributed to the growth of the gift card market. For instance, during the pandemic, digital gift card sales surged by 80% year-over-year as consumers increasingly turned to online shopping to avoid crowds. Digital gift cards, in particular, have become integral to online shopping experiences, allowing consumers to make purchases or send gifts conveniently. A survey found that 92% of respondents preferred digital gift cards for their flexibility and ease of use, further enhancing their demand. Additionally, digital gift cards have been shown to drive repeat business and foster customer loyalty through personalized experiences.

Seasonal and Holiday Purchases Influencing the Gift Card Market

Seasonal and holiday shopping trends are major drivers of the gift card market. Consumers prefer gift cards for their flexibility and ease of use during festive seasons, boosting their demand. Retailers also capitalize on this trend through promotional campaigns, further fueling market growth.

Technological Advancements Transforming the Gift Card Industry

Innovations such as blockchain-based solutions and customizable, reloadable gift cards are revolutionizing the gift card market. These advancements enhance security, transparency, and personalization, making gift cards more appealing to both consumers and businesses.

Gift Card Market Restraints

Fraud Challenges in the Gift Card Market

Fraud remains a significant concern for the gift card market, with cybercriminals targeting both physical and digital gift cards. Techniques such as phishing, code hacking, and unauthorized use compromise consumer trust and lead to financial losses for businesses. The lack of advanced security measures in some gift card systems exacerbates this issue, hindering market growth.

Limited Awareness in Emerging Markets Restraining Market Expansion

In many developing regions, limited awareness about gift card benefits and functionality restricts market penetration. Consumers in these areas often prefer traditional gifting methods, and the absence of widespread digital infrastructure further impedes adoption. This creates a significant barrier to growth for gift card providers in untapped markets.

Lack of Standardization Hindering the Gift Card Industry

The absence of standardized regulations for gift card issuance and usage across regions creates challenges for market players. Differences in redemption policies, expiration terms, and fees confuse consumers and diminish their willingness to adopt gift cards. These inconsistencies also deter cross-border transactions, restricting the global scalability of gift card programs.

Impact of High Transaction Fees on Gift Card Usage

Transaction fees associated with gift cards, particularly reloadable or prepaid variants, can discourage consumers and businesses from using them. These fees, often perceived as hidden costs, reduce the overall value of gift cards, making them less appealing compared to other gifting or payment options.

Redemption Restrictions Limiting Market Growth

Redemption restrictions, such as limited acceptance at specific retailers or within certain timeframes, frustrate consumers and undermine their trust in gift cards. Such constraints reduce the flexibility that makes gift cards attractive, ultimately curbing their widespread adoption and market growth.

Gift Market Segmentation Analysis

By Material Merchant Type
The global gift card market is segmented by material merchant type into various categories based on the type of retailer or service provider. Restaurants and coffee shops dominate this segment as popular choices for both personal and corporate gifting due to their wide appeal and usability. Department stores, supermarkets/hypermarkets, and grocery stores cater to everyday consumer needs, making them a practical option for recipients. Specialized categories such as entertainments, salons/spa, book stores, and home décor stores appeal to niche markets. Gas stations gift cards provide convenience for daily commuting, while cards like Visa, MasterCard, and American Express gift cards offer flexibility for various purchases, further enhancing their demand.

By Merchant Type
This segment categorizes gift cards into different types based on their usability. Universal Accepted Open Loop gift cards, such as those issued by financial institutions (Visa, MasterCard), are highly versatile and widely used for a variety of transactions. Closed Loop Cards, which include restaurant closed loop, retail closed loop, and miscellaneous closed loop, are restricted to specific merchants, offering targeted usability for dining, shopping, or services. The rise of E-Gifting, driven by digital adoption, provides a convenient and instant option, appealing particularly to younger demographics and tech-savvy users.

By End User
Based on end-user segmentation, the market caters to businesses and individuals. Businesses are significant contributors, using gift cards for employee rewards, client appreciation, and promotional campaigns. On the other hand, individuals use gift cards primarily for gifting purposes on occasions such as birthdays, anniversaries, or holidays, making them a versatile and practical choice.

By Price Range
Gift cards are segmented by price range into high (above $400), medium ($200–$400), and low (below $200) categories. High-priced gift cards are predominantly used in corporate settings for high-value gifting or rewards. Medium-range gift cards are common for personal gifting and special occasions, while low-priced gift cards are popular for everyday gifting, promotions, and smaller incentives. This price range segmentation ensures accessibility across diverse consumer and corporate needs.

Segmentation of Global Gift Cards Market-

Global Gift Cards Market – By Material Merchant Type

RestaurantsDepartment StoresGrocery StoresSupermarkets/HypermarketsDiscount StoresCoffee ShopsEntertainmentsSalons/SpaBook StoresHome Décor StoresGas StationsVisa/Master Card/American Express Gift CardsOthers

 Global Gift Cards Market – By Merchant Type

Universal Accepted Open LoopRestaurant Closed LoopRetail Closed LoopMiscellaneous Closed LoopE-Gifting

Global Gift Cards Market – By End User

BusinessIndividuals

 Global Gift Cards Market – By Price Range

High (Above 400 US$)Medium (200-400 US$)Low (0-200 US$)

Tailor the report to align with your specific business needs and gain targeted insights. Request customization now- https://www.credenceresearch.com/report/gift-cards-market 

Regional Analysis

North America
North America dominates the global gift card market, driven by advanced digital payment infrastructures, high consumer spending power, and widespread adoption of e-commerce. The United States is the leading contributor in this region, with businesses heavily utilizing gift cards for employee rewards and customer loyalty programs. The rise of digital gift cards, particularly those integrated with popular e-commerce platforms and digital wallets, has further fueled market growth. Seasonal and holiday sales contribute significantly to revenue generation, making North America a mature and robust market for gift cards.

Europe
Europe represents a significant share of the global gift card market, with countries such as the United Kingdom, Germany, and France leading the region. The increasing adoption of e-commerce and digital payment solutions has bolstered the demand for digital gift cards. The corporate sector also plays a pivotal role, with businesses leveraging gift cards to enhance employee engagement and customer loyalty. Additionally, cultural traditions of gifting during holidays and special occasions further drive market growth in this region.

Asia-Pacific
The Asia-Pacific region is experiencing the fastest growth in the gift card market, fueled by increasing smartphone penetration, rising disposable incomes, and rapid digitalization in countries like China, India, and Japan. The growing popularity of e-commerce platforms and mobile payment systems has significantly boosted the adoption of digital gift cards. Furthermore, the expanding middle-class population and their preference for flexible gifting options are driving market growth. Localized promotional campaigns by retailers and global brands also contribute to the rising popularity of gift cards in this region.

Latin America
Latin America’s gift card market is growing steadily, driven by urbanization and increasing adoption of digital payment systems. Countries like Brazil and Mexico are leading the market, with retailers and e-commerce platforms promoting the use of gift cards for various occasions. The region’s younger population is particularly inclined toward digital gift cards due to their convenience and integration with online shopping platforms.

Middle East & Africa
The Middle East and Africa are emerging markets for gift cards, supported by increasing urbanization and the growing use of smartphones and digital payment systems. Countries such as the UAE and South Africa are key contributors, with rising e-commerce penetration and expanding retail sectors. Gift cards are also gaining traction as a tool for corporate rewards and promotions, although limited digital infrastructure in certain areas poses a challenge to market growth.

Top Companies –

Apple, Inc.The Up GroupBest Buy Company, Inc.Amazon.com, Inc.Starbucks CorporationWalmart StoresNational Gift Card CorporationEdge Loyalty Systems Pty. Ltd.Target CorporationInCommQwickSilver SolutionsGyftBlackhawk Network holdings, Inc.Edenred Group.

Competitive Landscape

The global gift card market is highly competitive, with major players ranging from technology giants to specialized providers of loyalty and reward solutions. Companies are focusing on innovative product offerings, strategic collaborations, and technological advancements to maintain their market position and address growing consumer demands.

Key Players and Their Strategies
Prominent companies in the market include Apple, Inc., Amazon.com, Inc., Starbucks Corporation, Walmart Stores, Target Corporation, and Best Buy Company, Inc. These companies dominate due to their expansive retail networks, strong digital ecosystems, and widespread consumer trust. For instance, Apple and Amazon lead in digital gift cards by integrating them seamlessly with their ecosystems, enhancing user experience and driving sales. Similarly, Starbucks leverages its gift card programs to boost customer loyalty through innovative features such as reloadable cards linked to its rewards program.

Specialized Providers and Emerging Players
Specialized gift card companies, such as National Gift Card Corporation, Blackhawk Network Holdings, Inc., Edenred Group, Edge Loyalty Systems Pty. Ltd., and InComm, play a crucial role in the market by offering tailored solutions for corporate gifting, loyalty programs, and digital payment services. Companies like QwickSilver Solutions and Gyft are emerging as key players in the digital gift card space, focusing on e-gifting and mobile integration to cater to tech-savvy consumers.

Focus on Digital Transformation
The shift toward digital gift cards has intensified competition, with players developing advanced platforms for seamless gifting and redemption. InComm and Blackhawk Network are at the forefront of this trend, offering platforms that connect retailers with consumers and enable cross-platform gift card usage. Edge Loyalty Systems Pty. Ltd. focuses on corporate rewards and consumer engagement programs, enhancing its value proposition in the B2B segment.

Collaborations and Strategic Partnerships
Collaborations and partnerships remain key strategies for market expansion. For instance, companies like National Gift Card Corporation and Edenred Group partner with retailers and financial service providers to offer diversified and universally accepted gift card solutions. These partnerships enable businesses to tap into new customer segments and drive market growth.

Opportunities and Challenges
While the market presents significant opportunities through digital innovation and emerging markets, challenges such as fraud, regulatory inconsistencies, and lack of consumer awareness in certain regions persist. Companies are addressing these issues by adopting blockchain technology, enhancing security measures, and conducting awareness campaigns. With increasing consumer preference for convenience and personalization, the market is poised for robust growth driven by innovation and strategic initiatives.

Latest Developments:

February 2024: Roblox, a global platform for immersive communication and engagement, partnered with Blackhawk Network (BHN) to offer digital gift cards in Austrian Euro (EUR), Belgian Euro (EUR), Swiss Franc (CHF), and Brazilian Real (BRL) on its gift card website, Roblox.com/giftcards. This initiative enables customers in these nations to purchase Roblox digital gift cards in their local currencies.December 2023: Pine Labs’ Qwikcilver, a leading provider of gift card and stored value solutions in Southeast Asia and India, collaborated with Foodpanda, Asia’s largest food and grocery delivery network (excluding China), to launch Foodpanda Gift Cards. These cards provide customers with a convenient way to redeem and complete purchases.September 2023: Razorpay, a domestic payments and banking platform, introduced the D2C GRO Suite at the D2C Sparkx 2023 event. This suite aims to address e-commerce lifecycle challenges, including enhancing purchase experiences, preventing fraud, and enabling seamless checkouts. Razorpay claims the tools will help over 2.5 lakh e-commerce and direct-to-consumer brands increase sales by 50%.July 2022: American Express, in partnership with the National Trust for Historic Preservation, announced grant funding of USD 1 million for 25 historic independent restaurants across the U.S. through the “Backing Historic Small Restaurants” program.June 2022: Blackhawk Network partnered with Restaurant.com to expand the distribution of the dining deal site’s gift card program, including new eGift options available through GiftCardMall.com and other digital platforms via Blackhawk’s distribution network.June 2022: Blackhawk Network collaborated with LibertyX to make cryptocurrency more accessible, allowing consumers to purchase Bitcoin through LibertyX accounts at select U.S. merchants, including Fresco y Más, Harveys Supermarkets, and Winn-Dixie.April 2022: Blackhawk Network teamed up with Bitski, an NFT and blockchain wallet leader, to launch the world’s first NFT promotion gift card. The offering combines real-world and Web3 value, bridging traditional and digital economies.February 2022: Blackhawk Network expanded its partnership with Kroger to provide Mastercard® and Visa® bulk prepaid cards via its Velocity B2B SaaS-based gift card services. This supports Kroger’s growth in the B2B gift card sector by offering businesses a robust tool for employee rewards and charitable efforts.April 2022: eCard Systems extended its partnership with Toast, enhancing restaurant businesses through customer insights, loyalty programs, and multi-channel marketing solutions designed to boost engagement and growth.August 2021: eCard Systems partnered with Paytronix to equip merchants with tools and data to optimize gift card programs. The collaboration aims to foster stronger customer connections and facilitate business expansion.April 2021: Thoughtworks launched a gift card initiative to help retailers leverage technology for improved customer engagement. The cards act as entry points into integrated payment and ordering systems, promoting customer loyalty and spending habits.July 2020: Apple Inc. introduced a universal gift card for hardware, software, and services, designed to meet diverse consumer needs. Branded as “for everything and everyone,” it provides flexibility across Apple’s product portfolio, reinforcing its position as an innovative market leader.

Reasons to Purchase this Report:

Gain a comprehensive understanding of the market through qualitative and quantitative analyses, considering both economic and non-economic factors, with segmentation and sub-segmentation details provided in terms of market value (USD Billion).Identify regions and segments expected to experience the fastest growth or dominate the market, with a detailed analysis of geographic consumption patterns and the factors driving or hindering market performance in each region.Stay informed about the competitive environment, with rankings of major players, recent product and service launches, partnerships, business expansions, and acquisitions from the past five years.Access detailed profiles of major market players, including company overviews, insights, product benchmarking, and SWOT analysis, to understand competitive advantages and market positioning.Explore the present and forecasted market landscape, with insights into growth opportunities, market drivers, challenges, and constraints for both developed and emerging regions.Benefit from Porter’s Five Forces analysis and Value Chain insights to evaluate various market perspectives and competitive dynamics.Understand the evolving market scenario, including potential growth opportunities and trends expected in the coming years.Enjoy 6-month post-sales analyst support for any additional queries or follow-up insights to maximize the report’s value.

Preview the report with a detailed sample and understand how it can benefit your business strategy. Request a free sample today – https://www.credenceresearch.com/report/gift-cards-market 

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Caladium Systems Launches Happiffie, India’s First AI-powered Celebration Platform

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July 24, 2026

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CHENNAI, India, July 24, 2026 /PRNewswire/ — Caladium Systems today announced the launch of Happiffie, India’s first AI-powered Celebration Growth Platform, introducing a smarter way for customers to discover, compare, book, and manage celebrations while helping businesses connect with high-intent customers through intelligent technology.

Designed for weddings, birthdays, corporate events, social celebrations, parties, festivals, and more, Happiffie brings together over 400 celebration occasions and 1,000+ celebration experiences on a single AI-powered platform.

India’s celebrations industry continues to rely heavily on referrals, manual coordination, inconsistent pricing, and fragmented vendor discovery. Happiffie addresses these challenges by combining AI-powered recommendations, transparent price discovery, secure bookings, payments, and event management into one seamless platform.

A key innovation is Happiffie’s Reverse Auction, where customers simply submit their celebration requirements and verified vendors compete by offering customised proposals. Instead of spending hours searching and negotiating, customers can compare multiple qualified offers and choose the vendor that best matches their preferences and budget.

“Customers can now book the experience of their choice with the vendor of their choice, in the budget of their choice. At the same time, vendors receive qualified business opportunities matched to their category, location and capabilities, creating value for both sides of the marketplace,” said Pradhyumna T Venkat, Founder & CEO, Happiffie.

“Every major industry eventually reaches a point where technology fundamentally changes how it operates. Travel did. Hospitality did. Mobility did. We believe celebrations are next,” added Pradhyumna.

The platform is powered by Experience Intelligence™, a proprietary framework that combines over 15 years of celebration industry expertise with Artificial Intelligence to deliver smarter recommendations based on customer intent, preferences, and celebration needs.

Whether planning a wedding, birthday, corporate event, baby shower, anniversary, or festival celebration, customers can manage the entire journey—from vendor discovery and quotations to payments and execution—through a single platform.

Alongside its launch, Happiffie has opened registrations for vendor partners across Chennai and Tamil Nadu, with a phased expansion planned across India. The platform aims to build one of the country’s largest AI-powered celebration ecosystems, helping businesses generate qualified leads and grow more efficiently.

“Our vision is not simply to build another marketplace but to create the technology infrastructure that powers celebrations. Reverse Auction is the first step towards building a smarter, more transparent, and AI-driven celebration economy that benefits both customers and businesses alike,” added Pradhyumna.

Built on the experience of planning and executing over 5,000 weddings and celebrations, Happiffie combines deep industry expertise with AI to simplify celebration planning and transform how India celebrates.

For more information, visit www.happiffie.com. Vendor registrations are now open at www.happiffie.com/vendor-registration.

About Happiffie

Happiffie is India’s first AI-powered Celebration Platform, connecting customers, venues, event professionals, and celebration businesses through one intelligent ecosystem. Built on over 15 years of industry expertise, the platform combines Artificial Intelligence with Experience Intelligence™ to deliver smarter celebration planning across more than 1,000 celebration experiences spanning weddings, corporate events, birthdays, social celebrations, parties, and festivals.

Contact

Pradhyumna T Venkat
Founder & CEO
pradhyumna@happiffie.com
+91-7299002990

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Beko Publishes 2025 Integrated Report, Charting Years of Progress Toward Net Zero

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July 24, 2026

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As Beko releases its 2025 Integrated Report, the company’s third consecutive inclusion on TIME’s global sustainability ranking — retaining the #1 position in its industry — underscores the progress documented within it.

ISTANBUL, July 24, 2026 /PRNewswire/ — Beko published its 2025 Integrated Report, offering a comprehensive account of the company’s financial, environmental and social performance over the past year. In parallel, Beko has been named one of TIME Magazine’s World’s Most Sustainable Companies for the third year running, retaining the #1 position in its industry. The recognition, awarded in partnership with Statista, independently corroborates years of deliberate, measurable progress.

The report documents concrete results across Beko’s global manufacturing footprint. In 2025:

Energy efficiency projects across production sites saved 69,562 GJ of energy, avoiding 5,297 tonnes of CO₂e emissions.Waste recycling across all manufacturing facilities reached 98.6%, against a target of 99%.Renewable energy installed capacity reached 96 MWp, up from 90.2 MWp the prior year. Beko also reached 63.5% green electricity on the path to 100% across all manufacturing by 2030.Water efficiency and rainwater harvesting projects across locations delivered total water savings of 219,114 m3.

Behind these figures is a broader manufacturing transformation. Three of Beko’s manufacturing facilities have been recognised within the World Economic Forum’s Global Lighthouse Network, with the Ulmi plant earning the additional, and rarer, designation of Sustainability Lighthouse. The principles behind Ulmi’s approach are being extended across Beko’s broader manufacturing ecosystem, as the company scales low-impact production. Beko currently operates 13 smart factories globally — equipped with artificial intelligence, machine learning and robotics capabilities — with a target of 17 by the end of 2026.

On the circular economy side, Beko’s refurbishment centres across multiple locations reintroduced more than 148,000 appliances into the market in 2025 alone. The company recycled 1.98 million WEEE units through its own recycling facilities since 2014, and used 31,665 tonnes of recycled plastics in its products in 2025.

Across its product portfolio, 72.6% of Beko’s turnover in 2025 came from low-carbon products — a figure that reflects both the scale of the company’s energy-efficient product range and growing consumer demand for appliances that address environmental concerns.

“Being recognised by TIME three years in a row matters because it reflects that sustainability is a foundational part of Beko’s business,” said Can Dinçer, CEO of Beko. “Our factories undergo a twin transformation where we encounter both decarbonization and digitalization. That progress is deliberate and measurable, and our Integrated Report sets out exactly how. As the world prepares for COP31, the most credible thing a company can do is demonstrate its work rather than declare it. That is what we are doing.”

TIME’s annual list evaluates more than 5,000 companies worldwide across environmental and social performance, transparency and ESG reporting. Beko’s continued inclusion under increasingly rigorous standards points to a business model where sustainability is structurally embedded across operations, supply chains and product portfolios.

In addition to its Integrated Report, the Company has also published its second TSRS-compliant sustainability report, prepared in accordance with the Türkiye Sustainability Reporting Standards (TSRS), Türkiye’s adoption of the IFRS Sustainability Disclosure Standards issued by the International Sustainability Standards Board (ISSB). The report is publicly available and provides detailed disclosures on the company’s climate-related risks, opportunities, governance, strategy and performance.

About Beko

Beko is an international home appliance company with a strong global presence, operating through subsidiaries in more than 55 countries with a workforce of around 45,000 employees and production facilities spanning multiple regions—including Europe, Asia, Africa, and the Middle East. Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Beko is the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 10.7 billion Euros in 2025. Beko’s 28 R&D and Design Centers & Offices across the globe are home to over 2,000 R&D employees and hold more than 4,500 international registered patent applications to date. The company has achieved the highest score in the S&P Global Corporate Sustainability Assessment (CSA) in the DHP Household Durables industry for the seventh consecutive year (based on the results dated 16 October 2025).** The company has been recognized as the 89th most sustainable company on TIME Magazine and Statista’s 2026 list of the World’s Most Sustainable Companies and has been the sector leader for three consecutive years. Beko’s vision is ‘Respecting the World, Respected Worldwide.’ 

www.bekocorporate.com

*Licensee limited to certain jurisdictions.
**The data presented belongs to Arçelik A.Ş., a parent company of Beko.

 

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SOURCE Beko

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JustMarkets Releases Market Analysis on How Foreign Exchange Markets React to CPI Surprises

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July 24, 2026

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HO CHI MINH CITY, Vietnam, July 24, 2026 /PRNewswire/ — JustMarkets today released a new market analysis examining how foreign exchange markets react to Consumer Price Index (CPI) surprises and outlining key considerations for traders preparing for inflation data releases. The analysis explains why the gap between actual CPI data and market expectations, rather than the headline inflation figure itself, is often the primary driver of currency market movements.

What people often miss on CPI day is that the number itself isn’t what moves the market. The common reaction is to check whether the headline number is high or low, but it’s all priced in advance. According to JustMarkets, the real driver of EUR/USD is the gap between the actual number and what the market was positioned for.

Even an unchanged reading can cause dollar weakness if traders expect higher inflation, while weaker numbers that beat consensus expectations may drive dollar strength. Citing Federal Reserve research, the price driver is a surprise component rather than the headline.

Why the Expectation Gap Is More Important Than the Level

Forex is driven by expectations for interest rate decisions, with inflation impacting central bank policy. Key factors influencing this reaction include:

Main factors:

Monthly CPI and core CPICore services inflationRevisions to the previous period dataCentral banks policy pricing

Year-over-year data is less important in terms of price impact than monthly and core data.

How to Calculate Surprise

Start with the simplest metric: Surprise = Actual CPI − Consensus CPI. 

Consensus comes from the economic calendar’s forecast and reflects the market positioning. And then you need to check the market reaction through rates. The sequence typically runs: CPI surprise → change in front-end yields → USD movement → the sentiment adjustment.

Traders frequently employ this methodology in combination with the JustMarkets Economic Calendar to track high-impact releases in real time.

What the Intraday Move Actually Looks Like

CPI reactions usually happen in three stages. The first one is a headline shock with the potential algorithm’s reaction within a few seconds. Then comes the interpretation stage, with a time frame of 15-60 minutes and analysis of core numbers and yield confirmation. And then either continuation or reversal happens.

Approaches to Trading CPI Day

There are two common approaches to CPI.

The momentum approach requires the consistency of headlines and core surprises with yields’ confirmation. Most traders wait until the first minute’s candle is closed to avoid false signals.The fade approach requires dislocations like the absence of yield confirmation to FX movement or dislocations between headlines and core numbers. In this case, traders wait 10−20 minutes for exhaustion of the initial move and reversal setup search.

Risk management is crucial. Most traders limit their position size to 0.25%-0.50% of their equity because of widening spreads and slippage. Sometimes the decision to trade off is more optimal during extreme volatility than forced entry.

One Way to Prepare for the Next CPI Day Release

A simple way to get ready is to monitor EUR/USD, GBP/USD, USD/JPY pairs and an economic calendar with events’ importance. The workflow is simple: Economic calendar → release → Trading platform.

The final step brings traders to the execution platform. Many turn to JustMarkets, which offers CFDs on these currency pairs, with execution stability and fast market access that make it well suited for high-volatility macro events.

Disclaimer: For informational purposes only. Trading financial instruments involves significant risk and may not be suitable for all investors. Ensure you understand the risks involved and trade responsibly.

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SOURCE Just Global Markets Ltd

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