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Ovative Wins 2024 Google Agency Excellence Award for Measurement Solutions

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MINNEAPOLIS, Nov. 21, 2024 /PRNewswire/ — For the second year in a row, Ovative Group is a Google Agency Excellence Awards winner. The awards recognize excellence in digital advertising, celebrating industry leaders pushing boundaries, breaking through, and driving exceptional results for their clients. Ovative was awarded the first-ever Measurement Solutions award, standing out among more than 2,000 submissions for its forward-thinking measurement approach that helps clients navigate an ever-evolving marketing landscape.

Ovative’s search and measurement experts partner with their clients to build sustainable competitive advantages within Google Ads through first-party data, AI-powered audience strategies, and value-based bidding approaches. As a strategic partner, Ovative positions its clients for long-term success by aligning their marketing strategies and tactics with broader business goals. This enables Ovative to drive results aligned with its proprietary holistic measurement approach, Enterprise Marketing Return (EMR), elevating incremental revenue, customer, and brand performance.

This holistic approach is brought to life by Ovative’s proprietary comprehensive MarTech solution, EMRge™, which has set new standards in the industry. Powered by EMR, EMRge™ empowers marketers to plan, buy, and measure campaigns more effectively, leading to stronger revenue, brand, and customer outcomes. With EMRge™, brands are driving sustainable business growth.

“Winning this award represents our team’s ability to develop measurement capabilities that drive business transformation. Our comprehensive MarTech solution, EMRge™, is ushering in a new era for how marketers operate. With EMRge™, we’re giving our clients the tools they need to thrive in an ever-evolving media landscape,” says Beth McKigney, SVP of Measurement and Technology Solutions at Ovative.

Ovative won the Google Agency Excellence Award for Measurement Solutions for its innovative partnership with a sporting goods retailer. The brand approached Ovative with a twofold challenge—to increase enterprise traffic and sales while accelerating market penetration in key markets. Leveraging Google’s Performance Max (PMAX), Ovative’s holistic search (SEO and SEM) team developed a strategy that enabled the retailer to drive sustainable growth by optimizing to EMR.

Most notably, Ovative’s search experts enhanced the retailer’s PMAX campaigns with local inventory ads, value-based smart bidding, customer match data, omnichannel bidding with first-party store sales uploads, and enhanced conversions. Additionally, Ovative’s diverse mix of creative assets, including text, images, and videos, enabled the retailer to reach a broader audience while tailoring messaging to unique user interactions. From there, Ovative leveraged Google’s machine learning to automatically serve the best-performing combinations of assets to users and enhance campaign effectiveness. By combining these tools and strategies, Ovative maximized performance in real time, accelerating optimizations to drive stronger results.

With the goal of maximizing EMR, Ovative partnered with the brand to observe a statistically significant lift in enterprise traffic and revenue. As a result, Ovative nearly doubled its SEM investment while driving significant lifts in both enterprise sales and value driven in-store in the key market. Not only did the results of this test reverse negative trends, but they also informed the retailer’s broader strategy, positioning PMAX as a crucial lever for achieving measurable, sustainable business growth.

“This data-driven approach powers continuous, real-time optimizations in platform, with EMR serving as a comprehensive measurement metric allowing us to drive both short and long-term business impact,” says Ericka Strickland, VP of Holistic Search at Ovative.

This success story is just one example of the exceptional dedication and expertise of Ovative’s team, the strategic vision it brings to clients, and the overall excellence that defines its work. Because of its commitment to consistently raising the bar, Ovative has experienced explosive growth over the past few years. The firm continues to serve its clients in impactful ways across media, measurement, creative, and consulting. Ovative has expanded its client base across industries, including retail, CPG, healthcare, and various others. Top brands including At Home, Domino’s, eHealth, and the Minnesota Timberwolves have joined Ovative’s roster to move the needle in media strategy and measurement.

See the complete list of Google Agency Excellence Awards winners here.

ABOUT OVATIVE GROUP

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter. For media inquiries, please contact marketing@ovative.com.

Media Contact:
Courtney Stoesz
Sr. Manager, Brand Marketing and Events
715-307-2255
Courtney.stoesz@ovative.com

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SOURCE Ovative Group

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Bonree Powers Global Digital Finance with Intelligent Observability

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DONGGUAN, China, April 27, 2026 /PRNewswire/ — From March 31 to April 2, 2026, the second Huawei Global Financial EcoWeek, themed “Inspire • Collaborate • Achieve: Reshaping the Future of Finance”, was held in Sanyapo, Dongguan. The event brought together over 400 attendees from Huawei partners across more than 30 countries and regions, including over 60 independent software vendors (ISVs) and over 120 system integrators (SIs) in the financial industry. As global financial data volumes surge, customer demands diversify, and regulatory requirements evolve, financial institutions are accelerating their digital and intelligent transformation. Observability and intelligent operations technologies enable institutions to detect system anomalies in real time, optimise performance, and ensure business continuity, while cross-regional and cross-institution collaboration is becoming a key driver of industry innovation.

At the event, NTT Data signed a partnership agreement with BONREE DATA TECHNOLOGY Co., Ltd. (Bonree), marking the launch of a renewed global financial ecosystem under the “SI Value Growth Plan.” As the first publicly listed company in China’s Application Performance Management (APM) and observability market, Bonree is advancing its globalisation strategy with established operations in Hong Kong SAR, Singapore, and Malaysia. The company has already secured orders worth millions in the Hong Kong and Macau region. Bonree complies with internationally recognised standards, including SOC 2 Type II and CMMI Level 5. Its self-developed LLM-powered observability platform has been selected for Huawei Cloud’s international baseline solution library, reflecting recognition from global cloud ecosystems and supporting its expansion with a “global deployment, local compliance” approach.

Bonree serves over 1,000 leading clients worldwide with system monitoring, performance optimisation, and intelligent operations solutions. Leveraging proprietary unsupervised knowledge graph root cause analysis technology and AI-driven intelligent analytics, Bonree delivers plug-and-play monitoring and fully managed adaptive alerting systems that detect anomalies quickly and accurately with minimal noise. With 56 authorised invention patents and 135 software copyrights, as well as 24/7 global technical support, Bonree maintains an NPS of 79 and a client satisfaction rate of 95%, reflecting its deep overseas market presence and trust among international financial institutions. With these core strengths, Bonree continues to lead in global fintech and digital operations, helping clients ensure business continuity and digital transformation while striving to become a leading global player in APM and observability.

CONTACT: 
Yao Xiaohan
yaoxiaohan@bonree.com 
+8618210189324

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SOURCE BONREE DATA TECHNOLOGY Co., Ltd.

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HZICC: The 2025 Hangzhou Highlights Awards Celebrating Visionaries Elevating the City’s Global Profile

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HANGZHOU, China, April 27, 2026 /PRNewswire/ — What does the world see when it looks at Hangzhou? The Hangzhou & Friends: 2025 Hangzhou Highlights Awards, unveiled on February 4, offered an answer—not through statistics alone, but through the stories of connection that unfolded across the year.

The awards were born from a simple recognition: that a city’s global presence is built not only on grand events, but on the countless moments when people reach across borders. To honor this, the organizers structured the awards into four chapters: Dialogue of Civilizations, Industrial Narratives, Social Innovation, and Moments of the Year, each capturing a different way that Hangzhou touched the world.

Across these categories, moments of quiet resonance stood out. In the realm of cultural dialogue, ten friends from ten nations explored Hangzhou for the first time, their journeys later echoed by the city’s own return visits to Istanbul and Cairo. After the visits, a German photographer’s image of Qiandao Lake’s giant net fishing found its way to the pages of The Times, Hangzhou’s bond with Verona deepened into a year-long romance of music, art, and shared celebration, proving that sister-city ties can bloom into something far richer than ceremony.

On the Liangzhu Day of 2025, the “Liangzhu and the World: Dialogue between Liangzhu Ancient City and Rome Ancient City” was held—one of several moments when the region’s archaeological treasures found new resonance on the global stage. Beyond culture, the awards recognized how Hangzhou’s industries are telling Chinese stories overseas, from Geely’s global development to the rise of cross-border e-commerce that brings Hangzhou products,and the culture behind them directly to international consumers.

Yet there were also countless other people and moments that helped the world know Hangzhou. An international student from Pakistan filmed the city he had come to call home, capturing not just its landmarks but the feeling of belonging. A volunteer from Zimbabwe found himself holding hands with local police and strangers in a human chain at West Lake to maintain traffic order, discovering that being welcomed means being trusted to help. The Hangzhou International Conference Center became a stage for cross-cultural encounter, while Hangzhou’s tech-themed travel routes offered visitors a chance to explore the city’s cutting-edge innovations.

Together, these moments traced a portrait of Hangzhou not as a place that simply welcomes visitors, but as one that listens, shares, and grows, through the people who carry its stories onward.

 

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SOURCE HZICC

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Flagship Tablet to Highlight Huawei Innovative Product Launch in Bangkok

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BANGKOK, April 27, 2026 /PRNewswire/ — Huawei officially announced the “Now Is Your Spark” Innovative Launch Event, due to be held in Bangkok, Thailand on May 7, 2026. This launch event will unveil a comprehensive lineup of flagship tablets, wearables, and smartphones. Empowering daily life with technology and exploring future frontiers through innovation, Huawei aims to inspire every user through intelligent experiences across all scenarios.

As one of the highlights of this launch event, the flagship tablet HUAWEI MatePad Pro Max will make its global debut. The HUAWEI MatePad Pro series has consistently delivered comprehensive experience breakthroughs with best-in-class productivity and creativity. This new device is Huawei’s best tablet yet, with a lightweight design, PC-level productivity, and PaperMatte Display, opening new possibilities for work, creation, and creative expression.

In the wearables sector, the HUAWEI WATCH FIT Series continues to gain widespread recognition from global consumers. By April 2026, shipments have exceeded 24 million units, setting a new benchmark in the fashion sports smartwatch market. The series offers a lightweight, comfortable wearing experience while providing professional sports guidance and health management features. At the Huawei Innovative Launch Event in Bangkok, the all-new HUAWEI WATCH FIT 5 Series will debut. It is set to become the ideal companion for users to express personal style, explore sports enjoyment, and monitor health around the clock. Additionally, this launch will introduce the HUAWEI WATCH GT Runner 2 Racing Legend Edition, specially designed for marathons with its upgraded data analysis capabilities to scientifically support every step of the run. Moreover, Huawei plans to unveil its first jewelry smartwatch designed in partnership with renowned international jewelry designer Francesca Amfitheatrof—the HUAWEI WATCH ULTIMATE DESIGN Spring Edition. Also making a grand return after five years is the next-generation premium kids watch, the HUAWEI WATCH KIDS X1 Series.

In the smartphone segment, HUAWEI nova 15 Max will deliver an upgraded experience for global consumers. Leveraging strengths in imaging technology, battery life, and reliable quality, it is an ideal companion for young people to capture life’s moments and unleash their creativity.

Now Is Your Spark— every individual can light up the world to drive change, and technology serves as the torch to ignite, connect, and amplify this force. By giving passion a voice, inspiration a purpose, and expression a stage, Huawei aims to empower consumers worldwide to write their own stories with innovative technologies.

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