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transcosmos sets up “aTable,” autonomous creative laboratory

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Generates new forms of creative work in partnership with art director Tetsuya Chihara

TOKYO, Nov. 22, 2024 /PRNewswire-PRWeb/ — transcosmos hereby announces that the company has set up “aTable,” a research laboratory that researches, creates, and executes next-gen marketing solutions from a creative perspective. In opening the laboratory, transcosmos has invited an art director, Tetsuya Chihara (CEO; LEMON LIFE Inc.) to co-explore new potential of creative work.

By delving into the true value of culture, creativity, media and technologies including generative AI, “aTable” aims to develop and deliver new services and solutions that strengthen engagement with consumers and ultimately maximize clients’ business performance.

Background and Purpose 
In today’s business environment, brands must transform conventional marketing approaches on the back of ever diversifying consumer values and lifestyles as well as stricter requirements to protect consumer privacy such as cookie laws and regulations. The importance of AI-powered creative content is also rising while data analysis and personalized marketing strategies enable precise marketing along with the advancement of AI technology. At the same time, consumer analysis and insights derived from vast amounts of data has ushered in a fundamental transformation to ways to produce creative content, optimizing the performance of new forms of advertisement such as vertical videos.

By delving into the true value of culture, creativity, media and technologies including generative AI, “aTable” aims to develop and deliver new services and solutions that strengthen engagement with consumers and ultimately maximize clients’ business performance.

To begin with, “aTable” will send out survey and study reports on various topics including vertical short videos, a format that is increasing popularity among consumers, while focusing on developing future marketers and creators. Going forward, “aTable” will lead the new age of marketing.

Collaboration with Tetsuya Chihara
Tetsuya Chihara, CEO at LEMON LIFE Inc. has become a partner in setting up “aTable.” Tetsuya is showcasing his talent across a range of genres from advertising, branding, to music video, commercial and film production. His creativity will be at the core of “aTable.”

“Will the word creative and creative jobs be killed by AI, and lose its power in this efficiency and compliance-driven world?” Tetsuya Chihara says. “aTable” is a team formed to defy that. Having fun, doing your best, finding something cool and just great, that’s how creativity emerges, and we will prove that together as a team.”

Creative lab initiatives
Creative lab will focus on the following to create new values by going beyond the conventional, and generating a series of bold ideas from a neutral approach.

Fusion of strategy and creativity

Study and execute strategies and tactics that best suit the characteristics of each media type to boost performance of advertisements and media. Create content that closely connects strategy with creativity, and develop a new framework that supports the latest format such as vertical short movies.

Innovation of creative technology

Proactively utilize cutting-edge AI creative technology to identify consumers’ latent needs and behavioral patterns, and pursue the possibility of creativity based on the findings.

Development of future marketers and creators

As a center of market-leading professionals in creative, media and technology, “aTable” also places priority in developing future marketers and creators. In addition, “aTable” will send out research results on specific areas and themes, thereby contributing to the growth of the industry as a whole.

Vision
Through “aTable,” transcosmos aims to maximize the potential of creativity, and create a new marketing & communication standard. Stay tuned.

aTable members
Tetsuya Chihara, Kenichi Sasaki, Changsoo Tanioka, etc.

Tetsuya Chihara
Art director/CEO of LEMONLIFE Inc.
Born in 1975 in Kyoto, Japan.
Tetsuya Chihara established a design studio, LEMON LIFE Inc. in 2011. Tetsuya’s design work goes across a wide range of genres such as advertising (H&M, Nisshin Cup Noodles and Laforet HARAJUKU collaboration project, etc.), fashion branding (une nana cool, etc.), CD jackets (GARAKUTA by Keisuke Kuwata, Kayoko Yoshizawa, etc.), drama production, music video and commercial production, and more. Tetsuya is also an initiator of KISS, TOKYO, a logo mark project to introduce Tokyo to the world. His activities go beyond boundaries to include a regional revitalization project in Fujiyoshida city. In July 2023, Tetsuya made his debut as a film director with Ice Cream Fever, making his longtime dream come true. In 2024, he relocated his office to Tokyu Plaza Harajuku “Harakado”, creating a new form of design studio, a fusion of community, shop, and schools in an open space.

transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost optimization through our 182 bases across 35 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients’ excellent products and services to consumers in 46 countries/regions around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever-changing business environment. Visit us here https://www.trans-cosmos.co.jp/english/

Media Contact
transcosmos inc., transcosmos inc., +81-3-6709-2251, pressroom@trans-cosmos.co.jp, https://www.trans-cosmos.co.jp/english/

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SOURCE transcosmos inc.

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AKEEYO to Showcase 711Air, 750S and H2 Ride Cameras at EICMA 2026

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SHENZHEN, China, Oct. 26, 2026 /PRNewswire/ — AKEEYO, a brand dedicated to dash cams and ride cameras, will exhibit at EICMA 2026, November 3–8 at Fiera Milano Rho, Italy. At Hall 24, Booth B67, the brand will showcase the 710Lite, 730Pro, 750Lite, 750S, 711Air and H2, spanning lightweight recording, 4K image quality and helmet-view capture.

711Air Makes Everyday Recording Simple

Weighing just 80g, the new 711Air adds minimal weight to a helmet, while its 1800mAh battery supports 8–10 hours of recording. One-touch quick recording, with vibration feedback confirming power on/off and recording start/stop, means riders never need to look at the camera. It also offers up to 36 hours of Always On Video (AOV) monitoring, plus 2.4GHz Wi-Fi, app connectivity and over-the-air (OTA) firmware updates.

750S Captures the Road in True 4K HDR

The 750S combines true 4K HDR recording with electronic image stabilization (EIS) for detailed, steadier riding footage. Dual-band Wi-Fi supports stable connections and efficient video transfers, while app access and OTA firmware updates simplify video management and keep the camera up to date. It is designed for touring riders, cyclists and anyone seeking high-quality recordings.

H2 Records from the Rider’s Perspective

Designed for helmet-view recording, the H2 features dual 1080p cameras that capture two perspectives at once, along with 8–10 hours of runtime and a 3-second quick-release mount. Its lightweight, easy-to-use design suits daily rides and longer motorcycle journeys.

Also on display are the AKY-730Pro 4K touchscreen camera, the ultra-compact AKY-710Lite and the endurance-focused 750Lite.

Visit AKEEYO at EICMA 2026

Dates: November 3–8, 2026
Booth: Hall 24 • Booth B67
Venue: Fiera Milano Rho
Address: Strada Statale del Sempione 28, 20017 Rho (MI), Italy

For AKEEYO, EICMA 2026 is the right stage to introduce the 711Air to riders, media and the global two-wheeler industry. Visitors can handle the 80g body and try one-touch recording in person, and dealers and distributors interested in partnering with AKEEYO are welcome to fill out the inquiry form.

About AKEEYO

AKEEYO designs dash cams and ride cameras for cars, motorcycles and bicycles, helping users record the road and relive their journeys.

Website: www.akeeyo.com 

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For A Bright Future Foundation Launches NextGen Finance Lab Across Manhattan High School District, New York

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District-wide rollout brings project-based financial literacy and professional mentorship to Manhattan’s 50 public high schools, building on a successful pilot at Jacqueline Kennedy Onassis High School

NEW YORK, Oct. 26, 2026 /PRNewswire/ — Louis Hernandez Jr.’s Foundation For A Bright Future (“For A Bright Future,” “FABF”), a 501(c)(3) nonprofit organization dedicated to expanding educational opportunity for underserved youth, today announced the district-wide expansion of its NextGen Finance Lab program into the Manhattan High School District. In partnership with the Manhattan High School District Team, under the supervision of Superintendent Gary Beidleman, FABF will launch the program’s first cohort of 8 high schools this fall, with plans to bring the NextGen Finance Lab to additional Manhattan high schools in the semesters that follow as part of a phased, district-wide rollout.

“At Jacqueline Kennedy Onassis, we saw firsthand what this program can do. Our students left Pitch Like A Dragon more confident, more articulate, and more prepared to manage their own financial futures than I’ve seen from any other initiative we’ve run. I’m proud that the model our students and teachers helped build is now reaching classrooms across Manhattan,” said Manuel A. Ureña, Principal, Jacqueline Kennedy Onassis High School.

The NextGen Finance Lab is a project-based financial literacy program that integrates the Dave Ramsey Financial Literacy curriculum with FABF’s FinTech mentorship ecosystem. Throughout the program, students build core skills in budgeting, saving, debt elimination, investing, and entrepreneurship, while working directly with FinTech industry professionals who share real-world perspective on banking, digital wallets, investing, and career pathways in financial technology. The program culminates in “Pitch Like A Dragon,” a school-level and district-level competition in which student teams pitch original business and FinTech concepts to a panel of industry leaders, venture capitalists, and New York City business professionals, with scholarship awards presented to top teams.

“This expansion is proof of what’s possible when a nonprofit, a school district, and industry partners commit to the same goal. Everything we’re scaling today started as a pilot at Jacqueline Kennedy Onassis High School, where educators and students helped shape the curriculum and the ‘Pitch Like A Dragon’ event structure now being adopted by seven more schools this fall. That’s how one school’s success becomes a lasting pathway for thousands of students across Manhattan,” said Gina Rogoto, SVP, Operations and Programs, For A Bright Future Foundation.”This expansion demonstrates the collective impact achievable through aligned partnerships. The model shaped at  Jacqueline Kennedy Onassis (JKO) High School now serves as a lasting foundation for advancing financial literacy for thousands of students across Manhattan,” said Gina Rogoto, SVP, Operations and Programs, FABF. The success at JKO High School, now fueling district‑wide deployment, was strengthened by the guidance of FABF’s Consultant in Academic Affairs and former Senior Deputy Chancellor of the NYC Department of Education, whose deep expertise helped shape a program adaptable to each school’s unique vision and academic priorities.

FABF and the Manhattan High School District Team have confirmed the following schools for the initial launch cohort:

Leadership and Public Service High SchoolJacqueline Kennedy Onassis High SchoolHigh School for Law and Public ServiceMurry Bergtraum High School for Business CareersHigh School of Fashion IndustriesHudson High School of Learning TechnologiesMott Hall High School: Finance Lab ProgramFood and Finance High School

FABF’s long-term goal is to bring the NextGen Finance Lab to all 50 high schools in the Manhattan District, expanding in phased cohorts over the coming semesters.

“As someone who spent a career in financial services, I know how much of a difference it makes when young people are exposed to these concepts early. This program doesn’t just teach students about money; it gives them the confidence to pitch real ideas, take feedback, and think like entrepreneurs,” said Benson Porter, Program Chairman, NextGen Finance Lab, FABF.

About For A Bright Future Foundation

Louis Hernandez Jr’s Foundation For A Bright Future is a 501(c)(3) not-for-profit organization that empowers underserved youth with equitable access to education, technology, financial capability, and wellness. We help students develop future‑ready skills that unlock lifelong opportunity and support thriving global communities. Learn more at www.fabff.org. 

FABF operates programs nationwide, including the NextGen Finance Lab, the NextGen Media Creators Lab, the merit- and need-based scholarships, and youth leadership development, working directly with schools, districts, and industry leaders to bridge opportunity gaps for the next generation.

Media Contact
Gina Rogoto, SVP, Operations and Programs
For A Bright Future Foundation
gmr@forabrightfuturefoundation.org

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SOURCE Louis Hernandez Jr.’s Foundation For A Bright Future

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VOICEBUDS, A QUIETER WAY TO WORK WITH VOICE, NOW AVAILABLE FOR HOLIDAY SHIPPING

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Voicebuds reinvent earbuds for personal voice computing, even below a whisper

SAN MATEO, Calif., Oct. 26, 2026 /PRNewswire/ — Subtle announced today that Voicebuds, its award-winning private voice computing device, is available to ship in time for the 2026 holiday season, with customers ordering by December 10th receiving their devices by December 24th.

Since Voicebuds were unveiled in January, AI voice dictation has surged in popularity, but the fundamental problems with voice input remain unsolved. Dictating aloud is awkward in open offices, offers little privacy in public spaces, and remains unreliable when others are speaking nearby.

With Voicebuds, Subtle has reinvented the earbud as a private voice interface that works even at a whisper. The device combines Subtle’s breakthrough voice isolation technology with an AI voice computing app for iPhone and Mac, enabling discreet, reliable voice computing in the places where people actually live and work. Voicebuds serve as both premium everyday earbuds for music and calls, and a personal computing device for voice dictation and AI. They are designed for voice productivity in crowded commutes, quiet libraries, noisy cafes, and shared spaces where traditional voice tools have always failed.

“It’s been inspiring to hear from our beta testers using Voicebuds to prompt AI in shared offices without booking a quiet booth, dictate on planes without bothering their seatmates, and take calls amid the noise and bustle of their daily lives,” said Tyler Chen, cofounder and CEO of Subtle. “We’re incredibly excited to put Voicebuds in the hands of all of our customers just in time for the holidays and hear what new use cases they come up with.”

In Subtle’s internal testing across real-world noise environments, Voicebuds delivered up to 5X fewer transcription errors than AirPods Pro 3 combined with leading AI dictation software.

Voicebuds offer:

Subtle voice dictation: Write with voice in any app on iPhone and Mac, without being overheard.Voice notes: Capture thoughts and ideas instantly, and access them across multiple devices.Contextual AI chat: Brainstorm with an AI assistant, without being overheard.Music and calls: Everyday listening, noise cancellation, multipair connectivity and clear calls.

For holiday shoppers, Voicebuds replace multiple devices and apps as a single product for listening, communication, and voice computing that finally works in the real world.

Voicebuds are available starting today for $249 in either Parchment White or Ink Black. Voicebuds ship with a 1-year membership to the Subtle app for iPhone and Mac, providing a complete voice productivity experience across dictation, contextual AI chat, and cross-device voice notes. After year one, users can continue the full Subtle Pro membership for $17 per month, or switch to the free tier anytime with full earbud functionality and limited AI usage.

Customers can order now at subtle.co.

About Subtle

Subtle is pioneering personal voice computing technology, designed to make voice the most effective, trusted interface anywhere. Its machine learning technology powers consumer hardware for whispered, private, and noise-resilient voice AI that works in real-world environments. Founded by Stanford engineers and based in the San Francisco Bay Area, Subtle is supported by funding from Entrada Ventures, Amplify Partners, Abstract Ventures, and founders of Twitter, Pinterest, and Perplexity. Learn more at subtle.co.

Media Contact

press@subtle.co

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SOURCE Subtle Computing

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