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AI Transformations in the TV Market, USD 64.7 Billion Growth Forecast (2024-2028) Driven by Innovation and Premium Products – Technavio Report

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NEW YORK, Nov. 22, 2024 /PRNewswire/ — Report with market evolution powered by AI- The global television market size is estimated to grow by USD 64.7 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 7.85%  during the forecast period.  Product innovation and advances leading to portfolio extension and product premiumization is driving market growth, with a trend towards advent of 8k UHD televisions. However, lack of 4k content  poses a challenge. Key market players include Apple Inc., Changhong, Elitelux Australia, Funai Electric Co. Ltd., Haier Smart Home Co. Ltd., Hisense International Co. Ltd., Koninklijke Philips N.V., Konka Group Co. Ltd., LG Electronics Inc., Micromax Informatics Ltd., MIRC Electronics Ltd., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd., Sony Group Corp., TCL Electronics Holdings Ltd., Videocon Industries Ltd., VIZIO Holding Corp., and Xiaomi Communications Co. Ltd..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Technology (UHD and HD), Display Size (Upto 43
inches, 55-64 inches, 48-50 inches, and Greater
than 65 inches), Display Type (LCD and OLED),
and Geography (APAC, North America, Europe,
South America, and Middle East and Africa)

Region Covered

APAC, North America, Europe, South America,
and Middle East and Africa

Key companies profiled

Apple Inc., Changhong, Elitelux Australia, Funai
Electric Co. Ltd., Haier Smart Home Co. Ltd.,
Hisense International Co. Ltd., Koninklijke Philips
N.V., Konka Group Co. Ltd., LG Electronics Inc.,
Micromax Informatics Ltd., MIRC Electronics Ltd.,
Panasonic Holdings Corp., Samsung Electronics
Co. Ltd., Sharp Corp., Skyworth Group Ltd., Sony
Group Corp., TCL Electronics Holdings Ltd.,
Videocon Industries Ltd., VIZIO Holding Corp., and
Xiaomi Communications Co. Ltd.

 

Key Market Trends Fueling Growth

The television market is witnessing significant advancements in display resolution technology, with 8K televisions gaining traction. At CES 2018, 8K resolution televisions were introduced, offering a higher resolution standard than 4K, with approximately 8,000 horizontal pixels. Although some vendors, including LG, Samsung, and Sony, have launched 8K television series, these are currently not consumer-grade and are available at premium prices. Vendors are expected to ramp up production of affordable consumer versions in the coming years. The development of 8K-compatible content is also crucial for the growth of this market. Overall, the increasing demand for high-resolution display devices and enhanced content creation is driving the adoption of 8K televisions. 

The Pay TV industry is evolving with new trends shaping the future market landscape. Pay TV models, including postpaid and prepaid services, are gaining popularity, especially in commercial sectors. Acquisitions of content providers and TV-as-a-Service (TVaaS) models are on the rise. Premium UHD content is driving demand, with territories in the technological segments of cable and satellite, as well as internet protocol, competing for consumer attention. Potential investors are eyeing the ecosystem, which includes traditional cable and satellite, digital television, and consumer electronics like Smart TVs, LCD, LED, and OLED screens. The industry offers opportunities in entertainment programs, data programs, and technologies like gaming and console compatibility. The evolution of consumer electronics, including eco-friendly designs and bezel-less displays, is also impacting the market. 

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Market Challenges

The adoption of Ultra High Definition (UHD) televisions is hindered by the limited availability of 4K content. This issue is compounded by the proprietary nature of 4K media, which restricts access to a significant portion of 4K videos. Over-the-top (OTT) platforms such as Sky, BT, Amazon, and Netflix are working to address this issue by adding 4K content to their offerings. However, access to these premium 4K videos comes at an additional cost. The primary challenges with 4K and 8K resolutions are the in-home capabilities and content distribution. Broadcasters have yet to produce 4K content due to the high capital investment required for contribution and distribution. Consequently, operators may not be incentivized to provide 4K UHD set-top boxes to consumers, creating a gap between demand and supply. This content gap is expected to hinder the growth of the global television market during the forecast period.The television market is undergoing significant changes with the evolution of consumer electronics. Internet-connected, storage-aware computers have transformed content delivery, enabling access to streaming services and gaming console compatibility. Smart TV enhancements like LCD, LED, and OLED displays offer technologies such as bezel-less and frameless designs. Eco-friendliness, home office integration, and TV as art are new trends. OLED displays and curved displays add value, while foldable displays are an emerging technology. The pay TV market, including cable TV, Direct-to-Home, and fiber optic services, faces competition from disposable incomes and emerging economies fueling consumer appetite for high-definition content and over-the-top platforms. Valuation of the market relies on content integration, viewer preferences, and ultra-high-definition services. Content security systems cater to residential sectors and housing units, catering to the needs of various consumers. Spotv, a new player, aims to disrupt the market with innovative offerings.

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Segment Overview 

This television market report extensively covers market segmentation by

Technology 1.1 UHD1.2 HDDisplay Size2.1 Upto 43 inches2.2 55-64 inches2.3 48-50 inches2.4 Greater than 65 inchesDisplay Type3.1 LCD3.2 OLEDGeography 4.1 APAC4.2 North America4.3 Europe4.4 South America4.5 Middle East and Africa

1.1 UHD-  The television market is a significant sector in media and entertainment. Broadcasters and streaming services compete to provide engaging content to viewers. Advertisers invest heavily to reach audiences through commercials and sponsorships. Consumers continue to demand high-quality programming and convenient viewing options. Innovations like smart TVs and on-demand services shape the market’s future. Industry growth is steady, driven by advancements in technology and consumer preferences.

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Research Analysis

The Pay TV market continues to evolve, with various technological segments including Cable TV, Direct-to-Home, and Fiber optic services, catering to the insatiable consumer appetite for high-definition content. Over-the-top platforms have disrupted traditional TV viewing, offering on-demand access to premium content in Ultra-High-Definition (UHD) and technologies. Smart TV capabilities enable seamless content integration and access to eco-friendly features like energy-saving modes. Territories and markets differ, with cable and satellite dominating the residential sector, while the commercial sector embraces Internet Protocol (IP) solutions. Innovations like OLED displays, Bezel-less and Frameless designs, TVs as art pieces, Curved displays, and Foldable displays add to the excitement. UHD content and technologies are the future, transforming the TV viewing experience.

Market Research Overview

The Pay TV market encompasses various segments, including Cable TV, Direct-to-Home (DTH), Fiber optic services, and Over-the-top (OTT) platforms. Valuation of this industry is driven by consumer appetite for high-definition content and advanced Smart TV capabilities. Technological segments like Ultra-High-Definition (UHD) services and Content Security Systems are gaining traction. Residential sectors, particularly housing units, are significant contributors to the Pay TV industry. Viewer preferences and Pay TV models continue to evolve, with acquisitions and TV-as-a-Service (TVaaS) models emerging. Commercial sectors, potential investors, and territories are also part of the ecosystem. Traditional cable TV and premium content are being challenged by UHD content and technological advancements like internet protocol, gaming, and technologies. Consumer electronics evolution, such as LCD, LED, OLED, and eco-friendly designs, are enhancing the TV viewing experience. The future market landscape includes bezel-less, frameless designs, TV as art, curved displays, and foldable displays. Disposable incomes and emerging economies are expanding the market.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TechnologyUHDHDDisplay SizeUpto 43 Inches55-64 Inches48-50 InchesGreater Than 65 InchesDisplay TypeLCDOLEDGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Workday Adaptive Planning Achieves FedRAMP Moderate Authorization to Support Federal Workforce and Budget Planning

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New Milestone Helps Federal Agencies Plan Workforce and Budgets in One Secure, Modern System

WASHINGTON, July 23, 2026 /PRNewswire/ — Workday Government, a wholly owned subsidiary of Workday, Inc. (NASDAQ: WDAY), the enterprise AI platform for HR, finance, and IT, today announced that Workday Adaptive Planning has achieved FedRAMP Authorization at the Moderate Impact Level. The authorization confirms that Workday Adaptive Planning meets the security and compliance standards required to handle sensitive, unclassified federal data, giving agencies a secure, compliant foundation for modern planning.

Federal agencies are under pressure to do more with less, manage costs, and maintain clear records of their decisions. Yet disconnected data, legacy systems, and manual spreadsheet work can make it hard to understand how organizational decisions affect the workforce. Workday Adaptive Planning helps agencies modernize planning by bringing workforce planning, budgeting, and forecasting together so agencies can plan with connected workforce and financial data.

“Federal agencies must align their people, funding, and priorities to deliver their missions effectively,” said Lynn Martin, general manager, Workday Government. “With FedRAMP Moderate authorization, Workday Adaptive Planning gives agencies the secure foundation they need to unify workforce and financial planning. This clarity allows leaders to evaluate trade-offs, allocate resources with impact, and prepare confidently for what lies ahead.”

With Workday Adaptive Planning, agencies can model and assess the workforce implications of organizational change, such as hiring freezes, budget reductions, or reorganizations, to understand the potential effects on headcount, costs, project timelines, and mission readiness. Agencies can also use workforce data to identify talent trends and skills gaps. Finance teams can evaluate competing program requests, allocate costs across funds and programs, monitor budgets throughout the procurement lifecycle, and identify potential overruns earlier. Built-in audit capabilities and FIPS 140-3 compliant security help agencies strengthen fiscal discipline, maintain compliance, and make faster, better-informed decisions.

“Federal agencies need a planning tool they can trust to protect their data and still move fast,” said Ben Pierce, general manager, Workday Adaptive Planning. “With FedRAMP authorization, Workday Adaptive Planning gives them a secure, modern way to make budgeting and workforce planning less painful and a lot more useful.”

As part of Workday Government Cloud, Workday Adaptive Planning works alongside Workday human capital management and financial solutions, helping agencies plan with connected data. By bringing planning into the same platform that powers HR and finance, Workday Government helps agencies move beyond systems that simply record work to a modern, connected foundation for planning safely and collaboratively.

Workday Adaptive Planning is expected to be available to Workday Government customers in early 2027.

For More Information

Explore how Workday Adaptive Planning gives government organizations the power to plan, budget, and forecast the future here.Learn about the mission of Workday Government here.

About Workday Government
Workday Government is a wholly owned subsidiary of Workday, the enterprise AI platform for HR, finance, and IT. Workday Government is dedicated to serving the U.S. government by unifying HR and finance on one intelligent platform with AI at the core, empowering agencies at every level with the clarity, confidence, and insights they need to adapt quickly, make better decisions, and deliver on their missions. Workday Government supports a range of agencies across the civilian, defense, and intelligence communities. For more information about Workday Government, visit workday.com/federal. For more information about Workday visit workday.com.

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding Workday’s plans, beliefs, and expectations. These forward-looking statements are based only on currently available information and our current beliefs, expectations, and assumptions. Because forward-looking statements relate to the future, they are subject to inherent risks, uncertainties, assumptions, and changes in circumstances that are difficult to predict and many of which are outside of our control. If the risks materialize, assumptions prove incorrect, or we experience unexpected changes in circumstances, actual results could differ materially from the results implied by these forward-looking statements, and therefore you should not rely on any forward-looking statements. Risks include, but are not limited to, risks described in our filings with the Securities and Exchange Commission (“SEC”), including our most recent report on Form 10-Q or Form 10-K and other reports that we have filed and will file with the SEC from time to time, which could cause actual results to vary from expectations. Workday assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release, except as required by law.

Any unreleased services, features, or functions referenced in this document, our website, or other press releases or public statements that are not currently available are subject to change at Workday’s discretion and may not be delivered as planned or at all. Customers who purchase Workday services should make their purchase decisions based upon services, features, and functions that are currently available.

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SOURCE Workday Inc.

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Ontinue Wins Gold Stevie® Award for Advancing the Future of Managed Security Operations

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Recognition Honors the Innovation Behind Ontinue’s Agentic SOC, Where AI Agents And Expert Cyber Defenders Work Together to Deliver Autonomous, Governed Security Operations

ZURICH, July 23, 2026 /PRNewswire/ — Ontinue, a leading MXDR partner providing nonstop managed security operations through its Agentic SOC, today announced it received a Gold Stevie® for Technology Excellence Award, recognizing the innovation behind its ION MXDR platform and Agentic SOC. The award was presented in the New Product of the Year – Information Technology (Cybersecurity) category, honoring Ontinue’s continued advancement of AI-powered security operations.

Ontinue was recognized for pioneering the Agentic SOC, a new operating model that treats security decision-making itself as software: governed, measurable, and built to scale with attackers who now operate at machine speed. Rather than layering AI onto existing workflows, Ontinue re-engineered its ION MXDR platform around a multi-agent architecture, with specialized agents spanning threat hunting, investigation, response, and posture hardening, that reason over each customer’s accumulated context and progressively take on more decision-making as trust is earned, while Ontinue’s Cyber Defenders retain governance and accountability throughout.

Ontinue defines an Agentic SOC as a security operations model in which software agents progressively assume responsibility for security decisions and actions, under continuous human governance, using accumulated context, policy, and learned behavior. In December 2024, this model went live in production for every ION MXDR customer, extending autonomous investigation to Tier 2-level incidents for the first time in the industry. The result is a platform that acts less like a tool and more like a team.

Ontinue’s Agentic SOC, by the numbers:

Autonomously investigates incidents within minutesCuts mean time to investigate by 50 percentResolves 99.5 percent of incidents without customer involvementDrives median response time for high-severity incidents under nine minutesPre-approves 97 percent of response actions, based on trust earned directly from customers

For Ontinue’s customers, that translates directly into business outcomes, such has stronger Secure Scores, security teams freed from alert fatigue, and hundreds of analyst hours returned to work that actually moves the business forward.

“The cybersecurity industry doesn’t need more AI features, it needs a fundamentally better way to operate security,” said Moritz Mann, Chief Executive Officer at Ontinue. “This recognition validates the work our teams have done over the past two years to transform AI from an assistant into a trusted operational capability. It’s recognition of an operating model that is already delivering measurable outcomes for customers every day.”

“We congratulate all of the winners in the third annual Stevie® Awards for Technology Excellence for their outstanding achievements,” said Stevie Awards President Maggie Miller. “Their innovations are helping shape the future of technology across every industry, and we look forward to celebrating their success on October 28.”

The Stevie Awards for Technology Excellence celebrate the remarkable accomplishments of individuals, teams, and organizations shaping the future of technology across all industry sectors. More than 700 nominations from organizations of all sizes in 37 nations and territories were submitted this year for consideration in a wide range of tech-related categories. More than 180 professionals worldwide participated in the judging process to select this year’s honorees.

Details about the Stevie Awards for Technology Excellence and the list of 2026 Stevie winners are available at http://Tech.StevieAwards.com.

About Ontinue
As a leading provider of AI-powered managed security operations, Ontinue is on a mission to give every organization the freedom to focus on what they do best; by making nonstop security excellence accessible, not just aspirational. By combining advanced AI with deep human expertise, Ontinue delivers managed security operations that are tailored to each organization’s unique environment, operational needs, and risk profile.

Ontinue’s ION SecOps Platform integrates AI-driven insights, automation, and real-time collaboration to continuously prevent, detect, and respond to threats. With deep expertise in Microsoft security technologies, Ontinue helps customers maximize the value of their existing investments while achieving stronger, more scalable security outcomes.

Continuous protection. AI-powered Nonstop SecOps. That’s Ontinue.

About the Stevie Awards
Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business, the Stevie Awards for Technology Excellence and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

CONTACT: Alison Raymond, araymond@ontinue.com 

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New Harris Poll and Ruth AI Study: 81% of Americans Would Let an AI Agent Handle Part of Their Job Search

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Nearly half would let AI negotiate their salary, while 76% have never heard that AI can provide biased career guidance

SAN FRANCISCO, July 23, 2026 /PRNewswire/ — Artificial intelligence has become a mainstream source of career and financial advice for American workers, according to a national survey of 2,131 U.S. adults conducted by The Harris Poll in collaboration with Ruth AI, the AI career strategist built for women.

The full study, The Trust Gap, is available at https://ruthapp.ai/research and has already drawn coverage from Fast Company.

Nearly half of Americans (45%) have used an AI platform such as ChatGPT, Claude, or Gemini for career or work-related advice. That rises to 66% of Millennials and 63% of Gen Z. One in three U.S. adults has used AI for advice about money at work, including salary, raises, bonuses, or negotiating pay.

Americans are also increasingly willing to let AI act on their behalf. Eighty-one percent would be comfortable having an AI agent handle at least one part of a job search, climbing to 90% of Millennials. A majority would let AI search for jobs (67%), conduct pre-interview research (67%), update their resume (65%), or apply for jobs outright (55%). Nearly half would let AI negotiate their benefits (49%) or salary (47%).

Yet awareness of the technology’s documented limitations remains low. Three in four Americans (76%) had never heard that independent research has found AI can produce biased career and salary guidance. Seventy-two percent agree that AI can sound confident even when its advice turns out to be wrong.

“Americans are handing AI some of the most consequential decisions of their working lives, from the job search to the salary ask, while most have never heard that the guidance can carry bias,” said Valerie Chapman, founder and CEO of Ruth AI. “We are delegating faster than we are asking questions. The responsibility now falls on the people building AI to earn the trust users are already giving it.”

About the Survey

The survey was conducted online within the United States by The Harris Poll from June 11-13, 2026, among a nationally representative sample of 2,131 U.S. adults, including 420 Gen Z adults, 620 Millennials, 519 Gen X adults, and 572 Baby Boomers. Data were weighted to the U.S. general adult population. Some questions were asked only of respondents who had used AI for the relevant purpose. References to research on biased AI guidance refer to external academic research (Sorokovikova, Chizhov, Eremenko & Yamshchikov, 2025; arXiv:2506.10491) and are not findings measured by this survey.

About The Harris Poll Thought Leadership Practice

Building on more than 60 years of experience pulsing societal opinion, The Harris Poll Thought Leadership Practice designs research that is credible, creative, and culturally relevant, driving thought leadership and uncovering trends for today’s biggest brands.

About Ruth AI

Ruth AI is an AI career strategist built for women, on a mission to close the $1.6 trillion gender wage gap. Based in San Francisco, Ruth AI is building a suite of AI agents that help women build personal brands, negotiate their worth, and launch their businesses. Learn more at https://ruthapp.ai.

Media Contact

Valerie Chapman
Founder and CEO, Ruth AI
419380@email4pr.com
786-375-1110

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