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Geofencing Market to Be Worth $12.7 Billion by 2031 – Exclusive Report by Meticulous Research®

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REDDING, Calif., Nov. 25, 2024 /PRNewswire/ — According to a new market research report titled ‘Geofencing Market by Offering (Solutions, Services), Type (Fixed Geofencing, Mobile Geofencing), Connectivity Technology (Passive Geofencing), Organization Size, End-use Industry (Retail & Consumer Goods) and Geography—Global Forecast to 2031.’

The geofencing market is projected to reach $12.7 billion by 2031, at a CAGR of 23.6% during the forecast period 2024–2031.

Geofencing is a technology that establishes a virtual perimeter around a physical location using geographic coordinates. It enables automated responses or notifications when a device enters or exits this designated area. This method is widely utilized for various purposes, including targeted marketing, security monitoring, fleet management, and enhancing personalized user experiences.

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The market’s growth is driven by factors such as the rising demand for location-based services, the increasing use of spatial data and analytics tools, and the growing demand for geofencing solutions within the retail sector. However, concerns regarding privacy and data security restrain this growth.

Additionally, the growing adoption of geofencing solutions by small and medium-sized enterprises (SMEs) and the integration of these solutions with Internet of Things (IoT) devices are expected to offer market growth opportunities. However, misconceptions and a lack of understanding about geofencing solutions are some of the challenges hindering the market’s growth.

The geofencing market is segmented by offering (solutions, services (deployment & integration services, support & maintenance services, consulting and advisory services, and API management and testing services), type (fixed geofencing, mobile geofencing), connectivity technology (active geofencing, passive geofencing), organization size (large enterprises, small & medium-sized enterprises), end-use industry (transportation & logistics, retail & consumer goods, healthcare, media and entertainment, BFSI, government, industrial manufacturing, and other end-use industries). The study also evaluates industry competitors and analyzes the market at the regional and country levels.

Among the Offerings studied in this report, the services segment is expected to register a higher CAGR during the forecast period. The rising demand for geofencing services that provide real-time location-based insights, an increasing need for comprehensive implementation and support services to optimize the performance of location-based applications, and a growing need for API management and testing services are expected to support the growth of this segment.

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Among the types studied in this report, the mobile geofencing segment is expected to register a higher CAGR during the forecast period. The increasing number of smartphone users, the rising demand for mobile geofencing to deliver real-time notifications and alerts based on user movements, the integration of mobile geofencing with IoT devices, and the growing use of mobile geofencing to enhance in-store customer experiences are expected to support the growth of this segment.

Among the connectivity technology types studied in this report, the passive geofencing segment is expected to register a higher CAGR during the forecast period. The increasing demand for passive geofencing in attendance tracking, its applications in the retail sector, and the rising need to monitor patients’ locations within healthcare settings are expected to support the growth of this segment.

Among the organization sizes studied in this report, the small & medium enterprises segment is expected to register a higher CAGR during the forecast period. The increasing demand for geofencing solutions to enhance operational efficiency and a growing reliance on these technologies to boost productivity are expected to support the growth of this segment.

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Among the end-use industries studied in this report, the transportation & logistics segment is expected to register the highest CAGR during the forecast period. The growth of this segment is driven by the increasing demand for real-time monitoring of vehicles and the need for geofencing to manage traffic conditions. Additionally, geofencing offers numerous benefits to the transportation & logistics industry, including enhanced fleet management, improved operational efficiency, increased safety, and higher customer satisfaction.

Among the regions studied in this report, Asia-Pacific is expected to register the highest CAGR of 25.0% during the forecast period. The growth of this regional market is driven by the increasing demand for geofencing solutions in the retail & consumer goods sector, the rising adoption of these solutions among SMEs, and the integration of geofencing with machine learning and IoT technologies. Additionally, significant infrastructure development in countries such as China, South Korea, Japan, and India, along with the rapid growth of regional economies, technological advancements, and increased investment from market players, are contributing to the growth of this market.

The key players operating in the geofencing market include Bluedot Innovation (U.S.), Radar Labs, Inc. (U.S.), Infillion (U.S.), Mapsted Corp. (Canada), Geomoby Pty Ltd. (Australia), Esri (U.S.), LocationSmart (U.S.), Apple, Inc. (U.S.), GeoComply Solutions Inc. (Canada), Raveon Technologies (U.S.), PlotProjects B.V. (Netherlands), and IBM Corporation (U.S.).

Geofencing Industry Overview: Latest Developments from Key Market Players

In October 2023, Radar Labs, Inc. (U.S.) launched its fraud detection and geo-compliance solution, a developer-friendly and cost-effective geolocation tool designed for the gaming industry and other sectors.In March 2022, Radar Labs, Inc. (U.S.) partnered with Olo (U.S.) to reduce wait times for order-ahead and pickup services for leading quick-service restaurants (QSRs). Radar’s geofencing and trip tracking solutions automatically send orders placed through Olo to a restaurant’s kitchen when customers are nearing arrival, ensuring order freshness and minimizing customer wait times.

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Scope of the Report:

Geofencing Market Assessment—by Offering

SolutionsServicesDeployment & Integration ServicesSupport & Maintenance ServicesConsulting and Advisory ServicesAPI Management and Testing Services

Geofencing Market Assessment—by Type

Fixed GeofencingMobile Geofencing

Geofencing Market Assessment—by Connectivity Technology

Active GeofencingPassive Geofencing

Geofencing Market Assessment—by Organization Size

Large EnterprisesSmall & Medium-sized Enterprises

Geofencing Market Assessment—by End-use Industry

Transportation & LogisticFleet ManagementAsset MonitoringRoute OptimizationOther Transportation & Logistic ApplicationsRetail & Consumer GoodsMarketing and PromotionsIn-store NavigationInventory ManagementOther Retail & Consumer Goods ApplicationsHealthcarePatient Management and EngagementEmergency Response and ManagementOther Healthcare ApplicationsMedia & EntertainmentEvent Management and PromotionLocation-Based AdvertisingBehavior TrackingOther Media and Entertainment ApplicationsGovernment and DefenseSecurity and SurveillanceAccess ControlOther Government and Defense ApplicationsIndustrial ManufacturingWorkforce ManagementAsset Tracking and ManagementOther Industrial Manufacturing ApplicationsBFSICustomer Engagement and MarketingInsuranceOther BFSI ApplicationsOther End-use Industries

Geofencing Market Assessment—by Geography

North AmericaU.S.CanadaEuropeU.K.GermanyFranceSpainItalySwitzerlandPolandRest of EuropeAsia-PacificChinaJapanIndiaSingaporeSouth KoreaAustralia & New ZealandRest of Asia-PacificLatin AmericaMexicoBrazilRest of Latin AmericaMiddle East & AfricaUAEIsraelRest of Middle East & Africa

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Location-based Services Market by Component, Technology (GNSS, GPS), Application (Navigation, Tracking), Location Type, End-use Industry (Government and Public Sector, Transportation & Logistics, Smart Cities), and Geography – Global Forecast to 2031 – https://www.meticulousresearch.com/product/location-based-services-market-5252

Asia-Pacific Location-based Services Market by Component, Technology (GNSS, GPS), Application (Navigation, Mapping, GIS), Location Type, End-use Industry (Transportation & Logistics, Retail & E-commerce), and Geography – Forecast to 2031 – https://www.meticulousresearch.com/product/asia-pacific-location-based-services-market-5784

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Artificial Casings Market Research Summary

Particulars

Details

Number of Pages

350

Format

PDF

Forecast Period

2024–2031

Base Year

2024

CAGR (Value)

23.6 %

Market Size (Value)

$12.7 Billion by 2031

Segments Covered

By Offering

SolutionsServicesDeployment & Integration ServicesSupport & Maintenance ServicesConsulting and Advisory ServicesAPI Management and Testing Services

By Type

Fixed GeofencingMobile Geofencing

By Connectivity Technology

Active GeofencingPassive Geofencing

By Organization Size

Large EnterprisesSmall & Medium-sized Enterprises

By End-use Industry

Transportation & LogisticFleet Management   Asset Monitoring   Route Optimization   Other Transportation & Logistic Applications   Retail & Consumer Goods     Marketing and Promotions   In-store Navigation   Inventory Management   Other Retail & Consumer Goods Applications   Healthcare     Patient Management and Engagement   Emergency Response and Management   Other Healthcare Applications   Media and Entertainment     Event Management and Promotion   Location-Based Advertising   Behavior Tracking   Other Media and Entertainment Applications   Government and Defense     Security and Surveillance   Access Control   Other Government and Defense Applications   Industrial Manufacturing     Workforce Management   Asset Tracking and Management   Other Industrial Manufacturing Applications   BFSICustomer Engagement and MarketingInsuranceOther BFSI ApplicationsOther End-use Industries

Countries Covered

North America (U.S., Canada), Europe (Germany, U.K., France, Italy, Spain, Switzerland, Poland, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Singapore, South Korea, Australia & New Zealand, Rest of Asia-Pacific), Latin America (Brazil, Mexico, Rest of Latin America) and the Middle East & Africa (UAE, Israel, Rest of Middle East & Africa)

Key Companies

Bluedot Innovation (U.S.), Radar Labs, Inc. (U.S.), Infillion (U.S.), Mapsted Corp. (Canada), Geomoby Pty Ltd. (Australia), Esri (U.S.), LocationSmart (U.S.), Apple, Inc. (U.S.), GeoComply Solutions Inc. (Canada), Raveon Technologies (U.S.), PlotProjects B.V. (Netherlands), and IBM Corporation (U.S.).

Contact:
Meticulous Market Research Pvt.Ltd.
1267 Willis St, Ste 200 Redding,
California, 96001, U.S.
USA: +1-646-781-8004
Europe: +44-203-868-8738
APAC: +91 744-7780008
Email- sales@meticulousresearch.com
Visit Our Website: https://www.meticulousresearch.com/
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Meticulousblog.org | Top Market Research Reports Blog – https://meticulousblog.org/
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The Inner Circle acknowledges Colleen Reilly as a Pinnacle Professional Member Inner Circle of Excellence

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PORT ST. JOE, Fla., April 24, 2026 /PRNewswire/ — Prominently featured in The Inner Circle, Colleen Reilly is honored as a Pinnacle Professional Member Inner Circle of Excellence for her contributions to Transforming Catering and Event Services in Northwest Florida.

Since 2015, Colleen Reilly has served as founder and CEO of Catering Connections, a company that has redefined catering in Northwest Florida’s beach communities through innovation, collaboration, and community focus. Guided by her motto “Just one call feeds them all,” Ms. Reilly established a unique model by partnering with local restaurants to showcase their specialties, fostering unity among businesses while providing clients with one-of-a-kind event experiences.

With over 15 years of industry expertise, Ms. Reilly specializes in coordinating weddings, family reunions, and corporate events, managing every detail from client consultation to menu planning and flawless execution. Her dedication to service has earned Catering Connections multiple recognitions, including the Couples Choice Award from WeddingWire from 2021 to 2025, the Best of Florida Award from 2022 to 2024, and the Lux Life Hospitality and Catering Award in 2023 and 2024.

Ms. Reilly’s career foundation includes an associate degree in paralegal studies, magna cum laude, from Volunteer State College, a reflection of her meticulous approach to detail and commitment to excellence. Beyond her business, she serves her community as a board member of the Historic St. Andrews Waterfront Partnership and as president of Friends of the Governor Stone Inc., a nonprofit dedicated to preserving maritime heritage in Panama City. Her previous civic contributions include serving five years as a guardian ad litem, advocating for children within the legal system, and volunteering as a school chaperone for international student trips.

A leader who blends innovation with service, Ms. Reilly continues to grow Catering Connections while deepening her commitment to the local community. Looking ahead, she remains dedicated to expanding her company’s impact, bringing people together, and creating meaningful experiences through food and fellowship.

Contact: Katherine Green, 516-825-5634, editorialteam@continentalwhoswho.com

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SOURCE The Inner Circle

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Media Contributor Kianga Moore to Host Executive Media Roundtable On AI’s Transformational Impact in Retail

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Leaders from AdFury.ai, Vendormint, and New Nexus Group to Explore Real-Time Decision-Making, Resilience, and Growth in a Volatile Market

NEW YORK, April 24, 2026 /PRNewswire/ — As retailers navigate ongoing economic uncertainty, supply chain volatility, and rapidly shifting consumer expectations, the upcoming convening of a high-level roundtable discussion will examine how artificial intelligence is reshaping the retail landscape in real time.

Moderated by Media Contributor Kianga Moore, to be held on Wednesday, April 29 at 11h00am (EST), the roundtable will bring together senior leaders from AdFury.ai, Vendormint and New Nexus Group to discuss how modern enterprise platforms are leveraging AI to drive agility, efficiency, and long-term resilience across the retail ecosystem.

The discussion will additionally focus on how AI is enabling retailers to respond dynamically to changing demand signals, optimize marketing investments, and strengthen interoperability across increasingly complex vendor and marketplace networks.

“Retailers today are operating in a constant state of disruption”, stated Kianga Moore. “This roundtable will explore how AI is not just a tool for efficiency, but a strategic asset for anticipating change and building more resilient, adaptive American enterprise.”

Key discussion topics will include remarks on how, for example, enterprise AI platforms are helping retailers respond instantly to fluctuations in consumer demand, pricing pressures, and external supply chain disruptions and the role of AI in enhancing interoperability across vendors, partners, and marketplaces to create more agile and resilient retail infrastructures in 2026.

Rob Gonda, Chief Technical Officer at Vendormint, stated that, “Interoperability is the backbone of modern retail. AI enables seamless communication between platforms, vendors, and marketplaces—turning fragmented systems into cohesive, responsive ecosystems that can adapt under pressure.”

Discussion topics will also include machine learning’s ability to optimize ad spend, improving personalization, and delivering measurable ROI while maintaining brand trust and regulatory compliance.

Eric Howerton, Co-Founder and Chief Growth Officer of AdFury.ai, added that,”AI is fundamentally changing how brands approach customer acquisition. By leveraging machine learning through fine-tuned, retail-specific agentic flows, we can not only optimize ad spend in real time, but we can also ensure messaging is personalized, compliant, and aligned with evolving consumer expectations.”

And indeed the roundtable will include discussions on how AI-powered predictive analytics can help businesses anticipate economic, technological, and geopolitical disruptions ahead—and plan accordingly.

Cheryl Yarbrough, Vice President of Partnerships at New Nexus Group added that, “Resilience in retail is no longer built in quarterly planning cycles-it’s built in real time. AI gives organizations the ability to identify disruptions before they cascade, pivot strategies before momentum is lost, and maintain continuity when the market moves faster than any human team can react alone.”

The roundtable will be held via Zoom TeleConference, with questions from the press and key stakeholders to follow opening remarks and a 30-minute Q&A between the moderator and the panelists.

For all media inquiries and to register to attend, please contact: Sam Amsterdam, Amsterdam Group Public Relations Inc. – Sam@AmsterdamGroup.net / +1 (202) 910-8349

Vendormint (https://vendormint.com)New Nexus Group (https://www.newnexusgroup.com)AdFury.ai (https://www.adfury.ai)

Samuel Amsterdam
Communications Counsel
Vendormint
samuelamsterdam@gmail.com

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SOURCE Vendormint

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Fairway Home Mortgage Earns Prestigious USA TODAY Top Workplaces Award For 6th Consecutive Year

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Fairway CEO Steve Jacobson Named #1 Leadership Award Winner of Companies With 2500+ Employees

MADISON, Wis., April 24, 2026 /PRNewswire/ — Fairway Home Mortgage announced that it has earned the prestigious 2026 USA TODAY Top Workplaces award. This is the sixth year in a row Fairway achieved this honor.

The award honors organizations with 150 or more employees that have created exceptional, people-first cultures. This year, more than 40,500 organizations were invited to participate. The winners are recognized for their commitment to fostering a workplace environment that values employee listening and engagement. USA TODAY showcased the winners at the National Awards Summit in Nashville. Watch the video of the event here.

“Being recognized with this award reflects Fairway’s commitment to bringing our people together face-to-face,” said Fairway’s CEO and Founder Steve Jacobson. “Companies are better when their people are around each other. People need each other and they learn from each other, and we’re very intentional about creating opportunities for in-person collaboration at Fairway.”

Jacobson demonstrated that in-person collaboration when he traveled to Knoxville this week with Fairway Senior Vice President Dan Richards to spend time with one of Fairway’s branches and their local real estate partners. “We engaged in real conversations about the market, discussed what people are seeing on the ground, and talked about how Fairway keeps showing up for clients,” said Richards. “It’s a reflection of the same hands-on approach that has defined Fairway’s culture for more than two decades.”

“To be named a Top Workplace for six consecutive years speaks to Fairway’s leadership, our mindset, and the empowerment of our staff,” said Fairway’s Chief People and Engagement Officer Julie Fry. “Our strength isn’t just what we offer employees. What sets a top workplace apart is the daily commitment to people—prioritizing connection, valuing contributions, and creating an environment where employees feel energized to serve because they feel valued first.”

The winners are determined by authentic employee feedback captured through a confidential survey conducted by Energage, the HR research and technology company behind the Top Workplaces program since 2006. The results are calculated based on employee responses to statements about Workplace Experience Themes, which are proven indicators of high performance.

“Earning a USA TODAY Top Workplaces award is a testament to an organization’s credibility and commitment to a people-first culture,” said Eric Rubino, CEO of Energage. “This award, driven by real employee feedback, is more than just a recognition — it’s proof that your employees believe in the organization and its leadership. Job seekers and customers look for this trusted badge of credibility and excellence. It signals a company that values its people, and that kind of culture resonates in today’s competitive market”

About Fairway Home Mortgage
Madison, WI- and Carrollton, TX-based Fairway Independent Mortgage Corporation (NMLS #2289) is a full-service mortgage lender licensed in all 50 states. Fairway is the #2 overall retail lender in the U.S.

About Energage
Making the world a better place to work together.™
Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 20 years of culture research and the results from 30 million employees surveyed across more than 80,000 organizations, Energage delivers the most accurate competitive benchmark available. With access to a unique combination of patented analytic tools and expert guidance, Energage customers lead the competition with an engaged workforce and an opportunity to gain recognition for their people-first approach to culture. For more information or to nominate your organization, visit energage.com or topworkplaces.com.

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SOURCE Fairway Home Mortgage

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