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TV and Movie Merchandise Market to Grow by USD 103.5 Billion (2024-2028), Driven by E-Commerce Platform Growth, AI Redefining Market Landscape – Technavio

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NEW YORK, Nov. 25, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global TV and Movie merchandise market  size is estimated to grow by USD 103.5 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  9.45%  during the forecast period. Growth of e-commerce platforms is driving market growth, with a trend towards entertainment companies capitalizing on merchandise sales. However, uncertain economic conditions  poses a challenge.Key market players include 41 Entertainment LLC, Aardman Animations Ltd., Amazon.com Inc., AT and T, Banijay Group, Charter Communications Inc., Comcast Corp., Grindstore Ltd., Hasbro Inc., iMPACTFUL Group Inc., LEGO System AS, Mattel Inc., Netflix Inc., Paramount Global, RTL Group SA, Sony Group Corp., Striker Entertainment LLC, The Walt Disney Co., WildBrain Ltd., and World Wrestling Entertainment Inc..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Application (Offline retail and Online retail), Product (Apparel, Toys, Accessories, Video games, and Others), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

41 Entertainment LLC, Aardman Animations Ltd., Amazon.com Inc., AT and T, Banijay Group, Charter Communications Inc., Comcast Corp., Grindstore Ltd., Hasbro Inc., iMPACTFUL Group Inc., LEGO System AS, Mattel Inc., Netflix Inc., Paramount Global, RTL Group SA, Sony Group Corp., Striker Entertainment LLC, The Walt Disney Co., WildBrain Ltd., and World Wrestling Entertainment Inc.

Key Market Trends Fueling Growth

The TV and movie merchandise market is booming, with trends including toys, apparel, collectibles, comic books, action figures, artwork, home décor, accessories, video games, and more. Both kids and adults are driving demand for these products, fueled by streaming services, social media, and ecommerce. Nostalgia-driven merchandise is a significant trend, with collectibles leading the way. However, challenges such as counterfeiting, high marketing costs, and oversaturation persist. Costumes, movie scripts, and licensed sellers are also part of the mix. Consumers prefer online shopping for convenience, but offline retailers still hold appeal for fan interaction and celebrity endorsement. Purchasing habits vary, with community engagement and viral sensations influencing sales. Product quality, health, and environmental concerns are also important factors. E-commerce expansion continues, with fast delivery options and smart home products gaining popularity. 

Entertainment companies have shifted their focus from relying solely on ticket sales to generating revenue through merchandise. With declining DVD sales and a stagnant global box office, studios like Disney’s Marvel Cinematic Universe are turning to merchandise as an alternative revenue stream. Consumer products now significantly impact moviemaking decisions, leading to sequels and franchises. Notably, some films have earned more revenue from merchandise sales than box office collections. This trend underscores the importance of merchandise in the entertainment industry. 

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Market Challenges

•         The TV and movie merchandise market is a thriving industry, catering to the demands of kids and adults alike. Toys, apparel, collectibles, comic books, action figures, artwork, home décor, accessories, video games, and more, all generate significant revenue. However, challenges abound. Counterfeiting is a major concern, leading to high marketing costs to ensure authenticity. Nostalgia-driven merchandise continues to be popular, but oversaturation and storage constraints can limit growth. Purchasing habits vary between online shopping websites and offline retailers, with fan interaction and celebrity endorsement driving sales. E-commerce expansion is crucial, but product quality, health, and environmental concerns must be addressed. Smart home products, wearables, and fast delivery options are key trends. Collectors seek authenticity, while cultural phenomena and viral sensations create sudden demand. Overall, the market requires careful management to navigate these challenges and capitalize on opportunities.

•         The economic instability in various countries could negatively impact the TV and movie merchandise market. Vendors, advertisers, affiliates, suppliers, retailers, insurers, and theater operators may experience reduced sales due to weak or uncertain economic conditions in key markets like China, India, and Brazil. Volatility in the global economy, caused by governmental actions in countries such as Russia and Venezuela, further complicates the situation. These economic uncertainties could potentially hinder the growth and profitability of businesses in this sector.

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Segment Overview 

This tv and movie merchandise market report extensively covers market segmentation by

Application 1.1 Offline retail1.2 Online retailProduct 2.1 Apparel2.2 Toys2.3 Accessories2.4 Video games2.5 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Offline retail-  The offline retail sector continues to be a significant player in the global TV and movie merchandise market. Consumers preferring a tactile shopping experience account for a substantial portion of sales. Offline retail formats such as specialty stores, hypermarkets, supermarkets, convenience stores, clubhouse stores, and department stores dominate merchandise sales. The benefits of offline retail include immediate product customization and inspection. Despite the revenue decline due to online shopping trends, retailers are expanding their physical stores in local and regional markets to boost customer participation. Additionally, the rise of personalized gift outlets in shopping malls and hypermarkets is fueling sales of photo products and merchandise. The supply chain network enhancements enable offline retail to act as a catalyst for market growth.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2018 – 2022) 

Research Analysis

The TV and movie merchandise market is a vibrant and expansive industry, encompassing a wide range of products that cater to fans of all ages. From toys and action figures to apparel, collectibles, comic books, and artwork, there’s something for every fan. Home décor and accessories are also popular choices, allowing fans to bring the magic of their favorite shows and movies into their homes. Kids can enjoy dressed up in costumes or playing with video games, while licensed sellers offer official merchandise on both online shopping websites and offline retailers. The market is constantly expanding with e-commerce growth, ensuring fans have easy access to their desired products. Product quality, health, and environmental protection are increasingly important considerations, with some companies offering plant-based products and eco-friendly packaging. Movie/show scripts are also available for fans who want to delve deeper into their favorite stories.

Market Research Overview

The TV and movie merchandise market is a dynamic and expansive industry encompassing various product categories such as Toys, Apparel, Collectibles, Comic books, Action figures, Artwork, Home décor, Accessories, Video games, and more. Catering to both Kids and Adults, this marketplace thrives on the popularity of streaming services, social media, and ecommerce platforms. Nostalgia-driven merchandise continues to be in high demand, fueled by the collectibles market and fans’ desire for authenticity. Counterfeiting poses a challenge, while marketing costs remain high. Costumes, movie/show scripts, and licensed sellers are integral components, with online shopping websites and offline retailers catering to diverse purchasing habits. Fan interaction, celebrity endorsement, and community engagement drive sales, but oversaturation, storage constraints, and preservation requirements are challenges. Authenticity skepticism, viral sensations, and cultural phenomena influence buying trends, with collectors embracing e-commerce expansion and prioritizing product quality, health, and environmental protection. Smart home products, wearables, and fast delivery options further enhance the shopping experience.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationOffline RetailOnline RetailProductApparelToysAccessoriesVideo GamesOthersGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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CLARION SAFETY SYSTEMS IMPLEMENTS ISO 7010 SYMBOL UPDATE FOR NO ACCESS FOR UNAUTHORIZED PERSONS

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Clarion Safety Systems has implemented a sweeping change to designs containing the No Access symbol as reflected by the recent ISO 7010 standards updates

MILFORD, Pa., April 23, 2026 /PRNewswire/ — Clarion Safety Systems, a leading manufacturer of safety labels, signs, and tags, has updated its safety communication offerings to include the newly registered ISO 7010 symbol for No Access for Unauthorized Persons. This update ensures that facility owners and equipment manufacturers have access to the most current, science based designs for restricting access to hazardous areas.

The refined symbol design has been updated to reflect the official ISO 7010 symbol reference number P080 to align with the latest International Organization for Standardization registration. The primary modification involves the placement of the red prohibition slash, which now overlaps the human figure rather than being positioned below it. This design shift is the result of rigorous comprehension testing conducted by ISO technical committees. The testing confirmed that placing the slash over the figure improves the speed and accuracy of a viewer’s recognition, which is critical for preventing unauthorized entry and reducing workplace accidents.

“Maintaining alignment with the latest ANSI and ISO standards is a fundamental part of our mission to help our customers communicate safety information effectively,” says Angela Lambert, the Chair of ANSI Z535.1 and Director of Standards Compliance at Clarion Safety Systems, “Our active leadership within the standards community allows us to implement these research based refinements as soon as they are ratified. This ensures our clients are using the most intuitive visual language available to protect their personnel and decrease liability exposure.”

Clarion Safety team members are deeply involved in the development of these standards, holding positions within the ANSI Z535 Committee, the U.S. Technical Advisory Group to ISO/TC 145, and the U.S. TAG to ISO/TC 283. This expertise is built into the updated No Access symbol collection, which is available in a variety of durable materials engineered for industrial environments.

The updated symbols are produced in a variety of formats for labels and signs, using long lasting materials rated for ultraviolet light, water, and chemical resistance. To support a seamless transition for its customers, Clarion Safety is offering complimentary consults for those interested in learning more about the changes and updated product libraries across the site.

These updated designs are essential for meeting the requirements of ISO 3864-2 and are encouraged under the ANSI Z535.4 standards. By adopting the current ISO 7010 registered symbols, organizations can improve hazard recognition among a multilingual workforce and maintain compliance with global safety expectations.

To learn more about other ISO and ANSI updates or to request a consultation regarding your safety labeling program, visit the Clarion Safety online Resource Center.

Contact Clarion Safety to learn more about the company’s industry experts and opportunities for collaboration on media and educational projects.

ABOUT CLARION SAFETY SYSTEMS
Clarion Safety Systems, LLC, is the leading designer and manufacturer of visual safety solutions that help customers in more than 180 industries worldwide to make their products and premises safer. Clarion Safety offers a full range of standard and custom products including machinery safety labels, environmental and facility safety signs, pipe and valve identification markings, lockout/tagout products, and safety-grade photoluminescent egress path-marking escape systems. The company also provides custom-printed industrial nameplates, labels, and metal identification solutions through its affiliated business, McLoone Metal Graphics, as well as turnkey machine safety and compliance solutions through  its affiliated businesses, Machine Safety Specialists and Arrow Industrial Solutions. Founded in 1990, Clarion Safety continues to play a leading role in the development and writing of international and national standards for safety signs, labels, and markings. It is headquartered at 190 Old Milford Road in Milford, PA, 18337, and online at http://www.clarionsafety.com.

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Palantir and AIP Specialist Firm, Vanyar, Launches

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Founded by enterprise technology leaders, Vanyar addresses a persistent gap between adopting platforms like Palantir and delivering measurable operational impact.

SYDNEY, April 23, 2026 /PRNewswire/ — Vanyar launches today as a specialist firm focussed on Palantir Foundry and AIP. Its launch comes at a critical time in the market when enterprise AI transformation programmes are becoming slower, more complex and increasingly difficult to deliver. These initiatives, which often involve platforms like Palantir, continue to fall short for many companies wanting to get ahead.

Founded by seasoned enterprise technology experts, Vanyar provides top-tier advisory, build, AI agent development, and 24/7 platform support services to organisations across APAC and the Middle East, with their sights set on future global expansion. Led by a team of experts with decades of enterprise experience and deep Palantir expertise, the company offers a compelling value proposition for modern companies.

With the accelerated adoption of AI and rising demand for data-led insights, Vanyar’s timely launch meets demand for Palantir expertise head-on. Global system integrators are racing to build Palantir practices, investing in onboarding thousands of certified professionals. Yet, while the Palantir ecosystem is growing fast, very few specialist partners are focused on enabling organisations outside of government and defence to unlock value from the platform quickly and efficiently.

Uriah Jacobs, Co-Founder and CEO of Vanyar, said of the launch, “Over many years of building enterprise technology businesses, the same fundamental problem keeps emerging. Organisations know platforms like Palantir are powerful, but they struggle to successfully implement these initiatives and deliver real-world, tangible outcomes.

The large consultancies are expensive and slow. Palantir’s own services team is focused on their biggest accounts. There is a clear gap for a specialist firm that moves fast, keeps teams small, and delivers measurable results in mere weeks. That’s why Vanyar exists.”

Vanyar’s services span the full Palantir lifecycle: advisory and strategy to assess platform fit, Foundry ontology design and data pipeline engineering, AI agent development on AIP, 24/7 platform operations, and hands-on training bootcamps. The firm’s engagement model is designed for speed, with a typical path from discovery to delivery production in just weeks.

“The technology behind Palantir is extraordinary, but it takes real enterprise experience to make it work inside a large organisation,” said Rahul Garg, Co-Founder of Vanyar.

“We have built and scaled high velocity tech-services businesses before. We know what great service delivery looks like. Every person at Vanyar is here because they can ship production solutions, not because they look good on a bench sheet.”

Both founders bring proven track records of building and scaling specialist consulting businesses in the enterprise technology sector. Uriah Jacobs was the founding Managing Director APAC of Thirdera, which became the world’s largest pure-play ServiceNow consultancy and was acquired by Cognizant in 2024. He previously held senior roles at Cloud Sherpas (acquired by Accenture, 2015) and Accenture.

Rahul Garg co-founded CloudGo, a ServiceNow Elite Partner that was acquired by RGP in 2023 and is Singapore’s first ServiceNow Certified Master Architect. Together, the founders have a vision to solve complex problems with simple, data-led solutions.

About Vanyar: Vanyar is a Palantir Foundry and AIP specialist that helps organisations turn fragmented data into answers they can act on. Founded in 2025 and operating from Singapore, Australia, and the UAE, Vanyar provides advisory, build, AI agent development, platform operations, and training services. Visit vanyar.com.

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Wondershare Demonstrates AI-Powered Document Workflows with PDFelement at Microsoft AI Tour Hong Kong

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HONG KONG, April 23, 2026 /PRNewswire/ — Wondershare, a global leader in digital productivity and creativity software, showcased its latest AI-powered solutions at the Microsoft AI Tour Hong Kong, highlighting how its flagship product, Wondershare PDFelement, integrates with Microsoft technologies to enable smarter, more secure, and more efficient document workflows for enterprises.

As Microsoft’s flagship global AI event, the Microsoft AI Tour brings together partners and industry leaders to explore how AI is transforming business operations. At the Hong Kong stop, Wondershare demonstrated its deep collaboration with Microsoft across key solution areas, showcasing how its product ecosystem aligns with Microsoft technologies to deliver integrated, end-to-end AI workflows.

At the center of the showcase was Wondershare PDFelement, an AI-powered, all-in-one PDF solution designed to streamline document-centric processes in enterprise environments. Through deep integration with the Microsoft ecosystem, PDFelement enables seamless interoperability with widely used applications such as Word, Excel, and PowerPoint, allowing users to convert PDFs into fully editable formats while preserving original layout and structure. With built-in Office plugins, users can also generate standardized PDFs directly within Microsoft applications. PDFelement further supports deployment in Microsoft Azure environments, enabling Single Sign-On (SSO) for streamlined access management, while maintaining compatibility with Microsoft Rights Management Services (RMS) to securely manage protected documents.

Beyond its ecosystem integration, PDFelement also introduces a suite of AI-powered capabilities to enhance productivity across document workflows. Smart Redact enables automatic detection and masking of over 70 types of sensitive data to support compliance requirements, while Professional AI Translation delivers accurate, industry-specific language output for cross-border collaboration. The Admin Console provides enterprise-grade centralized access and permission control, allowing IT teams to manage AI, cloud, and eSign features with real-time visibility into license usage. At the event, attendees can also experience a range of enhanced AI features, including AI Summarize, Chat with PDF, AI Translate, AI Detect and Rewrite, as well as AI Proofread, Voice, Explain, Grammar Check, and Mind Map Generation.

In addition to PDFelement, Wondershare also showcased how its broader product portfolio integrates with Microsoft technologies. EdrawMax offers full compatibility with Microsoft Visio through bidirectional .vsdx import and export, along with Office add-ins, OLE embedding, and data-driven diagram generation from Excel, while also featuring AI-powered capabilities such as the Edraw Agent, natural language-driven diagram generation, and text-to-diagram conversion across platforms. EdrawMind enables one-click conversion of mind maps into PowerPoint and supports intelligent analysis of Office documents to generate structured knowledge frameworks, alongside AI features including webpage summarization, node-based note generation, and AI-powered search. Filmora is optimized for the Windows AI PC ecosystem, leveraging on-device NPU acceleration for AI-powered video processing, supporting Windows on Arm, and enabling natural language interaction with RAG-based asset matching, while also incorporating AI Extend, AI Portrait, and Smart Cutout. Reelmate provides an AI-powered, agent-driven platform covering the full content production pipeline from generation to post-production for creating premium comic series.

Through live demonstrations, attendees were able to experience how Wondershare’s AI-powered solutions can be applied across real-world enterprise scenarios, from document processing and knowledge management to visual communication and content creation. The showcase attracted strong interest from professionals across industries such as finance, education, information technology, and telecommunications, particularly around capabilities related to document security, automation, and cross-language collaboration.

Wondershare’s participation in the Microsoft AI Tour Hong Kong highlights its continued commitment to advancing practical AI adoption through deep ecosystem integration. By combining AI capabilities with seamless compatibility across Microsoft technologies, Wondershare is helping enterprises build more secure, connected, and efficient workflows for the future.

About Wondershare:

Wondershare is a globally recognized software company founded in 2003, known for its innovative solutions in creativity and productivity. Driven by the mission “Creativity Simplified”, Wondershare offers a range of tools, including PDFelement for document management; EdrawMax, EdrawMind for diagraming, Filmora and SelfyzAI for video editing. With over 2 billion cumulative active users across all products and a presence in over 200 countries and regions, Wondershare empowers the next generation of creators with intuitive software and trendy creative resources, continually expanding the possibilities of creativity worldwide.

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