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Strand Experiences 37% Online Revenue Growth with Pattern’s AI-Powered Ecommerce Strategy

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MELBOURNE, Australia, Nov. 27, 2024 /PRNewswire/ — Global ecommerce and marketplace accelerator Pattern, is working with Strand, leading handbag, luggage, and travel accessories retailer in Australia and New Zealand, to enhance online revenue and expand its customer base. Leveraging cutting edge AI technologies and Pattern’s specialist digital marketing services, Strand experienced a 37% increase in online revenue year-on-year across targeted ecommerce channels.

With over 300 retail locations and a strong online presence, Strand aimed to engage new audiences to maintain market relevance and accelerate growth. Pattern has successfully helped Strand achieve these goals by driving growth through the strategic management of paid search, paid social, and organic search channels.

“Our long-term partnership with Pattern has enabled us to reach new levels of online growth,” said Prue Thomas, Marketing and Digital Director at Strand. “Their extensive digital marketing experience and custom AI tools have not only increased our online revenue but also allowed us to connect with digital shoppers in a more personalised way. The ability to optimise our product offerings at scale has been a game-changer in staying competitive and relevant in a challenging market.”

The custom-built software being utilised by Strand optimises product feeds at scale. Pattern uses AI and machine learning to dynamically update critical product attributes—such as titles, descriptions, and specifications which inform and engage shoppers — across approximately 1,600 Strand products.

“In the past, optimising product feeds of Strand’s scale would require over 100 hours of manual work. However, by implementing Pattern’s proprietary AI tools, this process was streamlined significantly, enhancing performance and allowing for rapid scalability,” explained Merline McGregor, Managing Director at Pattern.”

Unlike standard product feed automation tools, Pattern’s AI tool tailors each attribute to align with industry best practices and Strand’s unique brand voice, allowing for enhanced searchability. Through this technology, product titles were extended by an average of 70 characters and descriptions by 2,103 characters, boosting content depth, quality and relevance across both free and paid search environments.

“The strength of our proprietary AI software lies in its ability to customise at scale, empowering Strand to connect with customers more effectively. With AI, we’ve taken a manual, time-consuming process and turned it into an efficient, data-driven system that provides Strand with a significant competitive advantage. It’s a partnership grounded in innovation, and the results speak for themselves,” said McGregor.

In the past twelve months, Strand has seen their return on ad spend (ROAS) improve by 11%, with over 2,300 new customers acquired through targeted campaigns. This strong performance has helped Strand remain competitive in the handbag and luggage market, despite increased pressure on household discretionary spending.

In addition to optimising product listings, Pattern has also deployed a comprehensive Google Ads strategy incorporating YouTube, Demand Gen, Performance Max, and Search for Strand. The result has been a 41% increase in impressions, a 10% reduction in cost-per-click, and improved ad spend efficiency. Together, these efforts not only expanded Strand’s reach among diverse target audiences but also strengthened its position against competitors, with visibility rising from 100% to 150%.

Looking ahead, Strand and Pattern are expanding their collaboration, with Strand’s international growth into the UK and the redevelopment of its loyalty program both a focus.

“Our relationship with Pattern goes beyond a typical agency-client dynamic,” said Thomas. “We trust Pattern to support our ongoing growth, through acting as a strategic partner for major new business initiatives and helping us to navigate trends in ecommerce and consumer buyer behaviour that will open up new opportunities for our business.”

About Pattern Inc

Pattern is the category leader in global ecommerce and marketplace acceleration. Since 2013, Pattern has profitably grown to more than 1,400 employees operating from 24 global locations – including Melbourne, Sydney and the Gold Coast – to help leading brands achieve accelerated growth on D2C websites and global ecommerce marketplaces. As well as being one of the largest Amazon sellers in the world, we are also present on Tmall, JD.com, eBay and other ecommerce marketplaces. We act as the authorised Amazon seller to more than 200 brands globally, buying their stock to sell on the marketplace and taking care of every aspect of their Amazon presence. For more information, visit https://au.pattern.com/

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SOURCE Pattern

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Gravity Game Unite (GGU) Successfully Concludes European User Meetup for PC MMORPG ‘Ragnarok Zero: Global’!

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51 minutes ago

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July 21, 2026

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KUALA LUMPUR, Malaysia, July 21, 2026 /PRNewswire/ — Gravity Game Unite (GGU), the Malaysian subsidiary of global gaming company Gravity, successfully concluded the “Ragnarok Zero: Global European User Meetup” held in Germany.

Gravity Game Unite (GGU) hosted its first offline event for European users in Frankfurt, Germany, on July 18. The event was organized to demonstrate the company’s commitment to directly serving the European market and to build long-term relationships with the local community.

The event was attended by key Gravity Game Unite (GGU) executives, including CEO Yoshinori Kitamura, as well as members of the Ragnarok Zero: Global development team. Local users, influencers, and media representatives were also present, reflecting strong anticipation for the game. Europe was one of the regions where Ragnarok Zero: Global received particularly positive feedback during its OBT. CEO Yoshinori Kitamura’s attendance underscored the importance of the event and Gravity Game Unite (GGU)’s commitment to providing dedicated service to the European community.

The event began with welcoming remarks from the CEO of Gravity Game Unite (GGU), followed by an introduction to the title from the development team, a presentation on the service direction and roadmap for Europe, a developer talk featuring behind-the-scenes insights, a user Q&A session, and networking among users, developers, media representatives, and influencers. Attendees also received exclusive merchandise and enjoyed a variety of activities designed to create lasting memories.

Gravity Game Unite (GGU) stated that it plans to strengthen communication with users through the direct service of Ragnarok Zero: Global. During the event, the development team listened to user feedback and exchanged a wide range of views, while reaffirming its commitment to the game’s post-launch service direction and the growth of its community in Europe.

Harry Choi, President of Gravity Game Unite (GGU), said, “This event marked a significant milestone and laid a strong foundation for Gravity Game Unite (GGU)’s entry into the European market. We are making thorough preparations to repay the tremendous support and enthusiasm users showed during the OBT. We will continue to create opportunities to engage and communicate with our local community.”

Stay Connected

Players can follow the official Ragnarok Zero: Global channels for the latest news and updates.

Join OBT: https://roz.mygnjoy.com/en/event/obt
Pre-Register: https://roz.mygnjoy.com/event/prereservation?media=pr9
Discord: https://discord.gg/bFg77WjcHT
Facebook: https://www.facebook.com/ragnarokzeroglobal/
Instagram: https://www.instagram.com/ragnarokzeroglobal/
YouTube: www.youtube.com/@RagnarokZeroGlobal
TikTok: https://www.tiktok.com/@ragnarokzeroglobal

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/gravity-game-unite-ggu-successfully-concludes-european-user-meetup-for-pc-mmorpg-ragnarok-zero-global-302830963.html

SOURCE Gravity Game Unite SDN. BHD.

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The 18th Annual Globee® Awards for Innovation Invite Local, Regional, and Global Workplace and Business Achievement Nominations Worldwide

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July 21, 2026

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Recognizing achievements across innovation, leadership, organizational advancement, products, services, and workplace excellence with worldwide participation

SAN FRANCISCO, July 21, 2026 /PRNewswire/ — The Globee® Awards, organizers of merit-based, data-driven business awards programs with worldwide participation that recognize achievements across industries, announced that entries are currently being accepted for the 18th Annual Globee® Awards for Innovation (Golden Bridge Awards®), inviting organizations, professionals, business owners, teams, and departments worldwide to nominate their local, regional, and global workplace and business achievements for consideration.

Apply now: https://globeeawards.com/innovation/

Originally established as the Golden Bridge Awards®, the program is now in its 18th year and continues its tradition of recognizing achievements across innovation, leadership, business transformation, organizational advancement, products, services, and measurable impact across industries and markets worldwide.

The awards recognize achievements that improve how organizations operate, serve customers, develop products and services, strengthen workplaces, advance technologies, enhance communications, and create measurable value for businesses, communities, and industries.

The program welcomes nominations representing achievements in innovation, operational excellence, customer experience, digital transformation, artificial intelligence, cybersecurity, healthcare, financial services, manufacturing, sustainability, workforce initiatives, brand, communications, creative, and other business and workplace environments.

Organizations of all sizes are invited to participate, including startups, small and medium businesses, large enterprises, public and private companies, government entities, educational institutions, research organizations, and non-profit organizations worldwide.

The Globee® Awards for Innovation recognize achievements across category groups including products and services, company and organization, individual and team, and brand, communication and creative. These recognitions are part of 10 awards programs that collectively reflect achievements across business and technology domains.

Nominations are welcomed for local, regional, and global achievements, recognizing that meaningful innovation and organizational progress can originate at every level and in every workplace.

Entries are evaluated through a merit-based, data-driven process involving participation from experienced professionals across multiple industries worldwide. Evaluations are conducted through a structured, consistent, and transparent framework based on defined scoring criteria.

Entries are open to organizations and professionals worldwide.

About the Globee® Awards

The Globee® Awards are organizers of merit-based, data-driven business awards programs with worldwide participation. Through 10 awards programs, the Globee® Awards recognize achievements across multiple industries and sectors. The programs use a structured evaluation approach involving participation from professionals across various industries.

Follow: @globeeawards

Hashtags: #GlobeeAwards #InnovationAwards #GoldenBridgeAwards #WorkplaceAchievements #BusinessAchievements #Innovation #Leadership #BusinessTransformation #GlobalRecognition #OrganizationalImpact

All trademarks belong to their respective owners.

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SOURCE Globee Awards

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Finatical Software: The Next Decade of Finance Will Be Built on a Structured Financial Data Layer

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51 minutes ago

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July 21, 2026

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As AI transforms finance, trusted and structured financial data—not better prompts—will determine which organizations realize its full value.

DURHAM, N.C., July 21, 2026 /PRNewswire/ — Finatical Software, creator of Flash Reports for QuickBooks Online, today announced its vision for what it believes will become the next essential layer of the modern finance technology stack: the Structured Financial Data Layer.

For decades, finance technology has evolved in response to changing business needs.

1995–2015

Finance needed better reporting.

2015–2025

Finance needed real-time reporting, dashboards, and automated KPIs.

2025–2035

Finance needs trusted data for AI-powered decisions.

While organizations are investing heavily in artificial intelligence, many finance teams are discovering that AI is only as effective as the financial data and business logic it receives. Without a single source of truth built on reconciled, complete, and accurate financial information, AI can produce inconsistent analyses, conflicting recommendations, and outputs that are difficult to validate or trust.

“Much of the conversation around AI has focused on choosing the right model or writing better prompts,” said Shaun Pendrigh, Chief Technical Officer of Finatical Software. “We believe the real competitive advantage will come from building trusted, structured financial workflows that AI can consistently understand. Before finance teams can trust AI’s recommendations, they first need confidence in the data, calculations, and business logic behind them.”

Finatical believes finance organizations need more than access to AI—they need a governed foundation that organizes financial information into consistent, reusable, and auditable structures before AI enters the workflow.

That foundation is what Finatical describes as the Structured Financial Data Layer.

Unlike disconnected spreadsheets or opaque AI workflows, the Structured Financial Data Layer creates a trusted financial foundation where data, calculations, reporting logic, and business rules are transparent, reusable, and reviewable. Finance professionals can trace recommendations back to their source, understand how conclusions were reached, and maintain confidence in the decisions supported by AI.

Rather than replacing finance professionals, the Structured Financial Data Layer enables them to work more effectively with AI by combining trusted financial data with human judgment. AI can accelerate analysis, identify patterns, and generate recommendations, while finance professionals retain the ability to review assumptions, validate results, and understand the reasoning behind important business decisions.

“Finance professionals should remain in control of financial judgment,” Pendrigh added. “AI should amplify that expertise—not replace it. But that only happens when AI operates within a trusted financial workflow where both the data and the underlying logic can be reviewed.”

Finatical’s Flash Reports platform is designed around this philosophy by connecting live QuickBooks Online data with Microsoft Excel to create governed, refreshable financial models that become a trusted source of truth for reporting, forecasting, analysis, and AI-assisted decision support. By preserving financial logic within structured Excel workflows, finance teams gain the flexibility of Excel while maintaining the governance and transparency required for trustworthy AI.

“Finance has always required trust,” Pendrigh said. “AI doesn’t change that—it raises the standard. Organizations won’t gain a competitive advantage simply by adopting AI. They’ll gain it by building financial data foundations that make AI trustworthy, explainable, and repeatable.”

“Reporting was the last generation of finance technology,” Pendrigh concluded. “Decision support will define the next. The organizations that build a trusted Structured Financial Data Layer today will be best positioned to unlock the full potential of AI tomorrow.”

About Finatical Software

Finatical Software helps finance professionals transform live QuickBooks Online data into structured, trusted financial information and workflows for reporting, analysis, and AI-assisted decision support. Its flagship solution, Flash Reports, connects Microsoft Excel directly to QuickBooks Online, enabling finance teams to build refreshable, governed financial models while preserving the flexibility of Excel. Finatical’s vision is to become the trusted Structured Financial Data Layer for finance professionals working in Excel with QuickBooks Online.

Media Contact:

melissa.neal@finaticalsoftware.com

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SOURCE Finatical Software

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