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Data Monetization Market to grow by USD 8.03 Billion from 2024-2028, driven by widespread adoption and AI-driven market transformation – Technavio

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NEW YORK, Nov. 27, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global data monetization market size is estimated to grow by USD 8.03 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 27.17% during the forecast period. High adoption of data monetization by various end-users is driving market growth, with a trend towards digital transformation of business. However, data privacy and regulatory compliance poses a challenge. Key market players include Accenture Plc, Adastra Group, Alphabet Inc., Ciena Corp., Cisco Systems Inc., CoreSite Realty Corp., Dawex Systems., Emu Analytics Ltd., Enea AB, Equinix Inc., Extreme Networks Inc., Infosys Ltd., International Business Machines Corp., Juniper Networks Inc., Microsoft Corp., Ness Technologies Inc., NetScout Systems Inc., Nippon Telegraph And Telephone Corp., Nokia Corp., Oracle Corp., SAP SE, Thales Group, and Viavi Solutions Inc..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2017 – 2021

Segment Covered

Type (Solution and Service), Platform (BFSI, E-commerce and retail, Media and entertainment, Manufacturing, and Others), and Geography (North America, APAC, Europe, South America, and Middle East and Africa)

Region Covered

North America, APAC, Europe, South America, and Middle East and Africa

Key companies profiled

Accenture Plc, Adastra Group, Alphabet Inc., Ciena Corp., Cisco Systems Inc., CoreSite Realty Corp., Dawex Systems., Emu Analytics Ltd., Enea AB, Equinix Inc., Extreme Networks Inc., Infosys Ltd., International Business Machines Corp., Juniper Networks Inc., Microsoft Corp., Ness Technologies Inc., NetScout Systems Inc., Nippon Telegraph And Telephone Corp., Nokia Corp., Oracle Corp., SAP SE, Thales Group, and Viavi Solutions Inc.

Key Market Trends Fueling Growth

The Data Monetization Market is booming as businesses seek new ways to leverage their data for profit. This trend is driven by advances in technology like AI, IoT, machine learning, and deep learning, which enable better Business Intelligence (BI) and Big Data analytics. Enterprises are using data monetization tools to transform customer experience, improve sales and marketing, and enhance finance operations. IT professionals focus on data structures and quality to ensure market ecosystem success. The Tools segment includes direct and indirect monetization processes, with large enterprises and SMEs in various industries like telecommunication, healthcare, MSMEs, digitization, IT and telecom, energy and utilities, e-commerce, and cloud computing, benefiting from data monetization solutions. Market competition is high, with enterprise rivalry driving innovation in data type segmentation, customer data, organization size, and industry verticals. Data monetization processes include internal and external methods, with Big Data playing a crucial role in customer service, sales, and finance. Cloud and on-premise solutions offer flexibility for businesses. 

The digital revolution in sectors such as BFSI and automotive is generating massive data through digital technologies, IoT devices, social media, and other digital channels. This data abundance presents businesses with opportunities to monetize their assets by analyzing and offering data-driven products or services. Cloud computing’s adoption allows organizations to store and process large volumes of data affordably, enabling them to explore monetization opportunities. 

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Market Challenges

The Data Monetization Market presents significant opportunities for enterprises to generate revenue from their data. However, implementing data monetization processes comes with challenges. Businesses must invest in data monetization tools that can handle various data structures and ensure data quality. Customer experience is crucial, and AI, IoT, machine learning, and deep learning technologies can help. However, the market ecosystem is complex, with tools segmented by data type, customer data segment, organization size, and industry vertical. Large enterprises and SMEs in telecommunication, healthcare, MSMEs, IT and telecom, energy and utilities, e-commerce, and finance sectors can benefit. Digitization and competition drive enterprise rivalry, making data monetization solutions essential for customer service, sales and marketing, finance, and other departments. Data monetization processes involve internal and external methods, including Big Data, cloud, on-premise, direct, and indirect monetization.Monetizing data involves organizations sharing or selling their data assets to generate revenue. However, this practice comes with risks, particularly regarding data privacy. Strict regulations such as the GDPR and CCPA require organizations to collect, store, process, and share personal data in specific ways. Complying with these regulations while monetizing data can be complex and challenging. Proper consent mechanisms, anonymization techniques, and data governance practices are essential to protect customer privacy and comply with regulatory requirements. Failure to do so may result in data breaches and unauthorized access, potentially hampering the growth of the data monetization market during the forecast period.

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Segment Overview 

This data monetization market report extensively covers market segmentation by

Type 1.1 Solution1.2 ServicePlatform 2.1 BFSI2.2 E-commerce and retail2.3 Media and entertainment2.4 Manufacturing2.5 OthersGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Solution- Businesses today have an abundance of data from various sources, including customer interactions, IoT devices, and social media. This data presents an opportunity for organizations to extract valuable insights and monetize them effectively. Data monetization solutions enable businesses to transform their data into actionable products and services, such as personalized marketing campaigns, targeted recommendations, optimized pricing strategies, and improved inventory management. Rapid advancements in technologies like big data analytics, artificial intelligence, machine learning, and cloud computing make data monetization more accessible and effective. Retail giants like Walmart and Amazon are already utilizing customer data to enhance the shopping experience and drive sales. The high adoption of data monetization solutions across industries will positively impact the growth of the global market in the forecast period.

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Research Analysis

The Data Monetization Market refers to the business of extracting value from data through various monetization strategies. Enterprises are increasingly recognizing the value of their data and are seeking tools and processes to monetize it effectively. Business processes for data monetization include direct and indirect monetization, such as selling data to third parties or using it to enhance internal operations. Data monetization tools include AI, IoT, machine learning, and deep learning technologies, which enable the analysis and processing of large volumes of data. Business Intelligence (BI) and big data analytics are essential components of data monetization, providing insights to improve customer experience, sales and marketing, finance, and other areas. IT professionals play a crucial role in implementing data monetization strategies, ensuring data quality and structures are optimized for monetization. The market ecosystem includes various industries such as IT and telecom, energy and utilities, e-commerce, and finance. Data monetization can be implemented in the cloud or on-premise, offering flexibility to businesses. Direct data monetization involves selling data to third parties, while indirect monetization includes using data to enhance internal operations and customer service. Data monetization is transforming industries, from improving customer experience in e-commerce to optimizing operations in energy and utilities. The future of data monetization lies in the integration of advanced technologies and a customer-centric approach.

Market Research Overview

The Data Monetization Market refers to the business of extracting value from data through various processes and tools. Enterprises are leveraging data monetization to optimize business processes, enhance customer experience, and generate new revenue streams. Data monetization tools include AI, IoT, machine learning, and deep learning, among others, enabling Big Data analytics and Business Intelligence (BI). IT professionals focus on data structures and quality to ensure market ecosystem effectiveness. The Tools segment includes direct and indirect monetization processes, such as selling data to third parties or using it for internal purposes. Data types range from customer data to organizational data, with large enterprises and SMEs in various industry verticals, including telecommunication, healthcare, MSMEs, and e-commerce, adopting data monetization solutions. Digitization and enterprise rivalry drive the market, with cloud and on-premise solutions catering to diverse needs. Data monetization processes include internal and external monetization, impacting customer service, sales and marketing, finance, and more. Industries like IT and telecom, energy and utilities, and finance are significant contributors to the market’s growth.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeSolutionServicePlatformBFSIE-commerce And RetailMedia And EntertainmentManufacturingOthersGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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JA Solar Summit Highlights Shift Toward Solar-Storage Integration as Global Demand Holds Firm

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BEIJING, April 20, 2026 /PRNewswire/ — The 5th Global Solar and Energy Storage Summit 2026, hosted online by JA Solar, brought together over 20+ senior representatives from leading international organizations and industry players to share insights on the accelerating energy transition. The summit featured keynote speeches and panel discussions with influential voices from the IRENA, S&P Global, BloombergNEF, SolarPower Europe, TÜV NORD, as well as prominent utilities, developers, investors, and technology companies worldwide. With a global audience exceeding 20,000 participants from 30+ countries, the event highlighted the growing integration of solar and energy storage as central to a cleaner, smarter, and more resilient energy future.

Record-Breaking Renewable Deployment in 2025

IRENA’s Ilina Stefanova opened the summit by underscoring the scale and urgency of the global energy transition. “2025 marked a record year for renewable energy, with 692 GW of new capacity deployed globally, and solar contributing 75% of the total,” she said. However, she emphasized the need for stronger policy and investment frameworks to sustain this momentum and meet 2030 climate targets.

S&P Global’s Holly Hu followed with the latest market outlook, noting that global solar installations reached 617 GW in 2025, driven by robust activity in China, Europe, and North America. While she acknowledged potential growth moderation in 2026, Hu emphasized an industry shift from scale-dominated competition to smarter, more value-driven strategies.

Solar + Storage + X: The Future of Energy Solutions

Dr. Zi Ouyang, President of Product and Solution R&D Centre and CTO of JA Solar, delivered a keynote on how integrated solutions are shaping the next phase of clean energy deployment. He introduced “Solar + Storage + X” as the industry’s path forward, where combined technologies create new opportunities across utility-scale, commercial, and residential markets.

“The future of energy lies in integration,” said Dr. Ouyang. “Standalone solar PV systems are no longer sufficient to meet today’s increasingly complex demands. By integrating storage and advanced solutions, we can unlock significant value and provide the flexibility necessary for tomorrow’s global energy systems.” He also highlighted JA Solar’s expertise in enabling scenario-specific solutions, including AI-powered data centers, industrial parks, and remote microgrids.

Driving Value Creation Across Global Markets

Two panel discussions explored the changing dynamics of solar and storage integration.

The first, “Global Perspectives: New Value Drivers and Growth Opportunities,” discussed the industry’s pivot toward value-based development. Panelists emphasized how system efficiency, long-term performance, and financial optimization are replacing cost as priorities, with integrated solutions emerging as critical to capturing project value and market flexibility.

The second panel, “Energy Transformation Across Every Scenario: From Deserts to Cities,” explored the application of solar and storage in emerging sectors such as AI Data Centers (AIDC), mining, modern agriculture, and transportation infrastructure. Panelists highlighted innovations addressing diverse energy demands while tackling challenges like system resilience in extreme environments, from remote deserts to urban microgrids.

JA Solar’s Global Leadership in Integrated Energy Growth

The summit reflected the industry’s transition into a transformative phase defined by integration, intelligence, and scenario diversity. As the event organizer and a leading global innovator in solar technology, JA Solar reaffirmed its commitment to accelerating the adoption of high-performance, sustainable energy solutions.

“At JA Solar, we believe collaboration and innovation are fundamental to building a sustainable energy future,” said Dr. Zi Ouyang. “Through advanced technologies and strong partnerships, we aim to deliver scalable, resilient solutions that meet the evolving needs of customers worldwide.”

View original content to download multimedia:https://www.prnewswire.com/news-releases/ja-solar-summit-highlights-shift-toward-solar-storage-integration-as-global-demand-holds-firm-302747979.html

SOURCE JA Solar Technology Co., Ltd.

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Ascentium Acquires Dezan Shira & Associates, Expanding its Footprint to 27 Markets and Strengthening Corporate Services Capabilities

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SINGAPORE, April 21, 2026 /PRNewswire/ — Ascentium, a leading global business services platform headquartered in Singapore, has completed its acquisition of Dezan Shira & Associates (“Dezan Shira”), a multi-disciplinary professional services firm with more than three decades of experience advising foreign investors across Asia.

This strategic move significantly expands Ascentium’s reach and capabilities across Asia, the United States, and Europe, enabling the group to guide businesses from pre-investment market assessment through long-term operations, while further deepening its advisory expertise for international businesses operating across these regions.

Expanding cross-border capabilities

With this acquisition, Ascentium now operates in 27 markets, including new locations such as Mongolia, Poland, Germany and Italy, thereby enhancing its ability to support clients with cross-border investments and multi-jurisdictional operations. The addition of Dezan Shira’s network complements Ascentium’s existing footprint in Southeast Asia, positioning the group as one of the most extensive on-the-ground advisory platforms supporting foreign investment in Asia.

This expansion further enables Ascentium to serve clients on the Chinese mainland more effectively, especially foreign investors seeking to enter or scale in this dynamic market.  Added to the established network of InCorp International, an Ascentium Company, the incorporation of Dezan Shira contributes three new offices in Suzhou, Tianjin, and Zhongshan, extending Ascentium’s presence across the Chinese mainland to 15 locations.

With a network spanning major commercial hubs including Beijing, Shanghai, Shenzhen, Guangzhou, and Tianjin, Ascentium delivers clear answers and hands-on support to help businesses navigate regulatory complexity and build a strong, compliant presence with confidence.

Deepening advisory and intelligence capabilities

Dezan Shira brings over three decades of experience advising foreign investors in Asia, with recognised strengths in regulatory analysis, business intelligence, investment structuring, tax advisory and technology-enabled solutions. These capabilities complement Ascentium’s established services in incorporation, multi-country HR and payroll, ESG and tax advisory, and fiduciary – creating an integrated platform that supports clients from market entry through long-term growth. 

Multinational enterprises, regional headquarters, and growth-oriented businesses will benefit from greater scale, deeper regulatory expertise, and a unified service platform designed to navigate complex cross-border business environments.

Asia Briefing: Business intelligence and market insights platform

The acquisition also brings Asia Briefing, Dezan Shira’s business intelligence and research arm, into Ascentium’s ecosystem. Through its Doing Business guides, digital publications, and daily regulatory analysis, Asia Briefing is the leading source for insights on market entry, compliance, regulatory developments, and business news across Asia.

The Asia Briefing platform strengthens the combined group’s ability to pair on-the-ground advisory services with timely, region-wide intelligence to support informed decision-making.

Alberto Vettoretti, Managing Partner of Dezan Shira & Associates, said, “Joining Ascentium marks an exciting new chapter for Dezan Shira & Associates. By combining our expertise with Ascentium’s global platform and execution capabilities, we can deliver even greater value to clients looking to expand and succeed in multiple markets.”

Lennard Yong, Founding Management and Group CEO of Ascentium, added, “This acquisition brings us closer to a fully connected advisory platform across Asia and beyond. With Ascentium’s execution strength and Dezan Shira’s market intelligence and regulatory expertise, we can guide businesses through every stage of expansion, from pre-investment assessment through sustained operations, whether they are entering one new market or scaling across multiple jurisdictions.”

About Ascentium

Ascentium is a leading global business services platform dedicated to helping businesses and individuals scale greater heights. Headquartered in Singapore, we drive extraordinary growth through expert people, purpose-led technology, and an unwavering commitment to service excellence.

With over 2,600 professionals across 46 cities in 23 markets globally, we deliver integrated solutions in corporate services, finance and accounting, fund administration, human resources, and fiduciary and trust services. Serving more than 63,000 client entities across diverse industries, Ascentium combines specialised expertise with innovative, technology-enabled solutions to help clients navigate complexity and unlock new opportunities for sustainable growth.

For more information, visit: ascentium.com

About Dezan Shira & Associates

Founded in 1992, Dezan Shira & Associates is a professional services firm advising foreign investors and multinational enterprises entering and operating across Asia.

The firm provides business intelligence and market entry, corporate establishment and licensing, accounting, tax advisory, payroll and HR administration, internal audit and risk advisory, as well as technology-enabled financial software and ERP solutions.

With more than 300 professionals operating from 27 offices globally, Dezan Shira & Associates maintains one of the region’s most extensive integrated advisory platforms dedicated to foreign direct investment and cross-border operations.

 

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SOURCE Ascentium

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Thunes Launches Real-Time Payments into New Zealand

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Members of Thunes’ Direct Global Network can now send real-time payments to bank accounts in New Zealand, further strengthening the company’s presence in the Asia-Pacific region.

BANGKOK, April 21, 2026 /PRNewswire/ — Thunes, the Smart Superhighway to move money around the world, today announced the expansion of its Direct Global Network with the launch of direct, real-time Pay-to-Bank services into New Zealand.

This expansion enhances Thunes’ cross-border payment capabilities in the Asia-Pacific region, providing Members of the Thunes Direct Global Network with faster and more transparent payment solutions for both consumer and business transactions. With this launch, users can easily transfer NZD directly to New Zealand bank accounts. Transactions can be made either through a direct API integration to Thunes or by leveraging existing Swift connectivity.

New Zealand is increasingly focused on upgrading its financial infrastructure to support real-time digital trade and the burgeoning gig economy. As the nation transitions to a next-generation payments ecosystem, real-time transactions are forecasted to grow at a CAGR of 21.3% through 2027.

Eugene Chua, Head of Network, APAC, at Thunes, said: “At Thunes, we’re dismantling the legacy friction that creates barriers to the global digital economy. Asia Pacific is where the Thunes story began, so we are especially pleased to be strengthening our reach in a high-growth market like New Zealand. Geography should never hinder ambition, and we are proud to be the engine driving financial connectivity, providing the infrastructure that supports and empowers businesses and individuals to benefit from international money movement and participate more fully in the global economy.”

With this expansion, Thunes reinforces its position as a leading provider of real-time cross-border payments. Its Direct Global Network leverages Thunes’ in-house SmartX Treasury System for AI-driven forecasting and real-time liquidity management, and its Fortress Compliance Platform, which benefits from over 50 licences worldwide. This ensures every payment is executed with the highest levels of security, compliance, and operational efficiency.

NOTES TO EDITORS:

Thunes will be attending Money20/20 Asia in Bangkok from April 21-23, 2026, located at booth 6005. Schedule a meeting here.

For more information about Thunes, visit: https://www.thunes.com/

Logo – https://mma.prnewswire.com/media/2831061/5891541/Thunes_Logo.jpg

 

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