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Immersive Entertainment Market Skyrockets to $519.77 Billion by 2031 Dominated by Tech Giants – Microsoft Corp, Qualcomm Inc and Google LLC | The Insight Partners

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The global immersive entertainment market is set for explosive growth, with projections indicating a surge to $519.77 Billion by 2031. This remarkable expansion, driven by widespread application of immersive technologies across entertainment industry.

NEW YORK, Nov. 28, 2024 /PRNewswire/ — According to a new comprehensive report from The Insight Partners, the “Immersive Entertainment Market Size and Forecast (2021 – 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Component, Technology, End User, and Geography”, the market is observing significant growth owing to widespread application of immersive technologies across entertainment industry, increasing adoption of digital transformation model among organizations and growing spending on live events worldwide.

For Detailed Market Insights, Visit: https://www.theinsightpartners.com/reports/immersive-entertainment-market

The report runs an in-depth analysis of market trends, key players, and future opportunities. In general, the immersive entertainment market comprises a vast array of component, technology, end user and geography which are expected to register strength during the coming years.

Market Overview and Growth Trajectory:

Immersive Entertainment Market Growth: According to an exhaustive report by The Insight Partners, the Immersive Entertainment Market is experiencing significant growth, driven by rising demand for cloud computing. The market, valued at $87.51 Billion in 2023, is expected to grow at a Compound Annual Growth Rate (CAGR) of 24.9% during 2023–2031.

For More Information and To Stay Updated on The Latest Developments in The Immersive Entertainment Market, Download The Sample Pages: https://www.theinsightpartners.com/sample/TIPRE00038939/

Technological Innovations: Over the past few years, technological advancements have brought closer to completely realistic and immersive experiences in VR and immersive entertainment. The application of AI to improve VR and immersive entertainment capabilities has been one of the main forces behind this advancement. AI is the process of educating robots to analyze and interpret data to make predictions and judgments. It can take many different forms in the context of VR and immersive entertainment such as improving the realism of virtual settings or producing lifelike interactions between users and virtual items. The power of AI to create realistic and dynamic landscapes is one of the most significant ways technologies transform VR and immersive entertainment.

Widespread Application of Immersive Technologies Across Entertainment Industry: Immersive technologies, from virtual reality (VR) and augmented reality (AR) to mixed reality (MR) and extended reality (XR), offer new possibilities for the entertainment industry. The entertainment industry has seen a rise in the usage of immersive technology, which allows users to fully immerse themselves in virtual environments or engage in novel and fascinating interactions with fictitious characters and tales. In past years, VR systems were bulky and expensive, making them inaccessible to most consumers. Nonetheless, customers have been interested in immersive technology in recent years as VR headsets have become widely available and reasonably priced. People can now explore new worlds and play immersive video games in their living rooms. Companies such as Oculus, HTC Corporation, and Sony have provided VR experiences.

Stay Updated on The Latest Immersive Entertainment Market Trends: https://www.theinsightpartners.com/sample/TIPRE00038939/

Increasing Adoption of Digital Transformation Model Among Organizations: Organizations struggle to compete in a constantly changing and dynamic market. Hence, with digital transformation, businesses seek to boost their competitive advantage, enhance business performance, and achieve business growth. Digital transformation has become a new model for many organizations to gain competitive advantages in the intense and dynamic market competition. Over the years, business across various sectors has undergone substantial change, with digital technology being a major contributor to this evolution. Digital technology breakthroughs have transformed the way consumers produce and consume entertainment, changing the sector beyond recognition. By providing new and interesting ways to generate, distribute, and consume media material such as movies, TV shows, and music, creative techniques of generating and sharing have completely changed the entertainment industry.

Geographical Insights: North America dominated the immersive entertainment market in 2023; it would continue to dominate the market during the forecast period. Europe is the second-largest contributor to the global immersive entertainment market, followed by Asia Pacific.

Immersive Entertainment Market Segmentation, Applications, Geographical Insights:

Based on component, the immersive entertainment market is segmented into hardware and software & services. The hardware segment held a larger market share in 2023.

Based on technology, the immersive entertainment market is segmented into virtual reality, augmented reality, mixed reality, and others. The virtual reality segment dominated the market in 2023.

In terms of end user, the immersive entertainment market is segmented into media & entertainment, gaming, design & architecture, retail, education, and others. The media & entertainment segment dominated the market in 2023.

The immersive entertainment market is segmented into five major regions: North America, Europe, APAC, Middle East and Africa, and South and Central America.

Purchase Premium Copy of Global Immersive Entertainment Market Size and Growth Report (2023-2031) at: https://www.theinsightpartners.com/buy/TIPRE00038939/

Key Players and Competitive Landscape:

The Immersive Entertainment Market is characterized by the presence of several major players, including:

Microsoft CorpQualcomm IncGoogle LLCSony Group CorpInfosys LtdHTC CorpSamsung Electronics Co LtdApple IncMagic Leap, IncSalesforce Inc

These companies are adopting strategies such as new product launches, joint ventures, and geographical expansion to maintain their competitive edge in the market.

For Region-Specific Market Data, Check Out Brief Sample Pages: https://www.theinsightpartners.com/sample/TIPRE00038939/

Immersive Entertainment Market Recent Developments and Innovations:

“Microsoft Corp collaborated with Xbox on the ‘Power Your Dreams experience’. “The dream narration mixed with these powerful visuals really creates an immersive entertainment experience that takes fans into a world of imagination.” The Power Your Dreams immersive audio-visual experience at the Outernet offers a world where imagination meets reality and is curated by dream psychologist, Ian Wallace. Inspired by three Xbox titles — Starfield, Cyberpunk 2077: Phantom Liberty, and the as-yet-unreleased Senua’s Saga: Hellblade 2 — participants are taken on a journey through different worlds and encouraged to use their imagination to dream, explore, and create.”

“Qualcomm Inc announced the Snapdragon XR2+ Gen 2 Platform, a single-chip architecture that unlocks 4.3K spatial computing at 90 frames per second for breathtaking visual clarity across work and play. The Snapdragon XR2+ Gen 2 supports 4.3K per eye resolution and 12 or more concurrent cameras to deliver crisp, immersive mixed reality (MR) and virtual reality (VR) experiences.”

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Conclusion:

Over the past few years, the immersive entertainment market has seen a spectacular evolution that has attracted customers and artists. The immersive experience has been fueled by technological advancements such as virtual reality (VR) and augmented reality (AR), which have also expedited the entertainment industry’s rapid expansion. Technologies such as AR, MR and VR headsets, 3D displays, 3D audio, gesture recognition, spatial sensing, holograms, speech recognition, haptics, AI, drones, and cameras are becoming accessible, affordable, and valuable, which is encouraging their adoption in areas, including gaming, education, and entertainment. With technological advancements, science fiction will increasingly become a reality with realistic and complex immersive experiences that blur the boundaries between the virtual and physical worlds. Although immersive entertainment is still in the early stages, it is already starting to significantly impact the video game, movie, and music industries. In the coming years, it is anticipated to dramatically affect several different areas, including retail, healthcare, and education.

With projected growth to $519.77 Billion by 2031, the Immersive Entertainment Market represents a significant opportunity for raw material suppliers, hardware manufacturers, software developers, system integrators, investors, industry stakeholders, end users and others. By staying abreast of market trends, embracing innovation, and focusing on quality and performance, companies can position themselves for success in this dynamic and evolving market landscape.

Related Report Titles:

Immersive Virtual Reality Market Size and Forecasts (2021 – 2031)Immersive Technologies Market Size and Forecasts (2021 – 2031)Virtual Reality (VR) Market Analysis and Forecast by Size, Share, Growth, Trends 2031Augmented Reality and Virtual Reality Market Report 2031

About Us: 
The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

Contact Us:
If you have any queries about this report or if you would like further information, please contact us:

Contact Person: Ankit Mathur
E-mail: ankit.mathur@theinsightpartners.com
Phone: +1-646-491-9876 
Press Release: https://www.theinsightpartners.com/pr/immersive-entertainment-market

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Algorized and ZHAW School of Engineering Launch Research on Predicting Human Movement Around Collaborative Robots, funded by InnoSuisse

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A two-year program studies how sensor fusion enhances human presence detection and safe human-machine interaction.

ETOY, Switzerland, Oct. 20, 2026 /PRNewswire/ — Robots working beside people need a reliable estimate of human movement. Their controllers also need to know how far they can trust that estimate. Algorized and ZHAW Zurich University of Applied Sciences Institute of Signal Processing and Wireless Communications ISC have launched a two-year research program to study both questions. The collaboration is funded by InnoSuisse.

The program, “Real-Time Human Perception via Edge-AI Wireless Sensor Fusion for Collaborative Robotics”, runs from September 2026 for two years. It builds on earlier research by Algorized and ISC on ultra-wideband (UWB) radar.

The program aims to combine raw wireless and optical signals in one fusion layer between a robot’s sensors and its controller. Researchers aim to weight each input by confidence and produce a calibrated estimate of a person’s position and predicted path.

Algorized processes raw data with one foundation model to detect human presence and classify whether it is a human or an object. The program tests whether combining raw inputs in sensor fusion, before each sensor makes its own decision, creates a holistic layer for the human-aware machines.

Each sensor type adds different information. UWB radar and Wi-Fi sensing can help detect a person behind a shelf or a machine. Millimeter-wave radar holds its lock through dust, steam, glare and darkness. RGB and time-of-flight cameras add spatial and semantic detail. The program studies how these inputs work together.

The research has four goals. The first three are to sense people in approach to the robot, tell living from non-living objects, and track and predict each person’s path. The fourth is to send the robot controller a graded instruction: continue, slow down, or stop. The inference target is under 100 milliseconds on standard industrial edge hardware. Algorized’s planned safety functions cover presence detection, localization and tracking.

A model of this kind needs its own training data. That data must come from real facilities with people moving through them. Researchers who understand the physics must interpret it. The goal is a core model that transfers across sensor types, vendors and sites without retraining for each deployment.

“Machines enter the physical world,” said Natalya Lopareva, CEO and Founder of Algorized. “For robots to coexist with humans, they need to understand the people around them. We are exploring every sensor and every layer of compute to make shared spaces safe. That takes research, and we are doing it together with the ISC at the ZHAW School of Engineering.”

“The program brings ISC sensing research into real industrial sites. Researchers will combine radar, Wi-Fi, and optical signals to distinguish approaching people from other objects and then estimate the person’s position and movement. The program investigates how the reliability of this estimation can be measured and how to predict where a person will go next,” said Marc Kuhn, Deputy Head of ISC at the ZHAW School of Engineering.

About Algorized

Algorized builds the edge-native nervous system for Physical AI. Its foundation model senses human presence, vital signs, and intent through occlusion – delivering real-time human-aware perception from standard wireless sensors, where cameras and light-based systems go blind. Backed by the Amazon Industrial Innovation Fund and rooted in four years of Swiss sensing research, Algorized partners with silicon manufacturers and industrial OEMs across robotics, automotive, and smart spaces. Learn more at www.algorized.com.

About the ZHAW School of Engineering

The School of Engineering is one of eight schools of the ZHAW Zurich University of Applied Sciences. With 14 institutes and centres, the ZHAW School of Engineering is one of Switzerland’s leading institutions for technical education and research. It provides high-quality degree programmes and continuing education and develops innovative solutions for industry, focusing on the areas of energy, mobility, information and health.

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Yoodli Named 2026 Inc. Power Partner for Helping Enterprise Teams Build Skills That Show Up on the Job

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Recognition follows a year in which Yoodli customers including Google and Intuit earned 11 Brandon Hall Group awards for programs built on Yoodli

SEATTLE, Oct. 20, 2026 /PRNewswire/ — Yoodli, the AI Platform for Human Skills, has been named a winner of the 2026 Inc. Power Partner Awards, which recognize the B2B companies that entrepreneurs and businesses rely on to grow.

Inc. selected this year’s honorees for a proven track record of helping companies build and scale, across areas from hiring and compliance to technology, fundraising, and marketing.

“Business owners have no shortage of tools at their disposal, and B2B companies need to make clear why their products and services are worth the investment,” says Bonny Ghosh, editorial director at Inc. “The companies on this year’s Power Partners list have done just that. They don’t just have customers, they have superfans and evangelists. Across industries like marketing, financial services, and technology, they’ve proved their dedication to helping fellow business owners grow and succeed.”

“The best validation we get isn’t an award for Yoodli. It’s watching our customers’ teams get recognized for the work they do with us,” said Varun Puri, co-founder and CEO of Yoodli. “Organizations are under real pressure to get their people ready for an AI-first world, and practice alone doesn’t get them there. Our job is to help skills carry over into the moments that matter, and to show leaders the results.”

“Being a Power Partner means our customers’ results are the scoreboard,” said Mike Rich, head of partnerships at Yoodli. “We work alongside training firms, consultancies, and enablement leaders who build skills programs for their own clients. Together we create immersive training experiences and demonstrate measurable outcomes.”

“Every training company says their program works. The hard part is proving it,” said Jeff Bittner, senior director of digital and AI at Braintrust and a member of Yoodli’s Customer Advisory Board. “In two and a half years with Yoodli, we’ve mastered it. Every seller starts with a baseline and a personal record to beat, allowing us to coach the cause instead of the symptom. We’ve seen enterprise clients with hundreds of users adopt at 96%, and others increase their connection level from 22% to 67% in three months. That’s what a real partner does. We make our clients better by providing tools that move the needle.”

Yoodli was recognized for the measurable outcomes its customers have achieved in 2026. Google’s GBOedu Commercial Enablement team won seven awards at the 2026 Brandon Hall Group HCM Excellence Awards (three gold, three silver, one bronze) for scaling AI roleplay practice across its sellers with Yoodli. Intuit’s Global Sales Enablement team earned four Brandon Hall Group awards for programs powered by Yoodli, including gold in Learning & Development Strategy and in Leadership Development.

The company also reached several milestones this year. Yoodli was named to TIME’s Best Inventions of 2026 in the Education category and to LinkedIn’s 2026 Top Startups list for Seattle. It grew past 100 employees and moved into a new headquarters at Pier 70 on the Seattle waterfront. Organizations including Google, Snowflake, Databricks, and Intuit use Yoodli to coach, train, and measure skills across their workforce.

For more information on Inc.’s Power Partner Awards or to view the complete list of honorees, visit inc.com/power-partner-awards.

About Yoodli

Yoodli is the AI Platform for Human Skills. Through AI coaching, learning journey creation, roleplays, personas, and measurement, Yoodli helps people get measurably better in their careers and helps organizations upskill their workforce for an AI-first world. Proven in high-stakes revenue teams and built for company-wide scale, Yoodli is used by organizations including Google, Snowflake, Databricks, and Intuit. Learn more at yoodli.ai.

Media Contact:
Sage Quiamno
press@yoodli.ai
+1 (808) 232-1321

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RBC tops JD Power Retail Banking Satisfaction Study among Big Five banks for third consecutive year

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TORONTO, Oct. 20, 2026 /CNW/ — RBC is pleased to be named Highest in Customer Satisfaction Among the Big Five Retail Banks by JD Power for the third year in a row, and the fourth time in five years. The recognition stems from the JD Power 2026 Canada Retail Banking Satisfaction StudySM, which gathers feedback from thousands of retail banking customers nationwide.

“The trust clients place in us reveals itself in moments big and small, and this study captures that,” said Erica Nielsen, Group Head, Personal Banking, RBC. “We are grateful to our clients who continue to choose RBC, and this award belongs to the employees who show up for them with care and expertise.”

RBC earned an Overall Satisfaction score of 619, finishing nine points ahead of the Big Five average of 610 and holding the number one position among the Big Five across all seven dimensions measured in the study, including Digital Channels and Problem Resolution. The bank’s eight-point improvement outpaced the industry average gain. RBC stands out most in Level of Trust, Account Offerings meeting my needs, and Allowing me to bank how and when I want, where it holds significant leads over the average.

The study also points to continued momentum, with RBC building on its strengths in Digital Channels and Account Offerings, along with improvements in Online Chat, New Account Opening, Product/Fees, and Convenience.

“We keep the client at the centre of everything we do, and that focus is reflected in the areas where we are leading. Whether someone is opening an account online, chatting with us through our digital channels, or sitting down with an advisor, we look across every part of RBC to make sure each experience is built around them. I want to thank our teams across the country for making that commitment felt every day.”

The JD Power 2026 Canada Retail Banking Satisfaction Study drew on responses from 14,038 retail banking customers surveyed in two waves between January and February and between July and August 2026.

About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 105,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 19 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.‎

We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/peopleandplanet.

For more information, please contact:
Habiba Ahmad, RBC Communications, 437-993-3245

SOURCE RBC Royal Bank

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