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Extended Reality (XR) Market to Grow by USD 1.04 Trillion (2024-2028), Driven by Advances in Sensor Technology, with AI Impacting Market Trends – Technavio

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NEW YORK, Dec. 2, 2024 /PRNewswire/ — Report on how AI is redefining market landscape -The global extended reality (XR) market size is estimated to grow by USD 1.04 trillion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 56.45% during the forecast period. Rapid improvements in sensor technology is driving market growth, with a trend towards advent of 5G. However, infrastructural and integration issues poses a challenge. Key market players include 3D Systems Corp., ABB Ltd., Accenture Plc, Alphabet Inc., Canon Inc., HTC Corp., Intel Corp., Lenovo Group Ltd., Magic Leap Inc., Meta Platforms Inc., Microsoft Corp., NVIDIA Corp., PTC Inc., Qualcomm Inc., Roper Technologies Inc., Seiko Epson Corp., SoftServe Inc., Sony Group Corp., Tata Sons Pvt. Ltd., and VertexPlus Technologies Ltd..

AI-Powered Market Evolution Insights. Our comprehensive market report ready with the latest trends, growth opportunities, and strategic analysis- View Free Sample Report PDF

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Application (VR, AR, and MR), Component (Hardware and Software and services), and Geography (North America, APAC, Europe, South America, and Middle East and Africa)

Region Covered

North America, APAC, Europe, South America, and Middle East and Africa

Key companies profiled

3D Systems Corp., ABB Ltd., Accenture Plc, Alphabet Inc., Canon Inc., HTC Corp., Intel Corp., Lenovo Group Ltd., Magic Leap Inc., Meta Platforms Inc., Microsoft Corp., NVIDIA Corp., PTC Inc., Qualcomm Inc., Roper Technologies Inc., Seiko Epson Corp., SoftServe Inc., Sony Group Corp., Tata Sons Pvt. Ltd., and VertexPlus Technologies Ltd.

Key Market Trends Fueling Growth

The integration of 5G technology into extended reality (XR) applications brings significant advantages. With high bandwidth and low latency, 5G enables the use of AR in live, outdoor environments and facilitates cloud-based gaming. A reliable 5G subscription is necessary for effective cloud gaming. The lower latency of 5G networks compared to previous generations is crucial for XR applications, ensuring real-time responsiveness for seamless experiences. Vendors like Qualcomm and Samsung collaborate with telecom providers offering 5G technology. By 2025, global 5G deployment is predicted. XR applications, such as remote collaboration and training, benefit from 5G’s capabilities, accelerating the growth of the XR market. 

XR technology, which includes Virtual Reality (VR) and Augmented Reality (AR), is revolutionizing various industries. The market for XR devices and content is growing rapidly, with VR headsets and AR glasses leading the way. The gaming industry is a major driver, with XR games and simulations becoming increasingly popular. The healthcare sector is also adopting XR for training programs, simulations, and virtual meetings, addressing health concerns such as myopia and enabling remote surgeries. In the hospitality industry, XR is enhancing customer experience through virtual tours and interactive menus. The software segment, including 5G technology, is crucial for delivering high-quality XR content to users. Mixed reality is expected to gain traction in retail stores, while 5G users will benefit from improved internet connectivity and processing capability distribution. Doctors and contemporary healthcare institutions are exploring XR for medical training and virtual realities to treat target organs. The entertainment industry and online gaming are also embracing XR technology, making it an exciting time for this innovative technology. 

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Market Challenges

ai_dominating_segment_factor_newThe Extended Reality (XR) market is experiencing rapid growth with applications in various sectors like virtual meetings, online gaming, and contemporary healthcare institutions. However, challenges persist. Internet connectivity and gaming equipment accessibility remain key issues for virtual meetings and online gaming, particularly in developing regions. In the medical sector, doctors and surgeons require target organs identification in real-time during virtual realities, which demands high processing capability distribution. 5G technology is a game-changer, enabling real-time, experiences for 5G users in 5G operations. Mobile XR and solo headsets dominate the consumer market, while tethered VR headsets cater to professional services and industrial training. E-commerce, entertainment, construction, retail and e-commerce, transportation, and industrial and manufacturing sectors also leverage XR. Augmented reality technologies, such as live broadcast, virtual projects, and cast, are transforming industries like education, festivals, television presentations, and corporate events. Cloud VR-based technology and program developers are essential for the growth of XR studios. NFTs and advanced human-machine interfaces are the future of XR, with gaming companies leading the charge in the multi-dimensional Web 3.0.

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Segment Overview 

This extended reality (xr) market report extensively covers market segmentation by

Application 1.1 VR1.2 AR1.3 MRComponent 2.1 Hardware2.2 Software and servicesGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 VR- The Extended Reality (XR) market refers to the technology that blends real and virtual worlds. It includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). Companies like Microsoft, Google, and Facebook are investing heavily in this space. XR applications span across industries such as gaming, education, healthcare, and manufacturing. The market is expected to grow significantly due to increasing demand for interactive and experiences. Businesses can leverage XR to enhance customer engagement, improve training programs, and streamline operations.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2018 – 2022) 

Research Analysis

The Extended Reality (XR) market is experiencing exponential growth, transforming various sectors with its technologies. Virtual meetings are revolutionizing the way we connect, enabling remote collaborations in real-time. Online gaming is reaching new heights with XR devices, offering more interactive and engaging experiences. Internet connectivity and gaming equipment are essential prerequisites for XR technology, ensuring seamless and uninterrupted access to XR content. In the healthcare sector, doctors and contemporary healthcare institutions are leveraging XR for training and surgeries, allowing for more precise targeting of organs and minimally invasive procedures. Virtual realities and augmented reality are revolutionizing education, providing students with learning experiences and simulations. 5G technology and XR technology are synergistic, with the former providing the necessary speed and bandwidth for the latter. XR devices and XR content are driving demand, with games and training programs being the most popular applications. The entertainment industry and gaming industry are leading the charge, while the education industry is quickly catching up.

Market Research Overview

Extended Reality (XR), encompassing virtual reality (VR), augmented reality (AR), and mixed reality, is revolutionizing various sectors with its experiences. Virtual meetings allow remote collaboration in contemporary healthcare institutions, enabling doctors and surgeons to plan target organ surgeries in virtual realities. Students in the medical sector can learn through interactive simulations and training programs. In the entertainment industry, XR is transforming online gaming with advanced human-machine interfaces and ultra-high-resolution VR glasses. 5G technology and processing capability distribution empower 5G users to enjoy XR operations in mobile and solo headsets. E-commerce and retail are leveraging XR for virtual projects, live broadcasts, and shopping experiences. Construction, transportation, industrial and manufacturing, festivals, television presentations, corporate events, professional services, and XR studios are also embracing XR technologies. Augmented reality technologies, such as NFT and AR in retail stores, are redefining consumer experiences. The software segment, including program developers and cloud VR-based technology, is fueling the growth of XR content in education, industrial training, and healthcare. The future of XR is multi-dimensional, merging the physical and digital worlds for a Web 3.0 experience.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationVRARMRComponentHardwareSoftware And ServicesGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Hyundai Motor Connects with Next Generation of Football Fans through ‘Hyundai NEXT Cup Tour’ on ‘Top Eleven’

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Hyundai Motor, together with Nordeus, launches the ‘Hyundai NEXT Cup Tour,’ an immersive in-game event on the popular mobile football management game ‘Top Eleven: Be a Football Manager’The campaign builds on Hyundai Motor’s 25+ year history in football, extending its presence beyond physical stadiums to connect with digital-native generations (Gen Z and Gen Alpha)The event integrates Hyundai Motor’s strategic vehicle models into a 10-nation virtual tour, reinterpreting their unique features as in-game football skillsThis collaboration marks Hyundai Motor’s expansion into the tactical football management genre, moving beyond traditional racing game partnerships

SEOUL, South Korea, April 22, 2026 /PRNewswire/ — Hyundai Motor Company today announced the launch of the ‘Hyundai NEXT Cup Tour,’ a new in-game event in ‘Top Eleven: Be a Football Manager‘, one of the world’s most popular mobile football management games.

Running from April 23–May 2, the event coincides with Top Eleven’s 16th Anniversary season, leveraging a period of peak player engagement. As football fandom continues to evolve, Hyundai Motor has been exploring new ways to connect with fans across different environments and moments — from shared live experiences to more personal, digital-first forms of engagement. Rather than simply branching into new genres, the initiative broadens the football experience beyond physical venues — creating a vibrant space for fans to connect with the sport anytime, anywhere.

“For more than 25 years, football has been a powerful platform for Hyundai to connect with people worldwide. With the ‘Hyundai NEXT Cup Tour’ in Top Eleven, we are opening a new chapter by translating the energy and strategy of the game into an interactive experience. This collaboration feels native to digital-first audiences and reflects how the next generation engages with the sport they love.” – Sungwon Jee, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company

“Hyundai Motor has, for years, been at the intersection of football and some of the world’s most celebrated brands, so welcoming them to the Top Eleven touchline is an exciting milestone. As the game approaches its 16th anniversary of delighting football fans worldwide, bringing this event to life at such a thrilling moment for football, together with Hyundai Motor, reflects Top Eleven’s commitment to continuously finding new ways to deliver unique, evergreen football stories for fans.” – Marko Jevtic, Executive Vice President at Nordeus

What is the ‘Hyundai NEXT Cup Tour’?

‘Hyundai NEXT Cup Tour’ invites Top Eleven players to manage their club through a series of 10 sequential missions across the world. The virtual tour begins in Indonesia and travels through 10 of Hyundai Motor’s key global markets, culminating in the United States, mirroring the brand’s story of global growth. This structure allows the brand to deliver high-impact engagement that connects with the game’s core loop of strategy, progression and decision-making.

How Does the In-Game Integration Work?

Rather than a one-way advertising exposure, the event seamlessly integrates Hyundai Motor’s flagship vehicle models into the player’s strategic journey. Each of the 10 tour stops features a locally representative model, with the vehicle’s unique selling proposition reinterpreted as an in-game football activity.

For example, IONIQ 5’s ultra-fast charging is framed as keeping a team’s condition high during a packed schedule, while INSTER’s blend of speed and compactness positions it well for reacting at a moment’s notice with velocity and agility. Players who progress through the in-game missions can earn exclusive, limited-edition Hyundai-branded in-game items, including a team jersey and an emblem.

This initiative reflects Hyundai Motor’s commitment to evolving its brand experience for digital natives, carrying the energy, unity and inspiration of sport into the next generation of gaming experiences.

More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai

 

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SOURCE Hyundai Motor Company

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SK hynix Announces 1Q26 Financial Results

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Reports revenues of 52.5763 trillion won, operating profit of 37.6103 trillion won, net profit of 40.3459 trillion wonRecord-high quarterly performance driven by increased sales of high value-added products from strong AI demandBy launching advanced products, the company will try to address growing market demand in the looming agentic AI eraCompany to secure both stable supply and robust financial conditions through investment aligned with demand

SEOUL, South Korea, April 22, 2026 /PRNewswire/ — SK hynix Inc. (or “the company”, www.skhynix.com) announced today that it has recorded 52.5763 trillion won in revenues, 37.6103 trillion won in operating profit (with an operating margin of 72%), and 40.3459 trillion won in net profit (with a net margin of 77%) in the first quarter.

Revenue surpassed 50 trillion won for the first time on a quarterly basis, while operating profit and operating margin reached record highs at 37.6 trillion won and 72%, respectively[1]. Operating profit has nearly doubled compared to the previous quarter, clearly demonstrating an improving profitability.

[1] 4Q2025 Revenue: 32.8267 trillion won / 4Q2025 Operating Profit: 19.1696 trillion won

SK hynix noted that despite the fact that first quarter is typically a seasonal downturn, strong demand persisted due to expanded investments in AI infrastructure. The company sustained its upward performance trend by increasing sales of high-value-added products, including HBM, high-capacity server DRAM modules, and eSSDs.

Building on this strong performance, the company’s cash and cash equivalents at the end of the first quarter increased by 19.4 trillion won from the previous quarter, reaching 54.3 trillion won. Meanwhile, interest bearing debt stood at 19.3 trillion won down 2.9 trillion won from the previous quarter, enabling the company to reach a net cash position of 35 trillion won.

The company analyzed that as AI evolves from large model training to the stage of agentic AI, which repeatedly performs real-time inference across various service environments, the foundation for memory demand is expanding across both DRAM and NAND flash.

SK hynix also predicted that the spread of memory efficiency technologies will enhance the economic viability of AI services, leading to an expansion of the overall service scale and further drive memory demand. Based on this, the company forecasted that favorable pricing conditions will continue for both DRAM and NAND flash.

To meet this demand, the company, plans to continue rolling out new products across both DRAM and NAND flash to address the diversifying memory demand.

Regarding HBM, the company will further strengthen its capabilities, encompassing performance, yield, quality, and supply stability. In DRAM, the company will fully ramp up the shipment of LPDDR6, which applied 1cnm process, or the sixth-generation of the 10-nanometer technology, for the world’s first time, and the 192GB SOCAMM2, which is based on the same process and began mass production this month.

For NAND flash, the company will flexibly address AI demand with CTF[2] based 321-layer QLC[3] cSSD ‘PQC21’, and eSSD lineup of high-performance TLC and high-capacity QLC. Especially, by leveraging synergies with Solidigm, which holds strengths in high-capacity QLC eSSDs, the company plans to strengthen its competitiveness in the AI data center and AI PC storage markets.

[2] Charge Trap Flash (CTF): Unlike floating gate, which stores electric charges in conductors, CTF stores electric charges in insulators, which eliminates interference between cells, improving read and write performance while reducing cell area per unit compared to floating gate technology.

[3] Quad-level cell (QLC): NAND flash is categorized as single-level cell (SLC), multi-level cell (MLC), triple-level cell (TLC), QLC, and penta-level cell (PLC) depending on how many data bits can be stored in one cell. As the amount of information storage increases, more data can be stored in the same volume.

Meanwhile, SK hynix emphasized that within the environment where customer demand exceeds supply capacity, securing stable supply capability to meet the structural demand growth of the AI era has emerged as a key competitive advantage.

Accordingly, the company explained that this year’s investment scale will increase significantly compared to the previous year, focusing on the ramp-up of M15X, infrastructure preparation on the Yongin cluster, and securing key equipment such as EUV.

The company highlighted that it will secure both stable supply and robust financial conditions through investment aligned with demand and will strategically expand production bases to proactively respond to long-term demand growth.

1Q26 Financial Results (K-IFRS)

*Unit: Billion KRW

1Q26

QoQ

YoY

4Q25

Change

1Q25

Change

Revenues

52,576.3

32,826.7

60 %

17,639.1

198 %

Operating Profit

37,610.3

19,169.6

96 %

7,440.5

405 %

Operating Margin

72 %

58 %

14%P

42 %

30%P

Net Income

40,345.9

15,246.0

165 %

8,108.2

398 %

 

※ Financial information of the earnings is based on K-IFRS

※ Please note that the financial results discussed herein are preliminary and speak only as of April 23, 2026. Readers should not assume that this information remains operative at a later time.

Disclaimer

This material has been prepared by the Company for informational purposes only, and the information contained herein has not undergone any separate, independent verification process. No representations or warranties are made regarding the fairness, accuracy, or completeness of the information contained in this material, and such information should not be relied upon. Neither the Company nor its employees bear any civil, criminal, or administrative liability for any damages arising from this material or from its use.

Review of the FY2026 Q1 financial results has not been finalized. Figures in this earnings release are subject to changes during the independent auditing process.

All financial information contained in this document is based on consolidated K-IFRS.

This material contains forward-looking statements which can be subject to certain risks and uncertainties that could cause actual results to differ materially.

This material does not constitute a solicitation for the acquisition or purchase of securities, and no part of this material should serve as the basis for any contract, agreement, or investment decision, nor should it be relied upon in connection therewith.

About SK hynix Inc.

SK hynix Inc., headquartered in Korea, is the world’s top tier semiconductor supplier offering Dynamic Random Access Memory chips (“DRAM”) and flash memory chips (“NAND flash”) for a wide range of distinguished customers globally. The Company’s shares are traded on the Korea Exchange, and the Global Depository shares are listed on the Luxembourg Stock Exchange. Further information about SK hynix is available at www.skhynix.com, news.skhynix.com.

 

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SOURCE SK hynix Inc.

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RhythMedix Launches Next-Generation RhythmStar® SL Cardiac Monitor

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Advancing Remote Cardiac Monitoring with Faster Insights, Greater Comfort, and Seamless Connectivity

MOUNT LAUREL, N.J., April 22, 2026 /PRNewswire/ — RhythMedix, LLC (RhythMedix), a nationwide U.S.-based cardiac monitoring company, today announced the launch of its next-generation RhythmStar® SL cardiac monitoring wearable. The third-generation design significantly enhances the patient experience, improving comfort, wearability, and patient adherence. These advancements are enabled by a compact lead configuration, waterproof IPX-6 rating, and increased battery life.

RhythmStar continues to differentiate through its built-in cellular connectivity, enabling ECG data to be automatically transmitted to the cloud for seamless, prompt review across all monitoring modes – without requiring device return by mail for data processing.

When paired with the company’s proprietary Augmented Arrhythmia Intelligence™ (AAI), RhythmStar SL delivers precise arrhythmia detection by combining advanced algorithms with a multi-layered data review process.

“RhythmStar represents our commitment to delivering a better way to monitor, one that prioritizes both patient comfort and clinical performance,” said Brian Pike, CEO of RhythMedix. “By combining a more wearable design with seamless data transmission and expert review, we’re helping clinicians access the insights they need, when they need them.”

“RhythMedix is taking a truly visionary approach to cardiac monitoring by combining patient-friendly design with advanced technology and expert oversight, helping clinicians make more confident, timely decisions,” stated George Shaw, MD, Electrophysiologist at AHN Allegheny Health Network. “It’s a meaningful step forward in how we deliver and manage cardiac care.”

With over 2 million hearts monitored to date, RhythMedix continues to advance remote cardiac monitoring through technology designed to improve both patient adherence and clinical workflow. The company will be exhibiting at HRS 2026 (Booth #531), including in-booth discussions with leading electrophysiologists.

About RhythMedix

Founded in 2013 and headquartered in Mount Laurel, New Jersey, RhythMedix is a fully integrated cardiac monitoring company providing end-to-end device manufacturing, software development, and 24/7 U.S.-based monitoring services. With no third-party dependence, RhythMedix delivers a seamless and secure remote cardiac monitoring experience for clinics, health systems, and patients nationwide.

To learn more, visit rhythmedix.com.

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SOURCE RHYTHMEDIX

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