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RFID Market to Grow by USD 14.20 Billion (2024-2028), Driven by Inventory Management Adoption, with AI Redefining the Market Landscape – Technavio

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NEW YORK, Dec. 2, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global radio frequency identification (RFID) market size is estimated to grow by USD 14.20 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 12.83% during the forecast period. Adoption of inventory management systems is driving market growth, with a trend towards growing use of rfid in data center management. However, data security and consumer privacy issues poses a challenge. Key market players include Alien Technology LLC, ASSA ABLOY AB, Avery Dennison Corp., CipherLab Co. Ltd., CoreRFID Ltd., CYBRA Corp., Datalogic SpA, FEIG ELECTRONIC GmbH, Fujitsu Ltd., GAO RFID Inc., Honeywell International Inc., Impinj Inc., Mojix Inc., Nedap NV, NXP Semiconductors NV, RFID Inc., RFID4U, SATO Holdings Corp., Siemens AG, SML Group Ltd., TIBCO Software Inc., Unitech Computer Co. Ltd., Zebra Technologies Corp., and eAgile Inc..

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Radio Frequency Identification (RFID) Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 12.83%

Market growth 2024-2028

USD 14.20 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

11.65

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 40%

Key countries

US, Canada, China, Japan, and Germany

Key companies profiled

Alien Technology LLC, ASSA ABLOY AB, Avery Dennison Corp., CipherLab Co. Ltd., CoreRFID Ltd., CYBRA Corp., Datalogic SpA, FEIG ELECTRONIC GmbH, Fujitsu Ltd., GAO RFID Inc., Honeywell International Inc., Impinj Inc., Mojix Inc., Nedap NV, NXP Semiconductors NV, RFID Inc., RFID4U, SATO Holdings Corp., Siemens AG, SML Group Ltd., TIBCO Software Inc., Unitech Computer Co. Ltd., Zebra Technologies Corp., and eAgile Inc.

Market Driver

RFID technology plays a significant role in enhancing data center management and asset optimization. In data centers, RFID tags are integrated into servers, routers, switches, and other network equipment for automated management and reduced human error. Meanwhile, in the pharmaceutical industry, RFID smart packaging integrated into sealed caps and closures prevents product tampering, diversion, and counterfeiting, providing item-level intelligence and enhancing market growth. Companies like eAgile Inc. Offer RFID solutions, such as eSeal, for various industries to improve security and efficiency. 

RFID market is experiencing significant growth with various applications in sectors like retail, logistics, healthcare, and manufacturing. The use of RFID technology for inventory management and tracking is on the rise. Markets like China and Europe are showing strong growth in RFID adoption. Companies are investing in RFID solutions for improved efficiency and accuracy. The technology is also being used for contactless payments and access control systems. The future of RFID looks promising with advancements in frequency bands, tag sizes, and reader capabilities. RFID is set to revolutionize industries with its ability to automate processes and enhance productivity. 

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 Market Challenges

RFID market growth is hindered by data security and consumer privacy concerns. Without encryption, RFID data can be accessed through tag frequencies. Threats like clone tags, unauthorized riders, and side-channel attacks pose risks. These issues prevent RFID usage in critical applications such as credit and debit cards. Vendors must address these concerns through secure middleware decoding and privacy protections to expand market opportunities.The RFID market faces several challenges in its implementation and growth. Markets like China and Logistics require proper regulation and standardization. Markets such as Manufacturing and Retail require affordable prices and improved technology for wider adoption. Markets like Europe and North America have privacy concerns and security issues that need addressing. Markets like Passive and Real-time require interoperability and scalability solutions. Markets like Tags and Readers need to ensure durability and reliability. Markets like RFID Inventory and RFID Asset require accurate and real-time data for effective management. Markets like RFID Middleware and RFID Software need to provide user-friendly interfaces and seamless integration with existing systems. Markets like RFID Hardware and RFID Services need to ensure compatibility and interoperability with various industries and applications.

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Segment Overview 

This radio frequency identification (rfid) market report extensively covers market segmentation by

Product 1.1 RFID tags1.2 Middleware1.3 Passive RFID systems1.4 Active RFID systemsEnd-user 2.1 Industrial2.2 Retail2.3 BFSI2.4 Logistics2.5 Healthcare and othersGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

 

1.1 RFID tags- RFID tags, consisting of an antenna and IC, exchange data with readers through radio waves. The market for RFID tags is expanding due to increased demand for access control and material identification. RFID tags enhance operational efficiency, increase asset traceability, and improve reliability. Classified by frequency and technology, LF, HF, and UHF cater to various applications. Active and passive RFID tags function differently based on power sources. Recent advancements, such as SML Group’s new RFID tags using Impinj M700 series chips, offer high performance and reduced costs, contributing to the growth of the RFID market.

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Research Analysis

RFID technology plays a significant role in various industries, including manufacturing facilities and warehousing, by enabling efficient inventory management and asset tracking through the use of RFID tags and readers. These small devices emit and receive radio-frequency signals to identify and locate objects. RFID solutions have expanded their applications beyond inventory management, with electronic toll collection systems like FASTag being a notable example. The geographical coverage of RFID technology is vast, with sensor networks and middleware enabling real-time data processing and resource optimization. The integration of 5G technology is expected to further enhance the capabilities of RFID systems, making them more reliable and efficient. RFID transponders and readers are essential components of these systems, with the former containing a microchip and antenna to store and transmit data, while the latter decodes the signals emitted by the tags. Pestle analysis reveals that RFID technology faces challenges such as privacy concerns and high implementation costs but offers benefits like improved accuracy, reduced labor costs, and increased security.

Market Research Overview

The Radio Frequency Identification (RFID) market refers to the global industry dedicated to the production and implementation of RFID technologies. RFID systems utilize radio waves to automatically identify and track objects. These systems consist of tags, readers, and an infrastructure to manage the data. RFID tags contain a microchip and an antenna, allowing them to transmit data to readers when in proximity. The RFID market caters to various sectors, including retail, healthcare, logistics, and manufacturing, among others. RFID solutions offer benefits such as increased efficiency, improved accuracy, and enhanced security. The market is driven by factors like the growing demand for automation and the need for real-time inventory management. Additionally, advancements in RFID technology, such as the integration of NFC and the development of passive tags, are fueling market growth.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductRFID TagsMiddlewarePassive RFID SystemsActive RFID SystemsEnd-userIndustrialRetailBFSILogisticsHealthcare And OthersGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Quickplay’s Triple Play of New Customers, Products and Partnerships Set to Dominate NAB 2026

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LAS VEGAS, April 19, 2026 /PRNewswire/ — (2026 NAB Show) – Quickplay, the Content to Value Operating System, today unveiled a broad array of company news including: an AI-enriched solution that identifies social signals and trending topics, and connects them to relevant content within minutes; transformative customer deployments; and powerful industry research and partnerships.

Debuting at NAB, Social Signals is a new technology within Quickplay AI Studio that identifies trending cultural moments and matches them with high-value content assets to automatically generate social-ready clips and posts. By combining external trend data with performance insights from owned channels, Social Signals enables content teams to move from insight to publishing in minutes, rather than days.

Social Signals is a key part of Quickplay’s AI Studio Solution, which includes metadata enrichment, moment detection, smart verticalization and multi-platform publishing. Its Smart Verticalizer uses multimodal AI and action tracking to intelligently reframe video –preserving key visual elements such as faces, gameplay and on-screen graphics – to maintain broadcast-quality standards across short-form formats. The company has also partnered with Visible Things, the creator-driven platform to deploy the first implementation of Social Signals across the Visible Things infrastructure.

Quickplay further announced it has gone live with Gray Media (NYSE: GTN)’s new streaming experience, which included consolidating 1,300 digital touchpoint, including 163 websites, 326 mobile apps and 815 CTV apps onto a single data-driven platform powered by Quickplay and Google Cloud (NASDAQ: GOOGL). The system now manages 269 live channels and 123 FAST channels across Amazon Prime Video, Roku (NASDAQ: ROKU), Samsung TV Plus, Vizio and Fire TV, delivering hyper-local content to 37% of U.S. TV households.

Quickplay also announced the cloud-native transformation of Television New Zealand’s streaming platform, TVNZ+. Completed in 12 months, Quickplay replaced a fragmented ecosystem of six+ vendors across UI/UX, content management, video processing, advertising and analytics with a single, unified platform. The team at TVNZ also named Amazon Web Services (NASDAQ: AMZN) as its preferred cloud platform for the transformation, further increasing efficiencies and lowering costs by consolidating onto a single cloud vendor. The technology overhaul will drive unprecedented innovation and efficiency for TVNZ, New Zealand’s state-owned broadcaster, which reaches over two million New Zealanders daily.

“Broadcasters don’t need another point solution. They need an AI-enabled operating system that turns content into measurable outcomes,” said Paul Pastor, Co-Founder and Chief Business Officer at Quickplay. “At NAB, we’re showing how to bring cultural moments, content catalogs and distribution workflows together to create engaging and revenue opportunities in real time.”

In partnership with Caretta Research, Quickplay will also release new research, “The Broadcaster Revolution Will Not Be Televised,” highlighting a critical bottleneck in the industry: North American broadcasters spend approximately 75% of their time on technical workflows, leaving only 25% for content creation. The report outlines how automated workflows and unified operations can help broadcasters meet the growing demand for short-form video while maintaining editorial quality and accelerating monetization.

Additionally, Quickplay has joined NAB PILOT, a coalition of innovators, educators and advocates dedicated to advancing broadcast technologies and cultivating new media opportunities. As a part of this group, Quickplay is expanding its collaboration with broadcasters to redefine how value is derived from content.

Quickplay at NAB 2026:

Paul Pastor, Jordan Bartow, and Peter Tanner of Quickplay, and Albert Lai of Google Cloud will be on a panel: An Audience of One: How Gray Media + Google Cloud + Quickplay are Using AI and Cloud OTT to Personalize Local News, Enable User-Generated Content, Engage Younger Viewers, and Unlock New Revenue for Broadcasters. Central Hall Stage, Monday, April 20 at 4:15p PTAt the NAB Streaming Summit TVNZ’s Chief Digital Officer, Rob Hutchinson, will present “How TVNZ+ Built a Co-Viewing Product” on Tuesday, April 21 at 11:30 AM PT.Live Demonstrations: See Quickplay technology in action at AWS, GCP, TwelveLabs and the Encore. To book a meeting, email hello@quickplay.com

About Quickplay:
Quickplay is the Content to Value Operating System for media and entertainment, connecting every stage of the content lifecycle, from creation to monetization. By applying intelligence where it drives measurable impact, Quickplay enables broadcasters, sports operators, streamers, and creators to turn their catalogs into revenue. Quickplay powers 2.5 billion streaming minutes per month, with 5 billion ad impressions served and 99.999% streaming uptime. 

Quickplay was founded by four innovators with deep media and entertainment technology experience from AT&T, McKinsey and Company, The Walt Disney Company, and Warner Bros. Discovery. Headquartered in Toronto, the company has offices in Los Angeles, San Diego, Chennai, and throughout Europe. For more information, visit quickplay.com.

Media Contact:
Breakaway Communications for Quickplay
quickplaypr@breakawaycom.com
+1 917-731-5734

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SOURCE Quickplay

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Harmonic Enables DIRECTV to Reimagine Nationwide DTH Service

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Harmonic’s Cloud-Native VOS Media Software Lowers Costs by Unifying Media Playout to Delivery on a Single Platform

SAN JOSE, Calif., April 19, 2026 /PRNewswire/ — Harmonic (NASDAQ: HLIT) today announced that DIRECTV is transforming its U.S. direct-to-home (DTH) video platform with Harmonic’s VOS® Media Software. Powering DIRECTV’s playout-to-delivery workflow, Harmonic’s cloud-native software reduces operational costs while enabling scalable, exceptional-quality video delivery for the service provider’s vast array of linear channels.

“As the demand for high-quality media content soars, DIRECTV is committed to deploying innovative technology solutions that bring unparalleled entertainment experiences to our customers. Continuing our work with Harmonic is critical to achieving this mission,” said Jeffrey Seto, vice president of satellite and software engineering at DIRECTV. “Harmonic’s VOS Media Software replaces siloed systems with a unified, software-based platform. By centralizing advanced playout, ad insertion, branding and media processing, we’re simplifying operations and building a scalable foundation.”

Harmonic’s VOS Media Software enables a complete playout-to-delivery workflow for DIRECTV running in its private data center. The Harmonic solution handles ingest, advanced playout, ad insertion, branding, premium encoding and statistical multiplexing for the delivery of broadcast-quality linear channels via satellite distribution. VOS Media Software’s playout capabilities support ad insertion across DIRECTV’s high-value linear and occasional-use channels — including live events and pay-per-view programming — boosting monetization. DIRECTV’s internal automation, storage and monitoring systems are integrated directly with Harmonic’s APIs, enabling seamless control of scheduling, automation and channel operations.

“Harmonic is proud to support DIRECTV’s software-based approach in modernizing its playout-to-delivery operations,” said Gil Rudge, senior vice president, solutions and Americas sales, video business at Harmonic. “With Harmonic’s AI-driven encoding and advanced compression solution, DIRECTV is well positioned to deliver exceptional video experiences to viewers across their linear channels, optimizing quality while minimizing bandwidth usage and operational costs.”

Harmonic will showcase its VOS Media Software at the 2026 NAB Show, April 19-22, in Las Vegas in booth W2831. To schedule a meeting with the company, visit www.harmonicinc.com/video-streaming/events/nab/. Further information about Harmonic and the company’s solutions is available at www.harmonicinc.com.

About Harmonic
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized broadband networking via the industry’s first virtualized broadband solution, enabling operators to more flexibly deploy gigabit internet services to consumers’ homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com

Legal Notice Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements concerning Harmonic’s business and the anticipated capabilities, advantages, reliability, efficiency, market acceptance, market growth, specifications and benefits of Harmonic products, services and technology are forward-looking statements. These statements are based on our current expectations and beliefs and are subject to risks and uncertainties, including the risks and uncertainties more fully described in Harmonic’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec. 31, 2025, its Quarterly Reports on Form 10-Q and its Current Reports on Form 8-K. The forward-looking statements in this press release are based on information available to Harmonic as of the date hereof, and Harmonic disclaims any obligation to update any forward-looking statements.

Harmonic, the Harmonic logo and other Harmonic marks are owned by Harmonic Inc. or its affiliates. All other trademarks referenced herein are the property of their respective owners.

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SOURCE Harmonic Inc.

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TVU Networks and Tencent Cloud Unveil Next-Generation Cloud Production Solution at NAB 2026

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Strategic partnership combines TVU’s cloud-native production platform with Tencent Cloud’s global infrastructure to power next-generation live streaming workflows

LAS VEGAS, April 19, 2026 /PRNewswire/ — TVU Networks, a leader in cloud-native live video solutions, today announced a strategic partnership with Tencent Cloud to launch a next-generation cloud-based media production and distribution platform at NAB 2026. The joint solution empowers broadcasters, content creators, and enterprises to elevate the live streaming experience and unlock new revenue streams.

The global media industry is undergoing a structural shift. According to Omdia, total revenue from traditional TV and online video is projected to reach $1.03 trillion by 2030, with online video advertising expected to grow from $309 billion to $540 billion over the same period. The TVU–Tencent Cloud platform is purpose-built to help customers capture this growth — combining professional cloud production with internet-scale interactivity and monetization.

The platform serves three major segments: broadcasters and OTT providers launching agile FAST channels with global CDN distribution; media platforms and creators requiring mobile-first, broadcast-quality production from anywhere; and enterprises producing high-profile live events with professional-grade multi-camera setups and massive concurrent viewership.

At the core is TVU’s cloud-native microservices architecture — proven in the 2024 Paris Games Torch Relay, a global club football championship spanning remote production across nine countries, and BBC’s UK General Election coverage with 369 simultaneous live streams. Deep integration with Tencent Cloud delivers five key advantages: ultra-low latency streaming via intelligent routing across global edge nodes; elastic scalability powered by TKE container services; cloud-native optimization for peak reliability; AI-powered production including automated subtitles, intelligent editing, and content moderation; and enterprise-grade end-to-end encryption from acquisition through distribution.

Paul Shen, CEO of TVU Networks, stated: “TVU has always been committed to making professional production capabilities more efficient and flexible through cloud-native architecture. Tencent Cloud’s deep expertise and customer insights in the media sector are highly complementary to TVU’s product and technology strengths in cloud production — and that’s the foundation that brought us together. The goal of this joint solution is clear: to help customers build a complete pipeline from content production to audience engagement to monetization, making AI&cloud-based production a true engine for business growth.”

Yan Peng added: “Through our partnership with TVU, we can rapidly help customers build a next-generation technology infrastructure — enabling global acquisition, global production, and global distribution — while driving commercial growth through internet-based services.”

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SOURCE TVU Networks

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