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Midea Expands Canadian Market Presence with Industry-Leading Heat Pump Solutions

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Midea’s Commitment to Innovation and Sustainability Brings Reliable, High-Performance Heat Pump Technology to Canadian Homes

MISSISSAUGA, ON, Dec. 3, 2024 /CNW/ — Midea, the world’s largest producer of major appliances and a leading innovator of heat pump technology, is expanding its support for Canadians looking to be more sustainable and cost effective with an advanced lineup of high-performance heat pump solutions tailored to meet the demands of climates across Canada. As more Canadians seek efficient and sustainable alternatives to traditional heating, Midea offers systems that support electrification, reduce energy costs, and leverage national and regional incentives aimed at promoting energy efficiency. Midea’s technologically advanced heat pump offerings already account for a significant share of the heat pump market in Canadian homes. Midea is bringing its extensive product lineup directly to Canadian contractors, tradespeople, and homeowners, introducing them to high-efficiency Midea-branded systems designed to provide year-round comfort and energy savings.

Revolutionary Cold Climate Technology Tailored for Canada

Midea’s lineup is anchored by the EVOX G3 Heat Pump and air handler unit (AHU), a top-performing system featuring Midea’s proprietary Enhanced Vapor Injection (EVI) technology. The heat pump achieves up to 100% heating output at -15°F (-26°C) and operates down to -22°F (-30°C), ensuring reliable warmth even in harsh Canadian winters. Designed with flexibility in mind, the EVOX G3 is compatible with existing air handler units, allowing homeowners to upgrade their systems easily without needing a full replacement. For homes with add-on renovations or rooms that the ductwork doesn’t reach, EVOX G3 offers customizable multi-zone configurations, including compatibility with Midea’s mini-split systems. With a side-discharge heat pump and an AHU featuring a modular design, the EVOX G3 system is energy efficient and is engineered for ease of installation in tight spaces.

Midea’s range of cold climate heat pumps are designed to integrate seamlessly into existing HVAC systems, making upgrades straightforward and cost-effective for homeowners. By providing compatibility with both ducted and ductless systems, these solutions reduce the need for extensive renovations, helping homeowners achieve energy savings without major structural changes.

Expansion of Heat Pump Technology into Different Categories

In addition to the EVOX G3 system, Midea’s commitment to versatility and efficiency spans a range of products that meet different household needs. For instance, the Midea Packaged Window Heat Pump offers a compact solution for specific installations, while the Heat Pump Water Heater (HPWH) brings unparalleled energy efficiency to residential water heating. Utilizing advanced air-source heat transfer, the HPWH is up to four times more efficient than traditional electric water heaters, offering homeowners considerable energy savings and meeting the stringent standards of Canada’s Greener Homes Grant program.

“Our products, including EVOX G3 and the HPWH, are developed to meet the highest performance and efficiency standards, ensuring reliable heating and cost savings for homeowners in the most challenging conditions,” said David Rames, Senior Product Manager at the Midea America Research & Development Center. “The Mississauga showroom opening – and plans to open more in Canada – demonstrate Midea’s commitment to making our innovative and sustainable heat pump solutions accessible to Canadian homeowners.”

Midea Group, established in 1968, is renowned for developing smart home solutions, industrial technology, and sustainable innovations. With 17 R&D centers and 22 production facilities in 16 countries, Midea continually strives to meet the evolving needs of its global customers. Certified as the world’s #1 residential inverter air conditioner company by Euromonitor International, Midea’s Residential Air Conditioning division alone exported over 10 million high-efficiency inverter units in 2023.

Aligning with Canada‘s Climate Goals through Innovation

Midea’s heat pump solutions qualify for Canadian national, regional, and utility-based incentives, including Canada’s Greener Homes Loan and the Oil to Heat Pump Affordability (OHPA) Program. These programs make it easier for Canadians to upgrade to energy-efficient systems that align with national climate goals while saving on utility costs.

To support Canadian sales and service, on December 2, Midea opened its first Canadian flagship showroom and training center in Mississauga, Ontario. Spanning 23,000 square feet, this facility allows visitors to explore Midea’s leading-edge heat pump technologies, such as the EVOX G3 Heat Pump System and the Heat Pump Water Heater (HPWH). The Mississauga showroom will also serve as a training hub for local contractors, helping to ensure Midea’s high standards in installation and maintenance are upheld across the Toronto area.

“Our new showroom in Mississauga marks an important step in Midea’s commitment to providing Canadians with the same industry leading heat pump technology that Americans have been upgrading to,” said Phil Huang, Director of North America, Midea Residential Air Conditioning. “This showroom is just the beginning, with plans to bring more Midea showrooms to key markets across Canada.”

Contractors and companies interested in becoming a Midea heat pump distributor, or consumers interested in upgrading to innovative Midea heating and cooling solutions, should call 1-866-643-3262.

For more information about Midea’s heat pump solutions, please visit www.mideacomfortna.ca.

View original content to download multimedia:https://www.prnewswire.com/news-releases/midea-expands-canadian-market-presence-with-industry-leading-heat-pump-solutions-302320102.html

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SIRUI Wins “Best of Show”, Unveils New Cine Lenses at NAB Show 2026

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LAS VEGAS, April 19, 2026 /PRNewswire/ — SIRUI today received a “Best of Show” award for its Vision Prime T1.4 Full-Frame Cine Lens Series, while also introducing new focal lengths for both the Vision Prime and IronStar lens families at the 2026 NAB Show. The expanded lineups give filmmakers a more complete range of creative options, from ultra-wide to telephoto, backed by flexible mount systems.

“Winning the ‘Best of Show’ award is a strong recognition of our commitment to optical innovation,” said Lijie, CEO of SIRUI. The Vision Prime Series is SIRUI’s first cine lens lineup featuring an interchangeable mount system. This design delivers outstanding compatibility, allowing users to effortlessly switch between different camera mounts as needed and seamlessly adapt to various systems.

Enhancing cost-effectiveness and shooting flexibility

Vision Prime Series – 15mm, 75mm, and 150mm

The Vision Prime Series is a full-frame, large-aperture, compact cine lens lineup. Following the existing 24mm, 35mm, and 50mm focal lengths, the series now adds a 15mm wide-angle, along with 75mm and 150mm medium-telephoto lenses, delivering a more complete focal range. With exceptional bokeh, outstanding low-light performance, and superior optical quality, the Vision Prime Series is ideal for both content creation and professional cinematography.

The Vision Prime Series come with a variety of interchangeable mount modules, allowing one lens to work across multiple camera systems — significantly enhancing cost-effectiveness and operational flexibility.

15mm – Optimized for wide-angle imaging, perfect for landscape photography.75mm – Delivers natural compression and pleasing subject‑background separation, perfect for portraits and medium telephoto shots.150mm – Designed for close-up and telephoto shooting, ideal for detailed and macro-style photography.

Cinematic widescreen, made simple.

IronStar Series – 75mm, 100mm, and 135mm

The IronStar series delivers widescreen imagery with vintage characters and modern optical performance. With a constant 1.5X squeeze ratio, it offers filmmakers consistent, high-value tools for films, ads, documentaries, and more.

The initial set includes three lenses—35mm, 45mm, and 60mm—covering wide-angle to medium focal lengths to meet essential framing needs. The introduction of 75mm, 100mm, and 135mm lenses completes the system, forming a fully expanded ecosystem that provides comprehensive support for both commercial and artistic cinematography.

75mm – Suitable for dialogue scenes and storytelling shots, offering a natural and balanced perspective. Ideal for portraits and close-ups with pleasing compression100mm – Ideal for macro and close-up shots, capturing fine details, textures, and product features with strong subject isolation. Suited for food, jewelry and product commercials, combining close-focus capability with a cinematic perspective.135mm – Ideal for tight portraits and close-ups, delivering strong compression and excellent subject separation. Suited for isolating details and subjects from busy backgrounds in narrative films.

The new Vision Prime and IronStar focal length lenses are expected to be officially available in the second half of 2026. For further details, please stay tuned to SIRUI’s official store.

Capture Your Imagination

The NAB Show runs through April 22. SIRUI will host a series of speeches and live social media streams with filmmaking experts and talented content creators at booth C4539. The new Vision Prime and IronStar focal lengths empower filmmakers with greater creative freedom — and SIRUI continues to drive professional lens innovation for creators worldwide.

About SIRUI

SIRUI, the world’s leading anamorphic lens, lighting equipment, and camera support brand, has long been dedicated to providing filmmakers with the ultimate shooting experience. SIRUI products, known for their high performance at an affordable price, have been widely recognized and highly commended by budding filmmakers and professionals worldwide. So far, SIRUI has established an impressive customer service network around the world, as well as over 300 sales outlets and terminal showrooms.

For more information, please visit:
Official Website: store.sirui.com 
Instagram:  @siruiimaging
YouTube: @SIRUIImaging
TikTok: @sirui.optical
Facebook: SIRUIImaging

Contacts:
marketing@sirui.com

View original content:https://www.prnewswire.com/news-releases/sirui-wins-best-of-show-unveils-new-cine-lenses-at-nab-show-2026-302745623.html

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Insta360 Previews New Luna Series and Major Updates at NAB Show 2026

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LAS VEGAS, April 19, 2026 /PRNewswire/ — Insta360, a global leader in innovative imaging technology, today opened its showcase at the 2026 NAB Show, unveiling a range of new products, bundles, and software updates, including a preview of an all-new product line.

New Additions to the Insta360 Lineup

Members of the media and NAB attendees were among the first globally to preview the upcoming Insta360 Luna Series, co-engineered with Leica, which includes Luna Pro and Luna Ultra. The series features a large 1-inch sensor, a bright F1.8 aperture, a variable focal length, and support for 10-bit color for smoother, more natural transitions in light and shadow, capturing more nuanced and detailed color straight from the camera. Luna Pro features a single-lens design, while Luna Ultra features a dual-lens design and enhanced telephoto performance.

Luna Ultra and Luna Pro were both being teased at the booth, and will be available in two distinct color options.

GO Ultra Tadej Pogačar Edition Bundle

Also on display was the Insta360 GO Ultra Tadej Pogačar Edition Bundle, released April 15. GO Ultra is the company’s latest compact, hands-free action camera, designed to deliver smooth, professional POV footage in any scenario.

Developed in collaboration with Tadej Pogačar, reigning Tour de France champion, this co-branded edition offers an immersive POV solution that captures the intensity and perspective of elite cycling.

“Cycling is about pushing limits and taking on challenges. With Insta360, I can share our sport’s passion and excitement. I hope this inspires cyclists to capture their own journeys and memories,” said Pogačar.

Previewed at NAB, Launching Soon

In addition to newer products already available, Insta360 showcased several upcoming innovations at NAB Show 2026, offering attendees an early look at what’s next.

The company previewed a new wireless microphone, Insta360 Mic Pro, built around a more integrated approach to audio in modern workflows. Designed to fit seamlessly into how creators shoot and move, it features a Customizable E-Ink Display that allows logos, names, or visual elements to be added, making the microphone part of the frame rather than something to hide. Through Insta360 Direct Connect, the system integrates directly with Insta360 cameras, reducing setup friction and removing the need for additional devices in fast-paced scenarios. A three-microphone array, combined with AI-powered processing and NPU-based noise reduction, helps maintain consistent audio clarity across changing environments, while internal recording provides an added layer of reliability when conditions are less controlled.

Additionally, the Insta360 GO 3S Retro Bundle was introduced, bringing a film inspired aesthetic to the compact POV camera. The bundle includes a Retro Viewfinder, stylized filters, and tactile accessories reminiscent of classic cameras, while maintaining the portability and functionality that defines GO 3S.

An upcoming major update to Flow 2 and Flow 2 Pro was also showcased, enhancing Insta360’s pocket AI filmmaker lineup for both iPhone and Android users. Key improvements include native multi-lens support for flagship Android devices such as the Samsung S26 Ultra, faster 360 panorama capture, Dual View Mode, and Apple Watch control on iPhone. These updates expand access to hands free, cinematic stabilized shooting across platforms.

About Insta360
With a “Think bold” mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360’s vast lineup includes the world’s best-selling 360 cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.

For more details visit: http://www.insta360.com
About the Think Bold Fund: https://www.insta360.com/ThinkBoldFund
Read our blog: https://www.insta360.com/blog
Follow us on Facebook: https://www.facebook.com/Insta360
Follow us on X: https://x.com/insta360
Follow us on Instagram: http://www.instagram.com/insta360
Follow us on TikTok: http://tiktok.com/@insta360_official
Follow us on LinkedIn: https://www.linkedin.com/company/insta360
Subscribe to our YouTube Channel: http://www.youtube.com/insta360

Press Contact
Insta360
pr@insta360.com

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Saramonic WiTalk9 X: Modular-Designed, Lightweight Wireless Intercom System Redefines Team Communication

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NEW YORK, April 19, 2026 /PRNewswire/ — Saramonic, a leading brand in audio solutions, announced a 9-Person Modular Full-Duplex Wireless Intercom System WiTalk9 X and the WiTalk9 Base. WiTalk9 X builds upon the success of the WiTalk9 with a focus on lightweight comfort and modular adaptability, introducing unprecedented flexibility and scalability of modern production teams from small to large.

Industry-First Modular Design for Maximum Flexibility

The Saramonic WiTalk9 X sets a new standard for adaptability in wireless intercom systems. Its industry-first modular construction allows users to switch between single-ear, dual-ear, or helmet-ready models, accommodating the diverse needs of different crew roles.

Weighing just 172 grams (6 oz) with battery in its single ear configuration, the WiTalk9 X delivers all-day comfort for demanding production environments. The IPX4-rated, lightweight design allows professionals who wear headsets for extended periods during long shoots or live events to focus on their work.

Intelligible Voice Communication: Saramonic ClearTalk™2.0 Technology and AI Noise Cancellation

Saramonic ClearTalk™2.0 combines the dual-microphone array and Saramonic AI Noise Cancellation. The cardioid main microphone focuses on the speaker’s voice, and the omnidirectional secondary mic collects the noise as samples for Saramonic AI Noise cancellation to separate the vocal and noise, ensuring clear and stable voice communication.

Saramonic AI Noise Cancellation is trained by over 700,000 noise samples across 20,000+ hours. Compared to traditional environmental noise cancellation that only handles ambient sounds, it identifies and separates noise in real-time to keep voice clear and stable within team communication, even when multiple crews speak at once in a complex environment.

Efficient Team Work with Dual-Antenna Design and Saramonic WiTalk Wireless Intercom Ecosystem

The WiTalk9 X features both internal and external antennas to continuously monitor signal quality and select the stronger signal. It operates on the 1.9 GHz DECT Technology and offers up to 12 hours battery life with a spare rechargeable lithium battery for quick replacement, enables teams to stay connected within 1,300 ft (400m) – ideal for events, film shoots, and live performances.

Saramonic WiTalk9 X supports a 9-person system without a hub, and can be easily scaled up to 64 users via WiTalk Base, enabling group cascading and remote collaboration with an industry-leading range of up to 700 meters.

Pricing and Availability

The Saramonic WiTalk9 X is available through official stores. For detailed pricing and configuration options, please contact your local Saramonic representative or visit www.saramonic.com.

Contact: marketing@saramonic.com 

Photo – https://mma.prnewswire.com/media/2959888/9x__________1_1.jpg

View original content:https://www.prnewswire.co.uk/news-releases/saramonic-witalk9-x-modular-designed-lightweight-wireless-intercom-system-redefines-team-communication-302746569.html

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