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Ecommerce in 2025

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5 trends shaping the future of online selling

MISSION, Kan., Dec. 3, 2024 /PRNewswire/ — (Family Features) Thanks to the explosion of ecommerce over the past couple decades, consumers can find virtually any product or service they can think of online. In fact, the consumer ecommerce market is expected to approach $6 trillion by 2027, according to the International Trade Administration, up from roughly $4 trillion in 2024.

A diverse collection of product segments is driving this growth, including everything from fashion and furniture to food and beverage. While major marketplace retailers still lead the category, ecommerce has become commonplace among small businesses, too. In fact, by the end of 2023, an estimated 80% of small businesses had at least basic ecommerce capabilities, according to a report by Digital Commerce 360.

However, small businesses are grappling with challenges such as inflation, supply chain issues and keeping pace with major retailers, among others, that are driving a variety of ecommerce trends in 2025 and beyond, including:

Video Content
Spurred by social media, video content is in high demand on ecommerce sites, too. Videos that explain how to use products, offer tips for using them and demonstrate projects that were completed using a product all earn favor with shoppers. In addition, videos that highlight product features, video reviews on social media and “live shopping events” on the social channels of ecommerce retailers can provide a more appealing interactive experience for shoppers.

Inclusive of the “live shopping events” trends, livestreaming is often popular among consumers as it can create a sense of FOMO (fear of missing out), leading to enhanced brand loyalty and engagement. Short-form videos sweeping social media also drive engagements and offer a quick, appealing way to demonstrate new or popular products.

Personalized Products
Ecommerce provides opportunities for shoppers who appreciate buying products that are uniquely their own. Online buying platforms that allow for customization of products such as shoes, clothing and drinkware can create buyer engagement and earn loyal shoppers who know they can purchase the items they want exactly to their own specifications. In fact, a survey by McKinsey Insights found 80% of loyal customers prefer shopping with brands that offer tailored choices and personalized experiences. From color selection and accessories to performance variations, custom options can help create a highly personalized shopping experience that allow buyers to interact more directly than they would for a standardized transaction.

Beyond the initial purchase, customized reports and shipping notifications are also becoming the norm. Shippers can alert customers to their products’ delivery status – including any delays or changes – via email, text, video message or, in some cases, a customizable dashboard where consumers can view incoming shipments tied to their account or address, request a different delivery time or location, pre-sign for packages and more.

Micro Purchasing Moments
You may think phenomena like impulse buys or convenience purchases are reserved for brick-and-mortar stores, but micro-purchasing trends suggest otherwise. These purchases are typically made by someone looking for a quick solution or information in a hurry from a mobile device, such as comparing two or more similar products and clicking a “buy now” link, ordering and paying for food ahead of time to skip the line, making a hotel or excursion reservation while traveling or looking up movie showtimes and purchasing tickets from the same page. Ecommerce sites that can establish themselves as a resource, make information easy to digest and simplify the purchasing process are earning customers (and revenue).

Flexible Payment Options
Online purchases were once limited almost exclusively to credit card purchases, but over time, businesses have granted greater flexibility to shoppers when it comes to collecting payment. While this trend has been growing for several years, many contemporary ecommerce sites now accept credit or debit cards, online checks, digital wallet and mobile payment services, cryptocurrency and even installment payments via third-party providers. By 2029, the third-party payment market is expected to almost double from $62.5 billion in 2024, according to findings from Mordor Intelligence.

Simplified Shipping Options
Evolving technology isn’t just improving the browsing and purchasing side of ecommerce; shipping operations are also seeing enhancements. For example, ShipAccel, a digital platform designed by Pitney Bowes, simplifies and enhances shipping operations with advanced ecommerce technology. The platform empowers early ecommerce brands to ship like larger companies with access to discounted carrier rates; more than 80 integrations including leading marketplaces, data and insights to help make smarter shipping decisions; branded tracking; and return capabilities. It features a collection of apps, widgets and application programming interfaces to easily configure new workflows and seamlessly meet the demands of business growth.

“As ecommerce becomes a mainstay, shippers must take a technology-first approach, utilizing platforms that can grow along with the business and partnering with providers who offer deep expertise in the segment,” said Shemin Nurmohamed, president of Sending Technology Solutions at Pitney Bowes. “As a result of using technology like ShipAccel, ecommerce shippers can save money, enhance operational efficiencies and delight customers – all of which support the business’ bottom line.”

Find more shipping support for your ecommerce business in the coming year at shipaccel.com.

Easy ECommerce Shipping Tips
Whether you’re a buyer or a seller, getting smart about shipping can help improve your ecommerce experience.

Be cost-conscious. Buyers obviously benefit from lower costs, but as a seller, managing shipping costs means more revenue. Volume discounts and options for lower prices with longer shipping times can make a bigger impact than you might expect. A shipping partner that has pre-negotiated discounted rates with carriers can deliver significant savings to your business, too.

Reduce package sizes. Using boxes or padded envelopes that closely fit the product being shipped can reduce weight and therefore the cost to send it to the customer. Also avoid excess packaging that adds bulk, which adds cost and waste.

Utilize advanced tracking tools. Keep tracking information for everything you ship or buy so you can monitor its safe delivery or, if problems arise, promptly identify and correct the issue. An option like ShipAccel uniquely provides branded tracking updates so your business stays front and center with your customer from click to porch.

Michael French
mfrench@familyfeatures.com
1-888-824-3337
editors.familyfeatures.com

About Family Features Editorial Syndicate
A leading source for high-quality food, lifestyle and home and garden content, Family Features provides readers with topically and seasonally relevant tips, takeaways, information, recipes, videos, infographics and more. Find additional articles and information at Culinary.net and eLivingToday.com.

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SOURCE Family Features Editorial Syndicate

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DEKRA Korea to Acquire Global Product Service, Strengthening Consumer Electronics Testing and Certification Capabilities in Korea

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GIMHAE-SI, South Korea, April 20, 2026 /PRNewswire/ — DEKRA, a leading global provider of testing, inspection, and certification services, today announced it has signed a definitive agreement to acquire Global Product Service Co., Ltd (GPS), a prominent South Korean company renowned for its expertise in consumer electronics product testing and certification.

This strategic acquisition will significantly enhance DEKRA Korea’s capabilities within the rapidly growing consumer electronics sector, bringing together DEKRA’s global network and comprehensive service portfolio with GPS’s deep-rooted local knowledge and decades of experience serving South Korea’s leading manufacturers.

GPS has established a strong reputation for its in-depth technical expertise and unwavering commitment to quality, particularly within the consumer electronics market. For many years, GPS has been a trusted partner to major South Korean electronics companies, providing testing and certification services that ensure product safety, performance, and compliance with international standards.

The successful acquisition is a result of the strong collaboration and commitment from both DEKRA and GPS. Key representatives who participated in the signing, embodying this collaboration, were Dr. Kilian Aviles, Executive Vice President of DEKRA Group and Head of Asia Pacific Region; Ming Sheng, Vice President of Automotive Testing, DEKRA China; Young Seok Lee, CEO of Global Product Service Co., Ltd; and Seong Su Kim, Director of Global Product Service Co., Ltd.

“We are thrilled to welcome Global Product Service Co., Ltd to the DEKRA family,” said Dr. Kilian Aviles, Executive Vice President of DEKRA Group and Head of Asia Pacific Region. “This acquisition represents a significant milestone in our growth strategy in South Korea. GPS’s deep understanding of the local market, combined with their specialized expertise in consumer electronics, perfectly complements DEKRA’s global strengths. Together, we will offer unparalleled testing and certification solutions to our clients, empowering them to bring innovative and reliable products to market with greater speed and confidence.”

The integration of GPS into DEKRA Korea will leverage synergies in technology, talent, and market reach. This will enable DEKRA to further support South Korean manufacturers as they navigate complex global regulatory landscapes and strive for excellence in product development and quality assurance. Clients can expect a seamless transition and continued access to the high-quality services they have come to rely on from both organizations.

Young Seok Lee, CEO of Global Product Service Co., Ltd commented, “Joining forces with DEKRA is an exciting opportunity for GPS. DEKRA’s global reach and extensive resources will allow us to expand our service offerings and better serve our existing and future clients. We are confident that this partnership will create significant value for the South Korean consumer electronics industry, providing enhanced support and innovation.”

About DEKRA

For more than 100 years, DEKRA has been a trusted name in safety. Founded in 1925 with the original goal of improving road safety through vehicle inspections, DEKRA has grown to become the world’s largest independent, non-listed expert organization in the field of testing, inspection, and certification. Today, as a global partner, the company supports its customers with comprehensive services and solutions to drive safety and sustainability forward—fully aligned with DEKRA’s anniversary motto, “Securing the Future.” In 2024, DEKRA generated revenue of 4.3 billion euros. Around 48,000 employees are providing qualified and independent expert services in approximately 60 countries across five continents. DEKRA holds a Platinum rating from EcoVadis, placing it among the top 1% of the world’s most sustainable companies.

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SOURCE DEKRA Asia Pacific

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BLUETTI Showcases Integrated PAYGO Energy Solution at Canton Fair, Expanding Partnership Opportunities in Africa

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GUANGZHOU, China, April 20, 2026 /PRNewswire/ — From April 15-19, 2026, at the 139th Canton Fair, clean energy innovator BLUETTI presented an integrated Pay-As-You-Go (PAYGO) solution that combines digital distribution tools with off-grid energy products, as the company expands its presence in emerging markets, particularly across Africa.

The solution brings together BLUETTI’s proprietary BLUETTI GO platform and a range of PAYGO-enabled solar home systems, reflecting a broader shift in the industry from standalone hardware sales to more structured distribution and financing models.

PAYGO has gained traction in regions where upfront costs remain a key barrier to energy access. By enabling installment-based payments and remote device management, the model allows consumers to access electricity services with lower initial investment, while offering distributors greater visibility into repayment and asset performance.

BLUETTI GO serves as a centralized platform for distributors, integrating sales tracking, inventory control, credit profiling, payment overdue tracking, risk monitoring, and operational analysis. These features are designed to help partners operate more efficiently and support long-term business planning in PAYGO-driven markets.

The company’s product lineup includes entry-level solar home systems such as the P80(battery capacity 76.8Wh), to African Star (battery capacity 1728Wh), designed for basic electricity needs, as well as the higher-capacity Home Star (battery capacity 2kWh-5kWh) series for off-grid household energy storage. These systems can be deployed independently or bundled with appliances such as televisions, fans, and lighting equipment.

As demand for decentralized energy solutions grows across Africa, supported by both public and private investment in renewable infrastructure, PAYGO models are playing a larger role in bridging the gap between energy access and affordability. 

Driven by product breakthroughs and innovative business practices, BLUETTI has been enlarging its footprint in the region in recent years. The company operates across more than 40 African countries, supported by local teams and pilot programs, including a Nigerian initiative launched in 2020 that has expanded into a network of branded retail outlets.

About BLUETTI

Founded in 2013, BLUETTI is a leading global provider of energy storage solutions, specializing in home solar batteries, portable power stations, and solar generators. Through initiatives like the LAAF (Lighting Africa Affordable Financing program), BLUETTI aims to power 1 million African families in off-grid areas. Today, it serves over 3.5 million users in 140+ countries and regions. Learn more: https://bluetti.com/

Photo – https://mma.prnewswire.com/media/2960004/paygo_leads_______1.jpg

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Moomoo Pioneers the Era of Agentic Investing with Launch of Moomoo API Skills

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The first AI-powered API Skills that turn trading ideas into execution — no coding required

KUALA LUMPUR, Malaysia and SINGAPORE, April 15, 2026 /PRNewswire/ — Moomoo today announced the launch of Moomoo API Skills, its AI-powered capability that enables investors to execute sophisticated trading strategies using natural language — marking a major leap in making institutional-grade tools accessible to all.

This breakthrough positions Moomoo at the forefront of a new era of investing, where anyone with an idea can turn it into action — without writing a single line of code.

A First-of-Its-Kind Breakthrough in Investor Accessibility

For years, advanced trading capabilities such as algorithmic strategies, real-time automation, and multi-market data access have long been limited to professional traders.

Moomoo API Skills removes this barrier.

Investors can now describe their strategy in plain language, from technical signals to execution conditions, and have it translated into live or simulated trades instantly.

“This is the first time Wall Street-level trading capability is made truly accessible through everyday language,” said Robin Xu, Group Senior Partner & Senior Vice President, Futu Holdings. “We are not just simplifying trading tools — we are redefining who gets to use them.”

From Tools to Trading Assistants

Moomoo API Skills introduces a new paradigm of agentic investing, where AI acts as an execution partner rather than a passive tool.

Instead of navigating complex systems, investors can:

Describe their strategyLet AI translate it into execution logicMonitor and respond to markets in real time

This effectively creates an always on trading assistant, enabling faster and more structured decision making.

Institutional Capabilities Made Accessible

Built on Moomoo’s Open API ecosystem, the capability provides:

Zero code strategy executionGlobal market access across US, Singapore, Hong Kong SAR, Japan, and moreReal time monitoring and automated triggers

At the same time, Moomoo maintains strong control and security through its local-first architecture powered by Moomoo OpenD, where:

Data remains on the user’s local environmentExecution requires user confirmationExposure to third party risks is reduced

Closing the Execution Gap

Today’s investors are not short of information, but often face challenges in executing consistently and efficiently. Moomoo API Skills is designed to close this gap by simplifying how strategies are expressed and carried through. It also strengthens Moomoo’s ecosystem, including Moo Academy, MooveNetwork and the Option Playbook, enabling a seamless journey from learning to execution.

“The challenge today is no longer access to information, but the ability to act on it effectively,” said Xu.
“Moomoo API Skills helps investors translate intent into structured action while keeping them fully in control.”

Pioneering the Next Phase of Investing

The launch reflects a broader shift in investing, from tool based platforms to intent driven systems. With Moomoo API Skills, investors can define what they want to achieve, while intelligent systems handle how it is executed. This creates a more direct and structured path from idea to action, allowing investors to focus on strategy rather than operational complexity.

“We believe the next phase of investing is agentic — where investors define their intent and intelligent systems help carry out strategies. With Moomoo API Skills, investors can turn their ideas into structured strategies that can be tested and executed seamlessly within a single environment. Our focus is on enabling this in a way that enhances decision-making while keeping investors fully in control, bringing a more intuitive and accessible approach to strategy-driven investing,” said Xu.

About Moomoo

Moomoo is a leading global investment and trading platform dedicated to empowering investors with user-friendly tools, data, and insights. Our platform is designed to provide essential information and technology, enabling users to make well-informed investment decisions. With advanced charting tools, pro-level analytical features, Moomoo evolves alongside our users, fostering a dynamic community where investors can share, learn, and grow together.

Founded in the US, Moomoo has expanded its global presence to serve investors across multiple markets, including Singapore, Australia, Japan, Canada, Malaysia, and New Zealand. As a subsidiary of a Nasdaq-listed company, Moomoo is trusted by more than 29 million investors worldwide and has earned recognition from leading financial institutions and publications for its innovation and reliability.

For more information, please visit Moomoo’s official website at www.moomoo.com

Disclaimers

The contents herein do not constitute an offer, solicitation or recommendation to invest in any capital market products. Investors should understand the risks involved in relation to the products and services, conduct their own risk assessment and seek professional advice, where necessary. Investors should compare and consider the fee, charges and costs involved. Past performance is not indicative of future performance.

This document has not been reviewed by the Securities Commission Malaysia. Please refer to the Advertisement Disclaimer on our website.

Investments in capital market products involve risk. Full disclaimers at www.moomoo.com/sg/support/topic5_510. This advertisement has not been reviewed by the Monetary Authority of Singapore.

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SOURCE Moomoo

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