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Automotive Software Market to Grow by USD 30.89 Billion (2024-2028), Driven by Demand for Enhanced In-Car Experiences, with AI Driving Market Transformation – Technavio

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NEW YORK, Dec. 3, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global automotive software market  size is estimated to grow by USD 30.89 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 14.4%  during the forecast period. Growing demand for differentiated in-car experiences is driving market growth, with a trend towards over-the-air (OTA) updates for software components. However, rising complexity in automotive software architecture leads to higher production costs for oems and suppliers  poses a challenge. Key market players include Access Co. Ltd., Alphabet Inc., Bittium Corp., BlackBerry Ltd., BorgWarner Inc., Elinext IT Solutions Ltd., Green Hills Software LLC, Hitachi Ltd., Information Technologies Institute Intellias LLC, Intel Corp., KPIT Technologies Ltd., Microsoft Corp., Net Solutions, NVIDIA Corp., NXP Semiconductors NV, Renesas Electronics Corp., Robert Bosch GmbH, Samsung Electronics Co. Ltd., Schaeffler AG, Siemens AG, and Sigma Software.

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Application (Safety system, Infotainment and telematics, Powertrain, and Chassis), Product (Application software, Middleware, and Operating system), and Geography (APAC, Europe, North America, South America, and Middle East and Africa)

Region Covered

APAC, Europe, North America, South America, and Middle East and Africa

Key companies profiled

Access Co. Ltd., Alphabet Inc., Bittium Corp., BlackBerry Ltd., BorgWarner Inc., Elinext IT Solutions Ltd., Green Hills Software LLC, Hitachi Ltd., Information Technologies Institute Intellias LLC, Intel Corp., KPIT Technologies Ltd., Microsoft Corp., Net Solutions, NVIDIA Corp., NXP Semiconductors NV, Renesas Electronics Corp., Robert Bosch GmbH, Samsung Electronics Co. Ltd., Schaeffler AG, Siemens AG, and Sigma Software

Key Market Trends Fueling Growth

The automotive software market has experienced significant growth due to the increasing installation of electronics and driver assistance features in vehicles. OEMs are focusing on remote Over-The-Air (OTA) updates to reduce costs and enhance customer experience. Benefits include savings on equipment, labor, and training costs, optimized testing cycles, and faster time-to-market for automobiles. Major OEMs like BMW, Daimler, and Tesla have already implemented OTA updates, making it a valuable product differentiator. This trend is expected to continue driving market growth during the forecast period. 

The Automotive Software Market is experiencing significant growth with key technologies such as connectivity, automation, and electrification driving innovation. Autonomous vehicles are a major trend, with companies focusing on developing software for vehicle control, sensor fusion, and machine learning. Telematics is another area of interest, with solutions providing real-time vehicle monitoring, diagnostics, and infotainment services. Additionally, vehicle electrification is leading to the development of software for battery management systems, charging infrastructure, and energy management. The market is competitive with players like Tesla, Google, and Apple making significant strides. The future of the automotive software market lies in the integration of various technologies to create a seamless and connected driving experience. 

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Market Challenges

• The automotive software market faces significant challenges due to the increasing complexity in vehicle architecture. OEMs and suppliers must invest heavily in research, development, and testing to ensure reliability, safety, and regulatory compliance. These investments lead to increased production costs for advanced software solutions, straining OEM profit margins and limiting innovation for smaller suppliers. Suppliers also face pressure to develop and support intricate software architectures, which requires substantial resources and extensive testing. These factors will continue to impact the growth of the automotive software market.• The automotive software market faces several challenges in the implementation and integration of various technologies. These include adaptive and autonomous driving technologies, connectivity and telematics, cybersecurity, and electric and hybrid vehicle systems. The complexity of these systems requires a high level of collaboration between automotive manufacturers, software developers, and technology providers. Additionally, the rapid pace of technological advancements and increasing customer expectations for advanced features add to the challenges. The convergence of these technologies necessitates a comprehensive approach to software development and implementation in the automotive industry.

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Segment Overview 

This automotive software market report extensively covers market segmentation by

Application 1.1 Safety system1.2 Infotainment and telematics1.3 Powertrain1.4 ChassisProduct 2.1 Application software2.2 Middleware2.3 Operating systemGeography 3.1 APAC3.2 Europe3.3 North America3.4 South America3.5 Middle East and Africa

1.1 Safety system-  The automotive software market is experiencing significant growth due to the increasing demand for connected and autonomous vehicles. Automakers and tech companies are investing heavily in developing advanced software solutions for improved vehicle performance, safety features, and enhanced user experiences. This trend is expected to continue, with the market projected to reach substantial revenue by 2025. Key players in the market include Bosch, Continental AG, and Autodesk, among others. These companies are focusing on innovation and collaboration to meet the evolving needs of consumers and regulatory bodies.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2018 – 2022) 

Research Analysis

The automotive software market is experiencing significant growth due to the integration of advanced technologies such as 5G, autonomous vehicles, and electric vehicles (EVs). These innovations are revolutionizing the automotive industry by enhancing in-vehicle applications, including body control, comfort, infotainment, and telematics. 5G technology enables car-to-car communication, ensuring seamless data exchange and improving safety features like lane-keeping assistance, adaptive cruise control, and collision avoidance. Commercial vehicles also benefit from these advancements, leading to the development of embedded systems tailored to their specific needs. The market for automotive software is expected to expand as these technologies become more prevalent in passenger cars and other vehicle segments.

Market Research Overview

The Autonomous Vehicle market is experiencing significant growth due to the increasing demand for advanced driving technologies. The market encompasses various software solutions such as ADAS (Advanced Driver Assistance Systems), V2X (Vehicle-to-Everything) communication, and autonomous driving software. These technologies enable vehicles to sense their environment, make decisions, and interact with other vehicles and infrastructure. The market is driven by factors such as government regulations, consumer preferences, and technological advancements. The future of the Autonomous Vehicle software market lies in the development of more sophisticated and reliable systems that can ensure safe and efficient transportation. The market is expected to grow at a steady pace in the coming years, with a focus on improving safety, reducing emissions, and enhancing the overall driving experience.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationSafety SystemInfotainment And TelematicsPowertrainChassisProductApplication SoftwareMiddlewareOperating SystemGeographyAPACEuropeNorth AmericaSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Kontron Launches Two New KBox F-Series Industrial Computers To Bring Greater Flexibility and Scalability to Industrial Edge Computing

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October 21, 2026

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TAIPEI, Oct. 21, 2026 /PRNewswire/ — Kontron, a leading global provider of IoT/Embedded Computing Technology (ECT), expands its KBox F-Series with the KBox F-203-RPS and KBox F-204-RPS, two compact industrial computers designed to address diverse requirements in intelligent Industry 4.0, edge computing and industrial IoT applications.

Both systems are powered by 12th, 13th or 14th Gen Intel® Core™ i9/i7/i5/i3 S-Series socket-type processors with a TDP of up to 65 W and support up to 96 GB DDR5 memory, providing a scalable computing foundation for demanding industrial applications requiring flexible performance configuration and long-term deployment.

The KBox F-203-RPS offers two LAN configurations with either two or four GbE ports, allowing customers to select the connectivity level that best fits their applications. The dual-LAN configuration provides an efficient solution for general industrial computing, equipment control and edge applications, while the four-LAN configuration offers additional network connectivity for applications involving multiple devices or network segments, such as machine vision, industrial automation and IoT gateways.

For applications requiring greater system expandability, the KBox F-204-RPS provides one PCIe x16 or two PCIe x8 expansion slots, offering the flexibility to integrate graphics, networking, AI acceleration or other add-on cards according to specific application requirements. With support for up to four 2.5-inch SATA HDDs/SSDs, it also provides extensive storage scalability for data-intensive workloads. These capabilities make the KBox F-204-RPS particularly suitable for industrial edge computing, machine vision, video processing and applications requiring additional functionality or large local data storage.

Together, the KBox F-203-RPS and KBox F-204-RPS enable customers to select the configuration that best matches their requirements, from a slimmer, network-focused industrial computer to a highly expandable edge computing platform.

To learn more about KBox F-203-RPS and KBox F-204-RPS, refer to https://www.kontron.com/en/products/kbox-f-203-rps/p301099 and https://www.kontron.com/en/products/kbox-f-204-rps/p311867.

About Kontron

At Kontron, we champion IoT and Industry 4.0, by creating secure, state-of-the-art solutions that span hardware, software and services. Our approach speeds market entry, reduces the cost of ownership, and offers longevity, ensuring our role as your trusted partner in the integration of smart technologies. For more information, please visit www.kontron.com, dial +886-2-2799-2789 or email SalesAsia@kontron.com.

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SOURCE Kontron

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Mouser Electronics Brings Smart Sensing Solutions to PSECE 2026

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October 21, 2026

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MANILA, Philippines, Oct. 21, 2026 /PRNewswire/ — Mouser Electronics, Inc., the authorized global distributor with the newest electronic components and industrial automation products, announces its participation in the 21st Philippine Semiconductor and Electronics Convention and Exhibition (PSECE 2026) from October 26 to 28 at the SMX Convention Center Manila, Philippines. This event underscores Mouser’s commitment to supporting the region’s growing electronics design community with immediate access to cutting-edge technologies.

Visitors are invited to meet the Mouser team at Booth #110-111 to explore new products and practical design resources. The booth features a live demonstration of Würth Elektronik’s smart sensing and visual indication solutions, integrating environmental and motion sensing with programmable visual feedback and wireless connectivity. This interactive display illustrates how modern devices can detect physical conditions and translate them into clear, immediate visual data, addressing the critical need for reliable intelligence in connected systems.

“As we advance into an era of interconnected intelligence, Mouser remains committed to bridging the gap between cutting-edge components and real-world application,” said Daphne Tien, Vice President of Marketing and Business Development at Mouser APAC. “Our presence at PSECE 2026 underscores our dedication to empowering engineers with the tools they need to innovate. We look forward to fostering a vibrant ecosystem where technology translates into tangible progress for the Philippines and beyond.”

Mouser’s participation highlights its strategic objective to strengthen ties with local partners and accelerate the adoption of advanced semiconductor technologies. By providing a platform for knowledge exchange, the company aims to help design communities turn promising prototypes into practical applications.

Attendees will have the opportunity to gather invaluable insights, learn industry best practices, and connect with professionals from across the region. The booth also features interactive activities where visitors can win premium gadgets and engineering tools, making innovative technology more approachable for everyone.

To learn more about Mouser’s presence at PSECE 2026, visit https://www.mouser.ph/psece-seipi/. 

For more Mouser news and our latest new product introductions, visit https://www.mouser.com/newsroom/.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/mouser-electronics-brings-smart-sensing-solutions-to-psece-2026-302914806.html

SOURCE Mouser Electronics

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Workato Launches Self-Serve Platform in Singapore, Opening Enterprise AI to a Broader Community of Builders

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19 minutes ago

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October 21, 2026

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New offering gives developers, students, and customers access to the full power of Workato’s enterprise-grade engine to build AI agents and MCP servers

SINGAPORE, Oct. 21, 2026 /PRNewswire/ — Workato®, the leading Control and Execution Platform for Enterprise AI, today announced the launch of a new self-service offering that gives customers, developers, and students across Asia access to the Workato platform to govern and scale their AI initiatives, including building and productionizing AI agents and MCP servers.

Making AI accessible has been at the heart of Workato’s mission the past several years. Through the AI Institute Alliance, unveiled in September 2025, Workato partnered with leading institutes of higher learning across Singapore, including Nanyang Polytechnic, Republic Polytechnic, Temasek Polytechnic, Singapore Polytechnic, Ngee Ann Polytechnic, the Singapore University of Social Sciences, and the National University of Singapore. The initiative equipped students and educators with automation and AI skills.

The AI Lab, which opened a year later, extended that commitment further into the public sector through its partnership with EDB, and into inclusive hiring through SG Enable.

The newly launched self-serve platform will provide users access to:

A free account to start building immediately, with the option to upgrade to a paid plan, no contract required, as projects growThe ability to build recipes, Agents/Genies, and MCP servers directly on the platformThe same governed, enterprise-grade engine that powers Workato’s largest deploymentsA path built for independent developers, students, and small teams, as well as large enterprises

Since launching in 2026 in North America, Workato has seen rapid growth in the builder community. The platform is enterprise grade, but free to get started. As builders solve problems for their business, they can grow by upgrading to a paid plan. With this launch in Singapore, Workato is making an investment in the local builder community.

“The next era of AI won’t be defined by who has access to intelligence, but by who can turn it into action. We’re putting the same enterprise-grade power trusted by the world’s largest companies into the hands of every builder. We want everyone to be able to transform how their business operates,” said Rishi Mallik, Chief Growth Officer, Workato. 

Workato showcased its self-serve platform and broader community initiatives at World of Workato (WOW) 2026 in Singapore.

Builders can sign up now at https://app.trial.workato.com/users/sign_up_trial?utm_content=sg_wow2026.

About Workato

Workato is the leading Control and Execution Platform for Enterprise AI — the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 — including Nasdaq, Cisco, Vodafone, Atlassian, and Lucid Motors — Workato turns over 17,000 enterprise systems AI needs to act on into one governed execution layer. For more information, visit workato.com.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/workato-launches-self-serve-platform-in-singapore-opening-enterprise-ai-to-a-broader-community-of-builders-302914795.html

SOURCE Workato

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