Technology
PLC Software Market to Grow by USD 853.2 Million (2024-2028), Driven by Industrial Automation and Digitization, Report Highlights AI-Powered Market Evolution – Technavio
Published
2 years agoon
By
NEW YORK, Dec. 3, 2024 /PRNewswire/ — Report on how AI is driving market transformation – The global PLC software market size is estimated to grow by USD 853.2 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 5.48% during the forecast period. Increasing industrial automation and digitization is driving market growth, with a trend towards adoption of edge computing and edge plc software for faster processing. However, cybersecurity concerns and the need for plc software security poses a challenge. Key market players include ABB Ltd., Beckhoff Automation, Delta Electronics Inc., Eaton Corp. Plc, Emerson Electric Co., FANUC Corp., General Electric Co., Hitachi Ltd., Honeywell International Inc., IDEC Corp., Keyence Corp., LS ELECTRIC Co. Ltd., Mitsubishi Electric Corp., OMRON Corp., Panasonic Holdings Corp., Rockwell Automation Inc., Schneider Electric SE, Siemens AG, Toshiba Corp., and Yokogawa Electric Corp..
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Plc Software Market Scope
Report Coverage
Details
Base year
2023
Historic period
2018 – 2022
Forecast period
2024-2028
Growth momentum & CAGR
Accelerate at a CAGR of 5.48%
Market growth 2024-2028
USD 853.2 million
Market structure
Fragmented
YoY growth 2022-2023 (%)
5.2
Regional analysis
North America, Europe, APAC, Middle East and Africa, and South America
Performing market contribution
APAC at 30%
Key countries
US, China, Japan, Germany, and UK
Key companies profiled
ABB Ltd., Beckhoff Automation, Delta Electronics Inc., Eaton Corp. Plc, Emerson Electric Co., FANUC Corp., General Electric Co., Hitachi Ltd., Honeywell International Inc., IDEC Corp., Keyence Corp., LS ELECTRIC Co. Ltd., Mitsubishi Electric Corp., OMRON Corp., Panasonic Holdings Corp., Rockwell Automation Inc., Schneider Electric SE, Siemens AG, Toshiba Corp., and Yokogawa Electric Corp.
Market Driver
The global PLC (Programmable Logic Controllers) software market is experiencing significant growth due to the increasing adoption of edge computing technology. Edge computing allows data processing closer to the source or at the edge of the network, reducing latency and enabling faster reaction times. In industrial contexts, edge PLC software facilitates real-time data processing and control, enhancing productivity and responsiveness. Manufacturers benefit from increased processing rates, reduced cloud dependency, and decentralized decision-making. The trend is particularly relevant for time-sensitive applications, such as critical control systems and predictive maintenance, where quick action is crucial. Edge computing streamlines operations, leading to improved efficiency and reliability, fueling market growth during the forecast period.
The Plc Software Market is experiencing significant trends in various industries. Cloud-based controllers are becoming popular due to their flexibility and cost-effectiveness, allowing for remote access and real-time monitoring. With the increase in global automobile sales and electric vehicle production, there is a growing demand for control systems that ensure operational efficiency, error-proofing, traceability, and safety monitoring. Manufacturing plants in sectors like automotive, steel, energy, chemical, petrochemical, oil and gas, semiconductor and electronics, and building systems require design for harsh industrial environments. Investment in industrial automation, material handling, packaging and labeling, and industrial equipment control is essential for carbon neutrality and supply chain automation. The robotics industry plays a crucial role in process control and energy management. However, cyber threats, data breaches, and system manipulations pose significant challenges, necessitating cybersecurity measures for critical infrastructure. Input and output devices, such as sensors and actuators, are vital components of automation systems. Plc Software Market offers services to address these trends and ensure operational efficiency, process control, and safety monitoring.
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Market Challenges
The global PLC software market is experiencing significant challenges due to growing concerns over cybersecurity. With the increasing reliance on PLC systems for industrial automation and digitization, these software solutions have become attractive targets for cyberattacks. The consequences of PLC software vulnerabilities can be severe, leading to production losses, operational disruptions, and potential safety risks. To address these challenges, PLC software providers and industrial businesses must invest in security measures. This includes implementing safe coding practices, encryption, authentication systems, and regular software updates. Additionally, it’s essential to establish appropriate access restrictions and secure PLC networks. In a constantly evolving threat landscape, continuous improvement and modification of security measures are necessary to stay ahead. Failure to effectively address cybersecurity issues could negatively impact confidence in PLC systems and hinder the expansion of the global PLC software market.The Plc Software Market faces various challenges in diverse industries such as automobile, steel, energy, chemical, electronic devices, building systems, and production processes. Input and output devices must be against harsh industrial environments with vibration, humidity, temperature, electrical noise, and other factors. Automation in sectors like pharmaceuticals and Industry 4.0 requires software that can handle complex processes and minimize machine downtime. Energy and power, oil and gas, pharmaceutical, food and beverages, pulp and paper industries seek Plc Software for power management, error detection, and multi-functionality. Geopolitical issues and the rise of electric vehicles (EVs) add to the market’s complexity. Medium-Sized PLCs require both hardware and software solutions, while consulting and training are essential for successful implementation. Renewable energy, wind power, and smart factories are growing sectors with increasing demands for Plc Software.
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Segment Overview
This plc software market report extensively covers market segmentation by
Deployment 1.1 Cloud-based1.2 On-premisesType 2.1 Ladder logic2.2 FBD2.3 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America
1.1 Cloud-based- In the global PLC (Programmable Logic Controller) software market, cloud-based deployment is gaining popularity due to its benefits such as scalability, adaptability, cost-effectiveness, and ease of use. Leading PLC software providers like Siemens, Rockwell Automation, Schneider Electric, and ABB have responded to this trend by introducing cloud-enabled solutions. For instance, Siemens offers the Simatic Automation System, which utilizes its MindSphere IoT operating system, enabling users to access cloud capabilities for data analysis and optimization. Cloud-based PLC software systems facilitate remote monitoring, real-time data analysis, and predictive maintenance, enhancing operational efficiency and minimizing downtime. These systems are particularly advantageous for managing distributed industrial installations by enabling collaboration and data sharing across multiple sites. Furthermore, cloud-based PLC software can be integrated with other cloud services, such as analytics platforms and machine learning algorithms, adding to their value proposition. The increasing demand for enhanced connectivity, scalability, and sophisticated analytics capabilities in industrial automation is driving the shift towards cloud-based deployment, fueling the growth of the global PLC software market.
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Research Analysis
The Plc (Programmable Logic Controller) software market caters to various industries, including Input/Output device manufacturing, Automobile, Steel, Energy, Chemical, Electronic devices, Building systems, and more. Plc software enables automation of industrial processes, improving operational efficiency and reducing machine downtime. It plays a crucial role in power management and error detection in harsh industrial environments. With multi-functionality, Plc software supports industry automation, smart factories, robotics, mass customization, and geopolitical issues. It integrates with hardware, software, and services for material handling, packaging, and labeling, ensuring seamless production processes. Plc software is essential for process control in industries, enhancing the overall productivity and competitiveness of businesses.
Market Research Overview
The Plc Software Market encompasses a wide range of applications in various industries, including Input and Output devices, Automation in automobiles, steel, energy, chemical, and electronic devices, Building systems, Production processes, Power management, and Industrial Equipment Control. Plc Software plays a crucial role in Harsh industrial environments, ensuring design against Vibration, Humidity, Temperature, Electrical noise, and other challenging conditions. Medium-Sized PLCs, Hardware, and Software solutions cater to diverse industries like Industry 4.0, Pharmaceuticals, Renewable Energy, Wind Power, and Manufacturing plants. Plc Software offers Diagnostic laboratories, Error detection, Multi-functionality, and Industrial processes, minimizing Machine downtime and increasing Operational efficiency. Services such as Training, Maintenance, Consulting, and Energy and power management are essential components of the Plc Software Market. Geopolitical issues, Electric vehicles (EVs), Cloud-based controllers, and Flexible systems are emerging trends shaping the market’s future. The Plc Software Market also addresses critical concerns like Cyber threats, Data breaches, and System manipulations, ensuring Safety Monitoring and Traceability in Supply chain automation, Robotics, and the Robotics industry. Industries like Oil and Gas, Pharmaceutical, Food and beverages, Pulp and paper, Semiconductor and Electronics, and Cybersecurity are major consumers of Plc Software solutions. The market’s growth is driven by the need for automation in various sectors, operational efficiency, and the transition towards Carbon neutrality and Smart factories.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
DeploymentCloud-basedOn-premisesTypeLadder LogicFBDOthersGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio
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Technology
Suunto Launches Race 3S: Next-Generation Performance Watch in a Compact Titanium Case
Published
53 minutes agoon
October 21, 2026By
Suunto’s next-generation performance watch brings up to 38 hours of dual-band GPS battery, a 2,000-nit AMOLED display, and free worldwide offline maps in a 56 g build, debuting alongside Suunto’s new AI Coach.
VANTAA, Finland, Oct. 21, 2026 /PRNewswire/ — Suunto launches Suunto Race 3S, a new-generation flagship performance watch. Built for smarter training, with features designed especially for trail running, Race 3S brings together up to 38 hours of dual-band GPS battery, a 2,000-nit AMOLED display, and a full set of intelligent trail tools at just 56 g. It is a watch built to go further and move lighter, so a long day in the mountains stays simple.
First launched in 2023, the Race series established Suunto’s position as the choice for athletes who train with intention and perform when it counts. Suunto Race 3S carries that standard into a compact 46 mm case sized to sit well on smaller wrists, and holds on to long-lasting battery life, a flagship display, and the complete trail toolkit alongside it.
“People have more performance data at their fingertips than ever, but turning all that information into something useful can be a challenge,” said Daniel Das Bhowmik, VP Product at Suunto. “We built Race 3S to carry long-lasting battery life in a case compact and light enough to forget, and we’re launching it alongside Suunto AI Coach to make things simple again: turning questions and personal data into clear, actionable answers.”
Battery for the Long Haul
No runner should plan a race around a battery bar. Suunto Race 3S gives them room to plan the race instead: up to 38 hours in dual-band GPS mode (up to 32 hours with the always-on display on), compared with up to 30 hours on Race S, with full positioning accuracy switched on the entire time. Additional battery modes reach further still, including a smartwatch mode with up to 12 days of battery life for everyday wear.
For runners used to planning a session around what the watch has left, that is up to eight more hours of pacing, navigation, and heart rate on the wrist than Race S. Training runs finish the way they were planned, races carry data all the way to the line, and the charger stays at home.
A Compact Build With Flagship Performance
The best watch on a long climb is the one a runner stops noticing. At 56 g with the silicone strap, 38 g for the watch head alone, Suunto’s Race 3S sits close to the wrist at roughly the weight of two energy gels, with a compact fit that works well for smaller wrists, too. A titanium bezel and sapphire crystal lens handle rock, scrub, and repeated impact.
Inside, the new-generation Apollo 510 processor drives faster response across maps and menus, and an upgraded optical heart rate module with six LEDs and four photodetectors behind 2.5D curved sensor glass holds accuracy through arm swing, sweat, and cold. Pair a Suunto heart rate belt to enable ZoneSense and it reads true intensity straight from the body’s response.
Suunto AI Coach Debuts With Race 3S
Race 3S marks the debut of Suunto AI Coach, an AI-powered conversational coaching experience in the Suunto app. It turns your Suunto data into insight, guidance and action, helping you understand your data, know where you stand and decide what to do next.
Ask Suunto AI Coach anything about your training, and it answers clearly and in context, with guidance and visuals such as charts, tables and maps, plus next steps whenever you want them. When you want to act, it creates structured workouts, training plans and routes; workouts and routes can then be saved in the Suunto app and synced to your watch. Customers who purchase and pair Suunto Race 3S can get three months of Suunto AI Coach free by activating their watch through the Suunto app by 31 December 2026.
Precision in Every Terrain, Free Maps Worldwide
When the trail disappears under canopy or into a canyon, the line on the wrist stays put. Positioning offers better overall performance, notable through forests, canyon walls, and switchbacks. Free worldwide offline maps now add contour lines and place names for an instant read on where you stand. They download straight to the watch and run entirely on board, subscription-free, so the terrain travels with the runner wherever the trail goes.
A Race Strategy Set Before the Gun
The hardest racing decisions arrive when a runner is least equipped to make them. Suunto Race 3S makes them early instead. Climb Guidance shows what the trail does next, climb or descent, updated in real time, so effort can be placed in advance: know a descent is coming, and save the legs for the climb after it.
Race Planner will build a personalized pacing plan from the route, the weather, and a runner’s race goal, with real-time guidance to hold pace on race day.*
A Display You Can Read in Full Sun
Mid-race data only counts if it can be read mid-stride. The 1.32-inch LTPS Hybrid AMOLED reaches 2,000 nits, more than three times the brightness of Race S, at 466 × 466 resolution. In midday glare above the treeline or on a 4 a.m. start in the dark, pace, distance, and the next turn stay readable at a glance.
Everything You Run With, on One Wrist
64 GB of onboard storage holds maps, routes, training data, and offline music.** It offers over 100 sport modes, including running, cycling, swimming, gym work, and multisport. Race 3S is available in three colorways: Orchid, Feather, and Black.
*Race Planner is planned for launch via a future Suunto app and firmware update. Features, availability, and timing are subject to change. Please refer to the latest official information from Suunto.
**Available via an over-the-air software update following product launch. Availability timing is subject to official announcement.
Read more about Suunto AI Coach at https://us.suunto.com/pages/suunto-ai-coach
Availability:
EMEA: October 15th
CHINA: October 15th
NAM: October 29th
APAC: October 29th
Race 3S will be sold through Suunto’s direct-to-consumer channels and authorized outdoor and running retail partners across North America, Europe, and key Asia-Pacific markets.
Pricing: EUR 499 / USD 599
Colors: Purple, Grey, Black
Images for media use: https://media.suunto.com/pub/collection/7d1b229aace5399e4c0c117efcaf1bdf?locale=en
About Suunto
Suunto is a Finnish brand, established in 1936. It was founded by Finnish inventor Tuomas Vohlonen, who pioneered a new standard for navigational precision. That same year, his innovation – a field compass – was stronger, steadier, and more accurate than any other handheld navigational tool of its time. It was the first of many Suunto products built to withstand the harsh conditions of our native Finland.
In the near century since, Tuomas’s spirit of innovation has continued to chart Suunto’s course. From some of history’s first dive computers and high-altitude wrist altimeters to today’s GPS watches, Suunto remains a trusted companion for outdoor adventurers across the globe.
Supporting explorers, athletes, and weekend warriors alike remains our core mission – providing the tools to dive deeper, climb higher, and push the limits of human potential.
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SOURCE Suunto
Technology
/R E P E A T — Media Advisory – Minister Hodgson to hold media callback following his visit to the United Kingdom/
Published
53 minutes agoon
October 21, 2026By
OTTAWA, ON, Oct. 20, 2026 /CNW/ — The Honourable Tim Hodgson, Minister of Energy and Natural Resources, will hold a callback with Canadian media to discuss the outcomes of his visit to London, U.K., for London Metals Exchange (LME) Week on October 19 and 20, 2026.
Date: Wednesday, October 21, 2026
Time: 1 p.m. EDT
All accredited media are asked to pre-register for the callback by emailing media@nrcan-rncan.gc.ca. Details on how to participate will be provided upon registration.
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Technology
S4 Capital’s Monks Accelerates Regional Growth Strategy in EMEA and APAC Expanding Nirvik Singh’s Remit to APAC, Names Ash Smith Executive Vice President, Asia Pacific and Fay Denis du Peage Managing Director, Australia and New Zealand
Published
54 minutes agoon
October 21, 2026By
LONDON, Oct. 21, 2026 /PRNewswire/ — Monks, the purely digital, unitary operating brand of S4 Capital plc, today announced an evolution of its regional leadership across EMEA and Asia-Pacific. As global brands demand more agile, connected and AI-enabled marketing models, Monks is expanding its integrated Marketing and Technology Services footprint to help multinational clients operate at speed and scale across both regions.
Positioned as a change agent for modern enterprise brands, Monks unifies three core capabilities—Intelligence, Creation and Orchestration—through its flagship Monks.Flow platform to build brands as living systems. Across Asia Pacific, this evolution allows Monks to deliver end-to-end marketing transformation, helps clients accelerate media performance, eliminate operational silos and orchestrate intelligent marketing that turns real-time data into measurable business impact.
To lead this next chapter, Monks has expanded the leadership remit of Nirvik Singh to lead both EMEA and Asia Pacific, reporting to Bruno Lambertini, CEO of Marketing Services. Working alongside Nirvik, Ash Smith joins Monks as Executive Vice President, Asia Pacific, effective 13 November 2026. Fay Denis du Peage has been appointed Managing Director, Australia and New Zealand, effective immediately.
Nirvik recently stepped down as a Non-Executive Director from the S4 Capital Board to join Monks as CEO of Marketing Services, EMEA. In the new expansion of his role to APAC, he will integrate oversight for Marketing Services across both regions, recognizing the connected growth opportunities and delivering greater value and scale for clients.
Nirvik brings more than 35 years of experience in the industry, most recently as Global Chief Operating Officer and President International at Grey Group. Nirvik has spent decades running multi-region businesses and partnering with enterprise brands including Procter & Gamble, The Coca-Cola Company, Volvo and Haleon to navigate complex market dynamics and deliver commercial impact.
Reporting to Nirvik, Ash Smith will focus on accelerating regional business growth, strengthening client partnerships and scaling Monks’ product and solutions capabilities across Asia Pacific. Ash brings more than 18 years of experience across Australia, Europe, China, Hong Kong and Southeast Asia, spanning product development, client solutions, innovation and business leadership. Throughout his career, he has focused on combining human intelligence, data and technology to create value for brands, translating local and regional market insights into innovative solutions and business growth.
Prior to joining Monks, Ash served as Chief Product and Solutions Officer for JAPAC at Tag, a Dentsu company, where he led the talent, products and technology needed to address complex client challenges, including driving Tag’s AI and innovation agenda. Previously, as Managing Director for Southeast Asia, he built strategic client partnerships and developed integrated, scalable solutions by bringing together expertise from across the network, delivering strong business growth.
Over his career, Ash has worked with leading global brands across technology, CPG, luxury and automotive, building long-term partnerships and delivering solutions that drive real-world impact. He has also shared his perspectives at industry forums, most recently NRF and ATS.
“We are excited to welcome Ash to our leadership team in Asia Pacific as we continue to scale our integrated offering and deepen our partnerships with clients across the region. His experience spanning client leadership, product, solutions and innovation will be valuable as we bring together creative, media, production, data and technology to deliver greater agility, efficiency and real-time relevance for brands. As we continue to advance our unitary model and the capabilities enabled by Monks.Flow, Ash will play an important role in translating our regional ambitions into meaningful outcomes for our clients and our business,” said Nirvik Singh, CEO, Monks EMEA and APAC.
Ash joins Monks as the company continues to evolve its integrated Marketing and Technology Services offering, bringing together creativity, media intelligence, production, data, and technology to help brands compete in an increasingly complex and fast-moving market. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks is connecting insights, creativity, and execution to enable real-time relevance and turn marketing into a growth engine. Ash’s experience in product and solutions leadership, AI innovation and integrated client partnerships will support the continued development and deployment of these capabilities across Asia Pacific.
“The best agencies don’t just make work, they solve problems. When people and technology come together in the right systems, we can move faster, think bigger and unlock growth for brands in ways that weren’t possible before. That means bringing media, creative, production and data to the table as one team, not a set of silos. Our job is to put clients at the centre of everything we do and help them win through new ideas and experiences,” said Ash Smith, incoming EVP, Monks Asia Pacific.
Based in Sydney, Fay Denis du Peage will report to Ash Smith and lead Monks’ growth and market development across Australia and New Zealand. She will focus on strengthening the local offering, deepening client partnerships and bringing together Monks’ capabilities across creative, media, data and technology.
Fay brings experience across media, data, digital and operations from her career at Monks and MightyHive. She steps into the role after serving as Senior Vice President, Media, APAC, where she has helped strengthen Monks’ regional media proposition and drive greater integration across data, technology and media.
“AUNZ is a sophisticated and fast-moving market, and there is a significant opportunity for Monks to bring more of our capabilities together around the challenges our clients are facing, empowering them to become Real-Time Brands. The future of marketing isn’t about one discipline working in isolation—it’s about connecting media, creativity, data and technology with AI to create better outcomes in real time. My focus will be on making that capability even more relevant and accessible to clients, while building on the strength of our local teams and partnerships. I’m excited about what we are about to create together in the market,” said Fay Denis du Peage, Managing Director, Australia and New Zealand, Monks.
“Nirvik and Ash bring complementary leadership experience and a strong understanding of what clients need in an increasingly complex and fast-changing market. With Nirvik’s expanded regional leadership and Ash’s expertise in client solutions, product, and innovation, we are strengthening our ability to drive growth, connect capabilities, and deliver greater value for clients across our markets. Fay’s appointment is an important step in strengthening our presence across AUNZ, with Australia as our largest APAC market. I would also like to thank Kenny Griffiths for his leadership and the valuable contributions he has made to Monks,” said Bruno Lambertini, CEO, Marketing Services, Monks.
Media Inquiry
Evelyn Hsu
VP, Marketing and Communications, APAC
Evelyn.hsu@monks.com
About Monks
Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services and a leader in the 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies. It ranks among Cannes Lions’ Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization (2025), Monks was also awarded Business Intelligence Group’s 2026 Excellence in Artificial Intelligence Award in the Human-Machine Interaction Team category. Additionally, Monks.Flow earned AI-based Marketing Solution of the Year at the 2026 AI Breakthrough Awards and a 2026 Global Generative AI Award in the Agentic Marketing Innovation category. Finally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.
About S4 Capital
S4 Capital is a purely digital advertising and marketing services business built for global, multinational, regional and local clients, as well as millennial-driven influencer brands. The business operates through two data- and digital-media-driven practices: Marketing Services and Technology Services, emphasising ‘faster, better and more efficient’ execution in an always-on, consumer-led environment. Its unitary structure positions the Company as a systems integration partner delivering real-time relevance in the post-agency era.
The Company has approximately 6,200 people in 34 countries, with approximately 82% of net revenue across the Americas, 12% across Europe, the Middle East and Africa, and 6% across Asia-Pacific. The longer-term objective is a geographic split of 60%:20%:20%. Marketing Services accounted for approximately 91% of net revenue and Technology Services 9%. The target allocation is a practice split of 75%:25%.
Sir Martin Sorrell was CEO of WPP for 33 years, building it from a £1 million ‘shell’ company in 1985 into the world’s largest advertising and marketing services company, with a market capitalisation of over £16 billion on the day he left. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi Company Plc for nine years.
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