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BooksRun Partnered with One Tree Planted to Plant 25,477 Trees

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Since 2019, BooksRun, an online bookseller, has collaborated with One Tree Planted to plant a total of 25,477 trees. Customers can accumulate points through book purchases, rentals, and buybacks and subsequently donate these points to support reforestation initiatives.

NEW YORK, Dec. 4, 2024 /PRNewswire-PRWeb/ — BooksRun, a leading online bookselling platform, celebrates 25,477 trees planted to support global reforestation since it teamed up with One Tree Planted, an environmental non-profit tree-planting charity with reforestation projects all over the world.

BooksRun partnered with OneTreePlanted in 2019. As a company that prioritizes book reuse as its core business model, BooksRun strives to contribute to the circulation economy, keeps its focus on sustainability, and supports and promotes green principles. This partnership was a natural step for BooksRun, as it aligns with their goal of contributing to tree-planting efforts worldwide. OneTreePlanted, founded in 2014, is a non-profit charity organization that collects donations to support various reforestation projects aimed at combating deforestation, reversing biodiversity loss, and helping grow healthy forests.

To promote the tree-planting initiative, BooksRun launched an EcoRewards program. Customers can earn points for every order they make. They receive 2 points for every $1 spent or received when they buy, rent, or sell books. Upon reaching 200, 300, or 500 points, customers have an option to donate their points to One Tree Planted. For every milestone reached, One Tree Planted will plant 5, 10, or 15 trees accordingly. Such an exchange makes each customer a tree parent.

This Green Friday week, from November 22 to November 30, 2024, BooksRun’s customers helped plant 215 trees. It’s a great achievement for just one week of participation. It also demonstrated the BooksRun community’s active involvement in the global reforestation efforts of One Tree Planted.

BookRun serves as a mediator between the customer and One Tree Planted, engaging and encouraging customers to participate in a green initiative and providing a donation base for trees to be planted as part of the organization’s ongoing reforestation projects.

“BooksRun is committed to being ecologically responsible and impactful for the environment,” said Kiryl Zarubau, Founder and CEO of BooksRun. “25K trees is a huge milestone for us, and we’ll continue supporting and promoting the reforestation efforts of One Tree Planted and other such initiatives. We couldn’t be more excited to work with our customers and partners, driving a positive change and building the bridge to a greener future.”

For more information, visit: https://booksrun.com/loyalty-program

About BooksRun

BooksRun is a leading online bookseller that provides buying, selling, and rental services for trade books and textbooks. Founded in 2014, BooksRun grew into an online bookselling platform with a million-title inventory and exceptional customer service, backed by a perfect Trustpilot score. BooksRun is committed to providing the best prices and buyback offers and is constantly innovating to further improve its services. Through its EcoRewards program, the company offers a chance to support the green agenda and plant new trees. BooksRun also continues to help students by providing cost-effective textbook solutions and financial support.

About One Tree Planted

One Tree Planted is an environmental non-profit charity that plants trees in different countries worldwide. Their mission is to make it simple for everyone to help the environment by planting trees. Founded in 2014, they partner with carefully selected reforestation projects all over the world to ensure sustainable reforestation and help restore biodiversity. By planting trees, One Tree Planted contributes to a range of ecological endeavors, from water conservation to the protection of wildlife habitats. As of today, they have 378 partners and have planted over 135.5 million trees in 82 countries, from North America to Australia.

Media Contact

Tom, BooksRun, 1 3473842601, marketing@booksrun.com, https://booksrun.com

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SOURCE BooksRun

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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