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Control Room Solution Market to Reach USD 88.39 Billion by 2032, Driven by Advanced Technologies and Rising Demand for Real-Time Decision-Making | Credence Research Inc.

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PUNE, India, Dec. 5, 2024 /PRNewswire/ — Market Size Overview

The Control Room Solution Market is poised for substantial growth, with its valuation expected to rise from USD 53,009.00 million in 2024 to USD 88,390.83 million by 2032. This expansion reflects a compound annual growth rate (CAGR) of 6.60%, underscoring the market’s strong growth potential. The increasing adoption of advanced technologies in monitoring, communication, and data integration across various industries such as energy, utilities, transportation, and defense is driving this upward trajectory. The demand for real-time decision-making capabilities and enhanced situational awareness in mission-critical operations further bolsters the market’s growth prospects.

Future Outlook

The future of the Control Room Solution Market looks promising as industries continue to emphasize operational efficiency and safety. Innovations in artificial intelligence, IoT integration, and big data analytics are expected to revolutionize control room functionalities, making them more predictive and responsive. Moreover, the transition toward remote and hybrid operations post-pandemic is likely to fuel investments in modern control room infrastructure. With emerging economies increasingly adopting these solutions and established markets upgrading to next-generation technologies, the market is set to witness significant opportunities for growth and development in the years ahead.

Dive deeper into market insights, growth drivers, and key trends by browsing the comprehensive report. Click here to access the full report- https://www.credenceresearch.com/report/industrial-burners-market https://www.credenceresearch.com/report/control-room-solution-market 

Control Room Solution Market Drivers

Technological Advancements Driving Efficiency

The Control Room Solution Market is significantly propelled by rapid technological advancements, including the integration of artificial intelligence (AI), Internet of Things (IoT), and big data analytics. These technologies enable enhanced monitoring, predictive maintenance, and real-time decision-making capabilities, crucial for industries such as energy, transportation, and defense. For instance, the number of connected IoT devices is projected to reach 55.7 billion by 2025, generating almost 80 zettabytes of data. The increasing deployment of digital twins and augmented reality in control room settings further boosts efficiency and situational awareness, making these solutions indispensable for mission-critical operations. Additionally, advancements in real-time data analysis and integrated communication systems are enhancing operational efficiency and decision-making.

Rising Demand for Operational Safety and Efficiency

The growing need for operational safety and efficiency across various industries is another key driver for the market. Sectors such as oil and gas, utilities, and manufacturing rely on control room solutions to mitigate risks and ensure seamless workflows. For example, the implementation of automation has been shown to reduce workplace injuries by up to 50%. As industries move toward automation and centralized monitoring, the demand for advanced control room technologies that can streamline operations and reduce human error is on the rise. This trend is further reinforced by stringent regulatory requirements emphasizing workplace safety and compliance. In India, regulations such as the Factories Act, 1948, mandate comprehensive safety measures to protect workers.

Infrastructure Modernization and Smart City Projects

Global infrastructure modernization efforts and the rise of smart city projects are creating a robust demand for control room solutions. Urban centers worldwide are adopting sophisticated monitoring systems to manage traffic, public safety, and utilities, driving the market’s expansion. For instance, by 2050, it is expected that 68% of the world’s population will live in urban areas, necessitating advanced control room solutions to manage resources sustainably. Additionally, investments in upgrading legacy infrastructure to meet modern standards of connectivity and functionality are expected to provide a significant boost to the market, particularly in developing regions. Modernizing legacy systems can reduce maintenance costs by up to 50% and improve operational efficiency by 30%.

Post-Pandemic Operational Shifts

The post-pandemic emphasis on remote monitoring and hybrid operational models has accelerated the adoption of advanced control room solutions. Organizations are increasingly investing in cloud-based platforms and remote access technologies to ensure business continuity and resilience. For instance, a survey found that 41.4% of IT leaders are increasing their use of cloud-based services to prepare for future uncertainties. This shift is fostering innovation and opening up new avenues for market players, as industries seek scalable and flexible solutions to adapt to evolving operational challenges. Additionally, the implementation of robust security measures and reliable internet connections is crucial for supporting remote work environments.

Control Room Solution Market Restraints

High Initial Investment and Maintenance Costs

One of the significant restraints in the Control Room Solution Market is the high initial cost associated with the implementation of advanced technologies. Setting up modern control rooms with state-of-the-art equipment, software, and infrastructure requires substantial capital investment. Additionally, ongoing maintenance, upgrades, and staff training to operate these systems further add to the overall expense, making it challenging for small and medium-sized enterprises (SMEs) and organizations in budget-constrained sectors to adopt these solutions.

Complex Integration and Interoperability Challenges

The integration of control room solutions with existing systems and infrastructure poses another challenge for market growth. Organizations often face issues related to interoperability between legacy systems and modern technologies, leading to delays and increased costs during deployment. Ensuring seamless communication across diverse platforms, networks, and devices is critical but complex, limiting the pace of adoption in industries with fragmented or outdated operational setups.

Cybersecurity and Data Privacy Concerns

As control room solutions become increasingly digital and connected, cybersecurity and data privacy concerns have emerged as significant restraints. These systems often handle sensitive and mission-critical information, making them attractive targets for cyberattacks. The risk of data breaches, unauthorized access, and system vulnerabilities can deter organizations from adopting cloud-based or highly integrated solutions, especially in sectors like defense, utilities, and healthcare, where data security is paramount.

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Growth Opportunities in the Control Room Solution Market

Rising Adoption of AI and IoT in Control Rooms

The integration of artificial intelligence (AI) and the Internet of Things (IoT) into control room solutions presents significant growth opportunities. AI-powered analytics and IoT-enabled devices allow real-time data collection, predictive maintenance, and advanced decision-making capabilities. These technologies can enhance efficiency across industries such as energy, utilities, and transportation by automating routine tasks and identifying operational anomalies. As businesses increasingly adopt AI and IoT for improved productivity, control room solution providers have a lucrative opportunity to offer tailored, next-generation technologies.

Expansion in Emerging Economies

Emerging economies are witnessing rapid industrialization and urbanization, creating a substantial demand for modern control room solutions. Governments and private sectors in regions like Asia-Pacific, Latin America, and the Middle East are investing heavily in infrastructure development, including transportation systems, smart cities, and energy projects. These initiatives require advanced control room technologies to ensure efficient management and monitoring, presenting market players with immense growth potential in these regions.

Shift Toward Cloud-Based and Remote Solutions

The post-pandemic shift toward cloud-based and remote control room solutions has opened new avenues for market expansion. Cloud technology offers scalability, flexibility, and cost efficiency, making it an attractive option for organizations looking to enhance operational resilience. This trend is particularly significant for industries adopting hybrid or decentralized work models, where cloud-enabled control rooms can provide seamless access and monitoring from any location. Vendors focusing on cloud-based platforms and remote management tools stand to gain a competitive edge in this evolving market landscape.

Demand for Sustainable and Energy-Efficient Solutions

The growing emphasis on sustainability and energy efficiency is creating opportunities for innovation in control room solutions. Organizations are seeking energy-efficient technologies that align with their environmental goals while optimizing costs. Advanced control systems capable of managing renewable energy sources, reducing energy consumption, and monitoring environmental parameters are gaining traction. Providers who can offer eco-friendly and energy-efficient solutions will likely capitalize on this rising demand and establish a strong market presence.

Control Room Solution Market Segmentation Analysis

Based on Solution

The Control Room Solution Market is segmented into Integrated Control Room Platforms and Standalone Software. Integrated control room platforms cater to organizations requiring comprehensive systems to unify various functionalities. This segment includes modules such as Video Surveillance and Monitoring, which ensures real-time threat detection and situational awareness, and the Call Handling and Dispatch Module, designed for efficient communication and resource deployment. Other components like the Public Alert and Warning Module issue timely emergency notifications, while the Mobile Command and Control Module provides remote operational capabilities. In contrast, standalone software offers specialized solutions tailored to specific needs. Key software includes Computer-Aided Dispatch (CAD) for resource allocation, Incident Management Systems for crisis coordination, and Video Management Systems (VMS) for handling video data. Additionally, tools like Mass Notification Systems (MNS) and Emergency Management Software address large-scale alert dissemination and disaster preparedness.

Based on Deployment

Deployment models in the market include Cloud, On-Premise, and Hybrid solutions. Cloud-based systems are gaining traction due to their scalability, cost-effectiveness, and remote accessibility, making them particularly appealing to commercial and civil users. On-premise solutions, however, remain vital for sectors prioritizing data security, such as government agencies and critical infrastructure facilities. Hybrid systems combine the benefits of cloud and on-premise models, offering flexibility and reliability, which makes them suitable for organizations requiring seamless integration across varied operational environments.

Based on Enterprise Size

The market caters to enterprises of all sizes, categorized into five groups. Small enterprises (1 to 99 employees) generally opt for entry-level platforms or standalone software, focusing on localized operations. Medium-sized enterprises (100 to 499 employees) often invest in scalable solutions that accommodate moderate customization. Large enterprises (500 to 999 employees) and very large enterprises (1000+ employees) demand advanced, fully integrated systems capable of managing complex, multi-location operations, ensuring seamless workflows and high levels of efficiency.

Based on End-User

End-users are segmented into Government, Critical Infrastructure, Commercial/Civil, and others. The government sector utilizes control room solutions extensively for Public Safety and Security, Law Enforcement, and Emergency Management, ensuring efficient monitoring and crisis response. Critical infrastructure sectors such as Energy and Power, Water and Wastewater Management, and Transportation leverage these technologies for uninterrupted operations and risk mitigation. The commercial/civil segment, including Retail Facilities, Entertainment Venues, and Educational Institutions, focuses on security, crowd management, and efficient monitoring. Other applications, including industrial and healthcare facilities, also rely on control room technologies for specialized needs, highlighting the market’s broad applicability.

Segmentation of Global Control Room Solution Market-

Based on Solution:

Integrated Control Room Platforms:Video Surveillance and Monitoring ModuleCall Handling and Dispatch ModulePublic Alert and Warning ModuleMobile Command and Control ModuleOthersStandalone Software:Computer-Aided Dispatch (CAD) SoftwareIncident Management SystemsVideo Management Systems (VMS)Mass Notification Systems (MNS)Emergency Management and Preparedness SoftwareOthers

Based on Deployment:

CloudOn-PremiseHybrid

Based on Enterprise Size:

Small Enterprises (1 to 9 employees)Small Enterprises (10 to 99 employees)Medium-Sized Enterprises (100 to 499 employees)Large Enterprises (500 to 999 employees)Very Large Enterprises (1000+ employees)

Based on End-User:

Government:Public Safety & SecurityLaw EnforcementEmergency Management and ResponseOther Government FacilitiesCritical Infrastructure:Energy & Power InfrastructureWater and Wastewater ManagementTransportation InfrastructureOther Critical Infrastructure FacilitiesCommercial/Civil:Retail and Commercial FacilitiesEntertainment VenuesEducational InstitutionsOther Commercial OfficesOthers

Based on the Geography:

North AmericaU.S.CanadaMexicoEuropeGermanyFranceU.K.ItalySpainRest of EuropeAsia PacificChinaJapanIndiaSouth KoreaSouth-east AsiaRest of Asia PacificLatin AmericaBrazilArgentinaRest of Latin AmericaMiddle East & AfricaGCC CountriesSouth AfricaRest of the Middle East and Africa

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Regional Analysis

North America

North America dominates the Control Room Solution Market, driven by the high adoption of advanced technologies and significant investments in security and critical infrastructure. The United States leads the region with extensive applications in public safety, defense, and transportation sectors. For example, the U.S. Department of Defense and Department of Transportation collaborate to ensure the operational availability and reliability of GPS for civil applications, including safety-critical transportation. The increasing focus on smart city projects and modernizing infrastructure further fuels market growth. Smart city initiatives, such as those integrating IoT and AI, are enhancing urban management and efficiency. Additionally, the presence of major market players and the demand for cloud-based and hybrid control room solutions contribute to the region’s leadership position. Cloud-based solutions offer scalability and flexibility, enabling organizations to manage control room functions remotely.

Europe

Europe is a key market for control room solutions, underpinned by stringent regulatory requirements for public safety and critical infrastructure monitoring. Countries such as Germany, the UK, and France are at the forefront of adopting these technologies in energy management, transportation, and emergency response. The region’s emphasis on sustainability and smart technologies, such as energy-efficient control room systems, supports market expansion. Furthermore, rising investments in rail and aviation safety bolster demand for advanced control room platforms.

Asia-Pacific

The Asia-Pacific region is expected to witness the fastest growth in the control room solution market, driven by rapid industrialization, urbanization, and the expansion of critical infrastructure. Major economies like China, India, and Japan are investing heavily in smart city projects, transportation networks, and energy systems, creating a robust demand for integrated control room solutions. The region’s growing focus on automation and digitalization across various industries further enhances market prospects. However, challenges such as a shortage of skilled personnel and fragmented infrastructure in some countries may slightly impact adoption rates.

Top Companies –

MotorolaHyteraNEC Software SolutionsChristie DigitalRegolaBlack BoxMauell3tc SoftwareMistral Solutions Pvt. Ltd.HaivisionALE InternationalIHM A/SAirbusMOTILDE

Latest Developments:

In June 2024, during InfoComm 2024 in Las Vegas, Barco unveiled its enhanced product lineup for the control room market. The showcase featured flagship innovations in control room software, advanced LED video walls, and LCD video walls, setting new industry standards. This initiative highlights Barco’s dedication to continuous innovation and its commitment to advancing control room technology.In January 2024, Cognite, a leader in industrial software, introduced the beta version of its Remote Operations Control Room (ROCR) powered by generative AI technology. The launch took place at the Celanese facility in Clear Lake, Texas, emphasizing Cognite’s strides in leveraging AI to revolutionize control room operations.In March 2020, Data Projections, Inc. secured a contract with the Texas Department of Information Resources (DIR) to provide advanced and innovative products and services to public and government entities.In January 2020, Honeywell Process Solutions, a division of Honeywell, launched a specialized panel PC designed to improve efficiency and functionality in control rooms.

Reasons to Purchase this Report: Reasons to Purchase this Report:

Gain a comprehensive understanding of the market through qualitative and quantitative analyses, considering both economic and non-economic factors, with segmentation and sub-segmentation details provided in terms of market value (USD Billion).Identify regions and segments expected to experience the fastest growth or dominate the market, with a detailed analysis of geographic consumption patterns and the factors driving or hindering market performance in each region.Stay informed about the competitive environment, with rankings of major players, recent product and service launches, partnerships, business expansions, and acquisitions from the past five years.Access detailed profiles of major market players, including company overviews, insights, product benchmarking, and SWOT analysis, to understand competitive advantages and market positioning.Explore the present and forecasted market landscape, with insights into growth opportunities, market drivers, challenges, and constraints for both developed and emerging regions.Benefit from Porter’s Five Forces analysis and Value Chain insights to evaluate various market perspectives and competitive dynamics.Understand the evolving market scenario, including potential growth opportunities and trends expected in the coming years.

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GlobalTix Partners with Mavic to Help Attractions Grow with AI-Powered Marketing

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October 22, 2026

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Partnership gives GlobalTix partners access to AI-powered tools and marketing support designed to help teams create more, move faster and drive demand.

SINGAPORE, Oct. 22, 2026 /PRNewswire/ — GlobalTix, Asia-Pacific’s leading reservation and distribution platform for attractions, tours and activities, today announced a partnership with Mavic, an AI brand marketing platform, giving its partners new capabilities to market their experiences and reach travellers more effectively.

The partnership is part of GlobalTix’s broader commitment to support partners’ growth, including building demand before a booking happens.

GlobalTix works with businesses of all sizes, from major attractions with dedicated marketing teams to independent operators managing bookings, operations and marketing all at once. For smaller businesses especially, keeping up with social media, content and changing traveller trends can be challenging.

Mavic is designed to make modern marketing more accessible, going beyond AI content generation to bring the entire marketing workflow together — from planning and creating on-brand images, videos and copy to publishing across social channels, tracking performance and optimising results.

For smaller operators, this offers a more accessible way to build a consistent digital presence without a large marketing team. For established teams, AI can take on more day-to-day workload, freeing them to focus on higher-value work. Businesses needing more support can also tap Mavic’s managed marketing services.

“Attractions should be focused on what they do best — creating great experiences for their guests, not worrying about their next social media post,” said Chan Chee Kong, COO of GlobalTix. “Through our partnership with Mavic, we want to take the complexity out of marketing, using AI to help our partners reach more travellers and grow their businesses without adding to their workload.”

“AI should make marketing easier, not give businesses another tool to manage,” said Jess Tang, Founder & CEO of Mavic. “We’ve built Mavic to take care of the heavy lifting, from understanding what content works to creating, publishing and optimising it. That means attractions can stay focused on delivering great experiences, while AI helps them stay visible, engage travellers and drive demand.”

The partnership is now available to GlobalTix partners. Those interested in exploring Mavic’s AI-powered marketing solutions can get in touch with their GlobalTix account manager to learn more.

For multi-media assets, please refer to this link.

About GlobalTix

GlobalTix is Asia-Pacific’s leading reservation and distribution platform, providing end-to-end solutions for attractions, tours, and activities while connecting operators with travel sellers worldwide. GlobalTix supports more than 180,000 experiences and over 15,000 reseller partners.

Visit www.globaltix.com.

About Mavic

Founded in 2023 and headquartered in Singapore, Mavic is an AI brand marketing platform that makes brand-quality marketing accessible to every business. Mavic turns a company’s brand into an AI-ready system that plans, creates, publishes and optimises on-brand marketing, with access to leading AI models in one place and managed services for teams that need extra support. Mavic has powered almost 10,000 brands worldwide.

Visit www.mavic.ai.

Media contact: partners@mavic.ai 

 

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SOURCE Mavic.ai

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Samsung: Australian The Frame TV Owners Consume Almost 60 Million Hours of Art from Home in Six Months

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October 22, 2026

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The Frame owners in NSW and Victoria display more living-room masterpieces than all other Australian states combined[1].

The Northern Territory is Australia’s fastest-growing base for The Frame lovers with Art Store[2] bringing the best of The Louvre to the Aussie outback[3].

Samsung Australia is offering up to 1,300 one year Samsung Art Store Vouchers for eligible The Frame or The Frame Pro purchases between 9.00am AEDT 22 October and 11.59pm AEDT 18 November 2026. Conditions apply[4]. 

SYDNEY, Oct. 22, 2026 /PRNewswire/ — As Australia continues to rank among the top five countries in the world for The Frame TV consumption per capita[5], new insights from Samsung reveal Australians have a preference for the classics. Vincent van Gogh, Claude Monet, and Winslow Homer collections are highly popular artists amongst Australian The Frame owners[6] while Leonardo Da Vinci’s Mona Lisa is amongst new works added via an expanded Louvre Collection.

According to Simon Howe, Director – Visual Display, Samsung Australia, Samsung’s Art Store has helped make world-class art a meaningful part of everyday life for Australians, with The Frame TV owners across the nation, spending close to 60 million hours displaying art on their TVs in the first half of 2026 alone[7].

“It is no secret that Australians love art, however our continent’s geographic size and distance from many of the world’s leading cultural institutions can make accessing the classics challenging. Even within Australia, many people live considerable distances from the museums and galleries that bring significant international collections to our shores. Via The Frame and Art Store[8], Samsung has spent almost a decade helping to close that accessibility gap by giving Australians on-demand access to a curated collection of works, from world renowned galleries direct to their homes via their TV,” said Mr Howe.

Almost a decade on from landing in the first Australian living room[9], Samsung’s original Art TV, The Frame, continues to grow in demand. New South Wales and Victoria are Australia’s art capitals, collectively accounting for over half of Australia’s entire The Frame fleet[10]. Demand for The Frame is growing fastest in the Northern Territory, home to Art Store Gurindji Waanyi artist, Sarrita King[11], who is bringing uniquely Australian pieces to homes spanning from the Australian outback across the world.

“Our partnerships with leading galleries and institutions are central to this experience. We work closely with them to ensure artworks are reproduced with a high degree of fidelity, while Samsung’s glare-free certified[12] displays work to minimise reflections, maintain colour, and depict canvas texture even in the brightest of Australian living spaces. The experience comes remarkably close to how you would see the work in a gallery.”

With Samsung’s 2026 The Frame available in 43-inches to 98-inches[13], Australians may even experience the art on a near-lifelike sized digital canvas in their home. For example, Vincent van Gogh’s The Starry Night (1889) which hangs in MoMA, New York measures 73.7 x 92.1 cm – approximately three inches larger than a 43-inch The Frame[14]. Storm at Sea off the Norwegian Coast (1815–1910) by Andreas Achenbach which hangs in Städel Museum, Frankfurt measures 179 × 272 cm – with a 98-inch TV covering approximately two-thirds of the canvas’ width and size[15].

These new insights land as Samsung offers up to 1,300 one-year Samsung Art Store Vouchers to Australians who make an eligible purchase of a new The Frame or The Frame Pro between 9.00am AEDT 22 October and 11.59pm AEDT 18 November 2026[16]. 

The Samsung Art Store offers access to more than 5,000 artworks from over 800 of the world’s leading artists[17] and is now accessible beyond The Frame and The Frame Pro, via Samsung Micro RGB, OLED S95H, Neo QLED, QLED, Mini LED, and Movingstyle ranges. Via The Art Store, Australians can explore and display art from renowned institutions, including The Metropolitan Museum of Art, the Museum of Modern Art (MoMA), and Musée d’ Orsay.

For more information on Samsung’s range of TVs and the Samsung Art Store, please visit https://www.samsung.com/au/.

ENDS

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

[1] Based on Samsung insights. The two states account for 57% The Frame TV fleet in Australia, as measured between January – June 2026.

[2] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams. Collections on the Art Store are subject to change.

[3] Based on Samsung insights, measured between January – June 2026.

[4] Entrants must purchase an eligible Samsung Frame or Frame Pro TV from a participating retailer or online store between 9:00am AEDT 22 October 2026 and 11:59pm AEDT 18 November 2026, then register at https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/ by 11:59pm AEDT 2 December 2026 to receive a 1-year Samsung Art Store voucher (valued at $59.90). Limited to the first 1,300 registrations. Registrations will close once 1,300 have been received, which may occur before 2 December 2026. Registration does not guarantee a voucher. Proof of purchase is required and all registrations are validated. Successful entrants will receive their code by the end of the validation period on 31 December 2026. T&Cs apply, see https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/.

[5] As at August 2026 based on Samsung Electronics sales data.

[6] As at 31 June 2026.

[7] Based on Samsung insights. Includes all TVs where the Art Store was used for 15 minutes or more from Jan to Jun 2026.

[8] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams. Collections on the Art Store are subject to change.

[9] The Frame launched in Australia in 2017

[10] Based on data from Samsung Australia as at August 2026.

[11] Based on data from Samsung Australia as at August 2026.

[12] Select Samsung TVs have been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions). Certificates available on request

[13] The Frame is available nationwide in sizes 43”, 55”, 65”, 75”, 85”, 98”.

[14] “Starry Night” canvas measures 73.7 x 92.1 cm or 46.4″ diagonally. This is approx. 3.4″ difference to 43″ The Frame TV.

[15] Storm at Sea off the Norwegian Coast (1837) measures 179 × 272 cm or 128″ diagonally. This is closest to a 98″ The Frame TV.

[16] Entrants must purchase an eligible Samsung Frame or Frame Pro TV from a participating retailer or online store between 9:00am AEDT 22 October 2026 and 11:59pm AEDT 18 November 2026, then register at https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/ by 11:59pm AEDT 2 December 2026 to receive a 1-year Samsung Art Store voucher (valued at $59.90). Limited to the first 1,300 registrations. Registrations will close once 1,300 have been received, which may occur before 2 December 2026. Registration does not guarantee a voucher. Proof of purchase is required and all registrations are validated. Successful entrants will receive their code by the end of the validation period on 31 December 2026. T&Cs apply, see https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/.

[17] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams. Collections on the Art Store are subject to change.

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SOURCE Samsung Australia

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Forrester’s 2027 Asia Pacific Predictions: One In Three Large Enterprises Will Face A Shadow AI Agent Governance Problem

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October 22, 2026

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As AI deployments transcend organizational, geopolitical, and human boundaries, APAC leaders must strengthen governance to scale AI responsibly

SINGAPORE, Oct. 22, 2026 /PRNewswire/ — According to Forrester’s (Nasdaq: FORR) 2027 Asia Pacific predictions, one in three large Asia Pacific (APAC) enterprises will uncover at least 10 employee-built shadow AI agents for every officially sanctioned agent. The rapid proliferation of shadow AI, combined with embedded SaaS capabilities, business-funded experiments, and locally selected AI platforms, will outpace institutional controls and create a new class of AI-driven technical debt: unmanaged risk, weakened governance, duplicated capabilities, and undocumented dependencies.

In 2027, the defining imperative for APAC leaders will be to shift their focus from how quickly they can deploy AI to how effectively they can control it, govern it, and remain accountable for its use. Forrester’s Predictions reports offer forward-looking insights into trends to help executives and their teams anticipate change, reduce uncertainty, and make confident decisions ahead of market shifts. Key predictions for APAC in 2027 include:

One in five large, regulated enterprises will approve Chinese open-weight models. Minimum viable sovereignty is expanding beyond data residency to model and inference control. More visibility into model weights and biases gives enterprises more control over where and how AI runs. As a result, a self-hosted Chinese model will gain approval because it meets operational sovereignty requirements, even as its provenance raises broader geopolitical concerns.An employee’s personal AI agent will trigger an incident at a Fortune 500 company. As consumer AI adoption accelerates, employees will increasingly bring personal AI agents into the workplace, blurring the lines between personal and professional boundaries to access corporate devices, credentials, and data to perform work-related tasks. Since existing security controls verify identity and access rather than intent, an agent pursuing a benign task could misuse its access or expose sensitive company information.Ten of APAC’s largest consumer-facing brands will differentiate on human assurance. To deliver personalized experiences in an AI-led world, leading brands will make human oversight the norm in high-consequence interactions involving financial risk, emotional vulnerability, or complex decisions. In high-trust industries such as financial services and healthcare, brands will continue to pair AI-powered experiences with access to human experts and licensed advisors.

“In 2027, the challenge for Asia Pacific organizations will be to establish AI governance protocols in a region with distinctly diverse markets, regulatory requirements, and levels of AI readiness,” said Frederic Giron, vice president and senior research director at Forrester. “Organizations that adapt their governance to local sovereignty requirements while investing in building long-term trust and resilience with their customers will be better positioned to capture AI’s value.”

Resources:

Register to attend Forrester’s Predictions 2027 APAC webinar covering technology and security topics.Download Forrester’s 2027 Predictions guides for B2B go-to-market leaders; B2C marketing, CX, and digital leaders; and technology and security leaders.Visit Forrester’s Predictions 2027 hub to access additional complimentary resources.

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, revenue, and product functions to make confident decisions in an AI-driven world and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit Forrester.com.

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SOURCE Forrester

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