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Maximize Your Holiday Sales: How Brands Can Shine with Texting Campaigns

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The holiday season is a critical time for retailers and brands, and SMS marketing provides an opportunity to drive more sales with fewer resources. By leveraging ProTexting’s SMS marketing capabilities, businesses can enhance customer engagement, build excitement around their holiday promotions, and ultimately increase revenue.

PLANO, Texas, Dec. 6, 2024 /PRNewswire-PRWeb/ — ProTexting Helps Brands Maximize Holiday Sales with Targeted SMS Campaigns

“We’re excited to help businesses capitalize on the holiday season with the power of SMS,” said Kalin Kassabov, CEO of ProTexting. “With the right tools, brands can reach customers where they’re most active and deliver personalized, impactful messages that drive real results.”

As the holiday shopping season approaches, ProTexting is helping businesses unlock the power of SMS marketing to drive customer engagement and boost sales with their cutting-edge texting campaigns. With more consumers relying on their smartphones for shopping and communication, ProTexting’s SMS marketing platform offers an effective way for brands to connect with customers, increase conversions, and maximize their holiday sales potential.

Unlocking the Power of SMS Marketing for the Holidays

According to industry experts, SMS marketing has become one of the most effective channels for businesses to reach customers with promotions, discounts, and timely offers. ProTexting’s robust platform allows businesses to launch personalized, targeted text campaigns that engage customers, increase brand visibility, and drive foot traffic or online sales.

Why SMS Marketing is Key to Holiday Success

With 98% of SMS messages being read within minutes of being sent, businesses can create a sense of urgency and excitement around holiday promotions. ProTexting’s platform enables businesses to send exclusive offers, flash sales, product recommendations, and even time-sensitive discounts directly to their customers’ phones.

For brands looking to stand out in a crowded market, SMS marketing provides a unique advantage. It offers a direct line to the customer, bypassing the noise of email inboxes and social media feeds, ensuring your message gets the attention it deserves.

ProTexting’s Tools for Holiday Campaign Success

Personalized Messaging: ProTexting’s platform allows businesses to segment their audience and send tailored messages that resonate with each customer based on their preferences and purchase history.

Automation and Scheduling: Brands can set up automated SMS sequences to ensure messages are sent at the perfect time, even during peak holiday hours.

Exclusive Offers: Businesses can send time-limited deals and exclusive offers to build excitement and prompt immediate action.

Two-Way Communication: ProTexting’s two-way SMS functionality allows businesses to engage in direct, real-time conversations with customers, addressing questions or concerns and building stronger relationships.

How ProTexting Makes It Easy for Brands

Setting up SMS campaigns with ProTexting is simple and intuitive, even for businesses with little to no experience with SMS marketing. Brands can easily integrate SMS into their existing marketing strategies, ensuring a seamless experience across multiple channels. ProTexting’s user-friendly platform also offers detailed analytics, allowing businesses to track the performance of their campaigns and make data-driven decisions.

Maximize Holiday Sales – The ProTexting Advantage

The holiday season is a critical time for retailers and brands, and SMS marketing provides an opportunity to drive more sales with fewer resources. By leveraging ProTexting’s SMS marketing capabilities, businesses can enhance customer engagement, build excitement around their holiday promotions, and ultimately increase revenue.

About ProTexting

ProTexting is an industry-leading SMS marketing platform that helps businesses grow by delivering personalized, scalable, and effective messaging solutions. With an intuitive interface and powerful features, ProTexting empowers businesses of all sizes to create meaningful connections with their customers through SMS, boosting customer loyalty and driving sales.

For more information about ProTexting and how it can help your business maximize holiday sales with SMS marketing, visit https://www.protexting.com/.

Media Contact

Kalin Kassabov, ProTexting LLC, 18002589115, media@protexting.com, https://www.protexting.com/

View original content to download multimedia:https://www.prweb.com/releases/maximize-your-holiday-sales-how-brands-can-shine-with-texting-campaigns-302323819.html

SOURCE ProTexting LLC

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HKAGE Showcases Gifted Students’ Learning Journeys at InnoCarnival 2026

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Promoting “Technology for Good” Through Innovation and Creativity 

HONG KONG, Oct. 24, 2026 /PRNewswire/ — The Hong Kong Academy for Gifted Education (HKAGE) has been invited to participate in InnoCarnival 2026, organised by the Innovation and Technology Commission. Under the theme “Technology for Good, Innovation for All”, HKAGE will showcase the learning journeys of gifted students who have completed programmes on AI robotic arms, underwater archaeology, etc., demonstrating how technology can be harnessed to address societal needs.

Having proactively aligned its work with the education development strategies of the Education Bureau (EDB), HKAGE fully supports the EDB’s Blueprint for Digital Education in Primary and Secondary Schools, which seeks to advance the digital transformation of school education in Hong Kong. Building on its Talent Development Model, HKAGE systematically develops programmes, provides diversified learning experiences and engages in cross-sector collaborations to nurture gifted talents equipped with innovative capabilities, technological literacy, and a strong sense of social responsibility. At the exhibition this year, HKAGE will present how students applied knowledge gained through gifted education programmes and learning experiences in areas such as artificial intelligence, quantum computing, environmental science, underwater archaeology and sustainable development to design socially conscious solutions. These experiences reflect the students’ ability to serve society with knowledge and respond creatively to diverse challenges.

Among the highlights is the learning journey of students in the “Artificial Intelligence Course: Creative AI Robotic Arm for Inclusion”. After acquiring foundational knowledge in artificial intelligence, robotics and sensor applications, students designed, tested and refined intelligent robotic arm prototypes through real-time data analysis and algorithms. With the aim of improving the quality of life for the elderly and caregivers, students explored various application scenarios for intelligent robotic arms. Another showcase features the “Environmental Science Course: Bat Echoes – Voices of the Night”. Through acoustic monitoring, the exhibition demonstrates how students recorded bat voices and analysed related activity data and characteristics. The programme enabled students to gain a deeper understanding of local biodiversity and explore practical approaches to ecological conservation.

The HKAGE exhibition booth also features an interactive photo-taking device, allowing visitors to take photos with different gifted programme themes and share the joy of learning.

On the first day of the exhibition, a “Build Your Own Glider Parent-Child Workshop” is specially organised by HKAGE for the visitors. Under the guidance of instructors and assisted by HKAGE students, participants will learn the basic principles of aerodynamics, including lift, gravity, thrust and drag. They will also learn to design, assemble and decorate their own gliders by using lightweight and durable materials, experiencing the joy of science and engineering.

Mr WONG Chung Po, Acting Executive Director of HKAGE, said: “The Academy is committed to providing gifted students with diversified learning platforms and encouraging them to transform knowledge into innovative practices that generate positive social impact. Participation in this exhibition not only provides students with a valuable learning experience that helps consolidate the knowledge acquired in gifted programmes, but also enables the public to better understand how gifted education nurtures a new generation of creative and socially responsible talents to jointly advance the philosophy of ‘Technology for Good’.”

InnoCarnival 2026 – The Hong Kong Academy for Gifted Education

Date:

24 Oct – 1 Nov

Venue:

The Hong Kong Science Park

Booth:

C08-09

Time:

10:00 – 17:00 (Mon to Fri)

10:00 – 18:00 (Sat & Sun)

 

About the HKAGE

Established in 2008 and subvented by the Education Bureau, the HKAGE offers gifted education services actively to local primary and secondary school students to unleash their potential. It also provides gifted education-related information and support for teachers, parents, and other relevant stakeholders.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/hkage-showcases-gifted-students-learning-journeys-at-innocarnival-2026-302918606.html

SOURCE Hong Kong Academy for Gifted Education

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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