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Benuta Selects Constructor’s AI Shopping Assistant and Product Discovery Platform to Personalise Online Shopping Experiences

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2 years ago

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With Constructor’s AI, Europe’s largest online rug retailer can give shoppers ‘the red carpet treatment’ — providing individualised results and recommendations that boost satisfaction and sales

SAN FRANCISCO and BONN, Germany, Dec. 9, 2024 /PRNewswire/ — Benuta, Europe’s largest online store for rugs, has recently deployed Constructor‘s ecommerce search and product discovery platform to personalise and enhance online shopping experiences. In addition, Benuta will use Constructor’s AI Shopping Assistant, a groundbreaking conversational product discovery tool, to help shoppers better find the rugs and home accessories they’ll love.

Offering an extensive and affordable selection of rugs — from trendy, vintage styles; to modern Scandi designs; to washable carpets for children’s rooms — and home decor to complement them, Benuta seeks to help shoppers “create a home that has as much personality as you do.”

With more than 20,000 items for all spaces and aesthetics, there’s something for everyone, but it’s critical for Benuta to make it easy for shoppers to find the right things for them. With its previous product discovery platform, a search for “living room rugs,” for example, would reveal living room rugs… but not ones that were meaningful to the individual shopper.

“Our customers are all unique, and their interior spaces reflect their styles and lives,” said Andreas Fischer, Head of Ecommerce Technologies, Benuta. “With Constructor’s personalisation features, we can help shoppers quickly and enjoyably discover their dream rugs. We’re excited to leverage advanced search options that guide our customers intuitively to the products that best suit their preferences — making their shopping experience both seamless and inspiring.”

Giving shoppers the ‘red carpet treatment’

Constructor’s search and product discovery solutions focus not just on relevance (“Is this a living room rug?”) but also attractiveness (“Will this rug be attractive to the shopper searching for it?”) — so Benuta can create experiences tailored to each shopper on their site.

The company is using Constructor across its many European domains — in Germany, Austria, the Czech Republic, Denmark, Finland, France, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the UK — and personalising for shoppers in their local languages.

Benuta currently uses Constructor to personalise search and autosuggest results and browse experiences across its online properties. By automating time-consuming manual tasks, such as detecting synonyms and adjusting for typos in online search, Constructor saves Benuta’s merchandisers time, so they can focus on more strategic and creative activities.

In addition, Constructor’s Merchant Controls and Intelligence give Benuta actionable insights into how the decisions their merchandisers make (e.g., slotting a rug at the top of results or boosting up higher-margin home accessories) affect the site’s metrics as a whole.

Next up: AI Shopping Assistant and more

In the next phases of its implementation, Benuta will roll out personalised product recommendations and landing pages that cater to each shopper’s tastes, as well as AI Shopping Assistant (ASA).

With ASA, Benuta can make ecommerce search more flexible and valuable to shoppers — with the ability to support longform, conversational queries like:

“Can you suggest a trendy rug with blue and gold hues for our living room?””Help me find a durable, absorbent and bright carpet for my child’s bathroom.””What should I consider when buying an outdoor rug?” and so on.

Results make sense contextually, are in stock, and align with the shopper’s history and preferences (for colours, materials, brands, price points, etc.).

“As they look to increase customer satisfaction, forward-looking retailers like Benuta are increasingly personalising shoppers’ interactions. We’re incredibly excited to be working with the Benuta team on this,” said Bernd Maehrlein, Constructor’s VP for EMEA. “Whenever shoppers engage with Constructor-powered results, that information gets fed back to our platform to optimise future experiences. With Benuta using Constructor across many areas — search, browse, recommendations, landing pages, AI Shopping Assistant, etc. — shoppers will benefit from tailored, cohesive and helpful experiences at every stage of their journey.”

About Constructor
Constructor is the only search and product discovery platform tailor-made for enterprise ecommerce where conversions matter. Constructor’s AI-first solutions make it easier for shoppers to discover products they want to buy and for ecommerce teams to deliver personalised experiences in real time that drive impressive results. Optimising specifically for ecommerce metrics like revenue, conversion rate and profit, Constructor generates consistent $10M+ lifts for some of the biggest brands in ecommerce, such as Sephora, Petco, The Very Group, home24, Grove Collaborative and Fisheries Supply. Constructor is a U.S.-based company that was founded in 2015 by Eli Finkelshteyn and Dan McCormick. For more, visit: constructor.com

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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4 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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5 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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5 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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