Connect with us

Technology

PC GAME PASS MAKES A STATEMENT AT THE STREAMER AWARDS WITH INTERACTIVE CUSTOM GOWN FOR QTCINDERELLA

Published

on

LOS ANGELES, Dec. 10, 2024 /PRNewswire/ — Coming off the launch of the “We got you” campaign, PC Game Pass, in partnership with creative agency Mutiny (A Trailer Park Group Company), brought their signature self-awareness and overt fourth-wall-breaking humor to life at The Streamer Awards this week with “Dripping in PC Game Pass”—an activation that merged fashion, gaming, and marketing into an amazing gown worn by the awards’ founder and star of the night, QTCinderella. 

 

Designed by viral TikTok sensation @whoisJillea, QTCinderella’s custom gown made a bold statement. The intricate design blended high-tech gaming elements with high-end fashion, featuring PC components like wires, ethernet cables, microchips, and keycaps embedded into the corset and sleeves.

But the gown wasn’t simply a fashion statement—it was a game-changing experience. Embedded within the train of the dress were claimable PC Game Pass codes, offering fans exclusive access to the service’s vast library of games all while discovering the benefits of PC Game Pass’s low-cost access to hundreds of premium games.

“We’re thrilled to be part of the Streamer Awards, celebrating the creators who bring gaming to life for millions around the world,” said Omar Smith, Manager, Integrated Marketing at Game Pass. “We admire the part that streamers play in spreading the joy and community of gaming and we’re thrilled to have PC Game Pass share the stage in such a unique way and deliver on our promise of giving PC players what they want.” 

To complete her look, QTCinderella carried an Xbox Nexus clutch and wore a crown made from a fully functional Xbox wireless headset—giving the whole ensemble a playful yet polished nod to gaming culture. QTCinderella wore the look on the red carpet as well as during the presentation of the PC Game Pass sponsored Variety Streamer Awards presentation.

“Our ‘We got you.’ campaign embraces the fact that our audience isn’t fond of ads, so we don’t shy away from it—we own it,” said Claire Zimmerman, Creative Director at Mutiny, “This dress is a bold, self-aware statement that unapologetically says, ‘Yes, this is an ad,’ debuting on the biggest night for streamers. It’s a fresh, creative launchpad for future moments where we’ll continue to show up in unexpected, overt ways in gaming culture.”

PC Game Pass didn’t just sponsor a moment; they created one. The “Dripping in PC Game Pass” activation was an interactive spectacle that blurred the lines between gaming and fashion, bringing self-aware humor, cutting-edge fashion, and gaming culture together to deliver a memorable experience for fans, creators, and viewers alike.

ABOUT MUTINY

Mutiny, part of the Trailer Park Group, is a creative agency that specializes in bold, innovative campaigns designed to engage audiences across platforms. From concept to execution, Mutiny delivers immersive brand experiences that break boundaries and drive impact.

ABOUT QTCINDERELLA

QTCinderella is a popular Twitch streamer, YouTuber, podcast host, and the award-winning creator behind The Streamer Awards. With a unique blend of talent and charisma, she has captivated audiences for over six years. She is also the founder and host of The Streamer Awards.

ABOUT JILLEA

Jillea is a groundbreaking designer, artist, and cosplayer who has made waves on TikTok with her meticulously crafted, out-of-the-box designs. Known for her bold, genre-blending looks, she commands millions of views and has redefined fashion and cosplay in the digital age.

CREDITS

MICROSOFT/XBOX  
Chris Lee – VP, Xbox Marketing
Reuben Fernandes – Director, Xbox Platform & Subscriptions
Bogdan Bilan – Director, Xbox Platform & Subscriptions Demand Generation
Devina Hardatt – Senior Manager, Integrated Marketing – Game Pass Lead
Omar Smith – Manager, Integrated Marketing – Game Pass
Ben Blaska – Manager, Integrated Marketing – Game Pass
Anh Ho – Manager, Integrated Marketing – Game Pass
Ryan Zhao – Manager, Integrated Marketing – Game Pass
Jeff Rubenstein – Xbox Communications Director, New Platforms
Sean Morgan – Influencer Relations & Comms

MUTINY, A TRAILER PARK GROUP CO.  
Geordie Larratt-Smith – President
Kristen Walters – Executive Director, Agency Operations
Noah Eichen – Executive Creative Director
Claire Zimmerman – Creative Director
Avery Harrison – Creative Director
Griffin Drew – Art Director
Cory Hambly – Copywriter
Alyssa McCourt – Account Director
Mayowa Adelugba – Account Manager
Amy Greenleaf – Executive Producer
Ryan Connors – Producer
Nevada Carney – Head of Strategy
Ryan Riley – Strategy Director
Millie Robson – Creative Strategist
Rachel McIntyre – SVP, Business Affairs

View original content to download multimedia:https://www.prnewswire.com/news-releases/pc-game-pass-makes-a-statement-at-the-streamer-awards-with-interactive-custom-gown-for-qtcinderella-302326917.html

SOURCE Trailer Park Group

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Agri-Food Tech Startups Led by Taiwan’s HAOSHi Attend SusHi Tech Tokyo 2026 to Build Industry and Investment Connections

Published

on

By

TAIPEI and TOKYO, April 28, 2026 /PRNewswire/ — A delegation of three food-tech startups led by Taiwan-based agri-food tech accelerator HAOSHi recently participated in SusHi Tech Tokyo 2026, a global innovation event held in Japan. Through the exhibition and local industry engagement, the initiative aims to help Taiwanese startups establish partnerships with Japanese companies and explore potential investment opportunities.

SusHi Tech Tokyo has emerged as a key innovation platform in Japan, with a focus on urban development and technology applications. As Japan transitions into a super-aged society, demand for functional foods and precision health solutions continues to rise. In response, the Taiwanese delegation brought a focused approach to health and biotech applications, showcasing the R&D capabilities of Taiwan’s food-tech and precision nutrition sectors.

Ahead of the exhibition, HAOSHi worked with Sustainable Food Asia (SFA), a Japan-based organization engaged in sustainable food innovation, to arrange industry exchanges and company visits, giving the startups a more practical understanding of the local market. The trip also facilitated discussions between the Taiwanese teams and Japanese startups including Algalex, Eclipse Foods, and Morus, covering supply chain collaboration and market entry strategies. Through product demonstrations and tastings, the startups established initial business connections with companies in the cosmeceuticals, biotech, food manufacturing, and supply chain sectors.

The two organizations also co-hosted “Sustainable Food Night,” a networking event that drew around 30 representatives from established companies, startups, and investors. Discussions centered on collaboration opportunities in the agri-food tech sector across Taiwan, Japan, and Southeast Asia, with the broader aim of strengthening regional connectivity.

The three participating startups were Space Ark Bio, King Noodles, and Leeuwenhoek Laboratories, which specialize in fermentation applications, functional foods, and precision nutrition, respectively. Amber Lin, CEO of HAOSHi, said that the exhibition and in-market networking helped lay the groundwork for the startups to enter the market and support follow-up business discussions. The initiative also aligns with the goal of Startup Island Taiwan (SIT), which aims to connect Taiwanese startups more closely with the global innovation ecosystem.

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/agri-food-tech-startups-led-by-taiwans-haoshi-attend-sushi-tech-tokyo-2026-to-build-industry-and-investment-connections-302756448.html

SOURCE HAOSHi Accelerator

Continue Reading

Technology

DB HiTek to Participate in PCIM 2026, Strengthening Its Presence in the European Market

Published

on

By

Europe’s largest power semiconductor exhibition to be held in Nuremberg, Germany, from June 9 to 11Showcasing latest developments in SiC and GaN, highlighting its power semiconductor capabilities

SEOUL, South Korea, April 29, 2026 /PRNewswire/ — DB HiTek, a leading 8-inch pure-play foundry, announced its participation in PCIM (Power Conversion and Intelligent Motion) Europe 2026, the continent’s premier exhibition for power semiconductors. The event will take place in Nuremberg, Germany, from June 9 to 11 (local time), as the company continues expanding its presence in the European market.

Following its successful debut at PCIM in 2025—where the company held face-to-face meetings with dozens of customers to discuss process technologies and collaboration opportunities—DB HiTek is building on that momentum. With over 1,000 booth visitors last year and ongoing business discussions, the company expects these engagements to translate into tangible business results this year through continued partnerships.

At this year’s event, DB HiTek will present progress in its next-generation SiC (Silicon Carbide) and GaN (Gallium Nitride) processes. The company will also highlight its industry-leading BCDMOS (Bipolar-CMOS-DMOS) technology, a core strength of its power management portfolio. A robust schedule of meetings with global clients is already in place, reflecting continued growth in collaboration.

According to market research firm Yole Développement, the global SiC and GaN power semiconductor markets are set for rapid growth. The SiC market is projected to grow from approximately $4.8 billion in 2026 to $10.4 billion by 2030, representing a compound annual growth rate (CAGR) of 21%. Over the same period, the GaN market is expected to expand from $900 million to $2.9 billion, reflecting a CAGR of 33%.

DB HiTek started MPW (Multi-Project Wafer) runs for its SiC and GaN processes in December 2025, producing samples for more than 10 customer products. These were delivered between March and April 2026. Customer evaluations are underway, with feedback to be incorporated into final process verification. Full-scale mass production is scheduled to begin in 2027.

Currently, DB HiTek maintains mass production relationships with approximately 400 customers, primarily focused on its flagship power semiconductor products. The company also works with a broad client base using specialized image sensor technologies, including X-ray, Global Shutter, and SPAD (Single Photon Avalanche Diode). Its application mix is increasingly shifting toward industrial and automotive-grade products, reflecting growing demand from these sectors.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/db-hitek-to-participate-in-pcim-2026-strengthening-its-presence-in-the-european-market-302754538.html

SOURCE DB HiTek

Continue Reading

Technology

LG Display’s 27-inch DFR Gaming OLED panel wins SID’s ‘Display of the Year’

Published

on

By

SEOUL, South Korea, April 28, 2026 /PRNewswire/ — LG Display, the world’s leading innovator of display technologies, announced that its 27-inch 540/720Hz Dynamic Frequency & Resolution (DFR) Gaming OLED panel has been awarded “Display of the Year” by the Society for Information Display (SID), receiving high acclaim for redefining the gaming display paradigm and accelerating market differentiation.

The “Display of the Year” award is SID’s most prestigious distinction, presented to the most groundbreaking display product launched during the previous year that is expected to lead the future of the industry.

This achievement recognizes LG Display’s new user-centered display paradigm. The product’s standout feature is the company’s proprietary DFR technology, which allows users to freely select the mode that suits their preferred gaming style.

High-refresh-rate mode particularly proves its value in game genres where rapid screen transitions are essential and victory is decided in a split second — like first-person shooters or racing games. By supporting an industry-leading refresh rate of 720Hz with HD resolution, this mode eliminates ghosting and motion blur even in the fastest scenes, enabling overwhelming gaming performance.

High-resolution mode provides an optimized visual experience for games based on stunning graphics. It simultaneously delivers QHD resolution and a 540Hz refresh rate. To overcome the conventional limitation where picture quality drops once the refresh rate exceeds 500Hz, LG Display applied a proprietary algorithm, securing the two core elements of a high refresh rate and high picture quality.

As a result, the panel obtained ClearMR 21000 certification, the highest rating from the Video Electronics Standards Association (VESA).

“Our goal is to continue leading the gaming display market by leveraging LG Display’s differentiated OLED technologies and relentless pursuit of innovation,” said Young-seok Choi, Chief Technology Officer of LG Display.

SID is the world’s largest display society with more than 7,000 industry experts, researchers, and professors. It hosts Display Week annually, featuring new technologies, product exhibitions, and academic presentations. SID Display Week 2026 will take place in Los Angeles, California from May 3 to 8.

※ LG Display 27-inch 540/720Hz (DFR) OLED Gaming Monitor Panel Specifications

Category

High-refresh-rate mode

High-resolution mode

Peak Brightness

1,500nits

1,500nits

Refresh Rate / Resolution

720Hz / HD

540Hz / QHD

Response Time

0.02ms

0.02ms

 

About LG Display
LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world’s leading innovator of display technologies, including thin-film transistor liquid crystal and OLED displays. The company manufactures display panels in a broad range of sizes and specifications primarily for use in TVs, notebook computers, desktop monitors, automobiles, and various other applications, including tablets and mobile devices. LG Display currently operates manufacturing facilities in Korea and China, and back-end assembly facilities in Korea, China, and Vietnam. The company has approximately 70,707 employees operating worldwide. For more news and information about LG Display, please visit www.lgdisplay.com.

Media Contact:
Joo Yeon Jennifer Ha, Team Leader, Communication Team
Email: hjy05@lgdisplay.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/lg-displays-27-inch-dfr-gaming-oled-panel-wins-sids-display-of-the-year-302755502.html

SOURCE LG Display

Continue Reading

Trending