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Public Cloud Services Market: 59% Growth to Originate from North America, with AI Driving Market Transformation – Technavio

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NEW YORK, Dec. 10, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global public cloud services market size is estimated to grow by USD 1.37 billion from 2024 to 2028, according to Technavio. The market is estimated to grow at a CAGR of 22.7% during the forecast period.

For comprehensive forecast and historic data on regions,market segments, customer landscape, and companies- Click for the snapshot of this report

Report Attribute

Details

Base Year

2023

Forecast period

2024-2028

Historic Data for

2018 – 2022

Segments Covered

Service (SaaS, IaaS, and PaaS), Type (SMEs and Large enterprise), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Key Companies Covered

Adobe Inc., Alphabet Inc., Amazon.com Inc., AT and T Inc., Cisco Systems Inc., Dell Technologies Inc., Fujitsu Ltd., Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Oracle Corp., Rackspace Technology Inc., Salesforce Inc., SAP SE, ServiceNow Inc., Tencent Holdings Ltd., Verizon Communications Inc., VMware Inc., Workday Inc., Alibaba Group Holding Ltd, AWS, Microsoft, Google, Salesforce, Alibaba Cloud, Oracle, IBM, SAP, Tencent, Workday, Fujitsu, VMWare, Rackspace, HPE, Adobe, NEC, Cisco, Dell Technologies, ServiceNow, OVH

Regions Covered

North America, Europe, APAC, South America, and Middle East and Africa

Region Outlook

North AmericaEuropeAsiaRest of World

1. North America – North America is estimated to contribute 59%. To the growth of the global market. The Public Cloud Services Market report forecasts market growth by revenue at global, regional & country levels from 2017 to 2027. 

Public cloud services have seen significant growth in the North American market over the past decade. Major cloud service providers, such as AWS, Microsoft, Google, and Oracle, have established their bases in the US due to increased demand for cloud computing services and rising data center investments. The public cloud model offers businesses the flexibility to scale resources according to their needs, making it an attractive option for start-ups and small to medium enterprises. In this model, the cloud vendor manages, maintains, and develops the shared pool of computing resources across a network. This allows users to access these resources on-demand, reducing the need for large upfront investments and ongoing maintenance costs.

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Segmentation Overview

Service 1.1 SaaS1.2 IaaS1.3 PaaSType 2.1 SMEs2.2 Large enterpriseGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

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1.1 Fastest growing segment:

SaaS, or Software as a Service, is a cloud computing model that delivers software applications and associated data through a web browser over the internet. This model allows users to access various components and features of software programs for a subscription fee, eliminating the need for purchasing, configuring, and managing hardware and software. The increasing use of messaging applications, e-mails, and video calls on smartphones and tablets has led to a rise in SaaS adoption by enterprises. SaaS offers advantages such as easy access to applications, a pay-as-you-go model, mobility, and data access from anywhere. Microsoft Office 365 and Slack are examples of public SaaS solutions that offer enterprise applications like ERP, CRM, and HRM. Public SaaS vendors provide software programs and applications on a subscription-basis, along with IaaS and PaaS services for their smooth functioning. Key SaaS solutions include email, sales management, CRM, financial management, HRM, billing, and collaboration. The elasticity and scalability of public SaaS make it ideal for IT-enabled services and simplify access to advanced technologies like AI, big data, data analytics, and IoT. These factors are driving the growth of the SaaS segment and expanding the global public cloud services market.

Research Analysis

The Public Cloud Services market is experiencing rapid growth as more enterprises adopt utility-based sharing models for their IT needs. Cloud services, including Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS), are transforming the way businesses manage and utilize technology. Big data and machine learning are key drivers, enabling advanced analytics and automation. Security is a top priority, with cloud providers offering solutions to protect business-sensitive data. Cloud computing enables agile deployment and scalability, making it ideal for next-generation technologies like AI, ML, IoT, and connected devices. Digital transformation is accelerating across industries, from healthcare to automotive, with cloud services enabling the development of smart electric vehicles and advanced consumer experiences. Next-generation technologies like 5G and edge computing are also driving innovation. Data management and security are critical concerns, with cloud providers offering advanced solutions for data protection and compliance. The Internet of Things (IoT) is generating massive amounts of data, requiring advanced analytics and processing capabilities. Firewalls and other security solutions are essential to protect against cyber threats. Cloud infrastructure services are essential for high-level computing requirements, enabling enterprises to process large amounts of data and run complex workloads. Hybrid cloud solutions offer flexibility and cost savings, allowing businesses to maintain some workloads on-premises while leveraging the benefits of the cloud. Consumer experiences are being transformed by cloud services, with personalized recommendations and real-time interactions becoming the norm. Technology consumerization is driving demand for easy-to-use, self-service solutions. Overall, the Public Cloud Services market is poised for continued growth, enabling businesses to innovate and stay competitive in a rapidly changing technological landscape.

Market Overview

The Public Cloud Services Market is a dynamic and ever-evolving landscape shaped by the IT model’s shift towards utility-based sharing models and the increasing adoption of cloud computing. The Public Internet serves as the backbone, enabling enterprises to leverage big data, machine learning (ML), and artificial intelligence (AI) through cloud services. Agile deployment and security are key considerations, with data management and information storage essential for managing business-sensitive data. Emerging technologies, such as ML, AI, and the Internet of Things (IoT), are driving innovation in various sectors, including healthcare, where patients benefit from telemedicine, video-on-demand (VoD), and digital health records. The Fourth Industrial Revolution and workplace shifts towards work-from-home models have accelerated cloud adoption, with small and medium-sized businesses and large enterprises adopting Software-as-a-Service (SaaS) for digital transformation. Cloud infrastructure services, data centre solutions, and security solutions are crucial components, ensuring data security, digitalization, and next-generation technologies’ seamless integration. The market continues to evolve, with smart technologies, automation, and connected devices shaping the future of cloud services.

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Key Topics Covered:

 1 Executive Summary
 2 Market Landscape
 3 Market Sizing
 4 Historic Market Size
 5 Five Forces Analysis
 6 Market Segmentation
 7 Customer Landscape
 8 Geographic Landscape
 9 Drivers, Challenges, and Trends
10 Venodr Landscape
11 Vendor Analysis

11.1 AWS
11.2 Microsoft
11.3 Google
11.4 Salesforce
11.5 Alibaba Cloud
11.6 Oracle
11.7 IBM
11.8 SAP
11.9 Tencent
11.10 Workday
11.11 Fujitsu
11.12 VMWare
11.13 Rackspace
11.14 HPE
11.15 Adobe
11.16 NEC
11.17 Cisco
11.18 Dell Technologies
11.19 ServiceNow
11.20 OVH
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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In HelloNation, Real Estate Expert Lee Malcom Explains Why Local Knowledge Matters When Buying Older Homes

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The article outlines key inspection priorities and explains how local expertise helps buyers evaluate older properties.

MONROE, Ga., Oct. 26, 2026 /PRNewswire/ — What should buyers look for when purchasing an older home?

HelloNation published an article that answers this question, drawing on insights from Lee Malcom, real estate expert at Malcom & Malcom Realty Professionals LLC in Monroe, Georgia.

The article examines the unique opportunities and responsibilities of buying older homes. While many buyers are drawn to historic details, mature landscaping, and established neighborhoods, the article explains that age can also bring maintenance concerns that deserve careful evaluation before a purchase.

According to a HelloNation article, one of the most important areas to assess during an older-home inspection is the roof. Roofing systems naturally deteriorate over time, and replacement costs can be substantial. The article notes that understanding the roof’s age, condition, and maintenance history can help buyers anticipate future expenses and avoid unexpected repairs. Professional evaluations can also reveal leaks, damaged materials, and ventilation issues that may not show up during a casual walkthrough.

The article also highlights the importance of reviewing plumbing systems. Many older homes contain materials and components installed decades ago that may no longer meet modern standards. Corrosion, leaks, and reduced water pressure can create challenges for homeowners. The article explains that evaluating plumbing systems before purchase allows buyers to better understand potential upgrade or repair needs.

Electrical systems represent another key area of focus. The article explains that older wiring, electrical panels, and outlets may have been designed for households with much lower power demands than today. Modern families often rely on many electronic devices and appliances, so it’s important to determine whether existing electrical systems can safely support current usage.

The article also discusses foundation concerns as part of a comprehensive evaluation process. The article explains that while minor cracks may be common in some homes, larger issues can signal structural problems. Uneven floors, sticking doors, and visible foundation movement may warrant additional professional assessment before buyers decide to purchase.

The HelloNation article emphasizes that a detailed inspection of an older home can uncover concerns early and provide valuable information about future maintenance responsibilities. Understanding the condition of major systems allows buyers to make more informed decisions and prepare for potential ownership costs.

Beyond physical inspections, the article explains why local real estate knowledge matters when buying an older property. Experienced professionals often understand neighborhood histories, regional building practices, and long-term housing trends that may not appear in standard property disclosures. This knowledge helps buyers better evaluate the risks and opportunities associated with older homes.

For those exploring Walton County real estate, local expertise can provide important context regarding construction methods, neighborhood development patterns, and common maintenance issues found throughout the area. The article notes that this understanding helps buyers approach purchasing decisions with greater confidence and a clearer understanding of long-term ownership expectations.

The article also discusses the value of working with professionals who maintain strong local networks. Access to trusted inspectors, roofing specialists, contractors, and foundation experts can help buyers obtain reliable assessments and accurate information before finalizing a transaction.

Why Local Knowledge Matters When Buying Older Homes features insights from Lee Malcom, real estate expert in Monroe, Georgia, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused publications and innovative “edvertising” approach, HelloNation delivers content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

www.hellonation.com

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EZRA, the coaching arm of the Adecco Group, launches Loop – the first connected human and AI coaching experience

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The first connected coaching experience pairs a dedicated ICF-accredited coach and Cai, an AI development partner that remembers conversations, priorities and organizational context to enable manager performance enhancement

ZURICH, Oct. 26, 2026 /PRNewswire/ — EZRA, the enterprise coaching arm of the Adecco Group (SIX: ADEN), today launched EZRA Loop, a first-of-its-kind fully connected coaching experience that combines human expertise with AI to help managers build the skills needed to lead in the age of AI.

As AI becomes part of everyday work, hybrid workforce orchestration is about redesigning work so people and AI agents each contribute where they create the most value and impact.

In this new environment, managers are under increasing pressure to lead change, navigate complexity and develop their teams. Yet coaching remains out of reach for most employees. EZRA Loop democratizes coaching: businesses can now provide managers with an always-on AI development partner that knows exactly when to loop in a dedicated, accredited human coach.

Denis Machuel, CEO of the Adecco Group: “As AI changes how work gets done, organizations need to bring their people along with them. Loop shows how human expertise and AI support can work together to make coaching more accessible, in the flow of work. This is an excellent example of how to leverage technology, while retaining a human touch, judgement and trust that only people can provide. In the hybrid – human-AI – workplace, it is essential to intentionally design how people and technology interact.”

Research shows that teams led by coached managers resolved customer problems 18% faster. Drawing on insights from more than a million coaching sessions with 200,000 people across its customers including companies like Microsoft, Spotify, Mastercard, HSBC, Eli Lilly and KPMG, EZRA found that AI and human coaching each excel in different areas. It noticed that AI support outperformed human coaches on task skills such as prioritization and goal setting, while human coaching outperformed on interpersonal skills like emotional intelligence and executive presence. Together, humans and AI, outperform either alone, driving a 37% increased chance of behavioral changes. 

This combination reflects a broader shift across organizations where the greatest value is increasingly created not by humans or AI working independently, but by orchestrating the interaction between people and technology.

To access the full text of the press release, click here: https://www.adeccogroup.com/our-group/media/press-releases/ezra-launch-loop-human-ai-coahing

About The Adecco Group

The Adecco Group is the world’s leading talent and technology expertise company. Our purpose is making the future work for everyone. Through our three global business units – Adecco, Akkodis and LHH – across 60 countries, we enable sustainable and lifelong employability for individuals, deliver digital engineering consulting to innovate and accelerate business transformation and empower organizations to optimize their workforces. The Adecco Group leads by example and is committed to fostering sustainable employability and supporting resilient economies and communities. The Adecco Group AG is headquartered in Zurich, Switzerland (ISIN: CH0012138605) and listed on the SIX Swiss Exchange (ADEN). https://www.adeccogroup.com/

About EZRA

EZRA is the connected coaching company that gives every manager a coach. Founded in 2019 as part of The Adecco Group, EZRA has delivered more than a million coaching sessions to over 200,000 people in 120 countries and 75 languages. EZRA combines behavioral science with 4,500 ICF-accredited human coaches and Cai, its AI development partner, to deliver coaching that drives behavior changes, leadership development and better performance. Companies like Microsoft, Spotify, Mastercard, HSBC, Eli Lilly, KPMG and ServiceNow rely on EZRA coaching. 

For further information please contact:

The Adecco Group Corporate Press Office
media@adeccogroup.com
Rodrigo Sánchez Flórez – Tel: +34 658 06 54 02 / Jürg Schneider – Tel: +41 79 876 09 21
r.sanchezflores@adecco.com / Juerg.Schneider@adeccogroup.com

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EaseUS Software Releases Disk Health Insights Report 2026 H1 from 440K Disk Samples, Finding HDDs Show a 20x Higher Share of Caution/Bad Ratings Than SSDs

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NEW YORK, Oct. 26, 2026 /PRNewswire/ — EaseUS Software released the Disk Health Insights Report 2026 H1 from 444,282 disk samples, highlighting differences in HDD and SSD health ratings, key warning indicators, and storage characteristics that may warrant closer monitoring.

According to this report, HDD samples were substantially more likely than SSD samples to receive a Caution or Bad health rating: 24.83% of sampled HDDs received one of these ratings, compared with 1.22% of sampled SSDs – a difference of approximately 20 times in the share of health warnings.

The findings highlight the importance of regular disk health checks and proactive data protection, particularly for users who continue to rely on hard disk drives.

How Did EaseUS Lab Conduct This Disk Health Report?

EaseUS Lab, in collaboration with the EaseUS Partition Master R&D and technical support teams, conducted this study and analyzed 444,828 HDD and SSD samples collected from February 1 through July 31, 2026.

The EaseUS Lab examined disk health ratings and S.M.A.R.T. diagnostic indicators, as well as drive capacity, power-on hours (POH), partition styles, and Windows system drive configurations. Rather than measuring actual failure rates or predicting the remaining lifespan of individual drives, the report identifies patterns in observed health ratings and characteristics associated with a higher share of warnings in the dataset.

Alongside the differences between HDDs and SSDs, the findings revealed several noteworthy patterns, including:

HDDs with capacities below 500 GB showed a 35.89% share of Caution/Bad ratings, while those with more than 5,000 power-on hours recorded a 28.10% share.MBR HDDs also showed a higher share of Caution/Bad ratings than GPT HDDs, at 34.14% versus 19.29%.The share of HDDs receiving Caution/Bad ratings was nearly identical when C: drive utilization reached 90% or higher.

These findings help Windows users identify key disk health warning signs, protect important data, and prepare for migration or replacement when needed.

The following key findings offer a more thorough look at the report’s most notable disk health patterns and the factors that may warrant closer attention.

Core Findings: Five Key Insights Into Windows Disk Health

According to the report, EaseUS Lab identified five key findings to help users better understand disk health and prioritize maintenance.

1. HDDs Show a Higher Share of Caution and Bad Health Ratings

Among sampled HDDs, 74.73% were rated Good, 23.04% Caution, and 1.78% Bad. By comparison, 98.26% of sampled SSDs were rated Good, while 0.21% were rated Caution and 1.01% Bad.

Overall, 24.83% of HDDs were rated Caution or Bad, compared with 1.22% of SSDs.

Although SSDs show a much lower risk of getting Caution/Bad ratings, it still matters to run regular SSD health checks and take timely action when significant warnings remain.

2. Reallocated Sectors and Read Errors Stand Out Among HDD Warning Indicators

The report identifies S.M.A.R.T. attribute 05, Reallocated Sectors Count, and attribute 01, Read Error Rate, as notable HDD warning indicators.

Reallocated Sectors Count was reported in 5.06% of HDD samples, while Read Error Rate was reported in 1.62%. Among the warning indicators recorded in HDDs rated Bad, these attributes accounted for 70.00% and 22.47%, respectively.

These findings highlight the importance of combining overall health rating with significant diagnostic indicators. When significant warnings appear, users should prioritize protecting important data and determine whether disk cloning, migration, or replacement is appropriate.

3. Smaller-Capacity, Longer-Running, and MBR HDDs Show Higher Shares of Health Warnings

The report found higher Caution/Bad shares in several HDD groups:

35.89% of HDDs with capacities below 500 GB were rated Caution or Bad.28.10% of HDDs with more than 5,000 power-on hours (POH) were rated Caution or Bad.34.14% of MBR HDDs were rated Caution or Bad, compared with 19.29% of GPT HDDs.

These patterns identify scenarios that may warrant closer monitoring. However, the findings do not indicate that smaller capacity, longer operating hours, or MBR partitioning style may directly cause disk health to decline. Users should consider these characteristics alongside diagnostic results, device configuration, and usage history when planning maintenance or migration.

4. Low C: Drive Space Does Not Necessarily Indicate Poor HDD Health

This study also examined the relationship between C: drive utilization and disk health, using 90% utilization as the threshold for high storage pressure.

Among HDDs, 29.04% of samples with C: drive utilization at or above 90% were rated Caution or Bad, compared with 29.32% of those below 90%. The similar result doesn’t show a direct relationship between C: drive utilization and poorer HDD health in this dataset.Among SSDs, the Caution/Bad share was 1.83% in the high-utilization group and 0.89% in the lower-utilization group. Although the high-utilization group showed a higher share of Caution/Bad ratings, the data do not show a causal relationship.

For Windows users, low disk space and disk health issues are distinct concerns and should be evaluated separately, even when both issues affect the same device.

5. HDDs Continue to Power a Meaningful Share of Windows Systems

Despite the growing adoption of SSDs, HDDs accounted for 17.79% of sampled Windows system drives. GPT accounted for 75.46% of system drives, while MBR remained in use on 24.54%.

These findings show effective disk health management requires more than mere disk diagnostics. Windows users with HDDs should also consider storage capacity, data protection, partition compatibility, and SSD migration operations.

Industry Implications: Disk Health Detection Is Shifting to Proactive Management

According to this report, disk health diagnostics are taking a broader role in Windows storage management.

A single health rating can indicate whether a further investigation is needed, but it can’t provide a complete picture of storage readiness or determine the remaining lifespan of a disk drive.

This report highlights three practical priorities for disk management providers, PC support teams, and individual users:

Don’t ignore and check for early warning signs. Review overall health status along with S.M.A.R.T. indicators, power-on hours, and other drive details rather than relying on a single indicator.Back up data in advance. When a drive receives a Caution or Bad rating, confirm the reported issue and back up important files before making further decisions.Prepare for disk drive upgrade. If a drive is aging or running out of space, check the new drive’s capacity, partition style, and BIOS/UEFI compatibility before migrating or replacing a system drive.

This approach helps users understand disk health warnings and take appropriate action without assuming every warning signals an immediate drive failure.

Actionable Suggestions to Protect HDD and SSD Health in Windows

Based on the report’s findings, EaseUS Lab recommends a practical approach to disk health management tailored to the condition of each drive.

Drives in Good Status: Continue normal use, back up data regularly, and check disk health periodically.Drives in Caution Status: Review warning indicators, back up important files, and monitor disk health.Drives in Bad Status: Back up data first and consider drive replacement or data recovery if needed.Using small or aging HDDs: Monitor disk health and consider upgrading to an SSD if appropriate.Disk with low C: drive space issue: Free up space or expand the partition; low space alone does not indicate disk failure.HDD-to-SSD migration: Check disk health, target capacity, and boot compatibility before migrating.

The report emphasizes a complete process to take as long as a user is using a disk drive on their devices: Check Disk Health → Protect Data → Prepare New Disk → Migrate or Replace Disk. The goal is not simply to label a drive as healthy or unhealthy, but to help users respond appropriately to the available evidence.

The full report, including detailed findings and practical recommendations, is available at: https://www.easeus.com/whitepapers/disk-health-insights-report-2026-h1.html

About EaseUS Software

Founded in 2004, EaseUS is a software provider specializing in data recovery, disk management, data backup, and multimedia solutions. Trusted by users in more than 160 countries and regions, EaseUS develops accessible software to help individuals and businesses manage, protect, and make the most of their digital data. For more information, visit https://www.easeus.com.

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