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Content Marketing Market to Grow by USD 654.78 Million (2024-2028), Driven by Social Media User Growth and AI-Redefining the Market Landscape – Technavio

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NEW YORK, Dec. 11, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global content marketing market size is estimated to grow by USD 654.78 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  16.01%  during the forecast period. Rise in number of users on social media is driving market growth, with a trend towards use of AI with social media management software. However, frauds related to digital advertisements  poses a challenge. Key market players include Adobe Inc., Alma Media, Brafton Inc., ClearVoice Inc., Contentoo B.V., Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., Contently Inc., CoSchedule LLC,  Interact Marketing, Kenscio, and Vendasta Technologies Inc..

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Content Marketing Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 16.01%

Market growth 2024-2028

USD 654.78 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

15.34

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 38%

Key countries

US, Canada, China, Japan, and Germany

Key companies profiled

Adobe Inc., Alma Media, Brafton Inc., ClearVoice Inc., Contentoo B.V., Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., Contently Inc., CoSchedule LLC,  Interact Marketing, Kenscio, and Vendasta Technologies Inc.

Market Driver

In today’s digital transformation, enterprises are shifting their marketing strategies towards Content Market, leveraging Internet users’ preferences for online engagement. Traditional channels are being replaced by digital platforms. Client involvement efforts are key to consumer behavior understanding. Skills like data analysis and AI-powered automation are essential for effective content marketing systems. Content marketing software, powered by AI and ML, streamlines digital communications, enhancing brand visibility. Marketing agencies and advertising agencies adopt content marketing, focusing on social media posts, video platforms, and digital content creation. Cloud computing ensures on-demand access, with cybersecurity measures in place. Demographics and content formats vary across industries like healthcare, media, travel, and charities. Content management systems facilitate on-premise or cloud deployment for large enterprises. AI and ML improve customer experience, retention, and brand loyalty. Technology providers and IT journals publish recognized articles by certified authors, catering to a consumer-centric market. 

Businesses are undergoing digital transformation to establish interconnected platforms and generate new industry revenues. This shift has led several industries to invest in real-time solutions and advanced IT infrastructure, including analytical tools. The modern business landscape is characterized by a heightened demand for sophisticated business intelligence (BI). Artificial Intelligence (AI) has revolutionized content marketing with its technological advancements. These advancements include virtual agents and chatbots, targeted advertising, suggestive web searches, voice and speech recognition, pattern recognition, machine translation, face recognition, automatic scheduling, and autonomous driving. AI offers a comprehensive perspective on all business operations and related information, empowering companies to gain a competitive edge in the market. 

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 Market Challenges

In today’s digital transformation, enterprises face challenges in reaching and engaging their target audience through traditional channels. With over 4.66 billion internet users, digital platforms have become essential for marketing strategies. However, creating high-quality content for various formats like textual, graphical, audio, and video requires specific skills and resources. Client involvement efforts are crucial for effective content marketing systems. Data analysis from content advertising strategies, AI-powered automation, and generative AI platforms help optimize content for demographics and consumer behavior. However, managing content across digital communications and online engagement requires a content management system. Brand visibility in a consumer-centric market relies on understanding audience preferences and demographics. Marketing agencies and advertising agencies offer solutions, but large-sized enterprises in sectors like healthcare and pharmaceutical, media and entertainment, travel and tourism, and charities/nonprofit organizations may require specialized content marketing software. IT technology providers and technology journals can offer recognized authors and certified publications to enhance brand loyalty and customer experience. Cloud computing and cybersecurity are essential considerations for on-premise or cloud deployment. Streaming platforms and social media posts offer opportunities for video content creation. AI and machine learning components can streamline content marketing processes, while cybersecurity ventures ensure data security. In summary, navigating the content marketing landscape requires a comprehensive understanding of the latest trends, technologies, and consumer behavior.Digital platform content advertisements, a form of online advertising, aim to promote products or services to consumers. The definition of digital advertisements has evolved, but concerns have arisen due to an increase in digital advertisement fraud. This includes displaying ads when users are not engaged, using content-scraping sites for false traffic, and creating deceptive mechanisms for ad delivery. These issues emerged around the time search engine marketing became popular over a decade ago. Industry professionals must remain vigilant against such fraudulent activities to maintain trust and effectiveness in digital advertising.

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Segment Overview 

This content marketing market report extensively covers market segmentation by  

End-user 1.1 Retail1.2 Automotive1.3 Financial services1.4 Telecom1.5 OthersPlatform 2.1 Blogging2.2 Videos2.3 Infographics2.4 Case studies2.5 OthersObjective 3.1 Lead generation3.2 Brand awareness3.3 Thought leadership3.4 OthersGeography 4.1 APAC4.2 North America4.3 Europe4.4 South America4.5 Middle East and Africa

1.1 Retail-  The retail segment, encompassing distribution channels and omnichannel companies like branded wholesalers, traditional retailers, grocery store operators, convenience store operators, and others, significantly contributes to the global content marketing market. Content marketing offers numerous benefits for retailers, such as increasing website traffic, establishing authority and trust, creating brand awareness, developing brand personality, connecting with audiences, fueling social media, and supporting the conversion funnel. These factors contribute to improved conversion rates. With the retail industry’s rapid growth and the increasing use of mobile devices for shopping, content marketing becomes essential for retailers to stay connected with customers and reach potential ones. Retail content marketing allows enterprises to share brand stories and product information, fostering customer engagement and attracting new customers. For instance, Tata Cliq, a subsidiary of Tata Group, uses content marketing to promote its offline stores selling beauty and cosmetic products. These advantages will drive the demand for content marketing in the retail sector during the forecast period.

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Research Analysis

The Content Market is a dynamic and ever-evolving landscape where enterprises meet the demands of Internet users for engaging and personalized digital content. Traditional channels are being replaced by digital platforms, leading to a digital transformation in marketing strategies. Client involvement efforts are at an all-time high, with consumer behavior driving the need for various forms of content such as textual, graphical, audio, and video. Skills in digital content creation, cloud computing, and cybersecurity are essential for success in this market. Cybersecurity Ventures predicts that by 2025, there will be 3.5 million unfilled cybersecurity jobs worldwide. Technology providers and IT departments are investing heavily in content creation and technology journals, certified publications, and recognized authors to stay ahead of the curve. On-premise deployment is giving way to cloud-based solutions, enabling real-time access to information and reducing costs. The Internet, streaming services, and social media platforms are transforming the way we consume content, making it more accessible and personalized than ever before. The future of the Content Market is bright, with endless opportunities for innovation and growth.

Market Research Overview

The Content Market is a dynamic and evolving landscape where enterprises meet the demands of Internet users for engaging and personalized digital content. Traditional channels are being replaced by digital platforms, leading to a shift in marketing strategies. Client involvement efforts are crucial in understanding consumer behavior and preferences. Skills like data analysis and content marketing systems are essential for creating effective content marketing strategies. AI-powered automation and generative AI platforms are revolutionizing content creation. Content marketing software, cloud computing, and cybersecurity are critical components of the digital communications and online engagement ecosystem. Brand visibility is a top priority for enterprises in various industries, including healthcare and pharmaceutical, media and entertainment, travel and tourism, charities/nonprofit organizations, and IT technology providers. Content formats range from textual and graphical to audio and video, with on-premise and cloud deployment options. Marketing agencies and advertising agencies are essential partners in this consumer-centric market, helping enterprises retain customers and build brand loyalty through social media posts, video platforms, and digital content creation. The future of content marketing lies in the integration of AI and ML, offering personalized and interactive experiences for audiences.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userRetailAutomotiveFinancial ServicesTelecomOthersPlatformBloggingVideosInfographicsCase StudiesOthersObjectiveLead GenerationBrand AwarenessThought LeadershipOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Infiniti Research, Inc.

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Aven Closes Oversubscribed $304 Million HELOC-Backed Securities Offering

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Senior notes received AAA ratings from S&P Global Ratings and AAA (sf) ratings from Morningstar DBRS

CAMPBELL, Calif., Oct. 30, 2026 /PRNewswire/ — Aven Financial closed its first asset-backed securities offering, a $304.2 million transaction that was oversubscribed. The offering, AVNHT 2026-HE1 Trust, is backed by 6,786 fixed-rate, fixed-term receivables issued under the Aven Home Equity Card, the company’s flagship HELOC credit card product. The receivables are secured by first- or second-lien mortgages on residential properties.

The senior Class A-1A and Class A-1B notes, totaling approximately $234.5 million, received AAA ratings from S&P Global Ratings and AAA (sf) ratings from Morningstar DBRS. S&P Global Ratings assigned ratings ranging from AA to B to Classes B through F. Morningstar DBRS rated Class B at AA (high) (sf).

“We’ve built a business around making home equity financing work better for both homeowners and investors,” said Aven co-founder and CEO Sadi Khan. “Our first 144A issuance builds on our experience in the rated debt markets and marks our first transaction rated by S&P Global Ratings. We’re pleased to have completed an oversubscribed offering, with investors new to Aven. This response shows the market sees value in what we’re building.”

Barclays served as structuring lead manager and lead bookrunner, and Goldman Sachs served as co-lead manager and joint bookrunner. Funds affiliated with Davidson Kempner Capital Management LP contributed assets to the transaction and purchased Class G and XS notes at closing. WSFS served as participation agent, trustee, custodian and paying agent, among other roles. Mayer Brown represented Aven. Hunton Andrews Kurth represented the co-sponsor, and Morgan Lewis represented the bookrunners.

The notes were offered to qualified institutional buyers under Rule 144A and Regulation S of the Securities Act of 1933.

About Aven

Aven is building financial products for homeowners that lower costs and make banking more efficient and convenient. The company has built the first machine-banking platform, using robotics and software to automate financial services and offer lower-cost products at scale. Its flagship Home Equity Visa Card combines a home equity line of credit with the convenience of a credit card and can be fully approved in minutes. Aven also offers high-yield checking accounts, home improvement loans, rewards credit cards, digital asset-backed credit cards and other financial products. Founded in 2019, Aven has helped consumers save more than $400 million in interest costs as of September 2026.

Aven is a financial technology company, not a bank. Banking services are provided by Coastal Community Bank, Member FDIC.

Aven Visa credit cards are issued by Coastal Community Bank pursuant to a license from Visa U.S.A. Inc. Aven (NMLS #2042345) accounts are held by Coastal Community Bank (NMLS #462289), Member FDIC. Equal Housing Lender. Learn more at www.aven.com.

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SOURCE Aven Financial, Inc.

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Modjeski and Masters Announces Kevin W. Johns as Next President

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Johns will assume the role on January 1, succeeding longtime president Michael F. Britt

MECHANICSBURG, Pa., Oct. 30, 2026 /PRNewswire/ — The Board of Directors of leading engineering firm Modjeski and Masters elected Kevin W. Johns, P.E. as its next president. He will assume the role on January 1, 2027.

For more than 133 years, Modjeski and Masters has been defined by technical excellence, client service, innovation, and stewardship. Johns will build on that foundation while guiding the firm’s continued growth and preserving its culture and independence.

The board selected Johns based on his leadership, sound judgment, and vision for the firm’s future. His commitment to employees, clients, and long-term success will guide his work as president.

“I have worked closely with Kevin through the years as he has progressed in responsibility across increasingly complex leadership and project roles. He has consistently shown himself to be informed, collaborative, and willing to make tough decisions, including during major decision-making moments where his judgment helped guide project outcomes in a positive direction,” said outgoing president and CEO Michael F. Britt.

Since joining Modjeski and Masters in 1998, Johns has held numerous leadership positions, including director of the Movable Bridge Business Unit, senior vice president, board member, and chairman of the board. His experience includes growing teams, expanding capabilities, and leading through change while advancing the firm’s legacy of quality and technical excellence.

“Leading a 133-year-old firm is both an honor and a humbling responsibility. Modjeski and Masters is well positioned for the next 100 years, and I am committed to strengthening our legacy while ensuring a prosperous future for our employees and our clients,” said Johns.

As part of the transition, Johns will step down as director of the Movable Bridge Business Unit, and Lee Lentz will assume that role. The leadership handover will prioritize continuity of client service, clear communication, and support for ongoing project commitments.

The transition reflects Modjeski and Masters’ long-standing approach to leadership continuity and its commitment to the technical excellence and client relationships that have shaped the firm for generations.

About Modjeski and Masters

Modjeski and Masters is one of the world’s leading bridge engineering firms, with a reputation for technical excellence and innovation that goes beyond current standards. Established 133 years ago, the firm is responsible for the design and maintenance of some of our nation’s most recognizable structures. Services include fixed and movable bridge design, inspection and rehabilitation, and all facets of life-cycle maintenance, research and code development. For more information, including in-depth videos of Modjeski and Masters at work, please visit www.modjeski.com.

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SOURCE Modjeski and Masters

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Amid Widespread Pharmacy Software Consolidation, Datascan Commits to Remaining Independent

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After years of acquisition interest, the family-owned pharmacy technology company says it will not sell to a private-equity or corporate consolidator—preserving long-term choice, personal service and vendor freedom for independent pharmacies

BOHEMIA, N.Y., Oct. 30, 2026 /PRNewswire/ — Following more than a decade of acquisitions, corporate consolidation, ownership changes and discontinued software platforms across the pharmacy software industry, Datascan announced a long-term commitment to remain independently owned and dedicated exclusively to serving independent community pharmacies.

Datascan President and Owner Kevin Minassian said the company is not being positioned for sale to a private-equity group, corporate consolidator or industry roll-up. Instead, Datascan will continue investing in its technology, employees, customer support and long-term relationships with independent pharmacy owners.

The announcement comes at a time when the number of independently owned pharmacy software companies has continued to shrink.

Pharmacy owners have watched longtime software vendors get acquired, products get discontinued and support organizations change almost overnight. Some have been forced to replace software systems they believed would support their businesses for years. Others have experienced higher prices, reduced service and new requirements to use specific payment processors, claims switches or other vendors selected by the software company.

According to Minassian these changes have left many independent pharmacies with fewer meaningful choices and less control over the technology relationships that affect their businesses every day.

“Independent pharmacy owners already have enough outside pressures working against them,” Minassian said. “They should not also have to wonder whether their software company will be sold, whether their system will be discontinued, whether the people they trust will still be there or whether they are going to be forced into another vendor relationship simply because it creates more profit for the software company.”

Independent pharmacy owners can request a complimentary Datascan demonstration to explore whether Datascan Pharmacy Software is the right fit for their pharmacy’s needs.

A Decision Forged Through Acquisition Interest

Over the last several years, Datascan has received repeated acquisition interest from companies seeking to purchase the business. One opportunity progressed far enough that Minassian seriously considered selling. The financial offer was significant, but the proposed terms changed late in the process.

Datascan walked away from the transaction.  Minassian said that experience ultimately gave him greater clarity about the future of the company.

Minassian has begun discussing with his daughter(s) the possibility that they could eventually become the third generation of the family to participate in the ownership or leadership of Datascan. While they are young and focused on education, it is a consideration for a future career, he says he wants to preserve Datascan so that opportunity remains available to his children.

A Public Commitment to Remain Independent

Minassian said Datascan’s long-term plan is now clear: the company will remain independently owned and will not be sold into the private-equity and corporate consolidation cycle reshaping the pharmacy software industry.

Future succession could include continued family ownership or an internal transition involving members of the Datascan team, but the company is not being prepared for an outside sale or private-equity exit.

“I am making a clear commitment,” Minassian said. “We are not building Datascan so we can package it up and sell it to the highest bidder. We are building it to last.”

Continued Investment in Pharmacy Technology

Datascan has spent the last several years modernizing and expanding its technology ecosystem.

The company’s ongoing investments include:

Datascans core pharmacy management platformIntegrated point-of-sale system (POS System) Patient-facing mobile applicationDelivery management ApplicationWorkflow automation and customization Central store managementLong-term care and compounding capabilitiesintegrations with nearly 100 third-party pharmacy technology providers

Minassian said those investments will continue and accelerate.

“We have been working vigorously to update and improve every part of our platform,” Minassian said. “We are not slowing down. We are continuing to modernize our technology, improve workflow, expand automation, strengthen our mobile platforms and build the next generation of tools independent pharmacies will need.”

Preserving Customer Choice

Datascan’s commitment to independence also includes protecting the ability of pharmacy owners to choose the vendors and services that are best for their businesses.

The company said it will not require customers to use a particular credit card processor, insurance claims switch or other third-party vendor solely because the arrangement creates an additional revenue stream for Datascan.

Datascan feels its customers should be able to choose their credit card processor, switch, hardware and 3rd party vendors that make the most sense for them. They refuse to lock customers into relationships they did not choose.  Datascan also reaffirmed its commitment to reasonable, transparent pricing without relying on forced add-ons, surprise fees or mandatory vendor arrangements.

Support as a Long-Term Investment

20 Seconds or Less:  Average time for calls to be answered by our support team (*Data comes from phone system report last 12 months)Only 9 % of all calls went beyond 2 minutes on hold for support 11+ Years: Average tenure of a Datascan Employee 

Minassian said customer support will remain one of Datascan’s highest priorities.

While some acquired technology companies reduce staffing, outsource customer service or consolidate support operations to lower costs, Datascan intends to continue investing in experienced support personnel and programmers who understand both the software and the day-to-day realities of pharmacy operations.

The company has also committed that it will not replace anyone on the support team with an AI agent.   Customers can expect live, knowledgeable, and quick response support.  Data shows over the last 12 months, the average wait time for support calls was under 20 seconds, with only 9% of all calls waiting 2 minutes or greater for a representative.  

Datascan points out they have the highest review scores across the internet within the industry.  “Anyone can claim to offer great support. Our customers say it for us. Read our reviews. Talk to the pharmacies that use our software. Our clients know the people answering the phone, and our team knows our clients.”

The average Datascan employee has been with the company for more than 11 years, creating institutional knowledge and customer relationships that Minassian considers central to the company’s long-term value.

Ensuring Independent Pharmacies Continue to Have a Choice

Datascan serves independently owned community pharmacies rather than national retail chains or large corporate pharmacy groups.  Minassian said that focus will not change.

“We understand why independence matters because we are independent too,” Minassian said. “We know what it is like to compete against much larger companies. We know what it is like to make decisions based on what is right for customers, employees and the long-term health of the business—not what produces the best return for an outside investor this quarter.”

About Datascan

Datascan is an independently owned pharmacy software company serving independently owned community pharmacies throughout the United States and the Bahamas.

Its integrated technology ecosystem includes Datascan Pharmacy Software, Datascan Point of Sale, Mobile Scripts, Datascan Delivery, Central Store Management, customizable workflow, compounding, long-term care capabilities and integrations with nearly 100 third-party pharmacy technology providers.

Datascan’s sole purpose is to help independent community pharmacies operate more efficiently, remain profitable and provide exceptional patient care through reliable, powerful technology backed by knowledgeable, human support.

For more information, visit Datascan Pharmacy Software

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SOURCE Datascan Pharmacy

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