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Content Marketing Market to Grow by USD 654.78 Million (2024-2028), Driven by Social Media User Growth and AI-Redefining the Market Landscape – Technavio

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NEW YORK, Dec. 11, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global content marketing market size is estimated to grow by USD 654.78 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  16.01%  during the forecast period. Rise in number of users on social media is driving market growth, with a trend towards use of AI with social media management software. However, frauds related to digital advertisements  poses a challenge. Key market players include Adobe Inc., Alma Media, Brafton Inc., ClearVoice Inc., Contentoo B.V., Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., Contently Inc., CoSchedule LLC,  Interact Marketing, Kenscio, and Vendasta Technologies Inc..

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Content Marketing Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 16.01%

Market growth 2024-2028

USD 654.78 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

15.34

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 38%

Key countries

US, Canada, China, Japan, and Germany

Key companies profiled

Adobe Inc., Alma Media, Brafton Inc., ClearVoice Inc., Contentoo B.V., Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., Contently Inc., CoSchedule LLC,  Interact Marketing, Kenscio, and Vendasta Technologies Inc.

Market Driver

In today’s digital transformation, enterprises are shifting their marketing strategies towards Content Market, leveraging Internet users’ preferences for online engagement. Traditional channels are being replaced by digital platforms. Client involvement efforts are key to consumer behavior understanding. Skills like data analysis and AI-powered automation are essential for effective content marketing systems. Content marketing software, powered by AI and ML, streamlines digital communications, enhancing brand visibility. Marketing agencies and advertising agencies adopt content marketing, focusing on social media posts, video platforms, and digital content creation. Cloud computing ensures on-demand access, with cybersecurity measures in place. Demographics and content formats vary across industries like healthcare, media, travel, and charities. Content management systems facilitate on-premise or cloud deployment for large enterprises. AI and ML improve customer experience, retention, and brand loyalty. Technology providers and IT journals publish recognized articles by certified authors, catering to a consumer-centric market. 

Businesses are undergoing digital transformation to establish interconnected platforms and generate new industry revenues. This shift has led several industries to invest in real-time solutions and advanced IT infrastructure, including analytical tools. The modern business landscape is characterized by a heightened demand for sophisticated business intelligence (BI). Artificial Intelligence (AI) has revolutionized content marketing with its technological advancements. These advancements include virtual agents and chatbots, targeted advertising, suggestive web searches, voice and speech recognition, pattern recognition, machine translation, face recognition, automatic scheduling, and autonomous driving. AI offers a comprehensive perspective on all business operations and related information, empowering companies to gain a competitive edge in the market. 

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 Market Challenges

In today’s digital transformation, enterprises face challenges in reaching and engaging their target audience through traditional channels. With over 4.66 billion internet users, digital platforms have become essential for marketing strategies. However, creating high-quality content for various formats like textual, graphical, audio, and video requires specific skills and resources. Client involvement efforts are crucial for effective content marketing systems. Data analysis from content advertising strategies, AI-powered automation, and generative AI platforms help optimize content for demographics and consumer behavior. However, managing content across digital communications and online engagement requires a content management system. Brand visibility in a consumer-centric market relies on understanding audience preferences and demographics. Marketing agencies and advertising agencies offer solutions, but large-sized enterprises in sectors like healthcare and pharmaceutical, media and entertainment, travel and tourism, and charities/nonprofit organizations may require specialized content marketing software. IT technology providers and technology journals can offer recognized authors and certified publications to enhance brand loyalty and customer experience. Cloud computing and cybersecurity are essential considerations for on-premise or cloud deployment. Streaming platforms and social media posts offer opportunities for video content creation. AI and machine learning components can streamline content marketing processes, while cybersecurity ventures ensure data security. In summary, navigating the content marketing landscape requires a comprehensive understanding of the latest trends, technologies, and consumer behavior.Digital platform content advertisements, a form of online advertising, aim to promote products or services to consumers. The definition of digital advertisements has evolved, but concerns have arisen due to an increase in digital advertisement fraud. This includes displaying ads when users are not engaged, using content-scraping sites for false traffic, and creating deceptive mechanisms for ad delivery. These issues emerged around the time search engine marketing became popular over a decade ago. Industry professionals must remain vigilant against such fraudulent activities to maintain trust and effectiveness in digital advertising.

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Segment Overview 

This content marketing market report extensively covers market segmentation by  

End-user 1.1 Retail1.2 Automotive1.3 Financial services1.4 Telecom1.5 OthersPlatform 2.1 Blogging2.2 Videos2.3 Infographics2.4 Case studies2.5 OthersObjective 3.1 Lead generation3.2 Brand awareness3.3 Thought leadership3.4 OthersGeography 4.1 APAC4.2 North America4.3 Europe4.4 South America4.5 Middle East and Africa

1.1 Retail-  The retail segment, encompassing distribution channels and omnichannel companies like branded wholesalers, traditional retailers, grocery store operators, convenience store operators, and others, significantly contributes to the global content marketing market. Content marketing offers numerous benefits for retailers, such as increasing website traffic, establishing authority and trust, creating brand awareness, developing brand personality, connecting with audiences, fueling social media, and supporting the conversion funnel. These factors contribute to improved conversion rates. With the retail industry’s rapid growth and the increasing use of mobile devices for shopping, content marketing becomes essential for retailers to stay connected with customers and reach potential ones. Retail content marketing allows enterprises to share brand stories and product information, fostering customer engagement and attracting new customers. For instance, Tata Cliq, a subsidiary of Tata Group, uses content marketing to promote its offline stores selling beauty and cosmetic products. These advantages will drive the demand for content marketing in the retail sector during the forecast period.

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Research Analysis

The Content Market is a dynamic and ever-evolving landscape where enterprises meet the demands of Internet users for engaging and personalized digital content. Traditional channels are being replaced by digital platforms, leading to a digital transformation in marketing strategies. Client involvement efforts are at an all-time high, with consumer behavior driving the need for various forms of content such as textual, graphical, audio, and video. Skills in digital content creation, cloud computing, and cybersecurity are essential for success in this market. Cybersecurity Ventures predicts that by 2025, there will be 3.5 million unfilled cybersecurity jobs worldwide. Technology providers and IT departments are investing heavily in content creation and technology journals, certified publications, and recognized authors to stay ahead of the curve. On-premise deployment is giving way to cloud-based solutions, enabling real-time access to information and reducing costs. The Internet, streaming services, and social media platforms are transforming the way we consume content, making it more accessible and personalized than ever before. The future of the Content Market is bright, with endless opportunities for innovation and growth.

Market Research Overview

The Content Market is a dynamic and evolving landscape where enterprises meet the demands of Internet users for engaging and personalized digital content. Traditional channels are being replaced by digital platforms, leading to a shift in marketing strategies. Client involvement efforts are crucial in understanding consumer behavior and preferences. Skills like data analysis and content marketing systems are essential for creating effective content marketing strategies. AI-powered automation and generative AI platforms are revolutionizing content creation. Content marketing software, cloud computing, and cybersecurity are critical components of the digital communications and online engagement ecosystem. Brand visibility is a top priority for enterprises in various industries, including healthcare and pharmaceutical, media and entertainment, travel and tourism, charities/nonprofit organizations, and IT technology providers. Content formats range from textual and graphical to audio and video, with on-premise and cloud deployment options. Marketing agencies and advertising agencies are essential partners in this consumer-centric market, helping enterprises retain customers and build brand loyalty through social media posts, video platforms, and digital content creation. The future of content marketing lies in the integration of AI and ML, offering personalized and interactive experiences for audiences.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userRetailAutomotiveFinancial ServicesTelecomOthersPlatformBloggingVideosInfographicsCase StudiesOthersObjectiveLead GenerationBrand AwarenessThought LeadershipOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Infiniti Research, Inc.

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Portland General Electric declares dividend

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PORTLAND, Ore., July 24, 2026 /PRNewswire/ — The board of directors of Portland General Electric Company (NYSE: POR) declared a quarterly common stock dividend of $0.55125 per share.

The company’s dividend is evaluated based on capital requirements and financial performance. PGE targets a dividend payout ratio of 60 to 70% over the long term.

The quarterly dividend is payable on or before October 15, 2026, to shareholders of record at the close of business on September 25, 2026.

About Portland General Electric Company
Portland General Electric (NYSE: POR) is an integrated energy company that generates, transmits and distributes electricity to nearly 960,000 customers serving an area of approximately 2 million Oregonians. Since 1889, Portland General Electric (PGE) has been powering economies, delivering safe, affordable and reliable electricity while working to transform energy systems to meet evolving customer needs. PGE continues to make progress towards emissions reduction targets, and customers have set the standard for prioritizing clean energy with the No. 1 voluntary renewable energy program in the country. PGE is ranked a top ten utility in the 2025 Forrester U.S. Customer Experience Index. In 2025, PGE employees and retirees volunteered over 18,300 hours to more than 400 nonprofits organizations. Through the PGE Foundation, along with corporate contributions and the employee matching gift program, more than $5 million was directed to charitable organizations supporting economic growth and community resilience across our service area. For information: portlandgeneral.com/news.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on assumptions about the future, involve risks and uncertainties, and are not guarantees. Future results may differ materially from those expressed or implied in any forward-looking statement. These forward-looking statements represent our estimates and assumptions only as of the date of this press release. We assume no obligation to update or revise any forward-looking statement as a result of new information, future events or otherwise.

Forward-looking statements include statements, other than statements of historical or current fact, regarding the Company’s amount and timing of dividends payable as well as other statements containing words such as “committed to,” “targets,” or similar expressions.

There can be no assurance that future dividends will be declared. The declaration of future dividends is subject to approval of our board of directors and various risks and uncertainties, including, but not limited to: our cash flow and cash needs; the timing or amount of dividends paid; the timing or outcome of various legal and regulatory actions; changes in the Company’s business strategy; increases in capital expenditures; changes in capital and credit market conditions, including volatility of equity markets as well as changes in PGE’s credit ratings and outlook on such credit ratings restrictions on the payment of dividends under existing or future financing arrangements; changes in tax laws relating to corporate dividends; deterioration in our financial condition or results, and those risks, uncertainties, and other factors identified from time-to-time in our filings with the United States Securities and Exchange Commission (SEC), including our annual report on Form 10-K for the year ended December 31, 2025 and subsequent quarterly reports on Form 10-Q. These reports are available through the EDGAR system free-of-charge on the SEC’s website, www.sec.gov and on the Company’s website, investors.portlandgeneral.com. Investors should not rely unduly on any forward-looking statements. The Company assumes no obligation to update or revise any forward-looking statement as a result of new information, future events or other factors.

Media Contact:
Drew Hanson
Corporate Communications
Phone: 503-464-2067

Investor Contact:
Erin Schwartz
Investor Relations
Phone: 503-464-7751

View original content:https://www.prnewswire.com/news-releases/portland-general-electric-declares-dividend-302834503.html

SOURCE Portland General Company

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Care Career Announces Acquisition of MAS Medical Staffing, Completing Its First Acquisition Phase and Expanding Annual Revenue Beyond $150 Million, with a Path to Exceed a Quarter Billion by the End of 2026 Through Additional Acquisitions and Organic Growth

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WOODBRIDGE, N.J., July 24, 2026 /PRNewswire/ — Care Career, a rapidly growing healthcare workforce technology organization, today announced the acquisition of MAS Medical Staffing, one of the Northeast’s leading healthcare workforce organizations. Financial terms of the transaction were not disclosed.

The acquisition represents Care Career’s seventh strategic acquisition in the past 24 months, further strengthening the company’s position as one of the largest healthcare workforce organizations in the United States while accelerating its strategy to redefine the future of healthcare workforce management through artificial intelligence, enterprise technology, and workforce innovation.

MAS Medical Staffing has built an outstanding reputation for delivering high-quality workforce solutions through strong client relationships, exceptional clinician engagement, and deep regional expertise throughout the Northeastern United States. The acquisition significantly expands Care Career’s geographic footprint while broadening its access to healthcare professionals, client relationships, workforce data, and regional market intelligence.

Care Career is building a technology-enabled workforce ecosystem powered by its AI-powered workforce platform, where every acquisition contributes not only additional market presence, but also expanded data, enhanced artificial intelligence capabilities, digital innovation, and operational scale that continuously improve the experience for clients and clinicians alike. As the platform grows, every clinician engagement, client interaction, credential, placement, and workforce trend strengthens the intelligence of Career’s technology, creating a continuously improving ecosystem designed to deliver faster, smarter, and more effective workforce solutions.

The acquisition also brings MAS Medical Staffing’s MAESTRA® engagement technology, along with its client relationships and clinician network, directly onto Career’s AI-powered workforce platform. MAESTRA’s scheduling, credentialing, and communication capabilities will be integrated into Care Career’s existing technology stack, further enhancing clinician engagement across onboarding, scheduling, and career management while providing healthcare organizations with greater workforce visibility and operational efficiency.

“Our vision is to build the AI-powered infrastructure that modernizes healthcare workforce management,” said Siva Konatham, Group President and Chief Executive Officer of Care Career. “Under my leadership, Care Career is focused on transforming a fragmented, labor-intensive industry into a data-driven, technology-enabled ecosystem that improves speed, efficiency, and workforce visibility for healthcare providers. Each acquisition strengthens our platform intelligence, expands our scale, and enhances our margin potential. By integrating advanced analytics, AI automation, and digital engagement tools, we are not just growing revenue—we are building a smarter, more scalable model positioned to lead the next era of healthcare workforce solutions.”

The combined organization will leverage expanded recruiting resources, centralized credentialing, advanced workforce analytics, AI-enabled automation, and digital engagement technologies—all powered by Care Career’s AI-powered workforce platform—to deliver broader recruiting capabilities, faster response times, enhanced workforce insights, and expanded national coverage. Clinicians will benefit from a seamless digital experience that simplifies every stage of their careers—from job discovery and credentialing to onboarding, scheduling, communication, and long-term career development.

With seven strategic acquisitions completed in less than two years, representing the first round of acquisitions now totaling more than $150 million in annual revenue, Care Career has rapidly expanded its national presence while executing a disciplined growth strategy focused on technology integration, operational excellence, and workforce innovation. The company has also signed additional Letters of Intent with other entities with expected close dates in the third quarter of 2026. Upon completion of these transactions, coupled with organic growth, Care Career expects consolidated annual revenue to exceed a quarter of a billion dollars by the end of 2026.

The addition of MAS Medical Staffing further strengthens the organization’s ability to serve healthcare systems, hospitals, long-term care providers, outpatient facilities, and other healthcare organizations across an increasingly diverse geographic footprint.

“The healthcare workforce industry is entering a new era where technology, artificial intelligence, and data-driven decision-making will define the market leaders,” Konatham added. “Every acquisition we complete expands the intelligence of our AI-powered workforce platform, enhances the value we deliver to our clients, and creates more opportunities for clinicians. We believe the combination of exceptional people, innovative technology, and strategic scale positions Care Career to lead the next generation of healthcare workforce solutions.”

About Care Career

Care Career is a technology-enabled healthcare workforce solutions company dedicated to transforming how healthcare organizations recruit, engage, credential, deploy, and retain clinical talent. Powered by its proprietary AI-powered workforce platform and supported by advanced artificial intelligence, enterprise technology, and workforce analytics, Care Career is building an intelligent healthcare workforce ecosystem that connects providers and clinicians more efficiently while improving workforce performance, operational effectiveness, and patient care. Following seven strategic acquisitions over the past 24 months the first round of acquisitions totaling more than $150 million in annual revenue and with additional signed LOIs under contract expected to complete shortly, positioning the company to surpass a quarter of a billion dollars in consolidated annual revenue by the end of 2026, Care Career has become one of the nation’s largest and fastest-growing healthcare workforce organizations, serving healthcare providers and clinicians across the United States.

About MAS Medical Staffing

MAS Medical Staffing is a premier healthcare workforce organization recognized for exceptional service, strong client partnerships, and a commitment to connecting healthcare professionals with rewarding career opportunities. With an established presence throughout the Northeastern United States, MAS Medical Staffing has earned a reputation for quality, responsiveness, and delivering workforce solutions that help healthcare providers meet their evolving workforce needs while supporting clinicians throughout every stage of their careers.

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SOURCE Care Career

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PointsKash Demonstrates How Businesses Can Build on Bitcoin Without Burdening the Blockchain

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As industry debate surrounding Bitcoin Improvement Proposal (BIP-110) intensifies, PointsKash unveils an architecture designed to work regardless of the proposal’s outcome.

SCOTTSDALE, Ariz., July 24, 2026 /PRNewswire/ — As the global Bitcoin community debates Bitcoin Improvement Proposal 110 (BIP-110) and the future of data stored on the Bitcoin blockchain, PointsKash, Inc. today announced that its next-generation kiosk infrastructure was intentionally designed to operate efficiently under any outcome of the proposal.

Rather than storing operational data directly on the Bitcoin blockchain, PointsKash utilizes a layered architecture that combines Bitcoin‘s unmatched security with modern decentralized communications technology. Every transaction, machine event, system update, and operational record generated across the PointsKash network is cryptographically verified, securely maintained off-chain, and anchored to the Bitcoin blockchain through a single immutable cryptographic proof.

This approach allows thousands of operational events to be permanently verified while utilizing only a minimal amount of blockchain data.

As discussion surrounding BIP-110 has intensified across the digital asset industry, PointsKash believes the debate does not require choosing between innovation and responsible blockchain stewardship.

“The industry has been debating whether businesses can build meaningful applications on Bitcoin without unnecessarily consuming blockchain space,” said Michael Herron, Chief Executive Officer of PointsKash. “We believe we’ve demonstrated that the answer is yes. Bitcoin provides the world’s most trusted immutable timestamp and security layer, while higher-volume operational data belongs on technologies specifically designed to manage it. By combining both, we’ve built an architecture that is scalable, transparent, and future-ready regardless of how the BIP-110 discussion ultimately evolves.”

The company’s infrastructure assigns every kiosk its own unique cryptographic identity, allowing each machine to securely authenticate every transaction and operational event. Those records are then independently verifiable through cryptographic proofs while remaining resistant to alteration or manipulation—even by PointsKash itself.

According to the company, this architecture delivers several significant advantages:

Mathematically verifiable transaction records for regulators, banking partners, auditors, and enterprise customers.Improved network reliability, allowing kiosks to continue operating during temporary connectivity interruptions without losing transaction history.Enhanced cybersecurity, with every machine maintaining its own authenticated identity and secure communications.A scalable blockchain architecture that minimizes on-chain data while preserving complete auditability.

Bitcoin was created to provide trust, security, and permanence—not to become a storage system for every piece of application data,” Herron added. “Our philosophy has always been simple: use Bitcoin for what it does better than anyone else—creating immutable proof that records have never been altered—and leverage modern decentralized technologies for everything else. We believe that’s the future of enterprise blockchain infrastructure.”

PointsKash believes this architecture positions the company among a new generation of fintech innovators utilizing Bitcoin as a secure trust layer while developing scalable financial applications for enterprise deployment.

The technology also establishes the foundation for future blockchain-based financial products currently under development, including enhanced digital audit capabilities, verifiable financial records, enterprise licensing opportunities, and next-generation digital asset infrastructure.

As the Bitcoin ecosystem continues to mature, PointsKash believes its technology demonstrates that responsible innovation and blockchain scalability can successfully coexist—providing enterprise organizations with the confidence to build on Bitcoin without contributing unnecessary data to the network.

About PointsKash, Inc.

PointsKash, Inc. is a financial technology company developing an integrated ecosystem of AI-enabled self-service financial centers, digital banking, digital payment solutions, cryptocurrency services, loyalty rewards, enterprise merchant technologies, and mobile financial applications. Through proprietary software, Artificial Intelligence, and strategic partnerships, PointsKash is building innovative financial solutions designed to empower consumers, merchants, and enterprise organizations throughout North America.

For more information, visit www.pointskash.com.

Media Contact

PointsKash, Inc.
Investor Relations
info@pointskash.com
www.pointskash.com

Forward-Looking Statements

This press release contains forward-looking statements regarding anticipated technology integrations, Artificial Intelligence initiatives, product development, future commercialization plans, expected operational efficiencies, business strategy, and future growth. These statements are based on current expectations and involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied. Factors that could affect actual results include, but are not limited to, technology development timelines, integration efforts, financing, regulatory developments, market conditions, and other risks facing the Company. PointsKash undertakes no obligation to update any forward-looking statements except as required by applicable law.

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SOURCE PointsKash Inc.

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