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Online Survey Software Market, 29% of Growth to Originate from North America, Technavio

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NEW YORK, Dec. 13, 2024 /PRNewswire/ — The global online survey software market size is estimated to grow by USD 5.57 billion from 2024 to 2028, according to Technavio. The market is estimated to grow at a CAGR of about 13.21% during the forecast period.

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Report Attribute

Details

Base Year

2023

Forecast period

2024-2028

Historic Data for

2018 – 2022

Segments Covered

End-user (Retail, Financial services, Healthcare, Manufacturing, and Others), Application (SMEs and Large enterprises), and Geography (North America, Europe, APAC, South America, and Middle East and Africa) 

Key Companies
Covered

Alchemer LLC, Checkbox Survey Inc., IdWeb Srl, LimeSurvey GmbH, Medallia Inc., Methods Group LLC, NICEREPLY, Outside Software Inc., Qualtrics LLC, QuestionPro Inc., SAP SE, SmartSurvey Ltd., SoGoSurvey LLC, Survey Monkey Inc., Survey Planet LLC, Toluna Group, TYPEFORM SL, WorkTango Inc., WorldAPP Inc., and Zoho Corp. Pvt. Ltd, Birdeye Inc, Campaign Monitor by Marigold, Cisco Systems, Inc, Dobility, Inc. 

Regions Covered

North America, Europe, APAC, South America, and Middle East and Africa

Region Outlook

North AmericaEuropeAsiaRest of World

1. North America – North America is estimated to contribute 29%. To the growth of the global market. The Online Survey Software Market report forecasts market growth by revenue at global, regional & country levels from 2017 to 2027. 

North America holds a substantial position in the global online survey software market due to its advanced technological infrastructure and highly digitalized economy. The region benefits from the widespread adoption of Internet connectivity and mobile devices, which enable individuals and organizations to easily access online survey software. With one of the highest internet penetration rates in the world, North America’s accessibility to such tools has fueled market growth. Additionally, the region is home to numerous prominent software companies specializing in online survey development. These companies invest heavily in research and development, continually enhancing their products to meet the evolving needs of businesses and researchers in North America.

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Segmentation Overview

End-user 1.1 Retail1.2 Financial services1.3 Healthcare1.4 Manufacturing1.5 OthersApplication 2.1 SMEs2.2 Large enterprisesGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

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1.1 Fastest growing segment:

The retail segment is a significant and expanding sector within the global online survey software market. Retailers are progressively utilizing online survey software to obtain essential customer insights, enhance the shopping experience, and boost operational efficiency. This software enables retailers to gather real-time feedback from customers regarding product preferences, shopping experiences, and overall satisfaction. Additionally, online survey software is crucial for market research and demographic information collection. Retailers can conduct in-store surveys using mobile-friendly platforms, evaluating store layout, product display, staff interaction, and overall satisfaction. This data assists retailers in identifying pain points, addressing customer concerns promptly, and improving the in-store experience, leading to increased customer loyalty and retention. Online survey software also gathers feedback on post-purchase experiences, including shipping, delivery, and return processes, allowing retailers to optimize logistics and fulfillment operations to meet customer expectations. Prominent retailers, such as Amazon.com Inc, Shopify Inc, and Myntra, have adopted online survey software to gain valuable insights into customer preferences and overall shopping experiences. SurveyMonkey Inc and Qualtrics LLC are notable vendors catering to the retail segment, offering user-friendly interfaces, customizable survey templates, and powerful analytics tools. These advantages are anticipated to fuel the growth of the retail segment in the global online survey software market during the forecast period.

Research Analysis

Online Survey Software is a digital tool that enables organizations to collect and analyze data from customers, employees, and the public through the internet. With increasing internet penetration and active internet users, online surveys have become an essential component of modern business strategy. Social media platforms have further expanded the reach of surveys, making it easier to gather feedback from diverse demographics. Online Survey Software is used extensively in various sectors, including healthcare for patient satisfaction surveys, customer feedback for e-commerce businesses, employee engagement for enterprises, and public opinion polls. These tools offer mobile responsiveness, real-time data analysis, and data analytics capabilities, enabling data-driven decision-making and customer insights. Online Survey Software is available in both individual and enterprise-grade versions, with cloud segment being the most popular deployment model. The software offers data security, data-driven decision-making, and customer satisfaction features. SMEs and large enterprises alike use these tools to improve their operations, enhance customer experience, and boost employee engagement.

Market Overview

Online Survey Software: Modern Solutions for Data-Driven Decision-Making in the Digital Age Online survey software has become an essential tool for businesses and organizations to collect valuable data from customers, employees, and the public. With the increasing internet penetration and active internet users worldwide, the market for online survey software continues to grow. Social media integration, mobile responsiveness, and real-time data collection are key features of modern survey software. The software caters to various industries, including healthcare, customer feedback, employee engagement, patient satisfaction surveys, public opinion, and more. Data analytics, visualization tools, and data security are crucial aspects of enterprise-grade online survey software. Individual-grade software is also available for small businesses and SMEs. The cloud segment dominates the market, offering flexibility and accessibility. Online survey software is used extensively in sectors such as medical and media, airline and travel, e-commerce, and remote working. Data-driven decision-making, customer insights, and employee feedback are some of the primary benefits. Advanced features like artificial intelligence, automation, predictive analytics, machine learning, and real-time data analysis enable organizations to gain valuable insights from their data. Free survey tools and bias reduction techniques are also available to cater to various budgets and requirements. High-speed internet and digital touchpoints have made online surveys accessible to a wider audience, enabling organizations to collect feedback from a larger and more diverse population. Clinical research and life sciences are also leveraging online survey software for data collection and analysis. Despite the benefits, challenges such as survey fatigue, response bias, and data security concerns persist. Addressing these challenges requires a human touch and continuous innovation in survey software technology.

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Key Topics Covered:

 1 Executive Summary
 2 Market Landscape
 3 Market Sizing
 4 Historic Market Size
 5 Five Forces Analysis
 6 Market Segmentation
 7 Customer Landscape
 8 Geographic Landscape
 9 Drivers, Challenges, and Trends
10 Venodr Landscape
11 Vendor Analysis
11.1 Birdeye Inc.
11.2 Campaign Monitor by Marigold
11.3 Cisco Systems, Inc.
11.4 Dobility, Inc.
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Zetrix AI and China Academy of Information and Communications Technology Unveil Know Your Agent (KYA) Service to Bring Trust and Accountability to AI Agents

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Cross-border pilot across the Middle East, Africa, China and ASEAN with results to be submitted for consideration in ongoing discussions on establishing global AI identity and accountability standards

WUZHEN, China, Nov. 5, 2026 /PRNewswire/ — Zetrix AI Berhad (“Zetrix AI”), in collaboration with the China Academy of Information and Communications Technology (“CAICT”), announced the launch of a Know Your Agent (KYA) service, to bring greater trust, transparency and accountability to the rapidly expanding world of AI agents.

Announced simultaneously at the World Internet Conference in Wuzhen, China, and the ICT Development Forum 2026 in Dubai, United Arab Emirates, the KYA service introduces a framework that enables AI agents to possess verifiable digital identities linked to businesses or personal users.

The KYA service is designed to allow businesses, governments and digital service providers to verify not only the identity of an AI agent, but also who it represents, what it is authorised to do and whether its actions fall within approved limits.

As AI agents increasingly access online services and execute transactions, organisations need a reliable way to distinguish authorised activity from rogue or unauthorised actions. The KYA service addresses this trust gap by combining verifiable credentials with explicit delegated permissions and checks before protected actions proceed.

“AI is entering a new era where intelligent agents will increasingly make decisions, interact with businesses and execute transactions independently. Greater autonomy must come with greater accountability. The question is no longer just what AI can do, but who is responsible for what it does. Through Zetrix AI’s KYA service, we are working towards a future where every AI agent can be identified, every permission can be verified and every action can be traced to an accountable owner. This is fundamental to building the confidence needed for AI to operate at scale across businesses, governments and borders,” said TS Wong, Group Managing Director of Zetrix AI.

The launch includes a planned cross-border pilot involving organisations in the Middle East, Africa, China and ASEAN. The pilot will evaluate how agent identity and authorisation can be recognised across jurisdictions while preserving local control over identity systems and trust decisions. The results of the pilot will then be submitted to the International Telecommunication Union (ITU), IEEE and other Standard Development Organizations (SDOs) for consideration in the ongoing work and conversations on establishing global AI identity and accountability standards.

With AI agents becoming more deeply integrated into everyday digital activities, the ability to establish trusted identities and verifiable authority could become an essential foundation for their widespread adoption.

“As Agentic AI assumes greater responsibilities, the need for KYA services will continue to rise. It is our expectation that this joint service with Zetrix AI will help foster a cross-border trusted network enabling interoperable Agentic AI around the world,” said Xiaoyu YOU, Head of International Department, ASTRON network, CAICT.

Through the KYA service, Zetrix AI and CAICT aim to help lay the groundwork for a future in which AI agents can operate with greater independence, while remaining identifiable, accountable and trusted across borders.

Building Trust in an AI-Driven World

AI agents are increasingly being built today to perform tasks that previously required direct human involvement, from managing digital services and accessing business information to facilitating payments and interacting with other AI systems. While these capabilities promise significant improvements in productivity and efficiency, they also introduce new risks.

Without reliable identity verification and clearly defined authority, organisations may struggle to distinguish legitimate AI agents from unauthorised systems, determine the limits of an agent’s permissions or establish accountability when something goes wrong.

Zetrix AI’s KYA service seeks to address these challenges by introducing a verifiable identity and authorisation framework for AI agents, creating a foundation for more secure and responsible autonomous interactions.

Unlike conventional digital identity systems that primarily verify human users, KYA extends identity verification to AI agents themselves, linking each agent to a verified owner and establishing clear boundaries around its activities.

The KYA service builds on W3C Verifiable Credentials and incorporates AvatarLabs’ Agentic Wallet technology to manage digital credentials, verify delegated permissions and maintain evidence of agent activity.

Giving AI Agents an Identity and Clear Boundaries

At the heart of the KYA service is a simple but effective principle that AI agents should be able to act independently, but never without clearly defined authority and accountability. The KYA service will assign each participating AI agent a verifiable digital identity linked to an authenticated individual or organisation.

Owners can establish specific permissions governing what an agent is allowed to do, including which services it can access, what information it can use, who it can transact with and how much it is permitted to spend. For example, a business could authorise an AI agent to process payments to approved suppliers within a specified spending limit, while requiring human approval for transactions exceeding that amount.

Similarly, an AI agent accessing government or enterprise digital services could be required to demonstrate its identity and authorisation before gaining access to protected information.

The KYA service is also designed to ensure that when an AI agent delegates tasks to another agent, the delegated authority cannot exceed the permissions originally granted. Permissions can be revoked, while signed records of agent activity provide an auditable trail to support accountability.

By combining identity verification, permission controls and cryptographic evidence, the KYA service aims to enable organisations to embrace the benefits of autonomous AI without compromising security, privacy or oversight.

Taking AI Trust Beyond Borders

Recognising that AI agents will increasingly operate across international markets, Zetrix AI and CAICT are also planning a cross-border pilot to test how verifiable AI identities and permissions can be recognised across different jurisdictions. The proposed pilot will involve participating organisations from the Middle East, Africa, China and ASEAN, subject to confirmation.

It will explore practical applications in areas such as cross-border trade, digital payments, government services and interactions between autonomous AI agents. A key objective is to demonstrate how AI agents can operate across different national identity ecosystems while respecting local regulatory requirements, data protection considerations and jurisdictional control.

The pilot will evaluate the effectiveness of identity verification, permission enforcement, revocation mechanisms, privacy safeguards and accountability records in real-world cross-border environments. By testing these capabilities across multiple jurisdictions, the initiative seeks to establish practical foundations for greater interoperability and trust in the global AI ecosystem.

Contributing to the Future of International AI Standards

Beyond the immediate launch, the initiative is also intended to contribute to international efforts to develop common approaches to identity, trust and accountability for autonomous AI.

Zetrix AI and CAICT plan to jointly submit findings from the cross-border pilot to the International Telecommunication Union’s Telecommunication Standardization Sector Study Group 17 (ITU-T SG17), through its Focus Group on Trust and Identity for Humans and Agentic AI (FG-TIDA).

The submissions are expected to include implementation findings, cross-border use cases and recommendations relating to agent identity verification, delegated authority and accountability. These contributions are intended to support ongoing international technical discussions and pre-standardisation efforts, subject to the applicable ITU processes.

Organisations interested in participating in the pilot can contact agentid@avatarlabs.si.

About Zetrix AI Berhad

Zetrix AI Berhad (“Zetrix AI”), formerly known as MY E.G. Services Berhad, is leading the way in the deployment of blockchain technology and artificial intelligence in powering the public and private sectors across ASEAN. Headquartered in Malaysia, Zetrix AI started operations in 2000 as a pioneer in the provision of electronic government services and complementary commercial offerings in its home country. Today, it has advanced to the forefront of technology transformation in the broader region, leveraging its Layer-1 blockchain platform Zetrix and embracing the convergence of Web3, AI and robotics to enable optimally-efficient, intelligent and secure cross-border transactions, digital identity interoperability and automation solutions that seamlessly connect people, businesses and governments.

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SOURCE Zetrix AI Berhad

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KuCoin Shares Insights on Career Development and Building a Lasting Competitive Edge at Hong Kong FinTech Week’s Web3 Career Connect

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HONG KONG, Nov. 5, 2026 /PRNewswire/ — As digital assets converge with traditional finance and AI, talent needs are changing. Employers increasingly value professional depth and cross-disciplinary capabilities, while new technologies and business models are opening career opportunities.

Against this backdrop, KuCoin’s Head of Talent Acquisition Karina Li shared insights on Web3 talent development at Web3 Career Connect, an official community event of Hong Kong FinTech Week x StartmeupHK 2026.

During the panel “Inside Web3: Building Businesses, Teams & Careers,” Karina described how industry priorities are broadening talent needs, combining technology and crypto experience with traditional finance capabilities in risk management, compliance and governance. AI’s integration with Web3 is also changing skill requirements and opening career opportunities to people from diverse professional backgrounds.

She highlighted the growing importance of structured talent development, with practical responsibilities, mentoring and feedback helping graduates develop independent judgement and ownership.

“Building services that users can trust requires sustained investment in people,” Karina said. “Professional depth and continuous learning help young talent contribute as the industry evolves.”

In a separate presentation, “How to Make the Right Career Choices in the Crypto Era,” Karina offered university students and recent graduates interested in Web3 a framework for evaluating industries, companies and roles. She encouraged them to assess long-term demand, business fundamentals and opportunities to build transferable skills, while seeking experienced colleagues, meaningful responsibilities and room to grow.

Her advice was to establish expertise in a core discipline before expanding across functions, using internships and practical projects to explore their strengths.

About KuCoin

Founded in 2017, KuCoin is a leading global crypto platform built on trust and security, serving over 45 million users across 200+ countries and regions. Known for its reliability and user-first approach, the platform builds trust into every layer of the user experience, combining advanced technology, deep liquidity, and strong security safeguards to deliver a seamless trading experience. KuCoin provides access to 1,000+ digital assets through a broad product suite and remains committed to building a secure, transparent, compliant, and user-centric ecosystem for the future of finance, backed by SOC 2 Type II, ISO/IEC 27001:2022, ISO/IEC 27701:2019, ISO 22301:2019 and ISO/IEC 42001:2023 certifications. In recent years, KuCoin has continued to strengthen its global compliance foundation, marked by key milestones including AUSTRAC registration in Australia, a MiCA license in Europe, and regulatory progress in other markets.

Learn more at www.kucoin.com.

Disclaimer

This announcement is for general informational and corporate news reporting purposes only and does not constitute an offer, solicitation, or recommendation to engage in any digital asset transactions or services in Hong Kong. The event described herein was strictly educational and non-commercial in nature.

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SOURCE KuCoin

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NTT Deepens Financial AI Engagement as Official FinTech Partner of Hong Kong FinTech Week 2026

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NTT and Cyberport convene financial services leaders to explore the pathway from AI sandbox to production

HONG KONG, Nov. 5, 2026 /PRNewswire/ — NTT Com Asia (NTT), part of the NTT Group, a leading global technology company, is an official FinTech Partner of Hong Kong FinTech Week 2026, reinforcing its commitment to Hong Kong’s financial services and technology ecosystem and supporting industry dialogue around the next stage of AI adoption.

As part of its participation, NTT collaborated with Cyberport to host “Beyond the Sandbox: What It Takes to Move Financial AI from Sandbox to Production,” a closed-door leadership luncheon on 3 November 2026. The discussion brought together senior representatives from financial institutions and the wider financial technology ecosystem.

As financial institutions advance AI initiatives from experimentation towards real-world deployment, building on the momentum of the HKMA Generative Artificial Intelligence (GenA.I.) Sandbox, the luncheon examined the practical conditions required to be in place for financial AI to move from experimentation towards production. Conversations addressed governance and compliance, data and security, infrastructure and scalability, and operating responsibility, while providing a forum for leaders to exchange perspectives on the barriers and priorities shaping financial AI adoption.

Through its collaboration with Cyberport and participation in Hong Kong FinTech Week 2026, NTT aims to deepen engagement with the financial services community and contribute its technology and infrastructure perspective to the evolving discussion around production-ready AI in financial services.

About NTT Com Asia

As part of the NTT Group, a leading global technology company, NTT Com Asia is committed to building a smart and sustainable world through innovation. We empower businesses to accelerate their digital and AI journeys by unlocking the full potential of data.

From smart digital infrastructure, technology services to leading-edge AI solutions, we enable organizations to navigate the evolving challenges of a data-centric world.

For more information, please visit: www.ntt.com.hk

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SOURCE NTT Com Asia

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