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AI in Gaming Market to Grow by USD 4.5 Billion (2024-2028), Rising Adoption of AR and VR Games Driving Revenue Growth – Technavio

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NEW YORK, Dec. 17, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global AI in games market  size is estimated to grow by USD 4.5 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  24.65%  during the forecast period.  Growing adoption of ar and vr games is driving market growth, with a trend towards increasing emergence of cloud gaming. However, network latency in between games  poses a challenge. Key market players include Alphabet Inc., Capcom Co. Ltd., Charisma Entertainment Ltd., COGNOSPHERE PTE. LTD., Electronic Arts Inc., Konami Group Corp., Latitude, Microsoft Corp., NetEase Inc., Nintendo Co. Ltd., NVIDIA Corp., PrometheanAI Inc., Side Effects Software Inc., Sony Group Corp., Take Two Interactive Software Inc., Tencent Holdings Ltd., Theai Inc., Ubisoft Entertainment SA, Unity Software Inc., and Vivendi SE.

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Type (AI enabled platforms and AI enabled games), Technology (Machine learning, Natural language processing, Computer vision, and Robotics), and Geography (North America, APAC, Europe, South America, and Middle East and Africa)

Region Covered

North America, APAC, Europe, South America, and Middle East and Africa

Key companies profiled

Alphabet Inc., Capcom Co. Ltd., Charisma Entertainment Ltd., COGNOSPHERE PTE. LTD., Electronic Arts Inc., Konami Group Corp., Latitude, Microsoft Corp., NetEase Inc., Nintendo Co. Ltd., NVIDIA Corp., PrometheanAI Inc., Side Effects Software Inc., Sony Group Corp., Take Two Interactive Software Inc., Tencent Holdings Ltd., Theai Inc., Ubisoft Entertainment SA, Unity Software Inc., and Vivendi SE

Key Market Trends Fueling Growth

Cloud gaming’s adoption is growing due to its accessibility and cost-effective structure. Grid computing enables streaming of high-quality games to devices via wired or wireless connections. Cloud gaming eliminates the need for expensive hardware and offers click-to-play simplicity. AI plays a crucial role in optimizing cloud costs and enhancing gaming experiences. The global AI in games market will benefit from this trend, with AI-driven techniques like auto-scaling and cost visualization helping businesses control expenses. 

The AI market in the games industry is experiencing significant growth. With the integration of Virtual Reality (VR) and Augmented Reality (AR), games have become more interactive and engaging. Real-time analytics and machine learning technologies are used to enhance the player experience. Two prominent AI applications are NPCs (Non-Player Characters) and predictive analytics. NPCs provide realistic and dynamic gameplay, while predictive analytics help players improve their performance. Companies are investing in AI to create more and personalized gaming experiences. The use of cloud computing and GPUs (Graphics Processing Units) enables the processing of large amounts of data in real-time. The future of AI in games is bright, with advancements in natural language processing and computer vision set to revolutionize the industry. 

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Market Challenges

The AI in Games market experiences a major hurdle in the form of network latency. This delay between a player’s action and the game server’s response can negatively impact gameplay, particularly in multiplayer scenarios. Factors contributing to latency include internet connection quality, geographical distance, network infrastructure, player numbers, and server load. Despite its impact on market growth during the forecast period, efforts are ongoing to mitigate latency and enhance user experience.In the rapidly growing AI in games market, developers face several challenges. They need to ensure that AI-powered gameforms are engaging and realistic, requiring complex programming and large datasets. Data collection and management is a significant challenge, as is ensuring that AI systems can adapt and learn in real-time. Additionally, integrating AI into existing game engines and ensuring compatibility with various platforms can be difficult. Furthermore, privacy concerns and ethical considerations must be addressed when implementing AI in games. Overall, the integration of AI in games presents numerous opportunities, but also requires careful planning and execution to overcome these challenges.

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Segment Overview 

This ai in games market report extensively covers market segmentation by

Type 1.1 AI enabled platforms1.2 AI enabled gamesTechnology 2.1 Machine learning2.2 Natural language processing2.3 Computer vision2.4 RoboticsGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 AI enabled platforms-  AI platforms in the gaming industry facilitate the development, deployment, and maintenance of deep learning and machine learning models. These tools enable faster and more accurate data analysis, prediction, and action-taking, enhancing game production. Companies like Microsoft and Alphabet AI lead this change, offering advanced graphics, real-time interactions, and player behavior insights. AI’s impact on game immersion and realism, through ray tracing and AI-powered virtual characters, is driving market growth during the forecast period.

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Research Analysis

The AI in Games market is experiencing significant growth, with advancements in AI algorithms, machine learning, and deep learning driving innovation. Virtual and augmented reality technologies, such as Microsoft HoloLens 2, are integrating AI to provide experiences. AI-generated content, including 3D representations and image upscaling, is enhancing the gaming experience. Euphoria, a middleware system, is utilizing AI to create realistic character behaviors. Games like Cyberpunk 2077, Battlefield V, Red Dead Redemption 2, and others are leveraging AI technologies, including neural networks and ray tracing, to deliver more engaging and predictive gameplay. Network latency is being addressed through AI-enabled platforms, while GPUs and CPUs continue to play crucial roles in powering 3D games. Data analysis and prediction are key applications of AI in gaming, providing personalized experiences for players.

Market Research Overview

The AI in Games market refers to the integration of artificial intelligence technology in the development and creation of video games. This includes the use of machine learning algorithms for character behavior, non-player character interactions, and game design. AI in games can enhance the player experience by creating more realistic and dynamic game environments. It can also be used for game development tools, such as procedural content generation and game balancing. The use of AI in games is becoming increasingly popular, with many developers exploring its potential to create more and engaging gaming experiences. The applications of AI in games span across various genres, from strategy and role-playing games to first-person shooters and sports simulations. The future of AI in games holds great promise, with advancements in technology expected to lead to even more sophisticated and interactive gaming experiences.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeAI Enabled PlatformsAI Enabled GamesTechnologyMachine LearningNatural Language ProcessingComputer VisionRoboticsGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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TacticalPay Launches New GunBroker Payment Gateway for FFLs, Powered by NMI

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TacticalPay now offers FFLs a GunBroker payment gateway built for the firearms industry, that also seamlessly integrates with WordPress, WooCommerce and an extensive catalog of shopping carts and platforms.

HOUSTON, Oct. 30, 2026 /PRNewswire-PRWeb/ — TacticalPay LLC, a payments and point-of-sale provider for the firearms industry, today announced the TacticalPay Gateway, the company’s own payment gateway for FFLs and firearms businesses. Powered by NMI®, a global leader in embedded payments infrastructure, the TacticalPay Gateway is available now to new and existing TacticalPay merchants.

With TacticalPay POS, TacticalPay Tap and now the TacticalPay Gateway, an FFL can run the counter, the phone, the website and their GunBroker store all on one payments platform, with one support line.

Built for the Firearms Industry

Online sales are a growing share of revenue for gun stores, ranges and firearms retailers, but not every payment provider welcomes them. Some gateways and payment platforms restrict firearms sales outright, and others leave FFLs piecing together a gateway, a processor and a shopping cart from different vendors. The TacticalPay Gateway helps bring those pieces together under one name, on a firearm-friendly merchant account. Onboarding and support are handled by TacticalPay’s in-house team, based in Texas.

Powering Online Sales for FFLs

The TacticalPay Gateway powers e-commerce transactions for FFLs and firearms businesses. It can connect to a merchant’s own website, take phone orders through a virtual terminal, and serve as a payment gateway for GunBroker sales. Integrations with Shopify and more than 125 other shopping carts and platforms are available and easy to set up, along with card-on-file storage, electronic invoicing, recurring billing, 3-D Secure and fraud screening.

Powered by NMI

The TacticalPay Gateway runs on the NMI payment platform, which powers more than $700 billion in annual payment volume and more than 6.5 billion transactions a year for over 1.2 million merchants. The NMI platform lets partners deliver a fully branded payment experience to their own customers. For FFLs, that means a gateway with the scale and reliability of one of the industry’s largest platforms, under a name that understands their business.

“Firearms businesses deserve the same payment technology that every other industry takes for granted, and too often they haven’t had it,” said Rich McIver, Co-Founder & CEO of TacticalPay. “With TacticalPay POS, TacticalPay Tap and now the TacticalPay Gateway, an FFL can run the counter, the phone, the website and their GunBroker store all on one payments platform, with one support line.”

The TacticalPay Gateway is included in TacticalPay’s E-commerce plan and is also available with its retail plans. TacticalPay is exhibiting at SHOT Show 2027 in Las Vegas, January 19–22, and will demonstrate the gateway at Booth 42850.

About TacticalPay

TacticalPay LLC is a payments and point-of-sale provider for firearms businesses, in business since 2015. It offers firearms merchant accounts and credit card processing for gun stores, plus TacticalPay POS, TacticalPay Tap and the TacticalPay Gateway. TacticalPay holds a Better Business Bureau A+ rating and is a regular exhibitor at SHOT Show, the firearms industry’s trade show produced by the National Shooting Sports Foundation (NSSF). Visit https://www.tacticalpay.com/ to learn more.

About the NMI payment platform

NMI is powering the next generation of embedded payments with its modular, white-label payments platform and industry-leading gateway. Processing over $700 billion annually, NMI enables SaaS platforms, ISOs, PayFacs and banks to accept, manage, price and move money, turning payments into a strategic advantage, driving growth, loyalty and new revenue streams. More than 6,000 technology partners trust NMI to deliver seamless, scalable payment experiences across online, in-app, in-store, mobile and unattended environments. Learn more at nmi.com.

Media Contact

Andy Hagans, TacticalPay LLC, 1 (888) 281-5830, sales@tacticalpay.com, https://www.tacticalpay.com/

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SOURCE TacticalPay LLC

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Why Singles Over 50 Fear Connecting Online More Than Being Alone

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LOS ANGELES, Oct. 30, 2026 /PRNewswire/ — Building new connections later in life can feel daunting, especially for those who haven’t met someone they’re genuinely interested in for years. After a long time away from meeting new people, some may feel unsure about where to start, whether meaningful connections are still possible, or how to navigate concerns about online safety and the risk of scams.

For DateMyAge, a platform designed for mature singles, understanding these emotional and practical barriers to building relationships online is key to helping people connect with greater confidence. To explore these challenges, DateMyAge surveyed adults over 50 about their experiences, concerns, and attitudes toward forming new connections online.

Key Findings

57% can’t say they’ve met someone new they were genuinely interested in within the past decade.33% have wanted to try building connections online but stopped themselves from signing up.52% don’t know whether their children would approve of them building connections online.15% believe their children would think they are too old to pursue online connections.8% worry their children would see it as disrespectful to their other parent.11% haven’t asked their children or someone younger to set up a profile but would welcome their help.72% say being scammed online scares them more than spending the rest of their lives alone.47% cite fear of being scammed as their biggest barrier to signing up.32% identify privacy concerns as their biggest obstacle to building connections online.

Many Haven’t Met Someone New In Years

More than a third of respondents say it has been over 10 years since they last met someone new they were genuinely interested in, while a further 21% say they honestly can’t remember the last time it happened.

The findings show that many older adults have gone years without experiencing a meaningful romantic connection.

While interest in companionship remains, the path back into meeting new people can feel unfamiliar after long periods away from the relationship world.

Family Support Could Help Singles Over 50 Take The First Step

For singles over 50 who are unsure how to begin building relationships online, adult children could be an important source of support. Yet many aren’t sure how their families would react: 52% don’t know whether their children would approve, while 25% believe their children would be happy for them. Just 15% expect their children to think they’re too old to build relationships online.

Some would welcome practical help, too. While 4% have already asked their children or someone younger to set up a profile for them, another 11% would love that assistance.

The holidays, when families come together, could offer an opportunity to bridge that gap. Helping a parent create a profile, explaining how a platform works, or simply encouraging them to meet new people could make the process feel more approachable. For some, the first step towards a new connection may begin with a conversation at home.

Fear Of Scams Is Bigger Than Fear Of Being Alone

The survey’s most striking finding is that 72% of respondents say being scammed online scares them more than spending the rest of their life alone.

While loneliness is often assumed to be the biggest concern facing singles later in life, the findings point to trust and safety as even greater priorities.

For many older adults, the fear isn’t finding someone online — it’s not knowing whether that person is who they claim to be.

Privacy Concerns Continue To Hold People Back

Nearly one-third of respondents say privacy concerns are the biggest thing stopping them from signing up to meet people online.

Many older adults have spent decades building their personal and financial security. Sharing personal information online can feel like a significant risk, particularly when meeting strangers through digital platforms.

“There are many people who may still have the desire for socialization even in their advanced age, but because of worries about fraud, the prospect of making this first move becomes a challenge. What’s important here is to treat the process of forming relationships online with the same prudence and time investment as any other new relationship.”

— Jaime Bronstein, LCSW, Relationship Expert at DateMyAge

Conclusion

For singles over 50, building new relationships can mean overcoming several hurdles, from concerns about scams to uncertainty about family reactions and the challenge of getting started after years away from meeting new people.

With the right support and a little encouragement, taking that first step can feel more achievable. Sometimes, a new connection begins with something as simple as creating a profile, asking for help, or giving yourself permission to meet someone new.

Methodology

DateMyAge surveyed 1,000 adults over 50 to explore attitudes and behaviors surrounding online relationships, trust, and connection later in life.

pr@sdgroup.ai

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SOURCE DateMyAge

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The Biological Computing Co. Launches World’s First Publicly Available Neuron-Derived AI Video Model

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TBC mischief 1 generates video 5x faster than its base model and is the lowest-priced image-to-video model on two leading AI marketplaces

SAN FRANCISCO, Oct. 30, 2026 /PRNewswire/ — The Biological Computing Co. (TBC), an applied biological computing company that uses living neurons to improve AI models, today launched TBC mischief 1, an AI video model that generates video 5x faster than its base model. Available on fal and OpenRouter, mischief 1 is the lowest-priced image-to-video model on both marketplaces, enabling video creators and developers to experiment with more ideas, faster and for less.

The launch marks a major step in bringing discoveries from living neurons into commercial AI. mischief 1 is faster and cheaper because of efficiencies TBC discovered in living neurons and applied directly to the model. Just five weeks after announcing its collaboration with Amazon Web Services (AWS) to bring the model to enterprise customers, TBC is extending access to creators and developers through fal and OpenRouter.

Built for how creators actually work

At half a cent per second, a five-second clip costs 2.5 cents, and 100 clips cost $2.50. Creators can test more ideas, compare takes and refine their work within the same budget. For developers, lower generation costs make it easier to build video into products that people can afford to use repeatedly.

Wonder Studios, an AI-native creative studio, tested mischief 1 in its own production workflow.

“Great storytelling comes from refining an idea until it’s right, and that’s usually the crunch point for time and budget. mischief 1’s speed and cost-effectiveness meant we could push the work much further within the same time and more cost effectively,” said Justin Hackney, co-founder of Wonder Studios. “That kind of efficiency gives creatives more time for the craft and lets them stay in the flow of an idea. As this approach reaches more advanced models, it could reshape how films and commercials are made, with faster, more efficient generation that finally keeps pace with imagination.”

A new source of AI efficiency

Built on Wan 2.2, a widely used open-weight video model, mischief 1 matches its quality while generating video 5x faster and at a fraction of the cost.

“We said we would take discoveries from living neurons all the way to a product anyone can use, and we did it faster than anyone expected,” said Alex Ksendzovsky, CEO and co-founder of TBC. “Behind this model is a discovery platform that keeps learning. Every experiment adds to our understanding of how neurons compute and gives us new opportunities to improve AI. Video is our first commercial application. We’re already working to bring those discoveries to language and physical AI, with the goal of building more capable models without simply adding more compute.”

TBC’s discovery platform grows living neurons in the lab, measures how they process information and identifies computational principles that can improve AI. Those discoveries become proprietary software that makes existing models more efficient. The neurons stay in the lab. Customers use software that runs on standard AI hardware and adds less than 0.1% to the base model’s parameter count.

TBC is already applying its discovery process to newer open-weight video models, with early results showing greater efficiency gains. Additional applications in language models and physical AI are in development.

“Our first model shows what happens when we learn from biology instead of relying on conventional inference optimization alone,” said Jon Pomeraniec, co-founder and COO of TBC. “mischief 1 is our first commercial proof point. The larger opportunity is to apply these discoveries across models and workloads. We’re building a platform that can change the economics of AI at scale.”

Most efficiency gains in AI today come from a shared set of industry techniques, such as quantization, distillation and caching. TBC’s optimizations come from a different source: direct measurements of living neurons. They are derived from biology, not just inspired by it, which makes them hard to replicate.

Availability

TBC mischief 1 is live on fal at https://fal.ai/models/TBC/mischief-1/image-to-video and OpenRouter at https://openrouter.ai/tbc/mischief-1 starting October 30 to mark Mischief Night. Learn more at tbc.co.

About The Biological Computing Co. (TBC)

The Biological Computing Co (TBC) is an applied biological computing company that uses living neurons to improve AI models. TBC makes intelligence radically more efficient by learning from biology. Discoveries in living neurons improve AI models that run on the silicon customers already use. Customers get better AI without changing their infrastructure. Headquartered in San Francisco, TBC is a fast-growing team of neuroscientists, biologists, AI researchers and engineers redefining how the world computes.

Media Contact:

tbc@hoffman.com

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SOURCE The Biological Computing Co.

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