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Extended Reality Market worth $84.86 billion by 2029 – Exclusive Report by MarketsandMarkets™

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DELRAY BEACH, Fla., Dec. 17, 2024 /PRNewswire/ — The extended reality market is expected to reach USD 84.86 billion by 2029, up from USD 24.42 billion in 2024, at a CAGR of 28.3% from 2024 to 2029 according to a new report by MarketsandMarkets™. The growth of extended reality technology can be attributed to growing use of extended reality in education, industrial, healthcare, and gaming applications, increasing focus of technology providers on developing affordable VR devices, integration of spatial computing in extended reality applications, and development of GenAI in extended reality applications. Furthermore, the availability of 5G networks coupled with AI-fueled applications of extended reality also aids in the market expansion.

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Browse in-depth TOC on “Extended Reality Market” 

222 – Tables
77 – Figures
314 – Pages

Extended Reality Market Report Scope:

Report Coverage

Details

Market Revenue in 2024

$ 24.42 billion

Estimated Value by 2029

$ 84.86 billion

Growth Rate

Poised to grow at a CAGR of 28.3%

Market Size Available for

2020–2029

Forecast Period

2024–2029

Forecast Units

Value (USD Million/Billion)

Report Coverage

Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

Segments Covered

By Type, Enterprise Size, Outlook, Technology, Device type, Offering, Application and Region

Geographies Covered

North America, Europe, Asia Pacific, and Rest of World

Key Market Challenge

Issues related to latency and limited field of view

Key Market Opportunities

Emergence of newer applications of XR in automotive and aerospace & defense sectors

Key Market Drivers

Integration of spatial computing technology in XR applications

Based on device type, Augmented reality (AR) and Virtual reality (VR) devices will hold the largest market share in the extended reality market during the forecast period.

In the metrics of the extended reality market by device type, augmented reality (AR) and virtual reality (VR) devices will dominate the market during the forecast period. This is attributed to the rising usage of augmented and virtual reality in different sectors, namely gaming, healthcare, retail, and education, among others. Moreover, the market growth of AR and VR devices is because of technological developments such as AI incorporation, connectivity via 5G technology, and availability of better-performance hardware devices that help to improve user experience and enhance device usage. VR devices are becoming less expensive and more versatile. AR devices are growing in use for industrial training, distant teamwork, and medical imaging equipment, increasing their popularity worldwide.

Hardware to account for the highest CAGR in the offering segment during the forecast period.

The hardware segment is anticipated to record the highest CAGR for the offering segment of the extended reality industry throughout the forecast period. This growth is attributed to the increasing uptake of sophisticated AR and VR equipment, such as head-up displays, smart glasses, and VR headsets. There is an expansion in user acceptance and engagement due to active technological improvements in hardware systems, with better displays, lightweight devices, powerful processors, and the combination of those devices with AI and 5G networks. Furthermore, the increasing use of extended reality hardware in gaming, healthcare, automotive, and industrial training creates the need for more powerful and durable devices. Moreover, low-priced and high-performing devices presented by key players in the market are also enabling more people to use XR hardware. This is also due to more resources allocated toward developing next-generation hardware and the growing trends of using wearable extended reality devices in the workplace.

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North America to account for the largest market share during the forecast period.

During the forecast period, North America is expected to witness leading region in terms of market share. This can be attributed to its well-developed digital abilities, such as the widespread provision of 5G services, and the provision of high-band internet facilitated the growth of the extended reality apps in the region. Several sectors in North America are quick to incorporate extended reality technologies, including gaming, healthcare, retail, and education. Furthermore, consumers in North America tend to have strong purchasing power, factors that encourage greater use of extended reality devices within the region.

The report profiles key players in extended reality companies such as Meta Platform Inc. (US), Microsoft (US), Sony Group Corp. (Japan), Apple Inc. (US), Google (US), HTC Corp (Taiwan), PTC Inc. (US), Seiko Epson Corporation (Japan), Qualcomm Technologies Inc. (US), Samsung Electronics Co. Ltd (South Korea), Lenovo Group Ltd. (China). These players have adopted various organic and inorganic growth strategies such as product launches, expansions, partnerships, collaborations, acquisitions, contracts, and agreements.

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Browse Adjacent Market: Semiconductor and Electronics Market Research Reports &Consulting

Related Reports: 

Augmented and Virtual Reality Market by Enterprise, Technology (Augmented Reality, Virtual Reality), Offering (Hardware, Software), Device Type (HMDs, HUDs, Gesture Tracking Devices), Application and Region – Global Forecast to 2029

Augmented Reality Market Size, Share & Industry Growth Analysis Report by Product by Device Type (Head-mounted Display, Head-up Display), Offering (Hardware, Software), Application (Consumer, Commercial, Healthcare), Technology, and Geography – Global Forecast to 2026

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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MarketsandMarkets™ INC.
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Citi Singapore receives dual award recognition from FinanceAsia and Forbes

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Citi named Best International Bank and Best International Investment Bank in Singapore by FinanceAsia for the second year in a rowCiti ranked as #1 in Singapore among Forbes World’s Best Banks 2026

SINGAPORE, April 27, 2026 /PRNewswire/ — Citi Singapore today announced that it was conferred awards by both FinanceAsia and Forbes, underscoring its leading position in the financial industry.

The bank won multiple accolades from FinanceAsia, including ‘Best International Bank’ and ‘Best International Investment Bank’ in Singapore for the second year running. It was also ranked first in Singapore amongst Forbes World’s Best Banks 2026.

FinanceAsia Awards 2026

FinanceAsia, a leading Hong Kong-based financial publication reporting on Asia Pacific’s financial and capital markets, recognized Citi’s strong financial performance, as well as its commitment to client service and innovation across various segments of its institutional and wealth management businesses in Singapore.

Besides the ‘Best International Bank’ and ‘Best International Investment Bank’ awards, Citi also won ‘Best International ECM House’ and ‘Best International M&A House’ in Singapore.

“We are incredibly honored to receive these significant recognitions from FinanceAsia and Forbes,” said Lee Lung Nien, Citi Country Officer for Singapore. “These awards are a testament to the dedication and hard work of our teams, who consistently strive to deliver exceptional value and service to our clients. Singapore remains a critical hub for Citi, and these accolades reinforce our strategy and commitment to driving growth and innovation in this market.”

Forbes World’s Best Banks 2026

Citi’s #1 ranking in Singapore in the prestigious Forbes World’s Best Banks 2026 list is based on a comprehensive survey conducted by Forbes and Statista. Over 50,000 consumers from 34 countries were engaged for this survey in 17 different languages.

Survey participants evaluated banks where they currently have a checking or savings account (within the last three years), or that they knew through family or friends. They shared how satisfied they were with each bank and whether they would recommend it to others, then rated each on trustworthiness, terms and conditions, digital services, customer service and financial advice.

Yeo Wenxian, Head of Wealth for Asia South, said “We are honored to be recognized by FinanceAsia and Forbes. The accolades are a powerful affirmation of the trust our clients place in us and the unwavering commitment of our teams. The awards fuel our determination to keep raising the bar, serving with excellence, and delivering wealth management experiences centered on our clients’ needs.”

These awards reflect Citi Singapore’s robust performance, strategic initiatives, and client-centric approach, solidifying its reputation as a pre-eminent financial partner in the region.

About Citi 
Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in more than 180 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services.

Additional information may be found at www.citigroup.com | X: @Citi | LinkedIn: www.linkedin.com/company/citi | YouTube: www.youtube.com/citi | Facebook: www.facebook.com/citi 

 

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SOURCE Citi

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“Pretty Messy” Completes Jūji’s Debut Album Journey — A Luminous Title Track About Embracing Pain and Moving Forward

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BANGKOK, April 27, 2026 /PRNewswire/ — Thai indie pop–jazz outfit Jūji gracefully wraps up its debut full-length album with “Pretty Messy,” a beautifully crafted title track that invites listeners to embrace past wounds before stepping into the future.

Based in Chiang Mai, Thailand, and currently signed to Melodic Corner, Jūji has steadily captured audiences with its signature blend of indie pop and jazz, weaving deeply personal narratives in both English and Japanese. Its growing international presence includes performances at Bangkok Music City 2026 in Thailand, Music Lane Festival Okinawa 2026 in Japan, and Minrock Festa 2025 in Busan, South Korea.

Following these international appearances, Jūji reaches a defining milestone with the release of its debut full-length project, The 1st Album, culminating in “Pretty Messy” — a reflective and healing composition that encourages listeners to find beauty and meaning within life’s imperfections.

Finding Beauty in Imperfection

“Pretty Messy” explores the process of accepting and embracing sadness. Inspired by real-life experiences, the track reflects on memories, emotional baggage, and the inevitable act of letting go. At its core, it offers a message of quiet optimism: that pain, in hindsight, can reveal its own kind of beauty — especially once we find the strength to move forward.

A Journey Through Love, Longing, and Self-Discovery

As part of The 1st Album, “Pretty Messy” completes a narrative arc centered on love in its many forms — spanning self-discovery, heartbreak, infatuation, and even the longing for something that may never exist.

Over the past year, listeners have followed this journey through standout tracks including “Moon Or Stars,” “You,” “More & More,” “Never This Far Away Gone (All In),” “No Turning Back,” “Forbidden Love,” and “Dreamland,” all leading to the album’s poignant conclusion.

The Sound of Jūji

The 1st Album showcases Jūji’s distinctive indie pop–jazz sensibility, enriched by each member’s unique musical influences. The result is a cohesive body of work that feels both dreamy and sincere — capturing the emotional complexity and quiet vulnerability of the human experience.

Watch & Listen

Experience the beauty of imperfection in Jūji’s “Pretty Messy,” now available as an official music video on YouTube via Melodic Corner. The 1st Album is also available on all major streaming platforms.

Stay connected with Jūji for upcoming projects and uniquely curated content across all official channels.

Follow Jūji
YouTube : https://youtube.com/@jujiband.official?si=Oqz9qvv59XMdlTCY
Instagram : https://www.instagram.com/jujiband.official/?hl=en
Tiktok : https://www.tiktok.com/@jujiband.official?is_from_webapp=1&sender_device=pc

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Protiviti Congratulates Brand Ambassador Matt Fitzpatrick as Fitzpatrick Brothers Win Zurich Classic of New Orleans

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Alex Fitzpatrick Earns PGA TOUR Card

MENLO PARK, Calif., April 26, 2026 /PRNewswire/ — Protiviti Golf Brand Ambassador and professional golfer Matt Fitzpatrick continued his strong 2026 season with a victory at the Zurich Classic of New Orleans alongside his brother, Alex Fitzpatrick. The Fitzpatrick brothers delivered a composed and cohesive performance throughout the team-format event, completing rounds of 64-65-57-71 (-31). The win secured Alex Fitzpatrick his first PGA TOUR card, marking a significant milestone in his professional career.

This marks Matt Fitzpatrick’s third win of the season, most on the PGA Tour, the 14th professional win of his career, and fifth on the PGA Tour. Fitzpatrick is currently No.1 on the FedEx Cup ranking and No. 3 in the Official World Golf Ranking, the highest ranking of his career. 

To commemorate Fitzpatrick’s win, Protiviti donated 25,000 meals through its “Birdies for Meals” campaign. Since its launch in 2021, the Birdies for Meals program has already donated more than 825,000 meals to people in need. 

“Congratulations to Matt Fitzpatrick and Alex Fitzpatrick on an outstanding victory—an inspiring showcase of chemistry and consistency. We also applaud Alex on earning his PGA TOUR card, a significant step in his career,” said Joseph Tarantino, Protiviti’s president and CEO. “In celebration of this win, Protiviti will donate 25,000 meals through our Birdies for Meals campaign, extending the impact well beyond the course.”

As Matt Fitzpatrick’s Official Performance Data Partner, Protiviti collaborates closely with Matt and his coaching team to enhance performance through advanced analytics and technology. By leveraging Microsoft technologies, Protiviti has developed a custom analytics platform, tailored dashboards, and a mobile application that streamline data collection and deliver real-time, shot-level insights. These tools enable more informed, data-driven decision-making across practice and competition, helping identify trends, refine preparation, and improve consistency. Learn more at www.protiviti.com/golf-data.

“It has been an incredible opportunity to work with Matt and see Protiviti’s work play a role in his on-course success. Just as we do with many clients, our team has built a bespoke program leveraging emerging technologies, advanced analytics and artificial intelligence to provide Matt, his caddie, and coaches with analysis and insights that aid in his preparation and guide strategy for each event he plays,” said Nick Ciafardini, associate director, Innovation for Protiviti.

“This win is surreal for me, especially doing it alongside my brother. I’m incredibly proud of Alex earning his PGA TOUR card—it’s a huge milestone for him and one we’ll always share. I’m also so grateful for the unwavering support from my family, my team, and my partners at Protiviti, whose data-driven approach to performance has become a key part of my preparation and constant pursuit of improvement,” said Matt Fitzpatrick.

After taking control with a historic 15-under in the fourball third round, the Fitzpatrick brothers briefly dropped the lead in the final round. With the tournament on the line at the 18th, they delivered a clutch closing sequence to seal the victory. Matt’s precision tee-to-green and Alex’s timely putting proved decisive, highlighting their chemistry under pressure.

Other notable Fitzpatrick wins include the 2015 British Masters, 2016 Nordea Masters, the 2016, 2020, and 2025 DP World Tour Championships. On the PGA Tour, Fitzpatrick also won the 2022 U.S. Open, RBC Heritage (2023 & 2026) and the 2026 Valspar Championship. He has been a Protiviti brand ambassador since 2020.

For more information about Protiviti’s golf brand ambassador program, please visit www.protiviti.com/golf.

About Protiviti 
Protiviti (www.protiviti.com) is a global consulting firm that helps clients transform and protect their businesses, and respond to planned and unexpected events. Through a network of more than 90 offices in over 25 countries, Protiviti and its independent and locally owned member firms deliver deep expertise and tailored capabilities across technology, artificial intelligence, data, operations, finance, legal, compliance, HR, marketing, digital, risk, and internal audit – enabling organizations to accelerate innovation, navigate risks and safeguard what matters most.

Named to the Fortune 100 Best Companies to Work For® list since 2015, Protiviti Inc. has served more than 80 percent of Fortune 100 and nearly 80 percent of Fortune 500 companies. The firm also works with government agencies and smaller, growing companies, including those looking to go public. Protiviti Inc. is a wholly owned subsidiary of Robert Half (NYSE: RHI).

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