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In-Car Wi-Fi Market to Grow by USD 270.54 Billion (2024-2028); Data Plans Boosting Growth, Market Evolution Powered by AI – Technavio

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NEW YORK, Dec. 18, 2024 /PRNewswire/ — Report on how AI is driving market transformation – The global In-car wi-fi market size is estimated to grow by USD 270.54 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  49.01%  during the forecast period. Wide range of data plans for in-car wi-fi to suit individual needs is driving market growth, with a trend towards big data platform provided by connected cars. However, consumer reluctance to adopt in-car wi-fi  poses a challenge.Key market players include: Verizon, Sprint PCS, Boost Mobile, MetroPCS, S. Cellular, T-Mobile, Hewlett Packard Enterprise Company, NETGEAR Inc., Cisco Systems Inc., KuWFi Technology Co. Ltd,
Linksys, Teldat Group, Sierra Wireless, TP-Link, Huawei Technologies Co. Ltd., ZTE Corporation, Tracfone Wireless, Cricket Wireless, AT Mobility, and Virgin Mobile USA.

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

In-Car Wi-Fi Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 49.01%

Market growth 2024-2028

USD 270535.29 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

48.56

Regional analysis

Europe, APAC, North America, Middle East and Africa, and South America

Performing market contribution

Europe at 50%

Key countries

China, US, Japan, India, South Korea, Germany, UK, France, Brazil, Argentina, US, Canada, Saudi Arabia, South Africa, India, South Korea, UK, Brazil, Argentina, Canada, Saudi Arabia, and South Africa

Key companies profiled

Verizon, Sprint PCS, Boost Mobile, MetroPCS, S. Cellular, T-Mobile, Hewlett Packard Enterprise Company, NETGEAR Inc., Cisco Systems Inc., KuWFi Technology Co. Ltd,
Linksys, Teldat Group, Sierra Wireless, TP-Link, Huawei Technologies Co. Ltd.,
ZTE Corporation, Tracfone Wireless, Cricket Wireless, AT Mobility,
and Virgin Mobile USA.

Market Driver

The automotive industry’s expansion of connectivity solutions presents a significant opportunity for Original Equipment Manufacturers (OEMs) to create valuable products for customers, utilizing real-time data. This data, primarily from telematics devices, includes details such as date, time, speed, fuel consumption, and navigation. Annually, this data amounts to 6 MB to 20 MB per customer, totaling over 1 TB for 100,000 vehicles. Stakeholders, including insurance providers, can leverage this data to enhance revenue streams. For instance, usage-based insurance (UBI) can be priced individually based on driving behavior, fostering long-term, profitable customer relationships. CSC’s 2016 introduction of UBI and telematics offerings is a testament to this trend, with more players anticipated during the forecast period. These factors are expected to fuel the growth of the global in-car wi-fi market. 

The In-Car Wi-Fi market is experiencing significant growth with the increasing demand for connectivity on the go. Companies are focusing on providing faster and more reliable internet connections through advanced technologies like 4G, 5G, and LTE. The use of Concepts like vehicle-to-vehicle communication and real-time traffic management is becoming common. The integration of infotainment systems and navigation services is also driving the market. Additionally, the convenience of updating maps and software in real-time is a major advantage. The future of In-Car Wi-Fi looks promising with the implementation of secure and cost-effective solutions. The use of Concepts like trackers and security systems is expected to increase. Overall, the In-Car Wi-Fi market is an exciting space to watch with numerous opportunities for innovation and growth. 

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 Market Challenges

•         The in-car wi-fi market faces challenges in consumer adoption due to the availability of smartphone hotspots and data sharing. However, understanding user needs and expectations is crucial for OEMs to create a successful in-car wi-fi experience. Security concerns may hinder growth, but active user involvement throughout development can ensure a seamless and satisfying solution. These factors may impede market growth during the forecast period.

•         The In-Car Wi-Fi market is experiencing significant growth, with an increasing number of automakers integrating this technology into their vehicles. However, there are challenges that need to be addressed to ensure seamless connectivity and reliable performance. One major challenge is ensuring strong and consistent signals in moving vehicles. Another challenge is providing secure and encrypted connections to protect user data. Additionally, cost and battery consumption are key considerations, as in-car Wi-Fi systems must be energy efficient and affordable for consumers. Finally, compatibility with various devices and operating systems is essential to cater to diverse user needs. Addressing these challenges will be crucial for the continued success and growth of the In-Car Wi-Fi market.

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Segment Overview 

This in-car wi-fi market report extensively covers market segmentation by  

Technology 1.1 3G and 4G1.2 5GApplication 2.1 Residential2.2 CommercialGeography 3.1 Europe3.2 APAC3.3 North America3.4 Middle East and Africa3.5 South America

1.1 3G and 4G-  The in-car Wi-Fi market has witnessed significant growth due to the transition from 3G to 4G technology. 3G set the foundation for various smartphone technologies, but 4G offers faster data rates, improved security, and lower power consumption. Major automotive OEMs have adopted 4G LTE for in-car Wi-Fi, with General Motors being the first in 2015. However, the emergence of 5G technology may limit the growth of the 4G in-car Wi-Fi market in the forecast period.

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Research Analysis

The In-Car Wi-Fi market is experiencing significant growth due to the increasing demand for seamless connectivity in commercial vehicles. Digital devices such as laptops and tablets are becoming essential tools for both drivers and passengers, requiring reliable internet access on the go. Real-time tracking and fleet management systems, powered by artificial intelligence algorithms, are enhancing driver preferences and improving customer satisfaction. Autonomous vehicles are also embracing connectivity features, offering passengers an exceptional experience through mobile hotspots and infotainment systems. Car manufacturers and tech companies are collaborating to integrate dedicated modems and signal coverage solutions into their vehicles, making the Internet of Things a reality in the automotive industry. Entertainment and infotainment systems are becoming more advanced, offering a wide range of features to keep drivers and passengers engaged and connected.

Market Research Overview

The In-Car Wi-Fi market refers to the provision of wireless internet connectivity within vehicles for passengers’ use. This technology enables seamless internet access during travel, enhancing the in-car experience. It caters to various needs such as entertainment, work, and communication. The market is driven by factors like increasing consumer demand for connectivity, advancements in technology, and the integration of Wi-Fi into vehicle infotainment systems. The market also offers opportunities for collaboration between automotive and telecommunications industries. The future of In-Car Wi-Fi looks promising with the integration of 5G technology and the development of advanced features like real-time traffic updates and vehicle diagnostics.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Technology3G And 4G5GApplicationResidentialCommercialGeographyEuropeAPACNorth AmericaMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Competition Bureau advances investigation into Sobeys’ use of property controls across Canada

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GATINEAU, QC, June 22, 2026 /CNW/ – The Competition Bureau has obtained court orders to advance its investigation into Empire Company Limited’s use of property controls in Canada. Empire is the parent company of Sobeys, Farm Boy, Safeway, IGA, Foodland and FreshCo, among others.

The Bureau’s investigation is examining the company’s use of property controls across Canada to assess whether their practices harm competition in the retail grocery industry. Lack of competition in the grocery industry can result in higher prices, lower quality and less availability.

The court orders, granted by the Federal Court, require the production of records, written information and oral testimony relevant to the Bureau’s investigation.

Earlier in the investigation, the Bureau obtained an initial court order requiring Empire to produce information focused on property controls in the Halifax Regional Municipality. The new orders will provide the Bureau additional information about the scope of Empire’s practices in Canada, including how the company negotiates property controls and their potential impacts on competition across Canada.

The investigation is ongoing and there is no conclusion of wrongdoing at this time.

The Bureau focuses its work on sectors that matter to Canadians, including those affecting essential household expenses like food.

Quick facts:

Property controls are restrictions on the use of commercial real estate that limit how a property can be used by others. These property controls are common across Canada, especially in retail settings. They can harm competition by making it difficult, or even impossible, for businesses to open new stores.In June 2023, the Bureau published its grocery market study, which concluded that property controls can limit competition from new grocers and can deny consumers the benefits of competition including lower prices, greater choice and increased innovation.In June 2024, the Bureau obtained two court orders to advance its investigations into the use of property controls by Sobeys’ and Loblaw’s parent companies related to property controls in the Halifax Regional Municipality.In January 2025, the Bureau took investigative actions that resulted in Empire agreeing to remove a property control that restricted retail grocery store competition in Crowsnest Pass, Alberta.In June 2025, the Bureau announced that it continues to monitor Loblaw’s public commitment to end property controls in Canada.The Bureau urges Canadians to report any property controls that may be anti-competitive using the online complaint form.

Related products

Competitor property controls and the Competition Act

Associated links

Competition Bureau advances investigations into Sobeys and Loblaw’s use of property controls Competition Bureau takes action to protect competition in the grocery industry in an Alberta communityCompetition Bureau monitors Loblaw’s commitment to end property controlsRetail Grocery Market Study

General information:
Request for information | Complaint form

Stay connected:
Twitter | Facebook | LinkedIn | YouTube | RSS Feed | Email Distribution List

The Competition Bureau is an independent law enforcement agency that protects and promotes competition for the benefit of Canadian consumers and businesses. Competition drives lower prices and innovation while fueling economic growth.

SOURCE Competition Bureau

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Survey: 1 in 3 World Cup Fans Perceive the Hydration Break as More of an Advertising Opportunity Than a Health Break

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New MFour Data Research survey of 1,000 U.S. World Cup viewers reveals the 90-second window where Michelob Ultra, Gatorade, and Nike get to put their biggest stars — and the world’s biggest athletes — right in front of a captive global audience

LOS ANGELES, June 22, 2026 /PRNewswire/ — The whistle blows. Players grab water bottles. Sponsor logos flood the screen. And somewhere in the stands, and on couches across the country… a debate quietly plays out: is this break for the athletes, or for the advertisers?

According to a new survey by MFour Data Research, the answer depends on who you ask.

MFour surveyed 1,000 U.S. World Cup viewers in the U.S. during the group round of the 2026 tournament and found that 64% see hydration breaks as a genuine player health measure — while 36% see them for what they also are: a primo 90-second slot for Michelob Ultra, Gatorade, New Balance, and Nike to roll out their glossiest advertising, complete with celebrity appearances, slow-motion athlete close-ups, and whatever Lionel Messi is currently selling. One in three fans knows exactly what’s happening. The other two-thirds are just relieved their striker is getting fluids.

“The hydration break is the best two minutes in advertising — players get water, Michelob Ultra gets eyeballs, and Christian Pulisic gets another advertising deal. Everybody wins. Especially the fans who just spotted Messi in a Mich Ultra ad.”

— Chris St. Hilaire, Chief Executive Officer, MFour Data Research

Survey Methodologys

MFour surveyed n=1,000 U.S. residents who watch the World Cup on June 18, 2026 via its proprietary mobile panel — the largest mobile survey panel in the U.S. The sample is nationally balanced and representative of U.S. adults ages 18-64. Demographic breakdowns available upon request.

About MFour Data Research

MFour Data Research operates the largest mobile survey panel in the United States, connecting brands with real consumers in real moments — on their phones, in their lives, as it happens. MFour Data Research enables companies to understand consumer behavior with unmatched speed and precision. For more information, visit mfour.com.

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SOURCE MFour Data Research

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Africa Tech Festival 2026 returns as Africa’s defining platform for digital transformation, investment and innovation

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Africa Tech Festival 2026 is structured around six interconnected pillars that reflect the technologies and priorities driving Africa’s digital economy: Telecoms & Connectivity; Data Centres; AI; Cybersecurity; Startups; and Digital Transformation

CAPE TOWN, South Africa, June 22, 2026 /PRNewswire/ — Africa Tech Festival (https://AfricaTechFestival.com), the continent’s longest running and most influential technology gathering, will return to the Cape Town International Convention Centre from 16 to 19 November 2026, bringing together key stakeholders driving the next phase of Africa’s digital growth.

Now in its 29th edition, Africa Tech Festival, originally launched as AfricaCom, has evolved alongside the continent’s digital transformation, expanding its focus to encompass the full spectrum of technology, investment opportunities and policies that drive economic growth.

At a time when investment in connectivity, subsea cables, fibre networks, data centres and cloud infrastructure is reshaping Africa’s digital landscape, Africa Tech Festival serves as a catalyst for the conversations and partnerships driving that progress. South Africa’s Department of Communications and Digital Technologies is a Strategic Partner of the event, with Minister of Communications and Digital Technologies, Hon. Solly Malatsi, confirmed to deliver the opening address.

“Africa Tech Festival is a strategic platform shaping Africa’s digital future, bringing together leaders from across the continent in government and industry to drive collaboration, investment, and innovation. As host country, South Africa is proud to champion an event that not only strengthens partnerships, but advances a shared vision of an inclusive, connected and globally competitive African digital economy,” said Minister Malatsi.

Africa Tech Festival 2026 is structured around six interconnected pillars that reflect the technologies and priorities driving Africa’s digital economy: Telecoms & Connectivity; Data Centres; AI; Cybersecurity; Startups; and Digital Transformation.

Together, these pillars provide a framework for addressing some of the continent’s most pressing priorities, including digital infrastructure expansion, greater connectivity and digital inclusion, responsible AI adoption, stronger data sovereignty and digital trust, and the partnerships and investments needed to unlock Africa’s next wave of innovation and economic growth.

The event will feature dedicated content programmes, executive forums, exhibitions, networking opportunities and investment-focused discussions designed to connect decision-makers from across Africa and around the world.

“It is now clear that this is a defining moment for the ICT sector in Africa. AI adoption is transforming business processes, but it also raises questions around inclusion, data sovereignty and the capacity of digital infrastructure. Africa Tech Festival is the only forum where leaders from across the tech ecosystem – telecoms operators, hyperscalers and corporate end-users – can come together to find the answers,” said David Monaghan, VP, Africa Tech Festival.

As Africa’s digital economy continues to attract global investment and attention, Africa Tech Festival showcases the continent’s capabilities and leadership while connecting African stakeholders with international investors, technology companies and policymakers. Beyond the annual event, it continues to serve as a year-round forum for thought leadership, industry engagement and ecosystem development, helping shape the policies, investments and innovations that are accelerating Africa’s digital transformation.

Register to attend Africa Tech Festival 2026

General registration: https://apo-opa.co/3Sq6goC
For more information, as well as exhibitor and sponsor applications, visit https://AfricaTechFestival.com.
Distributed by APO Group on behalf of Africa Tech Festival.

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About Africa Tech Festival:

Africa Tech Festival is the continent’s leading platform for shaping the future of the digital economy. Taking place annually in Cape Town, the festival brings together the full technology ecosystem, from telecoms and infrastructure providers to enterprise leaders, startups, investors and policymakers.

Through six core pillars spanning connectivity, AI, cybersecurity, data centres, digital transformation and the startup ecosystem, Africa Tech Festival delivers a comprehensive view of the trends, challenges and opportunities defining Africa’s digital landscape.

The festival combines high level content with large scale exhibition and networking, creating a space where strategy meets execution. Across three days, it convenes global technology leaders, decision makers and innovators to share insight, build partnerships and drive real business outcomes.

Africa Tech Festival is part of Informa Festivals, a division of Informa. 

Contact:
marie@apo-opa.com 

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SOURCE Africa Tech Festival

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