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MoonFox Analysis | As the Year End Approaches, Can the Mysticism Economy of “Selling Solace” Drive the First Major Success in New Year’s Marketing?

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About us: Aurora Mobile (NASDAQ: JG) established in 2011, is a leading customer engagement and marketing technology service provider in China. Its business includes notification services, marketing growth, development tools, and data products. As its sub-brand, MoonFox Data is a leading expert in data insights and analysis services across all scenarios, aiming to help companies gain market insights and empower precise decision-making.

SHENZHEN, China, Dec. 26, 2024 /PRNewswire/ — “Seeking guidance from mysticism when in doubt” has become a daily routine for the younger generation. Amid growing social pressure, contemporary youth appear to embrace mysticism as a crucial outlet for emotional release and stress relief. According to official data, the number of university graduates in China is entering an expansion phase, with the total expected to reach 11.79 million in 2024 and 12.22 million in 2025. However, alongside this increase, the unemployment rate for those aged 16-24 remains significantly higher than for other age groups. This generation, overwhelmed by pressure, embodies anxiety itself. The commercialization of anxiety has undoubtedly intensified their struggles. What they need now is the power of solace.

National University Graduate Numbers

Year 

Number of Graduates (Unit: 10,000) 

2015

749

2016

765

2017

795

2018

820

2019

834

2020

874

2021

909

2022

1076

2023

1158

2024

1179

Unemployment Rate for Urban Labor Force by Age Group (Excluding Students)

Year/Month

16-24 Years

25-29 Years

30-59 Years

January 2024

14.6 %

6.2 %

4.1 %

February 2024

15.3 %

6.4 %

4.2 %

March 2024

15.3 %

7.2 %

4.1 %

April 2024

14.7 %

7.1 %

4.0 %

May 2024

14.2 %

6.6 %

4.0 %

June 2024

13.2 %

6.4 %

4.0 %

July 2024

17.1 %

6.5 %

3.9 %

August 2024

18.8 %

6.9 %

3.9 %

September 2024

17.6 %

6.7 %

3.9 %

October 2024

17.1 %

6.8 %

3.8 %

Data Source: Ministry of Education, National Bureau of Statistics

I. The Trend of Mysticism Becoming More Popular among the Younger Generation Is Evident, with Young People Turning To Mysticism for Solace 

Faced with anxiety and uncertainty, contemporary young people seek to bridge the gap between reality and expectations through mysticism. According to data from MoonFox iMarketing, the group installing astrology and divination-related apps primarily consists of young individuals, with women making up 68.8% and 57.3% of users being 25 years old or younger. This demographic aligns closely with the high-pressure workforce, indicating a significant interest in mysticism content.

Portrait of Users Interested in Astrology and Divination Apps on the Mobile Internet

Gender Distribution

Gender 

Proportion 

Female

68.8 %

Male

31.2 %

 

Age Distribution

Age 

Proportion 

≤ 25 

57.3 %

26 – 35 

22.7 %

36 – 45 

12.0 %

Aged 46 and above 

8.0 %

Data Source: MoonFox iMarketing, Data Cycle: October 2024

Comparing the current growth trends of popular astrology and divination apps, the “Cece” app recorded 2.49 million Monthly Active Users (MAU) in October 2024, reflecting a year-on-year growth of 57.3% and indicating a strong upward trend. In addition to the increase in user numbers, user stickiness has also shown positive signals. In the fourth quarter of 2024, “Cece” users averaged 14.8 minutes of daily usage time, marking a year-on-year increase of 5.5 minutes. This rise not only highlights the high engagement of young users with the app’s content but also suggests a growing dependence on astrology and divination apps among this demographic.

MAU Data for Popular Astrology and Divination Apps (Unit: 10,000)

Year/Month

“Cece” App 

“Zhunle” App 

2023-10

158.3

72.6

2023-11

159.2

70.0

2023-12

148.5

67.6

2024-01

132.3

66.5

2024-02

135.3

62.2

2024-03

162.8

66.2

2024-04

175.5

65.6

2024-05

188.4

65.3

2024-06

180.1

61.2

2024-07

169.2

60.1

2024-08

203.8

60.4

2024-09

221.3

56.2

2024-10

249.0

56.5

Data Source: MoonFox iApp, Data Cycle: October 2023 – October 2024

Average Daily Usage Time (Minute) per User for Popular Astrology and Divination Apps (Quarterly)

Year/Quarter

“Cece” App 

“Zhunle” App 

2023-Q4

9.26

2.68

2024-Q1

10.67

2.64

2024-Q2

14.79

2.53

2024-Q3

14.57

2.53

2024-Q4

14.85

2.51

Data Source: MoonFox iApp, Data Cycle: October 2023 – October 2024

Contemporary young people are not limited to electronic astrology or digital incense burning; they are also actively participating in rituals, choosing to burn incense between work and study. According to third-party data, topics related to popular temples like Lama Temple and Lingyin Temple on the Xiaohongshu (Little Red Book) platform continue to gain significant traction, with monthly interactions consistently increasing by over 100,000. Ctrip’s public data reveals a remarkable rise in ticket bookings for temple-related tourist attractions in 2023, with an increase of up to 310%. Notably, individuals born in the 1990s and 2000s account for nearly 50% of these bookings, positioning the younger generation as an emerging force in temple tourism. Unlike the older generation, who traditionally visited temples for religious beliefs or family customs, today’s youth increasingly view temple visits as a way to relieve stress, reconnect with nature, and find inner peace. Additionally, their enthusiasm for temple culture has spurred the popularity of related cultural and creative products, including temple-themed coffee, tea, handicrafts, and clothing inspired by temple aesthetics, all of which serve as avenues for seeking spiritual solace.

Partial Popular Temple Topics on Xiaohongshu

Topic 

Total Views

Interaction Growth in Last 30 Days

#Lama Temple

623 million

206,500

#Lingyin Temple

603 million

668,500

#Jiming Temple

218 million

29,200

#Xiangji Temple

65.303 million

15,300

Data Source: XH Data, Data Cycle: As of December 4, 2024

II. Mysticism Marketing: Unlocking the Demand for Solace in the Modern Youth Economy

As the mindset of young people shifts, brand marketing must pivot to “selling solace.” According to a public report by JD.com, during the “2024 Chinese New Year Shopping Festival,” the popularity of mysticism-themed accessories, such as beaded bracelets, notably increased among young consumers. The purchasing volume of eighteen-seed beaded bracelets and yellow crystal beaded bracelets among those born in the 1990s grew over three times year-on-year, while the purchasing volume of Bodhi beaded bracelets among consumers born in the 2000s surged over 32 times. Additionally, the growth rates for golden rutilated quartz and obsidian beaded bracelets exceeded five times.

From temple tourism to mysticism-themed products, both demonstrate strong growth momentum. For brand marketing, this presents an opportunity to align with the evolving mindset of young consumers and their inclination toward solace. Mysticism marketing serves as a promotional method that assigns emotional value to products through content. The key lies in targeting specific group demands by segmenting products, integrating relevant objectives, and creating and conveying the corresponding value associated with those objectives.

The brand Dove strategically focused on the Gaokao (Nationwide Unified Examination for Admissions to General Universities and Colleges) and civil service exams. During the peak exam period in May and June, Dove launched the “Use Dove, Score More” campaign—a clever pun that links the brand name “Dove” with the Chinese phrase “Duo Fen,” meaning “more points” in exams. By collaborating with key opinion leaders (KOLs) to embed their product into real-life scenarios, Dove positioned itself as part of the pre-exam ritual associated with mysticism. Following the campaign launch, interactions related to Dove on Xiaohongshu increased by over 434%, and the number of popular posts surged by more than 242%.Hope Water taps into the Chinese pursuit of good fortune by using puns in its product names, such as “Wang Xing Fu” (Wishing for Happiness), “Wang Mei Hao” (Wishing for Good Luck), “Wang Tao Hua” (Wishing for Romance), “Wang Ji Li” (Wishing for Prosperity), and “Wang Yong Gan” (Wishing for Courage). These names are thoughtfully crafted to resonate with the symbolic meanings that align with the emotional needs of various customer groups.In high-frequency consumption sectors like milk tea and coffee, mysticism marketing has demonstrated considerable appeal. For example, the coffee brand M Stand launched a “Back-to-Work Set” after the Chinese New Year, which included a wooden fish toy with the meal. The brand capitalized on the trend of young people tapping wooden fish to stabilize their emotions, turning it into a marketing highlight. Similarly, HEYTEA introduced the “Start Work with Joy” campaign, aligning with the positive connotations of its brand name. Cotti Coffee featured a product made with black sesame, leveraging the symbolic meaning of “Like sesame flowers growing higher and higher” to enhance its marketing efforts.

For fast-moving consumer goods (FMCG) brands, including milk tea companies, facing challenges like high product substitutability, low consumer loyalty, and high mobility, mysticism marketing can serve as an effective differentiation strategy. By addressing and satisfying consumers’ spiritual needs, it helps strengthen the emotional connection between the brand and its audience. However, mysticism marketing has specific timeliness and situational aspects; it should be seen as a short-term marketing strategy rather than a long-term direction. As such, it can act as a supplementary tool within the marketing mix, aimed at generating topics and drawing attention to increase short-term brand exposure and sales, thereby fostering a positive brand image among consumers.

For today’s generation of young people, the significance of the mysticism economy and the solace economy lies not in their actual utility or tangible benefits, but in the peace of mind they offer during the mysticism experience. According to MoonFox iMarketing data, audiences interested in mysticism content, such as astrology and divination, exhibit emotional and self-focused behavior patterns in the mobile internet space, showing a higher preference for applications related to mental health, beauty, and body care.

Target Group Index (TGI) of Mobile Internet Astrology and Divination Interest Group Industry Preferences

Industry

TGI 

Mental Health

511

Beauty & Cosmetics

464

Luxury E-commerce

346

Culture & Religion

342

Health & Wellness

328

Entertainment & Fashion

321

Weight Loss & Shaping

302

Data Source: MoonFox iMarketing, Data Cycle: October 2024

As the year comes to a close, accompanied by curiosity and anticipation for the fortunes of the coming year, we can reasonably expect a cyclical rise in the popularity of mysticism-themed cultural tourism, mysticism consumption, and related activities. For today’s young people, mysticism serves primarily as an emotional outlet in a high-pressure environment; it is essentially a solace economy shrouded in mystery. As long as social pressures and challenges remain structurally unresolved, mysticism and other forms of the solace economy are likely to continue capturing the attention and minds of young people for the foreseeable future.

Our Information:

Website: https://www.moonfox.cn/
Contact number: 400-888-0936

Contact us:

Name: Felix
Title: Director of Sales, Industry Insight Division
Tel: +86-13366276383
Email: zhouzt@jiguang.cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China

Name: Janette Zhou
Title: Marketing Manager
Tel: +86-13928239332
Email: zhouxt@jiguang,cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China

View original content:https://www.prnewswire.com/news-releases/moonfox-analysis–as-the-year-end-approaches-can-the-mysticism-economy-of-selling-solace-drive-the-first-major-success-in-new-years-marketing-302339268.html

SOURCE Aurora Mobile Ltd

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LAZARD GLOBAL TOTAL RETURN AND INCOME FUND DECLARES MONTHLY DISTRIBUTION AND ISSUES ESTIMATED SOURCES OF THE DISTRIBUTION ANNOUNCED IN SEPTEMBER

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NEW YORK, Oct. 22, 2026 /PRNewswire/ — Lazard Global Total Return and Income Fund, Inc. (the “Fund”) (NYSE:LGI) is confirming today, pursuant to its Managed Distribution Policy, as previously authorized by its Board of Directors, a monthly distribution of $0.15340 per share on the Fund’s outstanding common stock. The distribution is payable on November 24, 2026, to shareholders of record on November 10, 2026. The ex-dividend date is November 10, 2026.

The Fund will pay a previously declared distribution today, October 22, 2026. The following table sets forth the estimated amounts of the current distribution and the cumulative distributions paid, including today’s distribution, from the following sources: net investment income, net realized capital gains (short-term and long-term), and return of capital. All amounts are expressed per share of common stock and are based on accounting principles generally accepted in the US, which may differ from federal income tax regulations.

Current Distribution

% of the Current Distribution

Total Cumulative Distributions for the Fiscal Year to Date

% of the Total Cumulative Distributions for the Fiscal Year to Date

Net Income

$0.02003

13 %

$0.20541

13 %

Net Realized Short-Term Capital Gains

$0.00000

0 %

$0.00000

0 %

Net Realized Long-Term Capital Gains

$0.13337

87 %

$0.80950

53 %

Return of Capital

$0.00000

0 %

$0.51909

34 %

Total

$0.15340

100 %

$1.53400

100 %

Average annual total return (in relation to NAV) for the 5-year period ending on September 30, 2026

6.36 %

Annualized current distribution rate expressed as a percentage of NAV as of September 30, 2026

10.22 %

Cumulative total return (in relation to NAV) for the fiscal year through September 30, 2026

5.81 %

Cumulative fiscal year distributions as a percentage of NAV as of September 30, 2026

7.66 %

You should not draw any conclusions about the Fund’s investment performance from the amount of this distribution or from the terms of the Fund’s Managed Distribution Policy.

The Fund estimates that it has distributed more than its net investment income and net realized capital gains; therefore, a portion of your distribution may be return of capital. A return of capital may occur, for example, when some or all of the money that you invested in the Fund is paid back to you. A return of capital distribution does not necessarily reflect the Fund’s investment performance and should not be confused with “yield” or “income”.

The amounts and sources of distributions reported above are only estimates and are not being provided for tax reporting purposes. The actual amounts and sources of the amounts for tax reporting purposes will depend upon the Fund’s investment experience during the remainder of its fiscal year and may be subject to changes based on tax regulations. The Fund provides financial intermediary firms the information necessary to produce the Form 1099-DIV, and then the relevant financial intermediary firm will send you a Form 1099-DIV for the calendar year that will tell you how to report these distributions for federal income tax purposes. If you have any questions, or need additional information, please call us at 1-800-823-6300.

Portfolio data as of September 30, 2026, including performance, asset allocation, top 10 holdings, sector weightings, regional exposure, and other Fund characteristics have been posted on Lazard Asset Management’s (“LAM”) website, www.LazardAssetManagement.com.

The Fund’s investment objective is total return, consisting of capital appreciation and current income. The Fund’s net assets are invested in a portfolio of approximately 60 to 80 US and non-US equity securities, including American Depository Receipts, generally of companies with market capitalizations greater than $2 billion, and may include investments in emerging markets. The Fund also invests in emerging market currencies (primarily by entry into forward currency contracts), or instruments whose value is derived from the performance of an underlying emerging market currency, and also may invest in debt obligations, including government, government agency and corporate obligations and structured notes denominated in emerging market currencies.

An indirect subsidiary of Lazard, Inc. (NYSE: LAZ), LAM, the Fund’s investment manager, offers a range of equity, fixed-income, and alternative investment products worldwide. As of September 30, 2026, LAM and affiliated asset management companies in the Lazard Group managed $284.0 billion worth of client assets. For more information about LAM, please go to www.LazardAssetManagement.com.

Media contact:

Investor contact:

Aziz Nayani, +1 212 632 6042

Ben Wulfsohn, +1 800 823 6300

aziz.nayani@lazard.com

ben.wulfsohn@lazard.com 

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SOURCE Lazard Global Total Return and Income Fund, Inc.

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Norton LifeLock Benefit Solutions Introduces Norton Money Workplace

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New offering combines financial visibility and protection with personalized guidance, planning and earned-wage access for life’s most important financial moments

TEMPE, Ariz., Oct. 22, 2026 /PRNewswire/ — Norton LifeLock Benefit Solutions, the employee benefits division of Gen (NASDAQ: GEN), has announced the launch of Norton Money Workplace, a new financial wellness benefit employers can offer employees to help them better understand, protect and grow their financial lives through one connected experience.

As employees navigate an increasingly complex financial landscape — from managing everyday expenses and debt to planning for retirement, education, and major life events — they’re also facing growing exposure to scams, fraud and identity threats. At the same time, employers are looking for benefits that deliver meaningful everyday value while helping reduce the financial stress that impacts employee wellbeing. Norton Money Workplace is designed to meet both needs by bringing together financial visibility, protection, personalized guidance, and planning into one experience. It helps employees manage debt, plan for education expenses, prepare for retirement, and navigate major financial decisions at every stage of life.

“Most financial wellness benefits solve one problem or serve one moment in an employee’s life. We saw an opportunity to do something different,” said Tim Hong, Global Head of Financial Wellness Technology at Gen. “Employees need support that’s just as relevant when they’re building financial habits as when they’re buying a home, navigating student loans or preparing for retirement. Our goal is to give employers a benefit that grows with their workforce and helps employees feel more confident navigating whatever life brings. That’s the future we’re building toward.”

Norton Money Workplace delivers that support for employees through four core capabilities. Together, they help employees understand where they stand financially, identify the steps they can take next, and build greater financial confidence over time:

Financial Visibility: Securely connect accounts to understand spending, cash flow, net worth, and credit in one place so employees have a clearer picture of their overall financial position.Financial Protection: Helps catch potential issues earlier and guides employees to take action before they become a larger issue.Guidance & Education: Employees receive personalized financial insights and expert-created education so they can better understand their options and determine appropriate next steps.Planning & Action – Employees can build personalized financial and retirement plans, navigate education costs and student debt, connect with Certified Financial Professional coaching, and receive actionable direction for important financial decisions.

Gen has spent decades helping people stay safer in an increasingly connected world through Cyber Safety, online privacy and identity protection. Today, its solutions also support people’s financial lives, from understanding spending and credit to planning for major decisions. Norton Money Workplace builds on that foundation, bringing Cyber Safety, identity protection and financial wellness together in a single benefit. Rather than employers and their payroll partners stitching together separate point solutions, they get one connected experience, and employees get support that protects their finances, identity and safety online, all in one place. 

“Employees are managing more of their financial lives online than ever before, and they need benefits that reflect that reality,” said Casey Cullinan, Head of Norton LifeLock Benefit Solutions at Gen. “By bringing together trusted cyber protection with proven financial technology, we’re helping employers deliver support that’s more relevant, more useful and built for the way people live today. It’s another example of how we’re delivering more value by connecting Gen’s strengths across our portfolio.”

Norton Money Workplace marks the next chapter in Gen’s journey to protect and empower people’s digital and financial lives. For decades, Norton and LifeLock have helped people stay safer online through Cyber Safety and identity protection — and more recently, through tools that help them understand and manage their money. Norton Money Workplace builds on that foundation, bringing these capabilities together in a single employee benefit, with more to come as Gen’s employee benefits division works toward an even more connected, all-in-one solution for employees’ digital and financial lives. Norton Money Workplace will be available beginning in December 2026. Learn more here.

About Norton LifeLock Benefit Solutions, part of Gen 

Norton LifeLock Benefit Solutions helps employers equip their employees with digital and financial protection through comprehensive benefits that combine award-winning technology with expert restoration support. Norton LifeLock Benefit Solutions is part of Gen (NASDAQ: GEN), a global company dedicated to powering Digital Freedom with a family of trusted consumer brands including Norton, LifeLock and MoneyLion. Gen empowers nearly 500 million users in more than 150 countries through its products and services that span cybersecurity, online privacy, identity protection and financial wellness. Through Norton LifeLock Benefit Solutions, Gen brings that protection into the workplace, partnering with more than 12,000 employers to help employees safeguard their identities, navigate digital risks and take greater control of their financial lives. Learn more at GenDigital.com. 

Media Contact

Audra Proctor
Gen
Press@GenDigital.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/norton-lifelock-benefit-solutions-introduces-norton-money-workplace-302917367.html

SOURCE Gen Digital Inc.

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Quantinuum to Report Third Quarter Financial Results on November 5, 2026

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BROOMFIELD, Colo., Oct. 22, 2026 /PRNewswire/ — Quantinuum Inc. (NASDAQ: QNT) (“Quantinuum”) today announced it will release its financial results for the third quarter ended September 30, 2026, on November 5, 2026, after market close.

Quantinuum will host a conference call at 5:00 PM Eastern time that same day to discuss its financial results. The call will be available through a live webcast available here.

An archive replay of the webcast will be made available on the Quantinuum Investor Relations website following the call and will remain available for one year.

About Quantinuum

Quantinuum is a leading quantum computing company offering a full-stack platform designed to make quantum computing deployable in real-world environments. The company has commercially deployed multiple generations of quantum systems built on the well-established QCCD architecture, which it has implemented with novel designs and capabilities to achieve the industry’s highest accuracy levels based on average two-qubit gate fidelity as of December 31, 2025. Quantinuum has active engagements with market leaders across pharmaceuticals, material science, financial services, and government and industrial markets. Quantinuum’s headquarters is in Broomfield, Colorado, with additional facilities across the United States, United Kingdom, Germany, Japan, Qatar and Singapore.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/quantinuum-to-report-third-quarter-financial-results-on-november-5-2026-302917284.html

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