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Quest to Revolutionize Guest Journey Drives $72 Billion Revenue for Biometric Digital Identity in Travel and Hospitality

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The Prism Project’s research evaluating 130+ market players signals a paradigm shift in how identity verification, payments, and access are managed from Couch-to-Destination.

DENVER, Jan. 1, 2025 /PRNewswire-PRWeb/ — The Prism Project’s Biometric Digital Identity Travel and Hospitality Prism Report, published by Acuity Market Intelligence, presents proprietary market analysis, including evaluations of more than 130 vendors and organizations operating in and supporting the global digital identity ecosystem, and market forecasts projecting $72 billion in global revenue from 2024 through 2028. A 92% revenue CAGR propelled by 263 billion biometric-enabled transactions reflects a travel and hospitality industry on the brink of a guest journey revolution. A revolution driven by a vision of travel and hospitality that puts human identity at the center as biometrics redefine how we travel, stay, and play.

“The Couch-to-Destination Journey is envisioned as an uninterrupted corridor, threading together four historically distinct ecosystems—departure, arrival, local transport, and destination—via their common element: a guest empowered by biometric digital identity.”

Designed to illuminate the rapidly evolving landscape of biometric digital identity in travel and hospitality, this report is a valuable resource for industry stakeholders and technology innovators. It empowers influencers and decision-makers to understand, evaluate, and implement biometric digital identity technologies. The report delivers actionable insights into how biometrics can be leveraged to address critical challenges in travel and hospitality, from fraud prevention and automation to enhancing guest experiences and meeting regulatory requirements.

Transformative Impact of Biometrics

“While air travel continues to maintain sector dominance, biometric digital identity is on course to revolutionize the travel and hospitality industry far beyond the airport,” said Maxine Most, founder of The Prism Project and Acuity Market Intelligence and report author. “The explosive market growth reflects how biometrics are transforming the entire guest journey, uniting historically siloed touchpoints across booking, transit, accommodations, and entertainment while improving security and combating fraud.”

The report assesses six key travel and hospitality sectors and evaluates five key regions.

Sector highlights:

Air Travel: Largest segment with 47% revenue market share.Hotels and Resorts: Significant contribution with 33% revenue market share.Casinos, Sports Venues, Theme Parks, and Conference Venues: The remaining 20% of the market.

Regional highlights:

APAC dominates with 29% of total revenue.Europe and North America each contribute 26% of total revenue.Emerging Regions LATAM and MEA have strong growth potential with a combined 19% revenue share.

Introducing the Couch-to-Destination Journey

The report introduces the Couch-to-Destination Journey framework. This framework illustrates how biometric solutions anchor a guest’s identity at the beginning of their journey, allowing every subsequent transaction to balance security, privacy, and user convenience while carrying forward the assurance that they are who they claim to be.

“The Couch-to-Destination Journey is envisioned as an uninterrupted corridor, threading together four historically distinct ecosystems—departure, arrival, local transport, and destination—via their common element: a guest empowered by biometric digital identity,” Most said. “The ideal couch-to-destination guest journey is not a complex web that a user must navigate as the cost of traveling or doing business; it’s a seamlessly integrated straight line maintained by the trust, security, and privacy of biometrics at the core.”

What’s Inside The Travel and Hospitality Prism Report

Holistic Insights: Travel and hospitality industry analysis framed around common challenges and biometric solutions.Market Forecasts: Original research predicting an impressive 92% CAGR with total market revenue reaching $72 billion by 2028.Prism Market Landscape Model: Travel and hospitality-specific version of the proprietary Biometric Digital Identity Prism market framework.Vendor Evaluations: Proprietary assessment methodology applied to more than 130 vendors and organizations operating in and supporting the global travel and hospitality digital identity ecosystem.Real-World Use Cases: Deployed solutions showcasing how biometric digital identity vendors are delivering enhanced guest experiences, improving efficiency, and increasing security at critical touchpoints.

Part of the 2024 Prism Reports Series

The Travel and Hospitality Prism Report is one of four Biometric Digital Identity Prism reports released by The Prism Project in 2024, alongside the Financial Services Prism Report, the Government Services Report, and the Flagship Prism Report.

Each report builds on the Biometric Digital Identity Prism, a proprietary market landscape framework that helps influencers and decision-makers understand, evaluate, and implement digital identity technologies and solutions. The Prism is the only truly biometric-centric market model for understanding and evaluating the global digital identity ecosystem. It is based on the foundational conviction that in the age of digital transformation, the only true, reliable link between humans and their digital data is biometrics.

Together, these reports provide in-depth analyses of biometric digital identity’s transformative potential across critical industries, addressing unique challenges and opportunities in each domain.

All reports are available for download after a brief registration at www.the-prism-project.com/reports.

The Role of Collaboration in a Transformative Era

The success of the Travel and Hospitality Prism Report is rooted in the collective commitment and forward-thinking contributions of its sponsors and partners, a who’s who of the global digital identity intelligentsia. These include:

Anonybit, AuthenticID, Aware, IDEMIA, Identity Week, ID Tech, iiDENTIFii, Incode, Innovatrics, Indicio, Inverid, iProov, Peak IDV, SITA, and Wicket.

These industry leaders are helping enterprises worldwide adopt consumer-centric biometric solutions that enhance the guest journey by streamlining access while fostering trust. Their dedication to innovation and service excellence aligns with The Prism Project’s vision for a secure, inclusive future where identity solutions empower businesses and consumers alike.

A Platform of Independence and Integrity

While sponsorship provides organizations with increased visibility and opportunities for profiles and case studies, The Prism Project maintains strict independence and unbiased assessments. Sponsorship does not influence vendor evaluations or rankings within the report, ensuring readers receive transparent and objective insights.

About The Prism Project – The Prism Project (www.the-prism-project.com) is at the forefront of biometric and digital identity research and education. Created by Acuity Market Intelligence, it bridges the gap between the identity technology intelligentsia and organizations seeking innovative solutions for digital transformation. Through industry collaboration and comprehensive research, The Prism Project empowers influencers and decision-makers to forge a secure, human-centric digital identity future.

About Acuity Market Intelligence – Acuity Market Intelligence (www.acuitymi.com) is a trusted research and strategic advisory firm specializing in biometrics, identity, and digital transformation. Known for actionable insights and proprietary market forecasts, Acuity helps organizations navigate the rapidly evolving digital identity landscape with confidence and clarity.

For further information, interviews, sponsor inquiries, or to download Prism reports, visit www.the-prism-project.com or contact info@the-prism-project.com.

Media Contact

Maxine Most, The Prism Project, 1 3034491897, info@the-prism-Project.com, www.the-prism-project.com

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SOURCE The Prism Project

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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